facts and figures >80% occupancy on a group level ~40% revenue coming from F&B 5 new openings in the next two years come as you are.

Transcription

1 why invest?

2 facts and figures >80% occupancy on a group level ~40% revenue coming from F&B 5 new openings in the next two years come as you are..2

3 Christoph Hoffmann is responsible for the further development and expansion of the 25hours hotel group and its brand. He enthusiastically and courageously evaluates hotel premises and develops tailored hotel products with local partners for nomads, daydreamers and night owls who are looking for a change from the grey city streets. Kai Hollmann is the director of the Fortune Hotels in Hamburg which are among the most internationally renowned and successful lifestyle hotels in various segments. Hollmann is a hotelier who learned his trade from scratch. Hollmann is the proprietor and director of five hotels and was the initiator of the 25hours idea. initiators..3

4 Stephan Gerhard knows the international hotel trade like no other. The Solutions Holding, which he founded in 1985, is one of Europe s leading consultancy corporations in the hotel, hospitality, leisure and tourism sectors. Stephan Gerhard works tirelessly as a partner and consultant for 25hours. Ardi Goldman is known as an orchestrator of city architecture in Frankfurt. He is always able to create cosmopolitan colour in liveable and endearing architecture. Goldman draws his inspiration from urban areas and offers thorough support during the implementation of his ideas. This causes the boundaries to blur between enjoyment, construction, design and art. initiators..4

5 history 25hours is a fresh and dynamic hotel brand, which builds upon the shoulders of traditional hotel business and searches for new answers to the demands of an urban, cosmopolitan, culturally interested and brand aware audience. 25hours develops and operates individual, made to measure hotels with personality in lively locations. all hotel concepts are based on dynamics, responsibility, service and design, but have individual focal points for each development. every success story starts on a piece of paper..5

6 brand positioning 25hours hotels are design hotels, inspired by the spirit of our times. But design is about more than just looking good and shouldn t be overestimated. Of course, we love brilliantly designed rooms and occasionally exclusive furnishings too, but the story a work of art, a vintage object or a little detail tells, is just as important. We enjoy gastronomy, which is why it plays such an important role at 25hours. Rather than taking a onesize-fits-all approach, we tailor our food and beverage concepts to each location, focusing on simplicity, generosity and soul. We see 25hours positioned in the socalled smart luxury segment with a strong food & beverage focus. come as you are..6

7 25hours world 9 hotels / 1,182 rooms berlin hamburg (number one, hafencity, altes hafenamt) frankfurt (the goldman, by levis) vienna zurich (zürich west, langstrasse) let s spend the night together..7

8 pipeline 4 hotels / 809 rooms cologne dusseldorf munich paris the future starts.now..8

9 hamburg / number one number of rooms: 128 opening: november 2003 landlord: hpv hollmann & partner development type: conversion operating contract: lease architecture: thomas lau & mark hendrik blieffert interior design: dreimeta & sibylle von heyden frankfurt / the goldman number of rooms: 97 opening: december 2003 landlord: ardi goldman & ronny r. weiner development type: conversion operating contract: lease architecture: bernjus.gisbertz.szajak interior design: delphine buhro & michael dreher 25hours hotels..9

10 frankfurt / by levi s number of rooms: 76 opening: september 2008 landlord: ardi goldman & ronny r. weiner development type: conversion operating contract: lease architecture: karl dudler interior design: delphine buhro & michael dreher vienna / at museumsquartier number of rooms: 217 opening: march 2011 landlord: jp immobilien & wertinvest development type: conversion operating contract: lease architecture: bwm architekten interior design: dreimeta 25hours hotels..10

11 hamburg / hafencity number of rooms: 170 opening: july 2011 developers: groß & partner, sns property finance & ing real estate landlord: hines development type: greenfield operating contract: lease architecture: böge lindner k2 architekten interior design: conni kotte interior & stephen williams associates zurich / west number of rooms: 126 opening: november 2012 developer: halter ag landlord: credit suisse development type: greenfield operating contract: lease architecture: adp architekten interior design: alfredo häberli 25hours hotels..11

