Welcome to Take One Media

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2 Welcome to Take One Media The UK s largest and only nationwide tourism leaflet & visitor information display company! Take One Media offers marketing services that deliver customers to tourism, the arts & heritage. We re part of Menzies Distribution, have over 35 years experience in what we do and are considered the benchmark within the visitor information and leaflet industry. We ve got the largest network, the most exclusive contracts and are the only company with the people, skills, processes and kit to get the job done efficiently and effectively. Every year we work with 2,300 clients, servicing 29,000 outlets, placing 54.2m pieces of print into the market place. Promoting tourism businesses 1. Leaflet display & distribution UK network of 10,400 merchandised stands in high-footfall locations. 2. Branding & advertising Stand headerboards, stand wobblers, poster sites (outdoor, indoor and frames), ad-bikes, digital media screens, welcome packs, TIC Mailbag, School s Out!, magazines and tourist map advertising. 3. On demand leaflet ordering & fulfilment TopUp and Mailbag are our services to get you in front of tourist and visitor information centres for them to order your print. Through SelectOne smaller accommodation providers can order the print they need for their guests. And consumers can order your print directly through our Dayvisits website. 4. Direct marketing & bespoke runs Blitzing, focus runs, hand to hand, databases and mailings. 5. Digital marketing Trade and consumer websites, social media and marketing. 6. Support Design, messaging, print, mailing, fulfilment, data capture, warehousing & storage.

3 The UK tourism industry How and when do people plan trips? The latest BDRC UK Holiday Trends research suggests.. It takes an average of 5hrs 22 minutes to research and organise 50% use online only and 50% prefer paper + online Ensure your brand is visible in this planning window! 58% people arriving in destination have already organised all or some activities Therefore at least 42 % of your potential market needs to be targeted in destination. In addition to this you need to be visible to the 58% who are organising what to do pre-arrival!

4 Working with us Our aim: To be the supplier of choice for tourism information. 1 Achieved by: 1. The most stands nationwide 2. Best stands in the best sites 3. Reliable, honest & precise service 4. Best selection of information 5. Our innovations in the market Our promise to you Our brand represents a promise to our customers about who we are, what we stand for and how we approach a job. We are proactive, flexible and put thought into our proposals. We re innovative and brave - keeping us ahead of the competition and delivering superior results. Our stands are merchandised year-round. Most are filled at least monthly. All our activity is transparent, we use hand-held devices to give us immediate and accurate measurability and reporting. 2 What you can expect from us: 3 A local Sales Manager who is your single point of contact, on hand to answer queries A written proposal in response to your brief and our conversations with you (we ll plot your campaign on a map and give detailed numbers) Working with you to arrive at a campaign to suit your budget and objectives Working with you to ensure the design and messaging will work well in and on our stands and websites Clear delivery instructions and media specs Monthly reporting End of campaign review with detailed analysis and mapping of results. Where we are different Volume: we have the largest network and access to the biggest audiences. In an average year we display and distribute 54.2 million pieces of print. Integrity: we deliver your leaflets by hand and stock the stands ourselves we can 100% guarantee that your print is where it should be, in the right quantities and it looks good. Consumers: we will target as many relevant consumers as possible and offer them multiple occasions to access your information and purchase tickets. Innovation: we are continually researching the ways people seek out tourism information and make their purchase decisions. We develop products & services we know will have an impact 4

5 Our clients & partners Arts, culture, attractions, theatres and events We promote these to tourists, visitors, day trippers, theatre goers and the local community. Getting their information to the right market, at the right time, in the right format. Serviced outlets (hotels, airports, motorway service stations, pubs, shops, attractions) We enhance their service by ensuring that customers and guests have the best experience possible by having access to information in the right place, at the right time and in the right format. We do this by providing a leaflet stand and merchandising it regularly. If you would like one of our stands contact On demand outlets (TICs and smaller accommodation providers) We provide a service by ensuring that they can easily order, receive, have file copies of and access online the information their customers and guests need. We do this by hosting and maintaining online catalogues / ordering websites, packing and sending orders free of charge and sending file copies of information. Consumers We provide ideas, inspiration and information to this group ensuring they can pick up tourism information for now and in the future as well as for the local vicinity and destinations further afield. DMOs and groups We partner to promote and develop tourism as a whole. Examples include: - City Information Centre official media partner of the UK flagship TIC in London - Tranquil Touring Parks print provider, digital & data (competitions 3018 entries over 10 months) - Visit Somerset map and digital (competitions 869 entries over 3 competitions) - MDQ Tickets London shows booked via Dayvisits - ATAK destination partner for print and digital

