Hotel InduSTRy Overview What Lies Ahead
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1 University of Massachusetts Amherst Amherst Tourism Travel and Research Association: Advancing Tourism Research Globally 2013 Marketing Outlook Forum - Outlook for 2014 Hotel InduSTRy Overview What Lies Ahead Brittany Baldwin STR Duane Vinson STR Follow this and additional works at: Baldwin, Brittany and Vinson, Duane, "Hotel InduSTRy Overview What Lies Ahead" (2016). Tourism Travel and Research Association: Advancing Tourism Research Globally This Event is brought to you for free and open access by Amherst. It has been accepted for inclusion in Tourism Travel and Research Association: Advancing Tourism Research Globally by an authorized administrator of Amherst. For more information, please contact
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3 Hotel InduSTRy Overview What Lies Ahead Duane Vinson Assistant Director, STR SHARE Center
4 Agenda Total U.S. Chain Scales Segmentation Markets Pipeline 2013/2014 YE Forecast
5 Click on Data Presentations
6 Total U.S. Review
7 September YTD 2013: Highest RevPAR Ever (First 9 Months) % Change Room Supply* 1.3 bn 0.7% Room Demand* 851 mm 2.2% Occupancy 63.9% 1.5% ADR* $ % RevPAR* $71 5.6% Room Revenue* $94 bn 6.3% September YTD 2013, Total US Results * All Time High
8 July 2013: Highest Monthly Room Revenue EVER ($12.2 Billion)
9 July 2013: Highest Monthly Room Demand EVER (108 Million)
10 Favorable Supply / Demand Fundamentals for % 4 2.4% 0-0.9% -4 Supply Demand - 4.7% % Total U.S., Supply & Demand % Change, 12 MMA 1/1990 9/2013
11 ADR Growth ~4% since January % 7.5% 5 4.0% 0-5 Demand % Change ADR % Change -4.5% % Total U.S., ADR & Demand % Change, 12 MMA 1/1990 9/2013
12 10 Positive RevPAR Growth For The Foreseeable Future 9% 8.6% Months 65 Months 37 Mo % % % Total U.S., RevPAR % Change, 12 MMA 1/1990 9/2013
13 Inflation Adjusted ADRs Still Not Reached Yet Nominal ADR 2000 / 2008 Grown by CPI $ ADR Grown By CPI $119 $ ADR Grown By CPI $85 $85 $104 $107 $ F Total U.S., ADR $ and Inflation Adjusted ADR $, F CPI from bls.gov, CPI from Blue Chip Economic Indicators
14 ADR Discounting at Twice The Speed of ADR Increases 110 Sept 08 $108 Sept 13 $ % Apr 10 $97 Dec 11 $ % 19 Months 19 Months Total US, ADR $, 12 MMA 1/07 9/13
15 Finally Back To The Top 110 Sept 08 $108 Sept 13 $ % Apr 10 $97 +13% 19 Months 41 Months Total US, ADR $, 12 MMA 1/07 9/13
16 Chain Scale Review
17 2013 STR Chain Scales Luxury Fairmont, Four Seasons, Ritz Carlton, JW Marriott Upper Upscale Sheraton, Embassy Suites, Hyatt, Marriott Upscale Radisson, Hilton Garden Inn, Residence Inn, Springhill Suites, Homewood Suites, Courtyard Upper Midscale Fairfield Inn/Suites, Holiday Inn, Clarion, Hampton Inn/Suites, Best Western Premier/PLUS Midscale Country Inn & Suites, Best Western, Candlewood Suites, Quality Inn/Suites Economy Extended Stay America, Red Roof, Days Inn, Microtel
18 Scales: Strong Demand Growth, Supply Not An Issue Supply Demand Luxury Upper Upscale Upscale Upper Midscale Midscale Economy -1.2 Supply / Demand % Change, by Scale, YTD September 2013
19 ADR Growth Very Healthy At Upper End 5.8 Occupancy ADR Luxury Upper Upscale Upscale Upper Midscale Midscale Economy OCC / ADR % Change, by Scale, YTD September 2013
20 RevPAR Catches Up To Prior Record Highs $213 $ YTD 2013 $113 $117 $84 $89 $62 $66 $44 $44 $31 $31 Luxury Upper Upscale Upscale Upper Midscale Midscale Economy RevPAR $, by Scale, YE 2007 & YTD September 2013
21 Segmentation
22 Customer Segmentation Categories: Transient Segment (60%) Rooms reserved at rack rate, corporate negotiated, package, government rate or rooms booked via third party websites. Group Segment (35%) Rooms sold simultaneously in blocks of 10 or more. Contract Segment (5%) Rooms sold at rates that are stipulated by contracts such as airline crews.