12 berlin / bikini number of rooms: 149 opening: january 2014 landlord: schörghuber unternehmensgruppe development type: conversion operating contract: lease architecture: hild und k architekten interior design: studio aisslinger hamburg / altes hafenamt number of rooms: 49 opening: march 2016 landlords: groß & partner, hpv hollmann & partner development type: conversion operating contract: lease architecture: bolles + wilson interior design: dreimeta 25hours hotels..12

13 zurich / langstrasse number of rooms: 170 opening: april 2017 landlord: sbb immobilien development type: greenfield operating contract: lease architecture: e2a architects interior design: studio aisslinger 25hours hotels..13

14 cologne 207 rooms march 2018 düsseldorf 198 rooms march 2018 munich 168 rooms september 2017 paris 236 rooms july 2018 the future starts.now..14

15 key identifiers: gastronomy One concept for everything? On the contrary! 25hours has a portfolio of restaurant concepts. The most fitting concept is carefully chosen for each hotel, considering the location and guests needs. This strategy creates unique locations and unforgettable experiences for guests. The 25hours bars and restaurants not only enjoy tremendous popularity among hotel guests, but also quickly turn into regular hangouts for local. food is coming soon..15

16 key identifiers: kiosk / concept store inspired by the kiosks of legendary grand hotels collaboration with local publishing houses (e.g. taschen, gestalten, mare) carefully selected books, magazines and bric-abrac from different collaboration partners we make your stay..16

17 key identifiers: urban mobility concept collaboration with mini (bmw) mini cars available (free of charge) at every hotel collaboration with schindelhauer (berlin based bicycle company) bicycles available in all hotels bicycles inside guest rooms in larger room categories we make your stay..17

18 1) standard guest rooms We need standard guest rooms of approximately 24 sqm floor area (net) which roughly make up 75% of our room categories. The room layouts can be extraordinary. 2) supersuite We need some rooms to brag with! Supersuites range in size between 80 and 100 sqm, are multifunctional, and consist of various areas. Besides the size, our guests need to feel pampered with their extraordinary features. 3) lobby (must have) Our lobby needs to make a statement and be accessible from street level. the perfect 25hours hotel..18

19 4) restaurant (must have) Our restaurants need to have a separate entrance. We don t believe in separate breakfast areas. Our kitchen should always be open to, and visible from, the restaurant. Out-door spaces are also essential; thus, we need to have a terrace or a garden accessible from the restaurant. 5)bar (must have) Whether tiny or huge our bars have to be special and have character. rooftop (nice to have) Whenever possible, we want access to the roof. There are many options of what we can do on the very top: we can have a pool, a garden, a bar or an area for well being. Most important though is that the rooftop is open to the public. the perfect 25hours hotel..19

20 social media about 100,000 likes on facebook facebook reach: 172,902 people engagement rate facebook: 10.24% about 11,000 followers on instagram engagement rate instagram: 40.57% about 1,100 followers on twitter we make your stay..20

21 25hours-hotels.com about 190,000 visits (monthly) about 650,000 page views (monthly) newsletter global newsletter: about 5,000 recipients local newsletter: 1,500 to 5,000 recipients we make your stay..21

22 distribution solutions CALLS CENTERS, INTRA HOTEL & CLUSTER SERVICES 62%* AccorHotels central reservation system contribution rate ACCORHOTELS WEB WEBSITES, MOBILES SITES & APP 17% 34% DIRECT SALES (global room revenue through AccorHotels reservation systems on average) 62% ACCORHOTELS CENTRAL RESERVATION SYSTEM 17% 21% 7% 7% 38% HOTEL PMS * worldwide AccorHotels average. December 2016 WEB PARTNERS (OTAS) 28% INDIRECT SALES GDS/IDS don t act like you re not impressed..22

23 le club AccorHotels 31 million members as of December 2016 a worldwide program: 13 brands, 3,400 hotels, 92 countries free enrolment 100% web based program 19,500 new members every day partnerships with large airline loyalty programs: Skyteam, One World, Star Alliance, etc. 80% of LCAH members exclusively use direct channel LCAH members yearly stay length & revenue are two times higher than those of non members don t act like you re not impressed..23

24 24 hours isn t enough.