IAEE s Annual Meeting & Exhibition Anaheim, CA

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1 Expo! Expo! IAEE s Annual Meeting & Exhibition 2016 EVENT AUDIT DATES OF EVENT: Conference: December 6 8, 2016 Exhibits: December 6 7, 2016 LOCATION: Anaheim, CA EVENT PRODUCER/MANAGER: Company Name: International Association of Exhibitions and Events Address: Park Central Drive, Suite 308 Dallas, TX Phone: (972) Website (Show): REGISTRATION COMPANY: Streampoint Solutions YEAR EVENT ESTABLISHED: 1992 FREQUENCY: Annual DATES OF NEXT EVENT: Conference: November 28 30, 2017 Exhibits: November 28 29, 2017 LOCATION: San Antonio, TX 1. STATEMENT OF MARKET SERVED Independent, consumer, corporate, and association exhibition and event organizers; suppliers to the exhibition industry. Qualified attendees are exhibition and event managers and suppliers to the exposition industry. 2. STATEMENT OF VERIFICATION METHODOLOGY: All advance registrants were required to pick up their badges on-site before they could enter the meeting areas. When a badge was picked up the registrant was marked as verified. 3. AUDITED ATTENDEE ANALYSIS Year which Event was Held Event Location Conference & Exhibition Only Attendees Media Speakers Sub-Total: Attendees (excluding Exhibitors) Verified Exhibitors, Non- Exhibiting Sponsors and their Support Staff 2016 Anaheim, CA 1, , , Baltimore, MD 1, , , Los Angeles, CA 1, , , Houston, TX 1, , , Orlando, FL 1, , , Las Vegas, NV 1, , ,208 Total 1

2 4. BADGE CODE BADGE CODE Association Organizer Corporate Organizer Exhibiting Supplier Independent Organizer Non-exhibiting Supplier Public/Consumer Organizer Press Speaker Student University or College Professor , POSITION POSITION POSITION Owner President/CEO/Executive Director Senior Executive (CFO/COO/CMO/EVP) Vice President Director Manager Coordinator Assistant Student University Faculty Total Attendees (excluding Exhibitors) Identified by Postion 1, Total Attendees (excluding Exhibitors) Not Identified by Position (EXCLUDING EXHIBITORS) 1,

3 6. TYPES OF EVENTS TYPE OF EVENT TYPES OF EVENTS Business-to-business exhibition (BtoB) with conference component Business-to-business exhibition (BtoB) without conference component Consumer/Public Exhibition (BtoC) with conference component Consumer/Public Exhibition (BtoC) without conference component Proprietary/Corporate Exhibition/Event (physical only) Hosted Buyer Events - Small Groups or One-on-Ones BtoB Hybrid exhibition (physical and online component) BtoC Hybrid exhibition (physical and online component) Stand alone virtual exhibition Board Meetings Committee & Task Force Meetings Product Launch Sales or Incentive Meetings Other Total Attendees (excluding Exhibitors) Identified by Types of Events Total Attendees (excluding Exhibitors) Not Identified by Types of Events (EXCLUDING EXHIBITORS) 1, The above counts and percentages are based on 1,284 attendees, excluding exhibitors. Since any one attendee may have checked more than one response, the total number of responses exceeds the total attendance and should not be added together. 7. ROLE IN PURCHASING ROLE IN PURCHASING ROLE Allocate budget (deciding how much to spend on those products or services) Provide information to others in the organization Specify product requirements Recommend solutions Make the final decision None I am not involved in purchasing decisions for events/meetings Total Attendees (excluding Exhibitors) Identified by Role in Purchasing Total Attendees (excluding Exhibitors) Not Identified by Role in Purchasing (EXCLUDING EXHIBITORS) 1,

4 8. TYPE(S) OF VENUES TYPE OF VENUE TYPE OF VENUE Convention Center facility Hotel Hotel with exhibit space Airport hotel Resort Conference center Outside facility Educational Institution Total Attendees (excluding Exhibitors) dentified by Type of Venue Total Attendees (excluding Exhibitors) Not Identified by Type of Venue (EXCLUDING EXHIBITORS) 1, The above counts and percentages are based on 1,284 attendees, excluding exhibitors. Since any one attendee may have checked more than one response, the total number of responses exceeds the total attendance and should not be added together. 9. NET SQUARE FOOTAGE OF LARGEST EVENT NET SQUARE FOOTAGE NET SQUARE FOOTAGE Under 10,000 nsf (929 m2) ,001-30,000 nsf (929-2,787 m2) ,001-50,000 nsf (2,787-4,645 m2) ,001-75,000 nsf (4,645-6,968 m2) , ,000 nsf (6,968-9,290 m2) , ,999 nsf (9,290-18,580 m2) , ,000 nsf (18,580-46,452 m2) , ,000 nsf (46,452-69,677 m2) Over 750,000 nsf (69,677 m2) Total Attendees (excluding Exhibitors) Identified by Square Footage Total Attendees (excluding Exhibitors) Not Identified by Square Footage (EXCLUDING EXHIBITORS) 1,

