West Virginia Travel Report by Region 2013 Visitor Report

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1 Travel Report by Region 013 Visitor Report

2 Table of Contents Research Method Travel Market by Region 4 Profile of Overnight Visitors to by Region... 9 Mountaineer Country New River/Greenbrier Valley Mid-Ohio Valley Potomac Highlands Mountain Lakes Northern Panhandle Eastern Panhandle Metro Valley Hatfield-McCoy Mountains Appendix: Key Terms Defined

3 Research Method Each quarter, a random cross-section of online sample is sent an invitation to participate in the survey. A reminder is ed several days later to nonresponders. For the 013 travel year, this yielded 153,730 overnight trips nationally. For analysis, data were weighted on key demographics to correct for any differences between the sample and U.S. population targets. For, 1,168 overnight trips were was achieved in 013. For analysis, data were weighted on key demographics to correct for any differences between the sample and U.S. population targets. 3

4 s Travel Market by Region

5 Regional Map 5

6 Regional Overnight Market Share Mountaineer Country 1 New River/Greenbrier Valley 18 Mid-Ohio Valley 15 Potomac Highlands 14 Mountain Lakes Northern Panhandle Eastern Panhandle Metro Valley Hatfield-McCoy Mountains *Adds to more than 100% because people may visit more than one region on a trip 6

7 Overnight Trips Trips by Region Total = 15. Million Northern Panhandle 1.9 Million Mountaineer Country 3.1 Million Eastern Panhandle 1.5 Million Mid Ohio Valley. Million Metro Valley 1.6 Million Potomac Highlands 1.8 Million Hatfield-McCoy Mountains 1.0 Million Mountain Lakes 1.5 Million Note: Visitors may have visited more than one region New River/Greenbrier Valley.6 Million 7

8 Regional Overnight Purpose of Trip Regional Average VFR = 48%, Marketable = 39%, Business = 10%, Business-leisure = 3% Mountaineer Country New River/Greenbrier Valley Mid-Ohio Valley Potomac Highlands Mountain Lakes Northern Panhandle Eastern Panhandle Metro Valley Hatfield-McCoy Mountains Visiting Friends and Relatives Marketable Business Business-leisure 8

9 Profile of Overnight Visitors to by Region

10 Report Note The data on the following pages combine the travel years of 01 and 013 in order to have sufficient base sizes for analysis. 10

11 Mountaineer Country

12 State Origin Of Trip Mountaineer Country Base: Overnight Person-Trips to Mountaineer Country Ohio Pennsylvania Virginia Maryland Florida New York Kentucky North Carolina South Carolina New Jersey Georgia

13 DMA Origin Of Trip Mountaineer Country Base: Overnight Person-Trips to Mountaineer Country Washington, DC Cleveland, OH Pittsburgh, PA Charleston-Huntington, KY/OH/WV Clarksburg-Weston, WV Beckley-Bluefield-Oak Hill, WV New York, NY/NJ/PA/CT Columbus, OH Baltimore, MD Louisville, KY Roanoke-Lynchburg, VA Wheeling-Steubenville, OH/WV Charlotte, NC Cincinnati, OH/KY

14 Gender Mountaineer County Male Female Mountaineer Country 14

15 Age Mountaineer Country Average Age Mountaineer Country = 4.9 Average Age = Mountaineer Country 15

16 Household Size Mountaineer Country Average Size Mountaineer Country =.8 Average Size = member 0 1 members members 4 members 5+ members Mountainer Country 16

17 Household Income Mountaineer Country $150, $100,000 - $149, $75, $50,000-$74,999 3 Under $49, Mountaineer Country 17

18 Marital Status Mountaineer Country Single, never married 5 6 Married/with partner Separated/Divorced/Widowed Mountaineer Country 18

19 Children in Household Mountaineer Country No children under Any child between Any child between Any child under Mountaineer Country 19

20 Education Mountaineer Country Post-graduate 1 13 College graduate 3 3 Some college 5 7 High school or less Mountaineer Country 0

