Independent Hotel Company A "white label hotel asset management company which thinks and acts like hotel property owners

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1 Independent Hotel Company A "white label hotel asset management company which thinks and acts like hotel property owners " D O - IT- Y O U R S E L F H O T E L O P E R A T I N G S E R V I C E ", E X C L U S I V E L Y F O R H O T E L P R O P E R T Y O W N E R S

2 Independent Hotel Company We asset manage hotels to maximize profit and asset value for the hotel owner! We set-up hotel s from scratch to become cash generators, from opening & start-up of new hotels to revamps of existing hotels Our focus is to improve a hotels' asset value, and when applicable secure and sustain its debt-service While we are originally hoteliers at heart, we know our numbers like any other hotel Investor, Owner and their bankers

3 Increase EBIT by minimum 10% - year-on-year We create and implement a unique hotel business concept, and re-position your hotel into its own MY-HOTEL-BRAND. Enjoy all the benefits associated to branded hotels, without its high cost and while remaining in charge of your hotel investment We asset manage your hotel on the basis of short, -mid and long-term goals Our team combined has to-date managed hundreds of hotels, having been exposed to every facet of hospitality, giving us the insight to evaluate hotel operations and property investments from a mutual perspective Easy, straight-forward and success-driven hotel asset management contract Flat asset management fee, with free cancellation of contract at any time, minus a nonrefundable start-up deposit We asset manage the hotel on behalf and for the hotel Owner, who remains in charge of his investment Our Management Contract includes: Start-up and/or turn-around support by Independent Hotel Company A ZERO Commission Hotel Website & Booking Engine and All the most up-to-date booking technology needed to increase direct bookings, off-line sales to the travel trade and corporate businesses, as well as monthly on-line hotel financial performance reporting

4 When do we start? We meet, inspect your property, counsel, and deliver an agreed Business Plan within 90 days of mandate incl. Hotel Positioning, Branding & Distribution, 5-years P&L Estimate, Cash-Flow and Repairs & Investment Plan We start our involvement within a fortnight and get down to business, ideally to hold on to the property for a long-term engagement We connect your MY-HOTEL-BRAND website with the world's biggest hotel group, without franchise fee, at cost of commission on paid bookings only (pending acceptance by a 3rd party hotel group) We give you 24/7 on-line access to the hotel performance KPI's, report the business status and forecast on a monthly basis, and meet with you each quarter to present, counsel and agree on modification of business strategy

5 We plan short-, mid- and long-term We recruit and hire a Hotel Manager and Management Team with direct reporting line to the hotel Owner Short-term All of the hotel will be organized in line with international best practice of branded hotels within the first 12-months of our engagement: > The hotel operating structure will be set up to assure lean labour -and operating cost > An on-line distribution (incl. new website) and off-line sales structure will be implemented, to increase revenue turnover and cash-flow > An on-line financial controlling system will be installed, allowing both the Hotel Manager and Hotel Owner 24/7 access to the property's numbers Mid-term Latest from the 6 month into our engagement, the local Hotel Manager will be handed over the keys to manage the hotel on the basis of its installed organization structure and MY-HOTEL-BRAND market positioning The Hotel Manager is employed by, and reports to the hotel Owner, while being supervised and trained for up to 18 months, by Independent Hotel Company Long.term Together we look how to make optimal use of the extra cash coming into your business, so that your hotel may improve as a business and as an investment in prime real estate Unless you decide for an exit-sale, the hotel continues to be asset managed by Independent Hotel Company to assure good practice in operations and sales, as well as a financial return on investment, on behalf of the hotel Owner

6 All good things come in threes We keep your property in shape Repairs & Maintenance, as well as Capital Investments in a hotel property upkeep are some of the biggest expenses in hotel operations, and require experienced asset management with focus on fire & safety, health & hygiene, energy and utilities consumption, as well as finding and retaining local skilled technical experts Our asset management module is to outsource property upkeep to professional local firms, while asset managing the supervision of service and liability compliance by our Director of Technical Services, on a regular basis through site-inspections Property standards are constantly improved, based on the hotels categorization as well as market positioning, in-line with the agreed Business Plan We build your hotel's own MY-HOTEL-BRAND We turn your hotel into its own MY-HOTEL-BRAND, featuring its own website, ZERO-COMMISSION own booking-engine, and all modern booking technology needed to increase direct bookings through your hotels own website We connect your MY-HOTEL-BRAND website with the world's biggest hotel group, without franchise fee, at cost of commission on paid bookings only (pending acceptance by a 3rd party hotel group) We hit the market with hand' s-on sales, road-shows and trade fair attendance to promote your hotel ZERO-COMMISSION booking engine, in addition to OFF-LINE sales to businesses and travel agencies We find, train and retain top professional talent Independent Hotel Company hires all of your hotel management directly for the world's leading 300 hotel schools, including Ecole Hotelier Lausanne, Cornel, les Roches and Heidelberg, and put a senior Hotel Manager on property to train and coach his or her team Your Hotel Managers are guided by Independent Hotel Company to be business entrepreneurs who's only mission is to optimize your hotel's profit, rather than only administrate the numbers Our organisation structure and culture is flat, and focused on full empowerment of all of the hotel property team to deliver excellence in operations

7 Business Conditions for mutual success Hotel Asset Management Agreement Two-year Hotel Pre-Opening, Opening & Start-Up, or Turn-Around Asset Management (Incl. Business Plan) by Independent Hotel Company Hire & Training of a Hotel Manager and his operating team, by Independent Hotel Company Cancellation of Agreement by Client Free-of-Charge at any time Advance non-refundable deposit required and monthly pre-payment from 1 st month, by 10 th of the month for the next month POA for Employment Contacts, Commercial Contracts, Operating Bank Account and agreed Sales & Marketing technology CAPEX Monthly Hotel Performance Reporting per USALI

8 Business Conditions for mutual success Sales & Marketing Agreement Selection and implementation of a hotel PMS and POS Selection and implementation of a Hotel Website Selection and implementation of a Hotel Booking Engine, with double interface with the property PMS Selection and implementation of Hotel Distribution Technology: (Channel Manager, GDS, META-Search & Google optimization, Consortia Sales) GSA for International Sales Calls: Face-to-face meetings with prospective Customers (Travel Agencies, Corporate Businesses, Associations) GSA for Local Sales Calls: Face-to-face meetings with prospective Customers (Travel Agencies, Corporate Businesses, Associations)

9 Thank You! I F Y O U H A V E Q U E S T I O N S, C O M M E N T S OR R E Q U E S T S T O T H E S E R V I C E S O F Independent Hotel Company P L E A S E, C O N T A C T U S A T S A L E I N D E P E N D E N T - H O T E L - C O M P A N Y. C O M