6 Leaflet display & distribution

7 Display: IN DESTINATION Attractions Place your print where there is an engaged audience of visitors, tourists & day trippers. Our network gives you access to 1063 outlets. Accommodation The name Take One Media can be seen in hotels, B&Bs, holiday parks and campsites nationwide. Our leaflet stands have become synonymous with the reception environment, with stands in providers of all sizes including big brands. Our stands are so popular with hotels and holiday parks because: Regular leaflet top-ups ensure the print is always accessible Stands are placed to blend into the hotel environment and are well maintained We provide local literature including - arts, activities, major attractions and events We listen to hotelier feedback and introduce improvements and innovations We provide an additional service for guests We save hotelier time in sourcing information from individual attractions Branding & advertising available on leaflet stands Our network gives you access to 6940 outlets. Exclusive to Take One

8 Display: LOCAL Community Our community network of over 757 stands can get you into places like: railway stations local businesses and offices cafes, restaurants, bars and pubs leisure centres London student network places of general community interest including targeting people going to work. Our network gives you access to 1209 outlets. In store High footfall locations - attract the local community as well as visitors to the area. Poster sites available on community and instore stands Take One Media has leaflet display stands in shops and supermarkets including Tesco, Morrisons, Sainsbury s & Asda. Our network gives you access to 249 outlets. Exclusive to Take One Intu Breahead: Glasgow Intu Chapelfield: Norwich Intu Trafford Centre: Manchester Intu Watford: Hertfordshire The Belfry Shopping Centre: Redhill, Surrey

9 Display: LONDON SPECIALIST NETWORKS

10 Display: TRANSPORT & TRAVEL ROAD & SEA Motorways Take One has 75 modern, high density stands in service stations across the UK; and is exclusively featured in: - Welcome Break - home to Waitrose - Moto - UK's largest and home of M&S Simply Food - Extra Services You can also feature on digital media stands and 48-sheet poster boards at selected Moto and Welcome Break sites. Leaflet display in the motorway service stations reaches business travellers during the week and a more mixed audience at the weekend. Motorways carry over 33% of all road traffic (even though they only account for 5% of the UK s road system). Our network gives you access to 75 sites. Cross Channel, North-Sea & Irish Sea Take One s exclusive partnership with P&O Ferries offers brochure display stands and poster sites on heavily used cross-channel and North Sea routes targeting around 8.4 million passengers a year. Display DL, A5 and A4 brochures & posters. The Channel the gateway to the South East and the rest for the UK for many travellers. You can target visitors as they enter and exit the UK via routes through Dover and Newhaven, Calais and Dieppe. North Sea Feature on the Pride of Hull, Pride of Bruges, Pride of Rotterdam and the Pride of York for a focus on Hull, Zeebrugge and Rotterdam. Target those entering via the East on our multi-media stand in Harwich International Port. And those in Scotland via Nortlhink Ferry Terminal in Aberdeen (for Orkney & Shetland Islands) and Leith Cruise Terminal in Edinburgh. Our network gives you access to 20 sites. Irish Sea Target passengers coming into Scotland via Cairnryan.

11 Display: TRANSPORT & TRAVEL - AIRPORTS Airports London Heathrow Airports are busy, bustling places and finding the right display location can be tricky. We have worked with London Heathrow to determine the best locations for our multi-media stands where print and digital work together to catch the eye of as many people as possible whilst they are relaxed and in need of stimulation. With Take One you can access: - Travellers in all terminals both airside and landside - HD digital display packages to add brand or product messages - Stands in three sizes (60, 36 or 24 leaflet slots). Book the 24 slot for a 'one brand' option Edinburgh Airport Airside & Landside & Car Rental Centre Glasgow Airport Airside & Landside & Car Rental Lounge Inverness Airport Baggage & Retail Glasgow Prestwick Main concourse Aberdeen Main Concourse & Car Rental Centre Dundee Main concourse for V&A Barra Our network gives you access to 47 sites.