23 Demand Contribution Gap Deepens 70% Group mix Trans Mix 60% 50% 40% 30% Demand Contribution: Group & Transient Customer Mix Luxury, Upper-Upscale and top tier Independent hotels: Contract not shown, but included in total
24 . Selling 4.9 Million Less Group Rooms From Peak NOTE: Data is for upper tier hotels only (luxury chains, upper upscale chains, and upper tier independent hotels). Total U.S. Group Room Demand in Millions; 12 MMA 2005 to August 2013
25 Demand YTD September Compared to 2007: Transient Drives Recovery Transient 23.3% Group 18.5% 14.2% 7.7% -0.5%-0.2% -0.1% -9.0% -5.1% -2.7% -3.2% -17.1% Segmentation Demand % Change, Sept. YTD 2008 through 2013 vs. Sept. YTD 2007
26 ADR YTD September Compared to 2007: The Worst Is Now Behind Us Transient 2.8% 4.9% Group 0.9% 1.3% 4.3% -0.4% -4.2% -1.8% -2.7% -6.9% -13.3% -11.7% Segmentation ADR % Change, Sept. YTD 2008 through 2013 vs. Sept. YTD 2007
27 ADR $ YTD September : Transient Rooms Increase Premium $178 Transient Group $176 $169 $161 $157 $150 $149 $153 $147 $151 $156 $ Segmentation ADR $, YTD September
28 Markets
29 YTD September 2013 RevPAR: Best / Worst Performing Markets Market RevPAR % Change Market RevPAR % Change Long Island 19.4 Scranton-Wilkes-Barre, PA -0.6 Oahu Island, HI 14.3 Charlotte, NC-SC -1.0 Houston, TX 13.7 Washington, DC-MD-VA -1.2 San Jose-Santa Cruz, CA 13.6 New York State -1.2 Florida Keys 12.7 Louisiana South -1.3 Nashville, TN 12.4 Indiana South -2.4 Oakland, CA 12.3 Chattanooga, TN-GA -3.6 San Francisco/San Mateo, CA 12.1 Pennsylvania Area -5.1 Jackson, MS 11.4 Louisiana North -7.3 Austin, TX 11.1 North Dakota -13.2
30 YTD September 2013 ADR: Best / Worst Performing Markets Market ADR % Change Market ADR % Change Oahu Island, HI 14.9 Albuquerque, NM 0.6 San Jose-Santa Cruz, CA 10.1 Alabama North 0.6 Texas West 9.8 Tampa-St Petersburg, FL -0.2 Hawaii-Kauai Islands 9.5 Pennsylvania Area -0.2 San Francisco/San Mateo, CA 9.0 Scranton-Wilkes-Barre, PA -0.3 Miami-Hialeah, FL 8.7 Charlotte, NC-SC -1.0 Oakland, CA 8.4 New Jersey Shore -1.1 Florida Keys 8.3 Louisiana North -2.0 Houston, TX 7.8 Indianapolis, IN -2.2 Greenville-Spartanburg, SC 7.3 North Dakota -2.5
31 Pipeline In Construction: Ground has been broken Final Planning: Construction will begin within 12 months Planning: Construction will begin within months Pre-Planning: Construction will begin in more than 24 months
32 U.S. Pipeline: Construction Accelerates Phase % Change In Construction % Final Planning % Planning % Active Pipeline % Total U.S. Pipeline, by Phase, 000s Rooms, September 2013 and 2012
