STR: Asia Pacific Hotel Update Yesterday, Today & Tomorrow

Transcription

1 STR: Asia Pacific Hotel Update Yesterday, Today & Tomorrow ITB Asia, 25 October 2017 Fenady Uriarte Business Development Manager, Southeast Asia STR, Inc. All Rights Reserved. Any reprint, use or republication of all or a part of this presentation without the prior written approval of STR, Inc. or STR Global, Ltd. trading as STR (collectively STR ) is strictly prohibited. Any such reproduction shall specifically credit STR as the source. This presentation is based on data collected by STR. No strategic advice or marketing recommendation is intended or implied.

2 STR, collecting data since 1985 STR Coverage Our Sample +58K Hotels +7.9M Hotel Rooms +182 Countries +2K Markets Performance Reports Supply Reports Forecast Reports Occ, ADR, RevPAR Supply/Demand Revenue P&L Existing supply Future supply Pipeline Characteristics Main KPIs Macro economic input Micro economic input 5 years/6 quarters/18 months

3 Asia Pacific Hotel Performance Sub-Continent RevPAR Performance (Indexed to 2011) R12 August , CC, USD Australia & Oceania Central & South Asia Northeastern Asia Southeastern Asia

4 Southeast Asia Hotel Performance Selected Countries RevPAR Performance (Indexed to 2011) R12 Sep , Local Currency Indonesia Malaysia Philippines Singapore Thailand Vietnam

5 Asia Pacific Hotel Performance Occupancy, ADR, RevPAR Growth Asia Pacific Selected Countries YTD September 2017, Local Currency 15% 13% 11% 9% 7% 5% 3% 1% -1% -3% -5% Malaysia Vietnam Hong Kong SAR Occupancy ADR RevPAR Levels are normalizing -4 Indonesia Philippines Japan Thailand Singapore

6 What kind of hotel has seen better RevPAR growth? hotels in a hotel chain independent hotels hotels serviced apartments hotels in higher tier hotels in lower tier 2017 STR, Inc. All Rights Reserved.

7 Southeast Asia: Hotels in Hotel Chains vs Independent Hotels RevPAR Growth, Monthly R12, Jan 2015 August 2017, CC USD 4% Independents Chains 2% 0% -2% -4% -6%

8 Singapore Hotel Performance Chains Hotel vs Independents Hotel RevPAR Growth R12 Monthly Jan 2011 Aug 2017, SGD 60% Chain Independent 40% 20% 0% -20%

9 Southeast Asia Hotel Performance Monthly R12 RevPAR Growth Upper Tier vs Lower Tier Jan 2011 Sep 2017, CC, USD 20% Upper Tier Lower Tier 15% 10% 5% 0% -5% -10%

10 Asia Pacific Selected Cities Hotel Performance RevPAR Growth Hotels vs Serviced Apartment YTD Sep 2017, Local Currency

11 compression & opportunity How many days in 2017 had high occupancy? How much higher was the rate during those days?

12 Compression Performance Sydney & Melbourne Total Nights & ADR Premium Generated on Certain Occupancy Level R12 August 2017, Local Currency 68 32% % Total Night ADR Premium 48% 49% Melbourne Sydney Melbourne Sydney Occupancy 90% % Occupancy 95%+

13 Hong Kong Historical Compression Total Nights & ADR Premium on Occupancy 95%+ R12 September , HKD Total Nights ADR Premium 28% 28% 32% 30% 22% 25% 24% 26% 19% 6%

14 Profitability

15 Profitability - Asia Pacific Selected Countries GOPPAR & TRevPAR Growth Financial Year % 35% 30% 25% 20% 15% 10% 5% 0% -5% -10% 38.5% 27.0% 6.2% 3.1% GOPPAR TRevPAR Vietnam Thailand Singapore Malaysia Indonesia Philippines

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17 What s Outlook for 2018? Asia Pacific Selected Markets Forecasted Occupancy & ADR Growth As of STR & Tourism Economics Forecast Report August % Occupancy ADR 4% 2% 0% -2% Singapore Beijing Hong Kong SAR Tokyo Sydney

18 Takeaway Demand growth in Asia Thailand normalizing but remains an exciting market while the growth continues in Vietnam Comeback for Malaysia 2018: We expect to see ~3-4% growth in Beijing, Hong Kong, Singapore, Sydney, Tokyo

19 Key to success: It s in the numbers STR always provides reliable data, high quality market share analysis and outstanding customer service. Being able to compare our company results against our main competitors helped us identify our pitfalls and advantages in each market. Deborah Sanchez, Revenue Project Manager, London, UK Historical Data Trend Reports Top-line perspective of hotel performance for any given market or selected group of hotels. Profitability Reports Hotel profitability analysis and benchmarking based on USALI metrics. Current Data Destination Reports Occupancy, ADR and RevPAR for any selected group of hotels. Hotel Reviews High-level overviews of key markets performances across key locations. Hotel Census Database Over 170,000 existing hotel records. Future Data Market Forecast Anticipating future market performances. Pipeline Reports Analysis of projected supply growth. Contact apsales@str.com to learn more about the products

20 Thank You! Fenady Uriarte STR, Inc. All Rights Reserved. Any reprint, use or republication of all or a part of this presentation without the prior written approval of STR, Inc. or STR Global, Ltd. trading as STR (collectively STR ) is strictly prohibited. Any such reproduction shall specifically credit STR as the source. This presentation is based on data collected by STR. No strategic advice or marketing recommendation is intended or implied.