12 Display: TRANSPORT & TRAVEL - RAIL From the North of Scotland to the South West of England, target locals and tourist alike as they travel and commute. Our exclusive contract with Abellio Scotrail gives access to all Scottish cities and Glasgow suburban stations. We also feature in Glasgow Central Station - the busiest commuter hub outside of London. You can also feature on selected station multimedia stands. Available at Ipswich and Heathrow. Our network gives you access to 54 sites.

13 Branding & advertising Digital media screens Headerboards Stand wobblers Poster sites City Information Centre Magazines Tourist maps & publications

14 Branding & advertising Raise awareness of your brand, increase leaflet pick up or promote a special offer or event with opportunities available only on our leaflet stands in exclusive, high footfall sites. 1. Digital media stations 10 or 20 second videos (or stills) played no less than every 90 seconds alongside your leaflet in custom designed, attention grabbing stands. In prime locations including major UK shopping centres, motorways, ports, railway stations and Heathrow Airport. Full brand take over available! 2. Headerboards Printed branding at the top of our 60, 84 and 104 slot floor-standing leaflet stands across our whole network. Highly targeted you can pick and choose where and when to feature and change your artwork to reflect seasonal offers and special events. 3. A3 & A4 poster sites Tried, tested and proven. We offer A4 and A3 poster sites (some on stands, some framed and some indoor). In addition, all of our new style, high-volume supermarket stands have poster sites along with motorway service stations. We also run specific postering campaigns in Scotland.

15 Branding & advertising Raise awareness of your brand, increase leaflet pick up or promote a special offer or event. 4. Ad-bikes A moving poster sites design to give you maximum brand exposure. The riders can also hand out promotional merchandise and leaflets as they cycle your brand around town! 5. Brand to hand Distribution staff can be dressed to suit your event, show, attraction, exhibition and will engage members of the public, promoting you and getting your message out there. 6. Shelf wobblers Eye-catching, springy, shaped and coloured plastic attached to the leaflet stand where your leaflet in racked. Designed to promote pick up and raise brand awareness.

16 Branding & advertising: Digital media station pricing & spec Site Price / week 10 second Price & format Price / week 20 second Video format Motorway services Cambridge Extra Services Peterborough Extra Service Baldock Extra Service, Hertfordshire Beaconsfield Extra Service Buckinghamshire Fleet Services North & South M3 Hampshire North & South 2 locations Cobham Extra Services M25 Surrey Shopping Centres Intu Chapelfield - Norwich Intu Trafford Centre Manchester Intu Watford Hertfordshire Dobbies Garden World The Belfry Shopping Centre Surrey Ports, Railway & Airports Harwich International Port London Heathrow Airport Arrivals Landside - 10 second video 125 NA 2 London Heathrow Airport Domestic Arrivals Airside - 10 second video 50 NA 2 Heathrow Express - 10 second video 50 NA 2 Digital formats (movie/video file specification) requirement for 32 LCD screens 1. H.264 (known as MPEG 4 part-10): High Definition (The recommended Compatible Video Compression Codec) Format 1 The filename can be no more than 8 characters long, with no underscore and the filename extension must follow after the name eg.mov (this is not included within the 8 characters) Video bit rate/speed: constant speed of 15 MB/second maximum and minimum bit rate of 10MB/second. Use multi pass conversion so there is no pixilation. (VERY IMPORTANT OTHERWISE VIDEO WILL BE JERKY) Frame rate: 25Hz (25 frames per second) Filename extension:.mov Length of footage: 10 seconds or 20 seconds Video resolution 1080px horizontal by 1920px vertical (FULL HD) Format 2 Video must be filmed in portrait mode: the camera must be rotated by 90 degrees anti-clockwise, so that the film is made to portrait format When you view this on your standard landscape screen the top of the artwork is on the left of the screen and text is vertical going up. The artwork should appear the right way up when used on a portrait LCD screen at the site. The filename can be no more than 8 characters long, with no underscore and the filename extension must follow after the name eg.mov (this is not included within the 8 characters) Video bit rate/speed: constant speed of 15 MB/second maximum and minimum bit rate of 10MB/second. Use multi pass conversion so there is no pixilation. (VERY IMPORTANT OTHERWISE VIDEO WILL BE JERKY) Frame rate: 25Hz (25 frames per second) Filename extension:.mov Length of footage: 10 seconds or 20 seconds Video resolution 1080px horizontal by 1920px vertical (FULL HD)