21 Employment Mountaineer Country Full time/self-employed Part time 9 9 Unemployed/retired/other Mountaineer Country 1

22 Race Mountaineer Country White 89 9 African-American 6 6 Other Mountaineer Country

23 Hispanic Background Mountaineer Country Yes 3 5 No Mountaineer Country 3

24 New River/Greenbrier Valley

25 State Origin Of Overnight Trip New River/Greenbrier Valley Base: Overnight Person-Trips to New River/Greenbrier Valley Virginia North Carolina Ohio Florida South Carolina Pennsylvania Tennesee Maryland New York Georgia Kentucky

26 DMA Origin Of Overnight Trip New River/Greenbrier Valley Base: Overnight Person-Trips to New River/Greenbrier Valley Charleston-Huntington, KY/OH/WV Beckley-Bluefield-Oak Hill, WV Washington, DC Charlotte, NC Roanoke-Lynchburg, VA Cleveland, OH Greensboro-H. Point-W. Salem, NC Memphis, TN/MS/AR Clarksburg-Weston, WV Cincinnati, OH/KY Pittsburgh, PA Wilmington, NC Raleigh-Durham, NC Tri-Cities, TN/VA Columbus, OH

27 Gender New River/Greenbrier Valley Male Female New River/Greenbrier Valley 7

28 Age New River/Greenbrier Valley Average Age New River/Greenbrier Valley = 43.1 Average Age = New River/Greenbrier Valley 8

29 Household Size New River/Greenbrier Valley Average Size New River/Greenbrier Valley =.9 Average Size = member 19 1 members members 4 members members New River/Greenbrier Valley 9

30 Household Income New River/Greenbrier Valley $150, $100,000-$149,999 $75,000-$99, $50,000-$74,999 3 Under $49, New River/Greenbrier Valley 30

31 Marital Status New River/Greenbrier Valley Single, never married 3 5 Married/with partner Separated/Divorced/Widowed New River/Greenbrier Valley 31

32 Children in Household New River/Greenbrier Valley No children under Any child between Any child between Any child under New River/Greenbrier Valley 3

33 Education New River/Greenbrier Valley Post-graduate College graduate 8 3 Some college 7 34 High school or less New River/Greenbrier Valley 33

34 Employment New River/Greenbrier Valley Full time/self-employed Part time 7 9 Unemployed/retired/other New River/Greenbrier Valley 34

35 Race New River/Greenbrier Valley White 89 9 African-American 4 6 Other New River/Greenbrier Valley 35

36 Hispanic Background New River/Greenbrier Valley Yes 5 No New River/Greenbrier Valley 36

37 Mid-Ohio Valley

38 State Origin Of Overnight Trip Mid-Ohio Valley Base: Overnight Person-Trips to the Mid-Ohio Valley Ohio Virginia Tennesee North Carolina Florida Pennsylvania Kentucky Illinois Michigan Iowa South Carolina

39 DMA Origin Of Overnight Trip Mid-Ohio Valley Base: Overnight Person-Trips to the Mid-Ohio Valley Charleston-Huntington, KY/OH/WV Cleveland, OH Columbus, OH Clarksburg-Weston, WV Lexington, KY Charlotte, NC Washington, DC Cincinnati, OH/KY Wheeling-Steubenville, OH/WV Pittsburgh, PA New York, NY/NJ/PA/CT Orlando-Daytona Beach-Melbrn, FL Chicago, IL Tampa-St. Petersburg-Sarasota, FL Richmond-Petersburg-Charlottesville,VA Dayton, OH Greensboro-H. Point-W. Salem, NC

40 Gender Mid-Ohio Valley Male Female Mid-Ohio Valley 40

41 Age Mid-Ohio Valley Average Age Mid-Ohio Valley = 43.9 Average Age = Mid-Ohio Valley 41

42 Household Size Mid-Ohio Valley Average Size Mid-Ohio Valley = 3. Average Size = member 1 1 members members members members Mid-Ohio Valley 4

43 Household Income Mid-Ohio Valley $150, $100,000-$149,999 $75,000-$99, $50,000-$74, Under $49, Mid-Ohio Valley 43

44 Marital Status Mid-Ohio Valley Single, never married 5 5 Married/with partner Separated/Divorced/Widowed Mid-Ohio Valley 44

45 Children in Household Mid-Ohio Valley No children under Any child between Any child between Any child under Mid-Ohio Valley 45