33 Under Construction Rooms Mostly In Middle Segments Luxury Upper Upscale Upscale Upper Midscale Midscale Economy Unaffiliated US Pipeline, Rooms Under Construction, 000s Rooms, by Scale, September 2013
34 Construction In Top 26 Markets: 9 With 2%+ Of Supply Market Rooms UC % Of Existing Las Vegas, NV 0.0% Oahu Island, HI 0.0% Boston, MA % Minn-St Paul, MN-WI % San Fran-San Mateo, CA % Norfolk-VA Beach, VA % Atlanta, GA % Phoenix, AZ % Detroit, MI % St Louis, MO-IL % Dallas, TX 1, % Chicago, IL 1, % San Diego, CA % Tampa-St Pete, FL % Philadelphia, PA-NJ % Anaheim-Santa Ana, CA % New Orleans, LA % Orlando, FL 2, % Houston, TX 1, % LA-Long Beach, CA 2, % Seattle, WA 1, % Washington, DC-MD-VA 2, % Miami-Hialeah, FL 1, % Nashville, TN 1, % Denver, CO 1, % New York, NY 12, % US Pipeline, Top 26 Markets, U/C Rooms as % of Existing Supply, September 2013
35 2013/2014 YE Forecast
36 Forecast summary 2013 Supply 0.8% 0.8% 0.8% Demand 2.2% 2.4% 2.2% Occupancy 1.4% 1.6% 1.4% ADR 4.2% 4.2% 4.2% RevPAR 5.7% 5.9% 5.6% 2014 Supply 1.1% 1.1% 1.0% Demand 2.4% 3.1% 2.1% Occupancy 1.3% 1.9% 1.2% ADR 4.6% 5.2% 4.7% RevPAR 6.0% 7.2% 5.9% *as of September 6 th, 2013
37 Total United States Chain Scale Key Performance Indicator Outlook 2013F by Chain Scale 2013 Year End Outlook Chain Scale Occupancy (% chg) ADR (% chg) RevPAR (%chg) Luxury 2.3% 5.4% 7.8% Upper Upscale 0.9% 4.2% 5.1% Upscale 1.1% 4.4% 5.5% Upper Midscale 0.9% 3.6% 4.5% Midscale 1.1% 2.6% 3.7% Economy 1.7% 3.2% 4.9% Independent 1.9% 4.3% 6.3% Total United States 1.4% 4.2% 5.7% *as of September 6 th, 2013
38 Total United States Chain Scale Key Performance Indicator Outlook 2014F by Chain Scale 2014 Year End Outlook Chain Scale Occupancy (% chg) ADR (% chg) RevPAR (%chg) Luxury 2.7% 5.4% 8.3% Upper Upscale 0.2% 4.6% 4.8% Upscale 2.7% 5.0% 7.8% Upper Midscale 0.2% 3.2% 3.4% Midscale 1.2% 3.3% 4.5% Economy 2.8% 3.7% 6.6% Independent 0.6% 5.2% 5.8% Total United States 1.3% 4.6% 6.0% *as of September 6 th, 2013
39 New York RevPAR Growth Expected at 6% for % to 0% 0% to 5% 5% to 10% 10% to 15% Washington DC Boston Anaheim Houston New Orleans Atlanta Oahu Norfolk Chicago San Francisco Philadelphia Phoenix San Diego Tampa Dallas Denver Detroit Los Angeles Miami Minneapolis Nashville New York Orlando Seattle St Louis 2013 Year End RevPAR Forecast (August 2013 Forecast sorted alphabetically)
40 Takeaways Supply Growth: Slow Demand Growth: Healthy ADR Growth: Driving RevPAR Outlook: Positive
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