17 Branding & advertising: Headerboard pricing & specification Standard leaflet stands Headerboards: 104, 84 and 60-slot Number of sites Price per site, per month Example: 10 sites for 4 months 10 sites x 6 per site per month = 60 per month for all sites 60 x 4 months = 240 for the total campaign You will need to provide creative. Stock recommendation 240 micron lightblock or minimum 200gsm gloss Motorway carousels Stand branding: motorway carousels Number of headers Price per site, per month 2 (out of 4 on carousel) 75 Example: 2 sites with 2 headers for 4 months 2 headers on 1 site for 4 months = 300 per site 300 x 2 sites = 600 for the total campaign Please provide hi-res PDF artwork with 5mm bleed to this spec: 480mm wide x 200mm high. This price includes production of acrylic headers 5mm thick

18 Branding & advertising: Posters pricing & specification A4 posters Price per site, per month 15 Example: 10 sites for 4 months 10 sites x 15 per site per month = 150 per month for all sites 150 x 4 months = 600 for the total campaign A4 sites East Of England A4 sites East Of England Manor Park Holiday Village - Hunstanton Searles Leisure Resort Kings Lynn Travel Information Office (Kings Lynn Bus Station) Tesco - Hunstanton Morrisons - Kings Lynn Tesco Superstore & Garden Centre - Kings Lynn Tesco - Swaffham North Norfolk Heritage Steam Railway (Poppy Line) Tesco - Sheringham Morrisons - Norwich Asda Norwich Norwich Castle Mall - Shopping Centre Bressingham Garden Centre Tesco Diss Morrisons - Dereham Tesco - Dereham Summerfields Holiday Village Great Yarmouth Haven Caister Holiday Park Tesco - Stalham Sainsburys - Great Yarmouth Tesco - Caister Tesco - Gapton Hall, Great Yarmouth Morrisons Gorleston Kessingland Beach Holiday Park (Park Resorts) Tesco Lowestoft Tesco - Beccles Morrisons Lowestoft A4 sites South West Devon East Devon South Devon Torbay Dorset East Dorset West Devon Exeter Devon Exeter Gloucestershire North Gloucestershire South Somerset East Somerset North Somerset South Somerset Bristol Somerset South West Wiltshire North Wiltshire Mid South A4 sites South East Kent North Kent South Birmingham - 50 per month Birmingham Attractions Birmingham Accommodation Birmingham Community A Birmingham Community B A3 posters Price per site, per week 10 A3 sites nationwide Cambridge Extra Services Peterborough Extra Services Baldock Extra Services Hertfordshire Beaconsfield Extra Services Buckinghamshire Watford Harlequin Shopping Centre Hertfordshire Redhill Belfry Shopping Centre Surrey Tesco Highwoods Colchester Morrisons - Witham Tesco - Witham Trumpington Park & Ride Cambridge

19 Branding & advertising: London City Information Centre Official Media Partner Take One is the official media partner with a multichannel advertising and advocacy package including premium print media, digital advertising, full branding take-overs and a one-stop shop service resulting in the sale of your tickets. About the CIC Only official information centre in Central London Over 400,000 visitors per year - average dwell time - 12 minutes 85% of visitors are from overseas - 63% from non-english speaking countries 13 languages including Spanish, Italian, Mandarin, Japanese and Korean 85% planning a visit to an attraction 99% travelling independently Gold VisitEngland award - Best information provision Scores 100% on TripAdvisor An additional 3.2 million is estimated to be generated by visitors visiting the CIC. Package rates for 12 months (other campaign lengths are available) Screen or Leaflet ONLY 1500 Display package (inside screen & leaflets) 1800 CIC PLUS package (inside screen, leaflets, staff training) 2100 Premium package (inside & outside screens, print, staff training) 2495 Specification: c. 250 leaflets per month required Digital Media - one photo 1280x840 pixels min 500kb. Copy - character limit top text box 50, bottom text box - 50 Full brand takeover One week: 1500 Two weeks: 2500 Three weeks: 3500 Four weeks: 4500 Counter decal: 500

