HELlo. Brand New World. #worktripping

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Brian Hodges
6 years ago
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1 HELlo Brand New World #worktripping

2 Eye openers 5 Work Tripping stories 7 Smart thinking ahead 9 Know your audience 13 Brand best bits 27 Architectural data 3

Work Tripping stories Innside Palma Center Innside Aachen Innside

lifestyle hotels. It s a concept designed around the modern traveller.

contemporary interiors, innovative technology and in-the-know guest

Somewhere to work, rest and be inspired by all that the urban

A place for the curious explorer to work, linger and see more of the

A place where you can enjoy a successful business meeting, and still

Where there s always a complimentary drink in the fridge and wifi as

Where people know your name but know not to hassle you.

3 Work Tripping stories Innside Palma Center Innside Aachen Innside Dresden Innside New York Innside is a collection of international urban lifestyle hotels. It s a concept designed around the modern traveller. Each hotel is perfectly positioned and brought to life with contemporary interiors, innovative technology and in-the-know guest experience. It s a place that bridges the gap between work and play. Somewhere to work, rest and be inspired by all that the urban environment has to offer. Innside is the home of Work Tripping. A place for the curious explorer to work, linger and see more of the world. A place where you can enjoy a successful business meeting, and still soak up the atmosphere. Where there s always a complimentary drink in the fridge and wifi as soon as you walk through the door. Where people know your name but know not to hassle you. Work Tripping is the means by which you get to know the city without having to walk too far. Enjoying breakfast with a different view. Uncovering a new city. Tasting one place at a time. Turning trips into adventures so you come away with even more than the business you went for. 4 5

4 Smart thinking ahead As our customers adapt to the new Bleisure trend, so does Innside. We re evolving to offer smart professional travellers a more informal, modern and vibrant experience. To stay relevant to this new type of traveller, we re also opening new hotels in the centres of both primary and secondary cities. From its beginnings in Germany, the Innside by Meliá development strategy has been a bold one. It aims to increase brand value by opening new ownership, rental or management establishments globally. Retaining its essence but adapting its philosophy to reflect new destinations in key cities, worldwide. Innside Cities Pipeline Rental / Management of Hotels Rental /Management of Rooms Innside Cities Pipeline Number of hotels Revenue segmentation Rented 83% Managed 17% Rented 92% Managed 8% Urban / Rural locations Urban 100% Spain Madrid Palma Germany Aachen Bremen Dresden Düsseldorf Frankfurt Leipzig Munich Wolfsburg UK Manchester Brazil x2 Chile China Colombia x2 Denmark Germany Indonesia Italy Malaysia United Kingdom Venezuela Qatar 18 Number of rooms 2,729 Number of customers 919,528 Countries Direct Sales 28% E-Commerce 35% Leisure 4% Business Travel 20% Meetings & Events 13% USA New York 4 6 7

5 Know your audience Meet our Work Trippers A collective of local, regional and international guests Seamlessly blurring work and leisure. Young Professionals Highly frequent travellers who enjoy the perfect mix of both business and pleasure. Trend driven, but lovers of efficiency and comfort. Group Travellers Brand Loyalists Medium frequency travellers who enjoy a consistent experience. Prompted to travel by loyalty rewards and perks, they ll return to familiar brands. Purpose-Driven Travellers Where Work Trippers come from: Germany 46% United Kingdom 11% United States 9% Smart professional travellers - Fairs, expositions and events (MICE). The gender balance: 70% male 30% female Leisure Travellers (City breaks, concerts, events). Medium frequency travellers who enjoy staying in packs. Anti-planners looking for group deals to achieve exciting experiences and quality time with their friends. Low frequency travellers who enjoy discovering new experiences through spontaneity and value. Impulsive, but low maintenance. If the offers on, they re more likely to travel. Spain 7% Switzerland 3% France 2% Live a healthy lifestyle Mid-to- high-flying management Appreciate good food and drink Italy 2% Netherlands 2% Belgium 2% Austria 1% Rest 15% Enjoy a top location Repeat guests keep on coming (Average Age Range: Years OLD) Appreciate good service 8 9

6 INNSIDE: Urban lifestyle hotels for smart Innside Palma Center professional travellers Pioneering. Forward thinking. Leading the way in lifestyle hotels, where every experience counts and is designed around the traveller. Where each hotel feels more like home and where guests can easily interact with their environment. Innside Madrid Luchana Innside Frankfurt Ostend 10 11

