The Art to Feel at Home!

Transcription

1 The Art to Feel at Home! Franchise Opportunity with Leonardo An intelligent decision! 1

2 Table of content About Leonardo Hotels 3 Current Destinations 3 Leonardo Hotels Vision & Mission 4 Leonardo Hotels Franchise 4 Why to join Leonardo Hotels 5 Leonardo Hotels Departments 6 Leonardo Hotels Contact 7 2

3 About Leonardo Hotels All over Europe, Leonardo Hotels are synonymous for excellent houses with regional and individual character, at attractive destinations. Leonardo Hotels is the European Division of Fattal Hotels, founded in 1998 by David Fattal comprises currently 30 hotels in the 3-4-star category and has been active on the German market since 2005, Belgium, Switzerland and Israel. No matter which hotel you choose you will discover The Art to Feel at Home. Leonardo Hotels have established themselves in the 3-4 star plus category in prominent cities and destinations Europe-wide and are designed to cater to the special requirements of business travellers as well as those of event participants, travel groups or weekend travellers. The company management Leonardo Hotels has its headquarters in Berlin. From here, the departments Sales & Marketing, Revenue and Project Management operate Europe-wide under the leadership of the CEO, Daniel Roger. Current Destinations If business or city trip the Leonardo Hotels provide currently more than 30 hotels in the 3-4-star category in attractive locations such as airport proximity, city centre or the quiet countryside in the key cities of Germany, Belgium, Switzerland and Israel. Current Destinations: Germany: Belgium: Israel: Berlin, Cologne, Dresden, Frankfurt, Hamburg, Heidelberg, Mannheim, Munich, Nuremberg,Weimar Antwerp, Bruges, Charleroi, Namur, Wavre Brussels Est Beer Sheva, Haifa, Jerusalem, Tel Aviv, Tiberias Switzerland: Zurich 3

4 Leonardo Hotels Vision & Mission As a Europe-wide hotel chain, Leonardo Hotels comprising individual hotels in attractive destination, based on regional features and local characteristics. Our chain of hotels is a strongly expanding business with the goal to provide up to 100 hotels in Europe s and Israel s major cities by the end of Leonardo Hotels Franchise Maintaining independence and gaining highly specialized know-how have become an efficient factor in the daily operational process. As an hotelier at the Leonardo Hotels franchise association your business property is supported to all intents and purposes in areas of Sales & Marketing, Revenue, Accounting, IT management and much more. Benefit from the innovation and advancement in its technology strategy by the development and integration of a powerful two-way interface as a directly connected distribution solution allowing direct circulation of its rates and availabilities to the largest European online providers such as Expedia, Booking and the 4 GDS s. In addition to the beneficial usage of this new development the strong Leonardo Hotels website is also directly connected with the PMS system and enables as well the automatic receipt of reservations. This solution allows the seamless integration and assures rate parity, accurate availability, and thereby the optimal results for cementing strong relationships with its suppliers on the one side and clients from the other, while reducing labour costs to minimum. The Leonardo Hotels chain is expanding and currently working on further direct connections with leading Dutch, Spanish and Italian online providers, in order to ensure the best possible distribution to and from the feeder markets of all its hotels. The enhancements and increased financial results due to this unique platform are already evident, and more than 30% of the business is already booked directly through these online systems. This ensures the added value that the Leonardo Hotels provides as a management and franchise company. 4

5 Why to join Leonardo Hotels Hotels benefit from being part of an International well established brand whilst remaining in control of their business and retaining their individual local charm and character. Other hotel brands are demanding extensive and expensive investments for re-branding, upgrading and life safety. Our approval process is simple and fast. Leonardo Hotels offers Brand Profile Sales-Marketing-PR Reservation system/e-commerce Purchasing Power on PMS/Distribution systems Day to Day Service Contact. Training Revenue Management Support No additional costs for life safety Actual hotel name can be kept Short contract terms Competitive & different fee structure Simple and low cost branding package Leonardo Hotels requires National Tourist Board Standards Local/National Life Safety Standards Simple and easy Leonardo Hotels Brand Package Hotels can continue to use their own name 5

6 Leonardo Hotels Departments SALES / MARKETING / PR Leonardo Hotels has presence in tradeshows and has built extensive networks in both leisure and corporate travel in the Hospitality Industry, including some of the world s largest travel management companies. Hotels benefit from the groups marketing team with a cohesive marketing plan, including partnerships and promotions with dedicated brochures and print to use the brand to maximize revenue in the corporate and leisure markets. Within Leonardo Hotels communication happens at many levels Regular contact with owners Internal communication during regional meetings and newsletter Public Relations activities bringing positive media attention to the groups hotels. REVENUE MANAGEMENT Leonardo Hotels assists in Market Analysis Positioning Pricing Forecasting Techniques Inventory Management Best Practices 6

7 Leonardo Hotels Contact RESERVATIONS / E-COMMERCE Leonardo reservation system drives revenue to member hotels through online bookings and travel websites Leonardo Hotels Website Optimized relationships with 3 rd part websites Global Distribution Systems & GDS Partners Customer Optimization Strategic Linking Third Party Websites DAY TO DAY SERVICE Every hotel has a "One point stop contact within Leonardo Hotels to answer day to day questions in any area of the business. TRAINING Education and Training is a key area of focus for the Leonardo team offering free of charge pre-opening and business distribution training and during the year workshops about various important business topics. Did we arouse your interest? Or do you have any questions? Please do not hesitate to contact us. Franchise Contact: Leonardo Hotels Hardenbergstraße Berlin franchise@leonardo-hotels.com 7