Hotel Ticker. 8 th Edition November Performance analysis of selected German cities October 2013

Transcription

1 8 th Edition November 2013 Performance analysis of selected German cities October 2013

2 October 2013 in comparison to the previous year 1 Current overview of hotel performance for selected destinations in Germany: Berlin: Occ: 82%, ADR: 96, RevPar: 78 Overall, the Berlin hotel market performed considerably worse in October than in comparison to last year (RevPar: -4%); this is due in particular to a weaker average rate of -4%. Among the root causes for this drop was undoubtedly the absent EASD Conference from the previous year which left a big hole in the pockets of hotel owners. Dresden: Occ: 73%, ADR: 71, RevPar: 52 Golden October really lived up to its name in Dresden. The city s hoteliers saw a noticeable improvement in general performance over the year before, achieving a revenue for October of approx. 52 per available room (Occ: +2%). Main reasons: good conference and congress business as well as some warm and pleasant autumn weather. Dusseldorf: 75%, ADR: 166, RevPar: 124 Overall performance in October was substantially better than in the preceding year (RevPar: +56%). This is largely attributable to an increase in the rate (ADR: +40%). Main contributory factors: the 7-day K Trade Fair ( ), which only takes place every 3- years, and some decent overflow business provided by the Anuga Trade Fair in Cologne a biennial event ( ). Frankfurt: 73%, ADR: 139, RevPar: 102 This October in Frankfurt was a clear improvement over the previous year (RevPar: +21%), principally due to a strong progression in the rate (ADR: +15%). The main reason for this was the Medical Congress CPhl which came round again this year (only every 2 years). 1 Temporary figures (daily collected) quoted are comparisons with those for the previous year Source: GmbH/STR Global, details as of 1st November 2013 Gesellschaft für Marktanalysen mbh 2013 GmbH/ Page 2

3 Hamburg: 81%, ADR: 107, RevPar: 86 Hamburg s hoteliers can be well pleased with October s results which present are much brighter picture than this time last year (RevPar: +11%). The German Pain Congress from was a major contributory factor. The event has no fixed location and this year it was Hamburg s turn. Cologne/Bonn: Occ: 77%, ADR: 137, RevPar: 105 October was a fantastic month for Cologne / Bonn. The region achieved a RevPar increase in excess of 54% in October - a result essentially influenced by a distinctly stronger ADR of 137. This very impressive score was achieved by the presence of the biennial Anuga Food Fair ( ) and some good overflow business from Dusseldorf for the K International Trade Fair for Plastics & Rubber ( ). Leipzig: 77%, ADR: 73, RevPar: 56 October was a substantially better month this time round than in the previous year (RevPar for Leipzig hoteliers: +19%). Principal reason: The double jubilee 200 years Völkerschlacht (Battle of the Nations) und 100 Years Völkerschlachtdenkmal (Monument to the Battle of the Nations). Munich: Occ: 87%, ADR: 158, RevPar: 137 Munich saw a noticeable improvement in the performance initially expected for October. While the last trend barometer had predicted a rate loss of 2%, the result actually achieved was +4% for ADR and +8% in the RevPar, a development which brought some welcome relief to Munich s hotel keepers. Among the main reasons for the positive data this month was short-term demand for the Expo Real ( ). Data provided by GmbH in cooperation with STR Global Gesellschaft für Marktanalysen mbh 2013 GmbH/ Page 3

4 The is published by: Gesellschaft für Marktanalysen mbh,, Germany, Kranzer Strasse 6-7, Berlin, Germany Gesellschaft für Marktanalysen mbh specializes in market analyses and the development of planning and controlling software for the hotel industry. The company offers its international clientele a hotel benchmarking platform, as well as various software applications for the fields of budgeting, forecasting, controlling, management reporting and workprocess optimization. As a strategic management consultancy, Solutions Dot WG develops individual and customized strategies and solutions for companies in the hotel, catering and tourism, and provides support in implementing plans. Solutions dot also manages independent pro ject implementation, is active in support management and interim management, as well as in the total quality management (TQM) sector. The is edited by: Sabine Fischer, Marketing & Communications Manager, Gesellschaft für Marktanalysen mbh, ticker@fairmas.com Gabriele Kiessling, Consultant und Project Management,, ticker@fairmas.com Gesellschaft für Marktanalysen mbh 2013 GmbH/ Page 4

5 Disclaimer No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, GmbH / Solutions Dot WG do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. Gesellschaft für Marktanalysen mbh 2013 GmbH/ Page 5