Leonardo Hotels. Franchise. An intelligent decision!

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1 Leonardo Hotels Leonardo Hotels Franchise An intelligent decision!

2 Our diversity

3 Content About Leonardo Hotels Destinations Vision & Mission Individual variety with a strong brand Core Values Cultures Why join Leonardo Hotels Your contacts Head Office

4 Leonardo Hotels Your professional partner Dear Colleague, Many thanks for your interest in our company and our Leonardo Hotels brand. The aim of this brochure is to provide you with an overview of the Leonardo Hotels Group and illustrate the opportunities you have with us as a franchise partner. Our chief focus is on supporting your entrepreneurial commitment to the full with our competence and experience in the sector. The success of a franchise system depends, in fact, on the success of its partners. With this in mind, we are keen to set up a good collaboration based on partnership between the system head office and our franchise partners. We also want to combine the advantages of an internationally operating enterprise with the enthusiasm of local entrepreneurs. You thus benefit from all the advantages of a franchise partnership with a strong brand image. Naturally, together with our team, we are at your full disposal for any questions regarding this brochure and the overall concept. The slogan The Art to Feel at Home can thus become our common objective. David Fattal - Owner and Managing Director of Fattal Hotels Daniel Roger - General Manager Leonardo Hotels

5 About Leonardo Hotels Leonardo Hotels, the European Division of Fattal Hotels, founded in 1998 by David Fattal, comprises currently 60 hotels in the 3-4 star category in Germany, Belgium, Switzerland and Israel and have been active on the European market since Each one of these hotels is expressive of a hospitality that includes individual service to meet individual requirements. All over Europe, Leonardo Hotels stand for excellent hotels with regional and individual character at attractive destinations. No matter which hotel you choose you will discover The Art to Feel at Home.

6 Destinations Leonardo Hotels have established themselves in the 3-4 star plus category in prominent cities and destinations within Europe. Postioned at attractive locations Leonardo Hotels offer features such as airport proximity, city centre or the quiet countryside. The hotels are designed to cater to the special requirements of business travelers as well as those of event participants, travel groups or weekend travelers. Our motto: Service-Comfort-Individuality Value for Money! At Leonardo Hotels your business property is supported to all intents and purposes in areas of Sales & Marketing, Revenue, Accounting, IT management and much more. Becoming franchisee of Leonardo Hotels gives you support in the supporting areas and creates more focus on what really counts, our guests. Our success is the evidence. 2

7 Hamburg Berlin Bruges Antwerp Wavre Charleroi Namur Cologne Frankfurt a.m. Mannheim- Ladenburg Dresden Freital Weimar Nuremberg Heidelberg Zurich Munich Tel Aviv Haifa Tiberias Jerusalem Dead Sea Beer Sheva Eilat Germany Belgium Switzerland Israel Berlin Cologne Dresden Freital Frankfurt am Main Hamburg Heidelberg Mannheim-Ladenburg Munich Nuremberg Weimar Antwerp Bruges Charleroi Namur Wavre Zurich Beer Sheva Dead Sea Eilat Haifa Jerusalem Tel Aviv Tiberias 5

8 Vision & Mission Leonardo Hotels is a Europe-wide hotel chain of individual houses located in attractive destinations. Each individual hotel is characterised by its own regional character and the special local relationship to the destination. Our name stands for friendly, individual and charming service and we offer our guests the ideal starting point for their travels and activities. Our aim is to more than fulfil their needs - each and every day - with full commitment of heart and mind. We are friendly, obliging and charming hosts! We get to know our guests and adapt ourselves to their needs! We greet them every day with a sincere smile, and show constantly our motivation and our pride in being a part of Leonardo Hotels. The vision of Leonardo Hotels: Inspired by our guests to create values and customer satisfaction.

9 Individual variety with a strong brand Leonardo Hotels as umbrella brand Hotels with individual characteristics and offers in attractive destinations. Inspired by and specialising in the individual needs and wishes of individual guests The emotional suggestion Leonardo Hotel - a good feeling is emphasised by the Organic breakfast corner and the concentration on contemporary environmentally-friendly and sustainable realisation such as the provision of Fair Trade coffee. Target groups are business travellers, conferences and meetings as well as leisure guests on city or cultural tours. Leonardo Hotels embody The Art to Feel at Home! BOUTI Q Hotels UE As part of the expansion course of the Europe-wide hotel chain the Leonardo Hotels brand is supplemented by additional categories. The Leonardo brand is found in different categories of properties: Hotels Inn Leonardo Hotel expresses the category of 3*+ and 4* hotels, Leonardo Royal Hotel qualifies for 4*+ category, Leonardo Boutique Hotel are the specially designed hotels with very special personal features, Leonardo Inn Hotel expresses the category of 3* hotels, Leonardo Suites Hotel for hotels /boarding houses offering long-stay accommodation. Hotels 7

