Hotel Ticker. 1 st Edition February Performance analysis of selected German cities January 2013

Transcription

1 Hotel Ticker 1 st Edition February 2013 Performance analysis of selected German cities January 2013

2 January 2013 in comparison to the previous year 1 Current overview of hotel performance for selected destinations in Germany: Berlin: Occ: 55%, ADR: 87, RevPar: 48 The overall performance in Berlin was better than in the same month in 2012, with a slight (3%) increase in rates. One important reason for this development was stronger corporate business. Dusseldorf: Occ: 65%, ADR: 102, RevPar: 67 January was healthier than the same month the year before (RevPar up 5%), largely the result of a 3% improvement in occupancy. The main reason: much stronger corporate and individual business in some hotels and a better performance at the annual Boot (boat show; 2013: RevPar: +4%). Frankfurt: Occ: 63%, ADR: 122, RevPar: 77 January in Frankfurt was much better overall than last year (RevPar: +7%), mainly due to the positive occupancy trend (up 7%). The main reasons: The trade fairs Paperworld, Christmasworld, and Beautyworld, which contributed to the overall positive outcome (RevPar: up 8% on 2012), as well as stronger MICE demand than last year. Some hotels were also able to benefit from the cold spell in January with lay-over business from the airport. Hamburg: Occ: 56%, ADR: 102, RevPar: 57 Business in Hamburg declined slightly compared to last year due to lower occupancy figures (Occ: down 3%). The increase in new hotel beds (such as the Scandic Emporio in September 2012), as well as poor demand in the MICE segment in January compared to the same month last year could be possible reasons for the weaker numbers this time. 1 Temporary figures (daily collected) quoted are comparisons with those for the previous year Source: Fairmas GmbH/STR Global, details as of 1 st February 2013 Page 2

3 Cologne/Bonn: 64%, ADR: 128, RevPar: 81 January was far stronger than in 2012 and closed with a 12% increase in RevPar. Reasons: A much stronger IMM event, due to the renewed combination with Living Kitchen, as well as greater demand from business visitors in some hotels. Leipzig: Occ: 58%, ADR: 79, RevPar: 46 The overall performance in Leipzig was better than in January 2012 (Occ was up 9% and ADR 5% higher). Main reasons: A stronger Leipzig Interventional Course - Congress (LINC) this year (RevPar up 8% on 2013) and the Kongress Christlicher Führungskräfte (Congress of Christian Leaders) in Leipzig, which takes place every two years. The Enertec and Terratec energy and environmental trade fairs (held every 2 years) also generated further corporate business. Munich: Occ: 67%, ADR: 132, RevPar: 89 Munich shone in January with a 22% leap in RevPar, impacted less by higher occupancy numbers than by a much stronger ADR. The improvement in overall performance compared to 2012 has mainly been due to the Bau (Trade Fair for Architecture, Materials, Systems; 14 to 19 January 2013), which takes place every other year. Data provided by Fairmas GmbH in cooperation with STRGlobal Page 3

4 The Fairmas Hotel Ticker is published by:,, Germany, Kranzer Strasse 6-7, Berlin, Germany specializes in market analyses and the development of planning and controlling software for the hotel industry. The company offers its international clientele a hotel benchmarking platform, as well as various software applications for the fields of budgeting, forecasting, controlling, management reporting and workprocess optimization. As a strategic management consultancy, Solutions Dot WG develops individual and customized strategies and solutions for companies in the hotel, catering and tourism, and provides support in implementing plans. Solutions dot also manages independent pro ject implementation, is active in support management and interim management, as well as in the total quality management (TQM) sector. The Fairmas Hotel Ticker is edited by: Sabine Fischer, Marketing & Communications Manager, Fairmas Gesellschaft für Marktanalysen mbh, ticker@fairmas.com Gabriele Kiessling, Consultant und Project Management,, ticker@fairmas.com Page 4

5 Disclaimer No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, Fairmas GmbH / Solutions Dot WG do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. Page 5