VISIT USA 2018 SEMI NAR

Transcription

1 VISIT USA 2018 SEMI NAR Switzerland s main trade promotion for travel to the U.S. Mövenpick Hotel Zurich-Regensdorf January 31, 2018 EARLY BIRD DISCOUNT CHF 200. FOR REGISTRATIONS UNTIL JULY 7, 2017

2 VISIT USA COMMITTEE SWITZERLAND WELCOME Mr. Werner E. Wiedmer Mr. Heinz Zimmermann Mr. Reto Schneider Mr. Tino Swoboda Mr. Pino Andreano Mr. Andreas Heinzer EXECUTIVE BOARD Mr. Werner E. Wiedmer Committee Chairman Mr. Heinz Zimmermann Committee Vice Chairman Mr. Reto Schneider United Mr. Tino Swoboda Kuoni Travel Mr. Pino Andreano Hotelplan Suisse Mr. Andreas Heinzer Swiss International Air Lines COMMITTEE Air France KLM Delta Alitalia, Eddy Gerber American Airlines, Markus Boecker Caesars Entertainment, Richard Gugerli FTI Touristik AG, Fabio Negro Hertz Car Rental, Roberto Delvecchio Knecht Reisen, Kenny Prevost Ofran, drive more, Sandra Meyer Para Tours, Hans-Peter Riesen Thomas Cook, Rita Murtezi TUI Suisse, Rahel Seiler GROUP MEMBERSHIP (DACH) Adventure Travel West Aer Lingus Alabama Tourism Department Alamo Rent a Car America Unlimited GmbH American Queen Steamboat Company Arizona Office of Tourism Avis Bradenton Area CVB Caesars Entertainment Choice Hotels International Colorado Tourism Office Dallas & Fort Worth CVB Discover New England Enjoy Illinois Experience Kissimmee Explore Fairbanks Explore Minnesota Tourism Fairflight Touristik GmbH FTI Touristik GmbH FVB Philadelphia Georgia Tourism Get It Across Marketing & PR Greater Miami CVB Hawai i Tourism Europe Hilton Worldwide Sales Hyatt Hotels & Resorts Icelandair Kansas / Oklahoma Travel and Tourism Los Angeles CVA and World Airports LOT Polish Airlines Mall of America Mandarin Oriental Hotel Group Marriott Hotel Holding GmbH Memphis & Mississippi Naples, Marco Island, Everglades CVB New Orleans / Louisiana FVA NYC & Company Outrigger Resorts Papillon Grand Canyon Helicopters Puerto Rico Tourism Company SeaWorld Parks & Entertainment Simon Shopping Destinations South Carolina Tourism Team San Jose Tennessee Tourism The Beaches of Fort Myers & Sanibel The Florida Keys & Key West The Real America Travel Michigan Travel Nevada Travel Oregon United US Bike Travel GmbH & Co. KG Vail Resorts Management Company Virigin Atlantic Airways Ltd Visit Denver CVB Visit Florida Visit North Carolina Visit Orlando Visit Seattle & Washington State Visit St. Pete / Clearwater Visit Tampa Bay Dear friends and industry partners It is a privilege to once again invite you to the Visit USA Seminar which has been the industry s annual «kick-off» for years for travel to the U.S. Hard to believe that an impressive Swiss people made it to the U.S. in 2015!! It compares favorably to most other markets. Today America is the unrivaled most popular overseas destination! Living in a multicultural, multilingual environment Swiss always liked to escape their narrow borders. High incomes and a strong local currency make it «easy»! The Visit USA Seminar continuously adjusted its format to the changing market in close contact with the industry. Education and competence are now in focus to enable a service which the internet cannot provide. Swiss are willing to pay for service and quality, particularly for complex trips which are typical for a mature market. About three quarters are now «repeaters». It explains why the VUSA Seminar has the status of a training platform for U.S. specialists of 3 major TOs! Our goal is to be as authentical as possible with your presence and expertise. Join us at the Visit USA Seminar 2018 it is worth your time and money! Sincerely yours, Werner E. Wiedmer Chairman, VUSA Committee Switzerland Please note: The German, Austrian and Swiss Visit USA Committees offer a common DACH membership for your convenience and to save cost. For information and membership please contact: Cristian Meuter at cristian@vusa.travel