7 Brand Best Bits Innside Madrid Génova The INNSIDE TOUCH Innside Aachen The Innside Touch is delivered everyday by every member of our team. It is the Innside by Meliá service culture and describes the behaviours we expect from ourselves and each other, regardless of position or title, or whether we are connecting with a customer or fellow team member

8 Brand Best Bits Innside Madrid Luchana Innside Dresden Open living lounges Linger for longer and watch the comings and goings as you make yourself comfortable in our open living spaces. Home to the restaurant and bar, where mixologists throw together a casual cocktail and DJs set the tone. A place to bring clients and meet the vibrant locals. Innside Palma Center Innside Leipzig Innside Madrid Génova 14 15

9 Brand Best Bits Innside Palma Center Endless online freedom Never have to worry about being disconnected with fast, free wifi throughout our hotels. It s unlimited, endless and will have you online in a flash, any time of the day

10 Brand Best Bits Innside New York NoMad Free refreshing refreshments No need to ask. No need to go thirsty. Free soft drinks in every room, that magically refresh themselves each day. Innside Düsseldorf Hafen Innside Leipzig 18 19

11 Brand Best Bits Pick mix Innside Leipzig Innside Aachen match Innside Düsseldorf Innside Aachen Innside Leipzig Allow your taste buds to do the hard work, with a full flavour line up of cocktails and cuisine. Each hotel has a unique food and drink concept, based on quality and service. The whole experience is complimented by music and lighting that shifts shape as the day unfolds. Coffee, breakfast, lunch and banquets are all covered and catered for by cream of the crop chefs who beautifully express the City through food. Innside Leipzig 20 21

Along with colourful sources of inspiration and creative touches, they also

Sounds systems, large screens, projectors, wifi and an easy coffee set up.

12 Brand Best Bits Big idea spaces Let your left-brain leap laterally with creative meeting spaces that are a little out of the ordinary. Along with colourful sources of inspiration and creative touches, they also deliver on the day to day. Sounds systems, large screens, projectors, wifi and an easy coffee set up. Designed for big thinking, the average size is 400sqm with a range of sizes and shapes to suit your meeting needs. Innside Palma Center 22 23

Digital fitness that fits around you and your

up on-demand classes and 24 hour access.

balance, body combat, CXWORX and SH BAM.

13 Brand Best Bits Innside Düsseldorf Hafen Innside Aachen Your fit time Innside Palma Center Your workout, anytime. Gyms with InFit zones. Digital fitness that fits around you and your day. A virtual fitness solution that offers up on-demand classes and 24 hour access. You get the whole shazam with spinning, body balance, body combat, CXWORX and SH BAM. And space to relax after. Saunas, steam rooms and plunge pools. Innside Düsseldorf Seestern 24 25

14 Architectural data Prototype facility program summary 170 Keys 49 Gross sqm Back of the house Key 527 Gross sq ft / Key Support areas, administration, engineering. Layout standard Innside room Guestrooms Subtotal: 1,201 sqm 12,927 sq ft 84% Standard Room 24 sqm sq ft + 11% Axial Room 32 sqm sq ft + Vertical and horizontal communications 5% Suite 52 sqm sq ft + Corridors, stairs, lifts (for both back and front of the House) Layout standard Innside room Layout standard Innside room Subtotal: 4,484 sqm 48,265 sq ft Subtotal: 1,262 sqm 13,584 sq ft Public Areas Total Hall/Lobby 170 sqm 1,830 sq ft Reception 29 sqm 312 sq ft Restaurant/ Bistro 323 sqm 3,477 sq ft Bar 92 sqm 990 sq ft Conference Room 228 sqm 2,454 sq ft Meeting rooms 162 sqm 1,744 sq ft Wellness Area 107 sqm 1,152 sq ft Other Areas 213 sqm 2,293 sq ft 8,271 sqm 89,028 sq ft Layout standard Innside room Subtotal: 1,324 sqm 14,252 sq ft 26

15 #worktripping Innside.com Contact us at

YOUR TASTES, REFINED

YOUR TASTES, REFINED Your invitation into Spanish luxury CONTENTS 1. Strategic Brand Purpose p.04 2. Brand Unique Selling Proposition p.06 Your invitation into Spanish luxury 3. Distinguishing Factors