20 Advertising: Great British Holidays Magazine Why advertise? Make your brand visible & expand your market Introduce new products and features to the market Help develop your local economy & tourism industry Target those holidaying in the UK Domestic holidays set to increase (economy, exchange rates & safety) People spend 5 hours 22 minutes dreaming, planning & booking be part of this process! 52% of people arrive already knowing what they are going to do make sure you re on the list 45% of people use a mixture of online and print to make their decisions Target pre-trip online and in print your leaflet will form part of a pack orderable online with data collected and shared 60k nationwide circulation - M&S, Waitrose, Tesco, Sainsbury s, Morrisons, Asda Established Archant publication Long shelf life (typically stays in home January to October) Little wastage as targeted publication Pass-on readership increases exposure of your advert Status magazine is well respected in its field View magazine online and view our content pages 6 & 7 Small space (91mm x 40mm ) + leaflet in pack Medium space (91mm x 87mm ) + leaflet in pack + data Large space (91mm x 180mm) + leaflet in pack + data Appealing & engaging THEMED CONTENT. Designed to NOT LOOK LIKE ADVERTISING - an article. Evoke IDEAS & INSPIRATION. Calls to action to include ordering of a themed pack of LEAFLETS & BROCHURES with DATA SHARING.

21 Advertising: Tourist maps & publications A family of exclusive tourist publications, high volumes, great pick up, distributed through the Take One network! South West Somerset: Things to see & do 450k South East Gardens of the South: Places to see & enjoy 150k Tastes of the South 125k Family Fun 100k Christmas & New Year 50k London Xperience London 850k The Midlands Home of Shakespeare: Things to see & do 100k East of England Essex: Things to see & do 100k Suffolk: Things to see & do 100k Winter in East Anglia 50k Northern England Blackpool 100k South Lakes 100k

22 School s Out! Target families with children aged 4-11 through school bags! Volumes: The publication will go into the school bags of 50,000 children in your region. School s Out is an exclusive publication that goes directly into children's school bags and home to parents and carers! It is designed to give ideas and inspiration for things to do and places to see with children aged 4 11 in the run up to and during the main school holidays. Key facts Around 200 schools per region (depending on pupil roll) Schools included are those with a higher propensity to have more disposable income Include money off vouchers to incentivise visits Include online calls to action, highlight any learning areas it can link to along with healthy living and lifestyle! The publication finds it way to schools and into school bags through our sister company JEM Education and uses local authority data. Prices: Half page ad: 495 Full page ad: 950 Dates: Christmas Holidays Artwork deadline: 30 October In schools: 11 December Easter Holidays Artwork deadline: 29 January In schools: 12 March Summer Holidays - England Artwork deadline: 4 June In schools: 13 July Summer Holidays - Scotland Artwork deadline: 10 May In schools: 13 June Spec: Half page: 87mm x 96mm Full page: 87mm x 198mm

23 Advertising: Mailbag What is it? Our shared mailing service, designed for tourist & visitor information centres who are low on storage or looking for inspiration. A pack is built that contains a file copy of your leaflet along with a tailored carrier sheet. This is mailed to 1200 tourist and visitor information centres nationwide and includes advertising opportunities front and reverse of carrier sheet. When? Lands April Rates Insert leaflet + ad on reverse of carrier (150 words) + ad on website Front of carrier whole cover takeover - 400

24 Advertising: Welcome packs Only available though Take One Media, a welcome pack for cottage companies and holiday parks. Branded to the accommodation company or destination! The poly-wrapped pack will be supplied to the accommodation and replaced on every change over. It will contain: A two-sided carrier sheet (side one branded to region or company and side two advertising space for you) A5 and DL leaflets (minimum of 10) Our own tourist map (where relevant for the region) Get straight in front of your potential customers as they arrive in destination and settle in to their accommodation. Don t wait for them to self select you from a leaflet rack or come across you online Introductory Rate 2000 leaflets in county packs delivered into accommodation PLUS Ad on carrier Target them in room and reading all the information that the accommodation has supplied for them. 750