3 VISIT USA SEMINAR «The Visit USA Seminar with over 60 exhibitors and some 400 travel agents is the largest and most efficient learning platform for U.S. travel on the Swiss market be part of it!» WHY INVESTING IN THE SWISS MARKET? With over visitors in 2015 Switzerland produced about one fourth of the arrivals of the ten times bigger German market! With a daily average spending of USD 390 * Switzerland is a most profitable market reflecting the high per capita incomes of the Swiss! * without flights VUSA FACTS & FIGURES The VUSA Seminar has been the leading trade promotional and educational platform for travel to the U.S. for the past 25 years! top travel agents from around the country Major Swiss TOs now use the seminar as training platform for their agents Each year a U.S. destination is featured as event highlight with extensive additional exposure Interactive program with a mix of workshops and individual meetings at the marketplace Online USA Knowledge Test, prior to the VUSA, intended for destination partners to establish a working contact before the event Former U.S. Ambassador to Switzerland, Madame Suzan LeVine Committee Chairman, Werner E. Wiedmer Presenter Miriam Rickli

4 MARKETPLACE CONCEPT & BOOTHS Concept The event format provides for a dynamic mix of individual meetings at the marketplace and workshops. The marketplace is an attractive, professionally built exhibit including all partners. Attendees rotate between workshops in separate rooms and personal meetings at the marketplace which results in traffic and good attendance at the booths. An attractive raffle * with prizes sponsored by the destinations and other partners concludes the program. The online USA Knowledge Test before the seminar has proven to be an effective tool to get attendees «up-to-speed» in advance and establish a contact with the exhibitors, their websites etc. * (Results of the knowledge test are included as selection criteria). Marketplace The so-called marketplace is the center piece of the event where the networking and individual meetings take place. It features all partners representing the destination USA, its products and services. Partners are present with individual exhibition booths of different size, depending their requirements (see below). The event concept provides for a high level of circulation with excellent exposure and attendance! Exhibition booths at the marketplace Partners, resp. exhibitors may choose among booths of different size, depending their requirements, a standard booth being the smallest (for size and rates see registration). All booths are furnished with a table for flyers and brochures, chairs and provided with the exhibitor name and standard decorations. In a nutshell you get a «ready-to-move-in booth». Experience shows that setting-up time in a standard booth takes about half an hour average. Each participation agreement as of a standard booth includes F&B for two. EARLY BIRD DISCOUNT CHF 200. FOR REGISTRATIONS UNTIL JULY 7, 2017 COSTS AT A GLANCE Standard booth (5 sqm / 55 sft) CHF Sub-exhibitor (sharing with another partner) CHF Double booth (10 sqm / 110 sft) CHF Quadruple booth (20 sqm / 220 sft) CHF DISCOUNTS Member VUSA Switzerland CHF 200. Early Bird discount * CHF 200. * For registrations until July 7, Please note that discounts cannot be cumulated, except for membership.

5 WORKSHOPS THE WAY TO GET MAXIMUM ATTENTION! GUIDELINES Please note that workshops are in demand and their number is limited. Workshops are presentations in small groups in separate rooms. The duration per workshop is 20 minutes and each workshop is given six times *. Technical equipment such as beamer, laptop and screens are provided. Decorations (roll ups etc.) are possible. Workshops are not a «hard-sell» opportunity. Themes have to match the overall goals and themes of the seminar the promotion of the destination USA. «Selling» is done by the quality and substance of the presentations. Workshops are subject to approval by the Committee based upon the following criteria: CVB s and other relevant agencies are given priority as well as tour operators ** Theme, content and «substance» Workshops must be combined with participation in the exhibit The Committee Executive Board reserves the right to preview the presentations and suggest adjustments as deemed appropriate Please note: It is standard procedure to preview all workshops the day before the seminar per se. The rehearsal will take place on Tuesday, January 30, * may be subject to change ** TOs are committed to focus on their destination know-how COST Workshop presentation: CHF 2 200