10 Core Values Sympathetic Employees, who make Leonardo Hotels an experience worth having Leonardo Hotels employees are always proactive and satisfy the guests needs with a personal touch, a sincere smile and individual service. As a Europe-wide hotel chain we treat guests of other cultures and regions with tolerance and respect. Leonardo Hotels employees have a positive basic philosophy and are obliging and attentive hosts. Leonardo Hotels employees understand that every reservation presents the opportunity to meet the guest s requirements in a very individual way. Our staff are always charming, well-informed, professional and convincing. Individual Each Leonardo Hotel with its own characteristic charm Each individual hotel is characterised by its own regional character and the special local relationship to the destination. Each Leonardo Hotel offers an individual ambience and mood, through individual interior design, atmosphere and service. All Leonardo Hotels employees are special in their own individual way and pass on this feeling to the guests. Leonardo Hotels have recognised that guests desire individual service; and wish for individual hotels meeting individual needs. Comfortable the Leonardo Hotels service Leonardo Hotels offer comfortable service our aim is guest satisfaction. Leonardo Hotels offer comfortable ways to make a reservation with only 3 clicks at We offer technically state-of-the-art reservation methods for medium-sized companies on our hotel website using the specified Corporate Code. Our pricing system is comfortable, attractive and transparent; meeting the needs of our individual guest clientele. 8

11 Cultures We welcome people from other cultures and religions with tolerance and respect. We greatly enjoy working with others, and our positive attitude makes us courteous and attentive hosts. Feels like home is our motto and this is what our guests experience. The challenge we set ourselves everyday is to exceed the expectations of our guests. We always smile We welcome our guests with a genuine smile every day! Our guests are always addressed by name and greeted with charm and affection. We are the hosts of the guests stay and offer a wide variety of service, all with a personal touch. We try to know our guests, aim to meet their individual needs and show our motivation and pride to be a part of Leonardo Hotels at all times. Exceed expectations We do what it takes to make our guests stay a positive experience and offer an atmosphere that enables our guests to feel at home. We offer a high-quality service that distinguishes us from our competitors. We work with initiative and efficiency. We take our business seriously. We respond positively to criticism, allowing us to improve our performance and further exceed the expectations. True pride We stand for personal and charming service and offer our guests the ideal starting point for their travels. It is our aim to leave our guests feeling at home. We are what we do! We do what we say! We say what we are! We are Leonardo Hotels! 9

12 Why join Leonardo Hotels Hotels benefit from being part of an International well established brand whilst remaining in control of their business and retaining their individual local charm and character. Other Hotel Brands are demanding extensive and expensive investments for re-branding, upgrading and life safety. Our approval process is simple and fast. Some of your benefits Benefit from the innovation and advancement in its technology strategy by the development and integration of a powerful twoway interface as a directly connected distribution solution allowing direct circulation of its rates and availabilities to the largest European online providers such as Expedia, Booking and the 4 GDS s, through the partnership with Synxis. In addition to the beneficial usage of this new development the strong Leonardo Hotels website is also directly connected with the PMS system Optima and enables as well the automatic receipt of reservations. This solution allows the seamless integration and assures rate parity, accurate availability, and thereby the optimal results for cementing strong relationships with its suppliers on the one side and clients from the other, while reducing labour costs to minimum.

13 Leonardo Hotels offers: Clear and consumer friendly Brand Profile Sales-Marketing-PR Reservation system/e-commerce Integrated PMS/Distribution system software included Extended and optimized website ( designed to increase brand awareness and to generate revenues to the hotels under the Leonardo Hotels brand A one point of contact with a Leonardo Hotels staff member to assist you with your day to day questions Pre-Opening Leonardo introduction training. During the year other training sessions are organised Revenue Management Support Procurement service available Added value PMS/Distribution system software which includes: Fully supported Property Management System (PMS) Automatic direct connection to the biggest hotel online websites ( all GDS channels: Amadeus, Galileo, Sabre, Worldspan) Integrated web booking engine, linked to the Leonardo Hotels home website Automatic reservation confirmation templates are sent to customers from the system to increase efficiency and reduce labour costs Integrated point of sale system for the hotel outlets Installation, set up and training Interface to PABX-Back Office Accounting System-Pay TV Interface with Electronic Locks Leonardo Hotels requirements: National Tourist Board Standards Simple and limited Leonardo Brand Standards requirements Hotels can continue to use their own name Your commitment, enthusiasm and ambition Personal service and focus on ever increasing quality 11

14 Your contacts Head office The company management Leonardo Hotels has its headquarters in Berlin. From here, the departments Sales & Marketing, Revenue, Project Management and Franchise operates from Berlin in Europe under the leadership of Daniel Roger. David Fattal - Owner and Managing Director of Fattal Hotels Daniel Roger - General Manager Leonardo Hotels Maher Nimer - Director of Finance Ron Baruch - Projects Manager Fattal Hotels Europe Shay Raz - Director of Revenue and Development Sandra Dreher - Regional Director of Sales and Marketing, Public Relation Contact us: franchise@leonardo-hotels.com Targets Our chain of hotels has a strong but sound ambition by strongly expanding it s business with the goal to provide up to 100 hotels in Europe s and Israel s major cities by the end of The organization is on course with this ambition. 12

15 Our diversity

16 Leonardo Hotels Head Office Berlin Hardenbergstrasse 12 D Berlin Telefon + 49 (0) Fax + 49 (0)