5 10. NUMBER OF HOTEL ROOMS REQUIRED ON PEAK NIGHT NUMBER OF HOTEL ROOMS NUMBER OF HOTEL ROOMS Less than , ,501-3, ,001-5, Over 5, Total Attendees (excluding Exhibitors) Identified by Number of Hotel Rooms Total Attendees (excluding Exhibitors) Not Identified by Number of Hotel Rooms (EXCLUDING EXHIBITORS) 1, FIRST TIME/NEW MEMBER FIRST TIME/NEW MEMBER New Member (1/1/16) First Expo! Expo! Meeting Based on 1,284 Attendees excluding exhibitors 12. NORTH AMERICA REGIONS HOLD OR PLAN TO HOLD EVENTS ort NORTH AMERICAN GEOGRAPHIC REGIONS GEOGRAPHIC REGION Canada Mexico/Central America Puerto Rico/Caribbean Islands US Northeast US Northwest US Southeast US Southwest Total Attendees (excluding Exhibitors) Identified by North America Region Total Attendees (excluding Exhibitors) Not Identified by North America Region (EXCLUDING EXHIBITORS) 1, The above counts and percentages are based on 1,284 attendees, excluding exhibitors. Since any one attendee may have checked more than one response, the total number of responses exceeds the total attendance and should not be added together. 4

6 13. INTERNATIONAL COUNTRIES HOLD OR PLAN TO HOLD EVENTS ort INTERNATIONAL COUNTRIES GEOGRAPHIC REGION American Samoa Argentina Australia Austria Belgium Brazil Chile China Denmark France Germany India Ireland Japan Malaysia Netherlands Panama Peru Portugal Russia Russian Federation Singapore South Africa Spain Switzerland Taiwan Turkey United Arab Emirates United Kingdom Other I do not plan international meetings Total Attendees (excluding Exhibitors) Identified by International Region Total Attendees (excluding Exhibitors) Not Identified by International Region (EXCLUDING EXHIBITORS) 1,

7 14. AUDITED GEOGRAPHIC BREAKOUT OF (EXCLUDING EXHIBITORS) STATE STATE NEW ENGLAND WEST SO. CENTRAL Maine 3 Arkansas -- New Hampshire 2 Louisiana 7 Vermont -- Oklahoma 3 Massachusetts 18 Texas 128 Rhode Island 3 MOUNTAIN Connecticut 32 Montana 1 MIDDLE ATLANTIC Idaho -- New York 30 Wyoming -- New Jersey 21 Colorado 37 Pennsylvania 12 New Mexico 2 EAST NO. CENTRAL Arizona 16 Ohio 13 Utah 5 Indiana 9 Nevada 60 Illinois 87 PACIFIC Michigan 13 Alaska -- Wisconsin 16 Washington 13 WEST NO. CENTRAL Oregon 3 Minnesota 12 California 307 Iowa 1 Hawaii -- Missouri 7 UNITED STATES 1, North Dakota -- INTERNATIONAL South Dakota -- Canada 22 Nebraska -- Mexico 18 Kansas 7 Other International 63 SOUTH ATLANTIC (EXCLUDING Delaware 2 EXHIBITORS) 1, Maryland 43 Washington, DC 49 Virginia 124 COUNTRY COUNTS OF 63 INTERNATIONAL VISITORS West Virginia 2 Australia 8 Portugal 1 North Carolina 8 China 8 Russian Federation 1 South Carolina -- France 1 Singapore 2 Georgia 49 Germany 1 Sweden 2 Florida 32 India 5 Switzerland 2 EAST SO. CENTRAL Myanmar 2 Taiwan 18 Kentucky -- Netherlands 1 Thailand 3 Tennessee 2 Panama 1 United Kingdom 7 Alabama 2 Mississippi -- T PACIFIC % MOUNTAIN % WEST NO. CENTRAL % EAST NO. CENTRAL % NEW ENGLAND % MIDDLE ATLANTIC % WEST SO. CENTRAL % EAST SO. CENTRAL 4 0.3% SOUTH ATLANTIC % 6

8 7 Hendrickson Avenue Red Bank, NJ Phone: Fax: Founded in 1963, Exhibit Surveys, Inc. is a full service research firm dedicated to providing market intelligence and measurement for the exhibition and events marketing industry. Having researched over 10,000 exhibits and over 4,000 events, Exhibit Surveys, Inc. has led the industry in developing the most comprehensive database of normative data for events and the most sophisticated diagnostic and measurement tools available. STATEMENT OF CERTIFICATION AUDIT CONDUCTED BY EXHIBIT SURVEYS, INC. We have examined the attendee records of IAEE s Expo! Expo! held December 6 8, in Anaheim, California as reported in this Exhibit Surveys, Inc. Event Audit Report. Our examination was made in accordance with generally accepted event auditing standards. This audit complies with standards set forth by the Exhibition and Event Industry Audit Commission (EEIAC), a not for profit commission organized for the purpose of managing and overseeing the exhibition industry s independent audit process. The audit process includes pre-event review of systems, post event confirmations of attendance, examination of accounting records, and any other auditing procedures considered necessary. Based on such examinations, the statements set forth in this report present fairly and accurately the total attendance of this event in conformance with generally accepted event measurement principles. Exhibit Surveys, Inc. Red Bank, NJ Copyright 2017 Exhibit Surveys, Inc.

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