6 FEATURED DESTINATION The format of the Featured Destination has been created to offer a given state, region or city the opportunity to get special exposure. Tourism services typical for the U.S. or themes like the National Parks may also be considered as featured highlights. Creative proposals are welcome to get the most out of your presence as featured destination (e.g. presentation of typical F&B, cultural contributions, entertainment, decorations, give-aways etc.). The event organizers and the Committee Executive Board are open to discuss your ideas! BENEFITS OF A FEATURED DESTINATION Largest exhibition booth (approx. 20 sqm/220 sft) in a prime location at the marketplace to accomodate all partners Booth decorations and signage (exhibitors names) are included. Basic decorations (U.S. colors) may be completed with typical decorations as deemed appropriate The wall in the back of the booth is available for graphic designs of your own (size approx. 33 x 6.5 ft). Print cost are included in the package fee A 30-minutes time slot is available to present your product/destination and partners on stage A technician / operator incl. relevant equipment (mics, beamer etc.) are provided A press / media conference may be organized upon request How do you apply? When submitting your registration just check the box informing us of your interest in being Featured Destination. Checking the box is NOT yet a commitment. You will be contacted to discuss the project in order to match your budget, our program and to hopefully meet your expectations. Your firm commitment starts with our confirmation. Again... creativity is everything! Please feel free and let us have your ideas! Applications will be handled on a «first come, first served» basis. COST Basic featured destination package: CHF ONLINE DESTINATION KNOWLEDGE TEST The USA Knowledge Test, introduced some years ago, provides exhibitors with considerable additional value at no cost. The test since became an established training tool preparing visitors for the seminar and the promotion of networking with exhibitors. All questions are provided by the exhibitors and, as a result, are related to their products and services. Seminar attendees sign up for the test at the time when they register for the seminar. Results are a factor in selecting the prize winners. The USA Knowledge Test aims at: building new working contacts before and during the seminar promote the visitation of your websites get agents used to your websites as a tool in clients counselling selecting the most competent participants for fams and similar educational programs Please note: The test always starts in the Fall weeks before the seminar early in the following year. You will be informed in due time.

7 VISIT USA SEMINAR Förrlibuckstrasse Zurich Switzerland Phone +41 (0) Fax +41 (0) VISIT USA COMMITTEE Werner E. Wiedmer 34, chemin des Bourguignons 2505 Biel Switzerland Phone +41 (0)

8 Registration Visit USA Seminar 2018 We herewith register for the Visit USA Seminar on January 31, 2018 in Switzerland VUSA Member (DACH) VUSA Non-member Standard booth (CHF ) Quadruple booth (CHF ) Double booth (CHF ) We register as sub-exhibitor (CHF ) Double booth: one sub-exhibitor is free of charge / Quadruple booth: two sub-exhibitors are free of charge Please indicate name of main exhibitor: Name to be displayed at booth: We are interested in booking an animation tool such as: Please contact us. We apply for a 20 minutes workshop presentation (CHF ) Technical equipment such as laptop, beamer and screen is included. We may apply for «featured destination» status. Please contact us for further details. Participation / Payment conditions Invoice to be paid within 30 days after invoice date. Full payment is required until January 8, 2018 in order to have a guaranteed exhibition booth and other services ordered. Event location: Terms of cancellation: Company: Street / No.: City / ZIP: Country: Mövenpick Hotel Zentrum, 8105 Zurich-Regensdorf, Switzerland up to October 31, 2017: no charge as of November 1, 2017: 50% charge as of December 1, 2017: full charge Person in charge: Phone: Date / Signature: Please note that the exhibition space is limited. We recommend that you secure your booth by submitting your registration no later than September 15, Visit USA Seminar, Förrlibuckstrasse 110, CH-8005 Zurich Online registration: