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Leisure Travel Sales Opportunities October 1-December 31 2010 ************************************************************************************** OCTOBER GOGO Worldwide Vacations Learning

1 Leisure Travel Sales Opportunities October 1-December ************************************************************************************** OCTOBER GOGO Worldwide Vacations Learning Conference October 1-3, 2010 Description: This is GOGO Vacations annual conference and tradeshow. This is a fantastic opportunity to interact with GOGO Vacations top performing travel agents from around the US. In addition to networking with the agents, there is a formal tradeshow on Sunday. Montego Bay, Jamaica Attendance: approx. 200 Travel Agents / Managers Show Type: Wholesale Participation: $ Collateral Due: N/A Cleveland Women s Show October 1-3, 2010 Description: This is the third annual Cleveland Women s Show and it is a part of the highly successful Women s Show Series, proudly produced by Southern Shows. This show is promoted by a strong advertising campaign that reaches consumers in Northeastern Ohio. Cleveland Attendance: 25,000+ Show Type: Consumer Participation: $ Brochure Dist: $ for 100 pieces Collateral Due: Sept 10, 2010 Addison Travel Shows Canada October 2 8, 2010 Description: Annual Travel Agent tradeshows held in Eastern Canada. VSPC will join with VISIT FLORIDA to have a themed Florida section at the shows. Both Toronto and Montreal attract close to 1000 agents in each city and Ottawa & London bring in close to another 500. These are very well attended shows by qualified travel agents. Ottawa, Montreal, London Ontario and Toronto Attendance: Tradeshows approx Travel Agents combined for the four cities CVB Contact: Rosemarie Payne Participation: FREE Sold out Collateral Due: September 10, 2010

2 Southern Women s Show Orlando October 14-17, 2010 Description: IN-STATE Opportunity! VSPC s 8th year participating in the Southern Women s Show held in Orlando. This show is a gateway to a qualified leisure travel audience and a must in your marketing mix. By exhibiting, you have the opportunity to talk one-on-one with thousands of women in a festive, fun and sales oriented atmosphere. Orlando Attendance: 35,000+ Show Type: Consumer Participation: $ limit 2 partners Brochure Dist: $ for 200 pieces Collateral Due: September 30, 2010 New York Metro Travel & Adventure Show October 16-17, 2010 Description: Over 18,000 qualified consumers and 1,000 travel agents attend the Travel & Adventure Show each year. Most are seeking unique and authentic travel experiences. Take advantage of a valuable face-to-face marketing opportunity by showcasing your organization. Secaucus-Meadowlands, NJ Attendance: 18,000 Consumers and 1,000 Travel Agents /Consumer Participation: $ limit 2 partners Brochure Dist: $ for 100 pieces Collateral Due: September 30, 2010 South American Sales Mission October 18 November 1, 2010 Description: Joint Sales Mission with Tampa Bay & Co. to markets of opportunity in Brazil & Argentina. VSPC will attend the ABAV Fair of the Americas tradeshow in Brazil and the FIT tradeshow in Argentina. VSPC and Tampa Bay & Co. will also host tour operator/media events in Sao Paulo and Buenos Aires. Rio de Janeiro, Sao Paulo & Buenos Aires Attendance: Tradeshows approx attendees, Tour Operator/Media events 50 per city Show Type: Wholesale & Retail CVB Contact: Rosemarie Payne Participation: N/A Collateral Due: N/A Alliance of Westchester Travel Agencies (AWTA) October 25, 2010 Description: NEW! The AWTA fall tradeshow reaches more than 200 travel agents from the New York metropolitan area as well as from northern New Jersey and Connecticut. New Rochelle, NY Attendance: 200+ Participation: N/A-register though AWTA Brochure Dist: $ for 250 pieces Collateral Due: October 8, 2010

3 NOVEMBER Professional Travel Agents of North America (PTANA) November 1-5, 2010 Description: Exhibiting at the PTANA East Coast tradeshows offers the Leisure Travel Department the opportunity to showcase our destination to professional travel agents in the northeast part of the United States. Washington DC, Baltimore, Philadelphia & Boston Participation: N/A-membership and registration trough PTANA Brochure Dist: $ for 400 pieces Collateral Due: Oct 15, 2010 New York Road Show November 8-12, 2010 Description: VISIT FLORDA is coordinating a Road Show in one of our top markets- New York State. VSPC will also co-sponsor the Working in Travel Society (WITS) annual Meet Your Rep Lunch during their annual Professional Enhancement Day in Albany. To maximize time and resources while in Upstate New York VSPC will co-host events in Rochester and Buffalo. Albany, Rochester & Buffalo Participation: N/A- register through VISIT FLORIDA World Travel Market November 8 11, 2010 Description: Staged annually in London, World Travel Market - the premier global event for the travel industry - is a vibrant must attend four-day business-to-business event presenting a diverse range of destinations and industry sectors to UK and International Travel Professionals. It is a unique opportunity for the entire global travel trade to meet, network, negotiate and conduct business under one roof. London, England Attendance: Approx. 50 appointments during the 4-day show, as well as other industry meetings Show Type: Wholesale & Retail CVB Contact: Rosemarie Payne Participation: $ Collateral Due: October 11, 2010 NBC 5 Travel Expo - Navy Pier November 13-14, 2010 Description: This is a great opportunity to showcase your company directly to consumers in our number one origin market. This show is heavily promoted on TV and radio in Chicago via NBC and AAA. Chicago Attendance: over 20,000 consumers Show Type: Consumer Participation: $250-limit 2 partners Brochure Dist: $100 for 100 pieces Collateral Due: October, 29, 2010

