NOT JUST MEETING. EXCEEDING. GROUP SALES & SERVICES PROGRAM OF WORK

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1 NOT JUST MEETING. EXCEEDING. GROUP SALES & SERVICES PROGRAM OF WORK /

OUR STAFF Dianna Pierce Vice President of

com Beth McKinney Sales Manager 828.258.

com Joseph Weber Group Sales and Service

2 OUR STAFF Dianna Pierce Vice President of Sales Tina Porter Senior Sales Manager Molly Nelson Senior Sales Manager Shawn Boone National Sales Manager Carla McGlynn National Sales Manager Carli Adams Group Communications and Services Manager Beth McKinney Sales Manager Joseph Weber Group Sales and Service Coordinator Leann Swims Group Sales and Service Coordinator

3 GROUP SALES & SERVICES PROGRAM OF WORK / MEETING PLANNER EXPERIENCES Explore Asheville: The 48 Hour Meeting Planner Experience September 12 15, Familiarization tour for 12 direct and thirdparty meeting planners showcasing Asheville. The host hotel is the Renaissance Asheville Hotel. 48-Hour Asheville Experience March 20 23, Rebranded familiarization tour for direct and third-party meeting planners showcasing Asheville. The host hotel is the AC Hotel. NC/SC 48-Hour Asheville Experience Spring Dates Pending Weekend familiarization tour for 15 NC and SC corporate planners showcasing Asheville. Host hotel TBD. 48-Hour Asheville Experience Fall/Winter Dates Pending Rebranded familiarization tour for 12 direct and third-party meeting planners showcasing Asheville. Host hotel TBD. 1

4 GROUP SALES / EVENTS JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER FAMS 48 Hour FAM Travel South International Chinese FAM 1 2 TRADE SHOWS & SALES CALLS Minneapolis, MN Smart Meetings Northeast & Sales Brooklyn, NY 8 10 ASAE Expo & Headshot Lounge Toronto Smart Meetings West Orange County, CA 9 14 M&C Interact Southeast Miami, FL 9 13 IMEX America Las Vegas, NV 9 12 TEAMS Conference & Expo Orlando, FL 30 Nov. 2 Pittsburgh, PA 5 10 Cleveland & Cincinnati, OH 6 10 AENC Show & Raleigh, NC Holiday Showcase & Chicago, IL Connect Marketplace & New Orleans, LA Smart Meetings & Dallas, TX 7 11 FICP Annual Conference San Diego, CA Nashville, TN Sales EDPNC Int l Sales Mission

5 EVENTS (cont.) JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER CLIENT EVENTS Washington, DC Client Event 12 INDUSTRY MEETINGS Meeting Prof. Int l - Central Carolinas Business Exchange & Sales Raleigh, NC NC Sports Assn. Meeting MOTORCOACH TRADESHOWS & EVENTS Spotlight on the Southeast Ridgeland, MS Travel South International Showcase Charleston, SC National Tour Association Travel Exchange San Antonio, TX AAA AAA Webinars 26 & 27 AAA Superbowl of Knowledge Concord, NC AAA Webinars 5 & 6 3

6 EVENTS JANUARY FEBRUARY MARCH APRIL MAY JUNE FAMS American Bus Association Pre-FAM Hour Planner FAM Absolutely Asheville Tour Operator FAM TBD 48-Hour NC/SC Planner FAM TBD TRADE SHOWS & SALES CALLS Georgia Sales Atlanta, GA Florida Orlando, FL Destination Showcase & Sales Washington, DC 1 Wedding Festivals Asheville, NC 3 SC Society of Assn. Executives Show & Sales Columbia, SC 7-9 Gold Pharm Med. Meetings Summit & Philadelphia, PA Feb 26 Mar 2 Chicago Sales North East Sales New Jersey Arizona 8 11 Georgia Sales Atlanta, GA Charlotte, NC MPI-World Ed. Congress & Indianapolis, IN 2 5 Boston, MA FICP Education Forum Vancouver CLIENT EVENTS Atlanta Client Event Atlanta, GA TBD INDUSTRY MEETINGS ESPA Annual Con. Nashville, TN 5 7 MPI-CC Annual Meeting Wilmington, NC NC Sports Association 6 7 4

7 PCMA Nashville, TN 8 11 EVENTS (cont.) JANUARY FEBRUARY MARCH APRIL MAY JUNE MOTORCOACH TRADESHOWS & EVENTS American Bus Association Marketplace Charlotte, NC Travel South Domestic Showcase Biloxi, MS AAA AAA In-Office Sales Trip SC TBD AAA Webinars 20 & 21 AAA In-Office Sales Trip Ohio TBD AAA Webinars 17 & 18 5

8 TRADESHOWS AENC Tradeshow December 13 14, Raleigh, NC More than 450 non-profit association management professionals & meeting planners from nonprofit, corporate, educational, health, and governmental entities participate in this annual event. We coordinate booth space with partners. Cost: Approx. $400 to cover booth expenses. *Partner Opp. Contact Molly ASAE Annual Expo August 11 16, Toronto Approximately 2,800 association executives attend this annual event. We are members & receive member rates. We will be sponsoring the Chuck Fazio Headshot Lounge. Cost: $595 for registration per individual plus $2200 approximately for booth space expenses (depends on number of industry partners interested). *Partner Opp. Contact Tina or Carla Connect Marketplace August 21 25, New Orleans, LA Connect is an appointment-based revers tradeshow focusing on planners representing the social, military, education, religious, fraternal & associations meeting markets. Destination Showcase February 1, Washington, DC Unique tradeshow with CVBs from across the US promoting their destinations to corporate & association meeting planners. EDPNC Sales Mission November EDPNC s Visit North Carolina team works with partners to promote North Carolina as a preferred destination domestically and internationally. FICP Education Forum June 11 18, Vancouver The Education Forum is a three-day event featuring industry speakers, networking activities, education sessions and opportunities to build a network of industry peers. FICP Annual Conference November 12 15, San Diego, CA The Annual Conference is a fourday event at which industry peers foster their professional and personal growth through educational offerings and networking activities. Global Pharm & Med. Meetings Summit February 26 March 2, Philadelphia, PA This event convenes senior meeting management professionals from the life sciences, medical, and health care industries for empowering ROI-driven conversations, peer-to-peer knowledge exchange, shared best practices, and networking. *Partner Opp. Contact Carla Holiday Showcase December 13 16, Chicago, IL howcase/ Chicago s No. 1 meeting and business services expo. Association Forum of Chicago s Holiday Showcase is the premier networking event in Chicago. More than 1,200 qualified buyers attend. Of these, 77% don t attend ASAE s Annual Meeting. Cost: $175-$260 for registration (depends on number of people in the booth) plus approximately $1700 for booth space expenses (could decrease depending on the number of participating industry partners). *Partner Opp. Contact Shawn IMEX America October 10 12, Las Vegas, NV IMEX America is the largest meetings industry trade show in the U.S. Appointment timeslots are 30 minutes. In 2015, over 2600 hosted buyers from 40 global markets scheduled 50,000 self-selected appointments with the show exhibitors. Each booth participant will share appointments with us. Cost: $3,200 flat fee per booth participant. There is no additional registration fee to attend. *Partner Opp. Contact Shawn 6

