2018 BUDGET CITY OF WOODSTOCK

Transcription

1 COMMUNICATIONS & 2018 BUDGET CITY OF WOODSTOCK 1

2 MARKETING WHAT S ON WOODSTOCK Celebrating it s 20 th year of providing Woodstonians the information they need to know on what s happening in their community. What s On Woodstock is Woodstock s magazine. Over the past two decades our readership surveys continue to show a consistent ranking of GOOD TO EXCELLENT. By nature of its content, people hold onto this publication for two weeks or better, being read by multiple people and constantly referenced. 2

3 MARKETING WHAT S ON WOODSTOCK continued The WOW magazine continues to provide very cost effective advertising rates that cater to an all-inclusive cliental. This begins with an internal rate available to City of Woodstock departments and close associates, a reduced rate for Non-Profit organizations and an external rate attractive to retailers and local business. We also offer free inclusion in the magazine s event calendar which surveying tells us is the most looked at page in the publication. We also provide an accessible version of the magazine on the City of Woodstock Website for the visually impaired. 3

4 MARKETING WHAT S ON WOODSTOCK continued For the first time in the magazine s 20 year history, the publication will be delivered directly to the mail boxes of 18,893 homes in Woodstock via Canada Post beginning in March This will guarantee that the magazine is getting to every home in Woodstock, providing not only a broader audience for the content we provide but added value to the advertisers. 4

5 MARKETING WHAT S ON WOODSTOCK continued To cover the additional cost of delivery, we have amalgamated the June and July magazine to be designed as a summer activity guide, focusing on the many City organized events, programs and activities that occur in the summer months. Additional savings were realized by creating a permanent accessibility template that won t have to be redesigned each month. 5

6 SELLING THE CITY We continue to ensure Standards & Integrity We will once again embark on monthly marketing meetings that will lend itself to consistent messaging across the board whether it be the magazine, the Recreation and Leisure Guide, the City Services Calendar or Social Media. These meetings allow us to explore all crosspromotional opportunities so that we are able to present a cohesive communication thread through all departments. 6

7 SELLING THE CITY Alternate Advertising Mediums We continue to seek out advertising opportunities from traditional print, radio and television mediums as well as a ramped up presence on social media and the City website. 7

8 SELLING THE CITY Alternate Advertising Mediums Jason Dunham continues to lead the charge with regard to the redesign of the City Website and ever evolving social media platforms. Protocols continue to be developed and utilized by all City Departments on a variety of social mediums to assure that a clear and concise message is provided to maximize communications with the public. 8

9 SELLING THE CITY Alternate Advertising Mediums Software development and interface design for public facing communication platforms, including the City of Woodstock website, Sports Wall of Fame and City Services interactive display. Development of document accessibility tools with an eye to meeting Woodstock s goal of full document accessibility by

10 SELLING THE CITY Alternate Advertising Mediums Expansion of Woodstock s social media presence to include additional platforms and content types. Development of software solutions to allow for the continued expansion of public facing accessible payment forms (dog tags, parking tickets, and for the first time, on-line Woodstock Day at the Rogers Centre tickets and other incidental fees). Redevelopment of the City of Woodstock website for increased accessibility, document availability, and better mobile support. 10

11 2017 Special Events Organized and Executed Arbour Day Easter Egg Hunt Woodstock Day at the Rogers Centre Cowan Fields Grand Opening Victoria Day Weekend and Parade Canada Day Cowapolooza 16 Canada 150 Celebration - Pavlo in the Park City Beautiful Awards Reception Sports Wall of Fame Reception Remembrance Day WinterLights Lighting of Museum Square Sister City Woodstock/Sylvania Reception Christmas Ornament Exchange CP Holiday Train 11

12 EASTER EGG HUNT 12

13 ARBOUR DAY 13

14 WOODSTOCK DAY AT THE ROGERS CENTRE 14

15 VICTORIA DAY WEEKEND AND PARADE 15

16 CANADA DAY 16

17 COWAPOLOOZA 16 17

18 PAVLO IN THE PARK 18

19 CITY BEAUTIFUL AWARDS RECEPTION 19

20 SPORTS WALL OF FAME RECEPTION 20

21 REMEMBRANCE DAY 21

22 WINTERLIGHTS LIGHTING IN MUSEUM SQUARE 22

23 SISTER CITY - SYLVANIA/WOODSTOCK DINNER 23

24 CHRISTMAS ORNAMENT EXCHANGE 24

25 CP HOLIDAY TRAIN 25

26 LONG SERVICE AWARD BANQUET 26

27 2017 Special Events Facilitated The City continues to partner and promote third party events that have demonstrated a direct impact on our community some of these include: Golden Gala Relay For Life Dairy Capital Run Woodstock District Chamber of Commerce Awards of Excellence WDDS Runway of Stars Terry Fox Run Woodstock Fair 27

28 2018 City of Woodstock Special Events: Easter Egg Hunt Victoria Park Saturday, March 31 Arbour Day T.B.A. Friday, April 27 Woodstock Day Rogers Centre Sunday, April 29 Victoria Day Weekend Southside Park May Canada Day Southside Park Sunday, July 1 Cowapolooza Southside Park Aug Sports Wall of Fame Goff Hall Saturday, October 27 Remembrance Day Victoria Park Sunday, November 11 Lighting of Lights Museum Square Friday, November 16 Ornament Exchange Goff Hall November 22, 23, 24 Mayor s Reception Goff Hall Friday, November 30 28

29 SPONSORSHIPS In 2017 the solicitation of revenues generated through sponsorships, partnerships and grants for Special Events amounted to more than $70,000 and over $80,000 in Services-In-Kind. 29

30 ART IN VICTORIA PARK - SATURDAY, JULY 21 ST It was identified that there is a significant appetite for an event of this nature that promotes the arts, culture, heritage and music. Collaborative effort utilizing the resources of the Woodstock Art Gallery, National historic Woodstock Museum, Oxford County Historic Society, Oxford Creative Connections and the City of Woodstock. Our intention is to build on the very successful inaugural event that despite being on a long weekend with sketchy weather. 30

31 ART IN VICTORIA PARK SATURDAY, JULY 21 ST This year s festival will feature: - At least twice as many local artists and artisans - Walking tours of selected heritage buildings/sites - A variety of foods and wine and craft beer garden - Entertainment will feature a multinational flavor - Brain Belleth performer and Emcee - Michael Vanheval and the 17 piece Jimmy Stahl Orchestra - Mexican songstress Monik - The 8 piece Ecuadorian ensemble The Imbayakunas Pavlo 31

32 Communications & Special Events Assistant Proposal We now organize and orchestrate 12 major city special events. Event Engagement and Management Skills The special event demands are not just exclusive to the summer months. 32

33 Communications & Special Events Assistant Proposal Additional special event responsibilities now include: City Beautiful Awards Reception The Long Service Recognition Dinner The Mayor s End of Term Reception The Children s Christmas Party The Sister City Christmas Gathering Unscheduled Miscellaneous Events i.e.: Cowan Fields Opening/Community Recognition Program (Grants) This position would focus on keeping forms and information up to date and accurate. Event Website Management i.e.: Cowapolooza. 33

34 Communications & Special Events Assistant Proposal Constant and timely communication with sponsors, clients and special event stakeholders. Candidate would also be required to posses significant computer graphic skills to compliment website management and design. Ability to do more graphic work in house. Design skills would also be utilized for What s On Woodstock. 34