4 Eastern Travel Association, PA Nov 15-18, 2010 Description: Eastern Travel Association travel agent tradeshows offer VSPC the opportunity to reach over 300 agents in northeastern Pennsylvania. ETA s mission is to facilitate education and the exchange of information within their association. Cities/Dates: Harrisburg, Allentown, Wilkes-Barre, PA Attendance: agents per city Participation: N/A membership and registration through ETA Brochure Dist: $ per 400 pieces Collateral Due: Nov 1, 2010 AAA of the Carolina s Superbowl of Knowledge November 19-21, 2010 Description: Why spend days driving to all the AAA offices in South and North Carolina when this event allows you to solicit to each and every travel agent and auto counselor from the AAA of the Carolinas Club in one weekend. The format consists of a general session, tradeshow and a formal dinner. Cities & Dates: Charlotte, NC / November 19-21, 2010 Attendance: Over 350 AAA Travel Agents and Auto Club Counselors Participation: $100-limit 2 partners Brochure Dist: $100 for 100 pieces Collateral Due: November 1, 2010 DECEMBER Professional Travel Agents of North America Annual Conference December 1-6, 2010 Description: This is the 2 nd Annual PTANA Conference and Business Meeting. The format offers VSPC the opportunity to present educational seminars/destination training to over 75 top selling travel agents in Killarney and a formal tradeshow for agents in Dublin. Dublin/Killarney - Ireland Attendance: 75+ Participation: N/A Collateral Due: N/A

5 Luxury Travel Expo December 8-9, 2010 Description: This tradeshow attracts travel agents that average $2000 per hotel booking. In addition to traditional retail travel agents, you will also meet managers, owners, V.P. s and home based agents. This is an established show with great quality attendance. Las Vegas, NV Attendance: approx Travel Agents Participation: $200 limit 2 partners Brochure Dist: $200 for 200 pieces Collateral Due: November 19, 2010 AAA Auto Club South Florida December, 2010 (dates TBD) Description: IN-STATE Opportunity! - Join VSPC in visiting some of the AAA Auto Club South offices to bring some Holiday cheer! During these sales calls you will have the chance to meet the agents face-to-face and give them update on your property or attraction. This is an excellent opportunity to promote any Peak Season specials or incentives. Statewide Florida Attendance: 75 Travel Agents and Auto Counselors Participation: $ Limit 3 per date (final dates and offices TBD) Brochure Dist: $100 for 100 pieces Collateral Due: November 20, 2010 Please check all that apply on following page Thank you PARTICIPATION SIGN-UP SHEET FOR OCT 1-DEC 31, 2010 Please check those you wish to participate in. You will be invoiced. All brochure distribution is limited to one piece per participant per quantity indicated and must be delivered to the CVB services building no later than two weeks prior to show time. Brochures must be bundled, with your Property Name on the outside and clearly marked with the show it is to be used for and must be delivered to the Services Building at the following address: Visit St Pete/Clearwater Attn: Rick Russ and the CVB rep s name c/o St. Petersburg College/ th St. North/Clearwater, FL Actual participation is limited to one attendee per company. Space is limited so we request you limit your distribution to one brochure, special flyer (if desired) and business card per quantity indicated. Payments must be received PRIOR TO THE EVENT and are non-refundable. (Usually 3 weeks in advance unless otherwise directed). If additional time is needed, please contact us to make other arrangements. VSPC must require payment in advance because we commit to show producers the number of booths needed and VSPC will be billed ourselves if we have no-shows. You must inform us in writing if you will not be attending or sending brochures. Because we ship early, VSPC must know two weeks in advance or you will be responsible for payment. In the event a show cancels, you will be issued a complete refund or if you prefer credit for a Leisure Travel event.

6 PLEASE CHECK YOUR PREFERENCES BELOW AND TO ROSEMARIE PAYNE IN THE LEISURE TRAVEL DEPT. AT FAX: ! Name: Company: Participation Brochure Distribution OCTOBER GOGO Worldwide Vacations Learning Conf. $100 N/A Cleveland Women s Show $300 $100 Addison Travel Shows Canada SOLD OUT SOLD OUT Southern Women s Show Orlando $300 $200 New York Travel & Adventure Show $250 $100 South American Sales Mission N/A N/A Alliance of Westchester Travel Agencies N/A $200 NOVEMBER Professional Travel Agents of North America N/A $200 New York Road Show N/A N/A World Travel Market $1000 N/A NBC 5 Travel Expo $250 $100 Eastern Travel Association N/A $200 AAA of the Carolina s Superbowl of Knowledge $100 $100 DECEMBER PTANA Annual Conference N/A N/A Luxury Travel Expo $200 $200 AAA Auto Club South Florida $100 $100 Visit St Pete/Clearwater th Street North, Suite Clearwater, FL 33760

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Leisure Travel Sales Opportunities January 1- March 31 2011 ************************************************************************************** JANUARY American Bus Association Conference & Marketplace