9 TRADESHOWS (Cont.) Luxury Meetings Summits Innovative events that provides qualified meeting planners with the opportunity to meet face-to-face with luxury properties and destinations in a highly social and fast-paced atmosphere. Each event presents planners with a simple, effective, and time-sensitive format for meeting and maximizing interaction with luxury hotel properties and destinations. Luxury Meetings Arizona May 11, Arizona Luxury Meetings Boston June 26, Boston, MA Luxury Meetings Charlotte June 17, Charlotte, NC Luxury Meetings Minneapolis July 16, Minneapolis, MN Luxury Meetings Ohio November 7-8, Cleveland & Cincinnati, OH Luxury Meetings Pittsburgh November 6, Pittsburgh, PA M&C Interact Southeast September 10 13, Miami, FL p.com The premier hosted buyer event for top-level meeting and incentive professionals. MPI WEC June 2 5, Indianapolis, IN More than 2,000 global event professionals attend to learn what's trending, what's changing and what how to keep up with both. SCSAE Trade Show February 7 9, Columbia, SC Trade show featuring association CEOs/Executive Directors, Meeting Planners, Membership Directors, Communication Directors and Corporate Meeting Planners. Cost: Approximately $375 for shared booth space. No additional registration fee is required. *Partner Opp. Contact Molly Smart Meetings Northeast August 10, Brooklyn, NY Appointment based show allowing networking with high-caliber planners. Smart Meetings Texas November 9, Dallas, TX Appointment based show allowing networking with high-caliber planners. Smart Meetings West National September 10-12, Orange County, CA Appointment based show allowing networking with high-caliber planners. TEAMS Conference & Expo October 30 November 2, Orlando, FL The world s leading appointment based conference and expo for the sports-event industry. 7

10 MOTORCOACH & AAA EVENTS AAA In-Office Sales Trip January SC I-26 Corridor Sales blitz of AAA Offices along the I-26 corridor in SC. A task force will be formed prior to the event. We try to partner up as much as possible to defray expenses. *Partner Opp. Contact Leann AAA In-Office Sales Trip April Ohio Sales blitz of AAA Offices in targeted markets in Ohio. A task force will be formed prior to the event. We try to partner up as much as possible to defray expenses. *Partner Opp. contact Leann AAA Webinars September 26 & 27, December 5 & 6, February 20 & 21, April 17 & 18, Thirty-minute webinars broadcast live to AAA travel counselors across the country highlighting the upcoming season and pertinent information about leisure activities. One attraction partner and one hotel partner needed for each season to prepare slides and present during the webinar. Cost: We ask that you donate either attraction tickets or a hotel stay for one winner. *Partner Opp. contact Leann ABA Marketplace January 27 30, Charlotte, NC Focus: Tour operators Website: This marketplace welcomes more than 3,500 tour operators, suppliers & exhibitors. We will have a booth & host a client event in concert with the show. *Partner Opp. contact Beth NTA Travel Exchange December 14 18, San Antonio, TX TREX brings the industry s biggest buyers to you. NTA buyers serve every age of client and every market. Spotlight on the Southeast July 10 12, Ridgeland, MS Tourism conference combining educational seminars, networking functions and a trade show. Operators are primarily domestic (including Canada) and range from small operations to large receptive companies. Travel South Domestic Showcase March 18 21, Biloxi, MS The only regional Marketplace focused solely on the south targeting travel buyers and tour operators who are expanding or developing new motorcoach itineraries in the South. Cost: A triple booth share is $695 per participating attraction partner. The three participating attractions share one appointment book. *Partner Opp. contact Beth Travel South International Showcase November 27 30, Charleston, SC al The only regional Marketplace focused solely on the south for international buyers. The Showcase targets international travel buyers and tour operators who are expanding or developing new FIT and some international motorcoach itineraries in the South. It is an appointment-style marketplace. Cost: A triple booth share is $695 per participant. The three participants share one appointment book. *Partner Opp. contact Dianna 8

NOT JUST MEETING. EXCEEDING. GROUP SALES & SERVICES PROGRAM OF WORK

NOT JUST MEETING. EXCEEDING. GROUP SALES & SERVICES PROGRAM OF WORK / OUR STAFF Dianna Pierce Vice President of Sales 828.258.6108 dpierce@exploreasheville.com Tina Porter Senior Sales Manager 828.258.6133