25 On demand leaflet ordering & fulfilment

26 Leaflet ordering & fulfilment As well as getting your leaflets out across our network of fully merchandised leaflet stands, we can promote you through our 'on-demand' online ordering services for Tourist and Visitor Information Centres and smaller accommodation providers/private offices who may not have room for a floor standing leaflet rack. This service has been completely overhauled with brand new and bigger databases and two new ordering websites, designed to get more leaflets into more customers hands. Target 3-ways 1. Leaflets - businesses can logon, order a quantity of leaflets that they want and we deliver free of charge. There is minimal wastage and you open up a whole new market. Last year saw 6.2million leaflets, covering 2,400 titles go through 2122 outlets. 2. Website - When you choose to make your print available to order we can feature you on the homepage to give you more exposure and increase order rates. 3. Targeted marketing - We can our databases with your information on your behalf. We can design s to your brand guidelines and will manage the whole campaign and report back. We also have a new ordering service for consumers via Dayvisits. The only one like it in the UK. Just 99 pa for full digital marketing package and brochure ordering.

27 Marketing via Tourist and Visitor Information Centres Information Centres order 6 MILLION LEAFLETS every year. Where they have NO SPACE FOR STOCK they often keep a FILE COPY. Conversion rate from visiting an information centre to visiting an attraction is 95%. There is NO WASTAGE we only send out what is ordered, giving you an INDICATION of DEMAND and your MARKET. Getting in front of information centre staff and RAISING AWARENESS of your BRAND will help them PROMOTE YOU. Marketing through Information Centres is EFFICIENT and EFFECTIVE. You can also use our Mailbag service to mail out to tourist and visitor information centres. 4 services levels 1. Your leaflet will be featured in our online catalogue and ordering website. 2. Homepage banner ad and webpage - 55 / month 3. Featured brochure ad and webpage - 30 / month 4. Solus campaigns to get your brand in front of information centres - 350

28 Marketing via B&Bs All B&Bs provide Tourist and Visitor Information to their guests. B&B owners know their typical customer base and only order what they want and need so there s no wastage we only send what they order. Ordering opens in February in time for peak season and closes September. 4 services levels 1. Your leaflet featured in our online catalogue / ordering website for B&Bs - 25 /1000 leaflets 2. Homepage banner ad and webpage - 55 / month 3. Featured brochure ad and webpage - 30 / month 4. Solus campaigns to get your brand in front of B&Bs. Try inviting B&B owners to visit you first so they can talk about you to their guests - 350

29 Direct marketing & bespoke runs Blitz, Specialist runs, Focus & Dump bins Hand to hand & tourist bags Databases & mailings: Schools Direct

30 Targeted run and drops Blitz per day What is it? Individual dispensers dropped into cafes, pubs, take-aways etc. in a specified town. Why do it? Compliments mainstream campaigns Enables us get even greater coverage with drops in a day Audience focus Dedicated merchandiser employed to do just this How does it work? Brief written by BDM locations, target audience and outlets We never take more than two titles out so we can make sure your leaflets are accepted We never drop and run like many companies do. The merchandiser always asks outlets and takes a receipt or business card as proof The list of outlets is provided to you Where? Available nationwide. Specialist runs rates vary depending on run How does it work? A collection of around 25 bespoke outlets designed to target a specific audience with your printed materials. These year-round, weekly runs see around 1.1m pieces of print, covering 254 titles getting into consumers hands. Where? Available throughout the Midlands. Focus - 30 / 000 What is it? A one-off, early season, pre-packed box drop. The Things to see & do box contains a maximum of 18 customers and are hand delivered into community outlets, businesses, shops, pubs, bars, cafes etc. Numbers 10-20k leaflets are required for this service. Where? Exclusively available in Hampshire & Cornwall Dump bins Where? Exclusive to Scotland

31 Hand to Hand: Tourist Bags Target tourists, visitors & day-trippers City campaigns: 20k leaflets 8 weekends July & Aug Insert: 650 / month Insert + competition: 500 / month * London * Cambridge * * Birmingham * Canterbury (5k) Get your print straight into visitors hands Branded carrier bags containing local visitor information leaflets and a competitions and offers flyer. Campaigns launch throughout the UK over the Summer holiday period. Opportunities for bag sponsorship to get your brand more visibility and online competitions and offers. Resort campaigns: 5k leaflets 5 weekends July & Aug Insert: 495 / month Insert + competition: 390 / month * Weston-super-Mare * Brighton * Great Yarmouth * Being part of Menzies Distribution means we can launch this activity in most towns. Supported online by Dayvisits with competitions, & social media campaigns.

32 Databases & mailing: Schools Direct Target school groups market Schools Direct is a targeted campaign to primary and secondary schools containing ideas and inspiration for school trips for Key Stages 1 4 and covering all aspects of the curriculum. Key facts The database comes from our sister company JEM Education and uses local authority data. The data is regularly updated, sometimes as often as monthly. We can give feedback on open rates and clicks however we will not give the addresses as the data is licensed to us only. The is sent to school office usually for them to forwards it on to relevant departments. You can cover as many subjects as you like on the curriculum. You can include links to Risk Assessment, Lesson Planning, prices and booking pages. Volumes: London: 10,000 schools South East: 5,500 schools South West: 2,100 schools East: 2,030 schools The Midlands: 4,820 schools The North: 4,640 schools We can also target specific counties. Prices: London per campaign South East per campaign South West per campaign East per campaign The Midlands per campaign The North Banner image sponsorship from 225 Solus mailing POA Dates: Oct, Feb, May Spec: Copy: 350 characters Links: 6 Standard logo: 100px x 100px Logo on transparent background: 150px x 150px Banner image: 595px x 300px

33 Digital marketing with Dayvisits Website & search engines marketing Social media Online brochure ordering & fulfilment

34 Digital marketing The Dayvisits Package Website & search engines marketing Social media Coming 2018 online ticket sales Package includes: Optional extras: Your own web page with image carousel Feature in related content suggestions Feature in itinerary builder Competition hosting and promotion Offer hosting and promotion Special event promotion SEO of the above content Posts over social media (Twitter, Facebook, Instagram, Pinterest) Inclusion in at least one per quarter + NEW for 2018 Brochure ordering The only UK website for consumers to order tourist and visitor information leaflets and have them delivered to their door. All for just 99 pa Homepage banner 65pm / 600pa 1 x large image: 1000px x 313px Homepage advertorial 65pm / 600pa 1 x large image: 460px x 324px 2 x small images: 218pxx137px 80 words

35 Digital marketing Specification for your package Your page: text, logo and carousel images Please completed the supplied Word document by typing directly into it and return via with images. Attraction page jpeg 740px 390px Logo jpeg 300px x 300px Why working with a third party is good for you: 1. You get all the same benefits as being in a leaflet rack i.e. from consumers just browsing for inspiration to picking up offers. 2. You can promote yourself to a vast ready-made audience of people who we know are actively interested in tourism and days out.- this includes databases and social media. 3. It s a great way to make your own digital marketing even more effective by boosting your own traffic (search and inbound via links) and social activity. 4. It maximises the number of touchpoints for the consumer. Research suggests people now need 10 prompts to make a decision. 5. Customers spend 5 hours 22 minutes researching trips and holidays. They consult more than one website to obtain information, opinions and photography and video content % of people arrive for a trip having already decided where they are going to visit. Target these people whilst they are making their decision. 7. Some people still like print. Make your leaflets available to anyone anywhere through brochure ordering. Offers details of your offer to the Dayvisits team. Competitions your prize, question and Ts & Cs to the Dayvisits team and we ll do the rest Dayvisits team mail@dayvisits.co.uk Events complete a Dayvisist form with details of your event and in along with images.

36 Contact us To enquire about working with us or to request a leaflet stand Phone: sales@takeonemedia.co.uk Web: Head Office Address Take One Media Orbital Park Sevington Ashford Kent. TN24 0GA Registered Office Address Registered in England & Wales. No World Business Centre Heathrow Newall Road London Heathrow Airport Hounslow. TW6 2SF