46 Education Mid-Ohio Valley Post-graduate College graduate 9 3 Some college 7 33 High school or less Mid-Ohio Valley 46

47 Employment Mid-Ohio Valley Full time/self-employed Part time 9 1 Unemployed/retired/other Mid-Ohio Valley 47

48 Race Mid-Ohio Valley White African-American 6 8 Other Mid-Ohio Valley 48

49 Hispanic Background Mid-Ohio Valley Yes 6 5 No Mid-Ohio Valley 49

50 Potomac Highlands

51 State Origin Of Overnight Trip Potomac Highlands Base: Overnight Person-Trips to Potomac Highlands Virginia Maryland Pennsylvania Ohio North Carolina New Jersey Michigan Florida

52 DMA Origin Of Overnight Trip Potomac Highlands Base: Overnight Person-Trips to Potomac Highlands Washington, DC Charleston-Huntington, KY/OH/WV Pittsburgh, PA Clarksburg-Weston, WV Harrisonburg, VA Beckley-Bluefield-Oak Hill, WV Wheeling-Steubenville, OH/WV New York, NY/NJ/PA/CT Richmond-Petersburg-Charlottesville,VA Harrisburg-Lncstr-Leb-York, PA Norfolk-Portsmouth-Newport News, VA/NC Charleston, SC Baltimore, MD Roanoke-Lynchburg, VA

53 Gender Potomac Highlands Male 48 5 Female Potomac Highlands 53

54 Age Potomac Highlands Average Age Potomac Highlands = 41.8 Average Age = Potomac Highlands 54

55 Household Size Potomac Highlands Average Size Potomac Highlands = 3.0 Average Size = member 1 members members 4 members 5+ members Potomac Highlands 55

56 Household Income Potomac Highlands $150, $100,000 - $149,999 $75,000 - $99, $50,000-$74, Under $49, Potomac Highlands 56

57 Marital Status Potomac Highlands Single, never married 6 5 Married/with partner Separated/Divorced/Widowed Potomac Highlands 57

58 Children in Household Potomac Highlands No children under Any child between Any child between Any child under Potomac Highlands 58

59 Education Potomac Highlands Post-graduate 1 7 College graduate 7 3 Some college 3 3 High school or less Potomac Highlands 59

60 Employment Potomac Highlands Full time/self-employed Part time 9 10 Unemployed/retired/other Potomac Highlands 60

61 Race Potomac Highlands White African-American 6 6 Other Potamac Highlands 61

62 Hispanic Background Potomac Highlands Yes 5 5 No Potomac Highlands 6

63 Mountain Lakes

64 State Origin Of Overnight Trips Mountain Lakes Base: Overnight Person-Trips to the Mountain Lakes Ohio Maryland Virginia North Carolina Pennsylvania South Carolina New York Texas Georgia

65 DMA Origin Of Overnight Trip Mountain Lakes Base: Overnight Person-Trips to the Mountain Lakes Washington, DC Charleston-Huntington, KY/OH/WV Clarksburg-Weston, WV Baltimore, MD Beckley-Bluefield-Oak Hill, WV Cleveland, OH Pittsburgh, PA New York, NY/NJ/PA/CT Columbus, OH Norfolk-Portsmouth-Newport News, VA/NC Greensboro-H. Point-W. Salem, NC Parkersburg, WV Charlotte, NC Philadelphia, PA Atlanta, GA

66 Gender Mountain Lakes Male Female Mountain Lakes 66

67 Age Mountain Lakes Average Age Mountain Lakes = 40.5 Average Age = Mountain Lakes 67

68 Household Size Mountain Lakes Average Size Mountain Lakes =.8 Average Size = member 1 1 members members 4 members members Mountain Lakes 68

69 Household Income Mountain Lakes $150, $100,000-$149,999 $75,000-$99, $50,000-$74, Under $49, Mountain Lakes 69

70 Marital Status Mountain Lakes Single, never married 5 3 Married/with partner Separated/Divorced/Widowed Mountain Lakes 70

71 Children in Household Mountain Lakes No children under Any child between Any child between Any child under Mountain Lakes 71

72 Education Mountain Lakes Post-graduate College graduate 6 3 Some college 7 9 High school or less Mountian Lakes 7

73 Employment Mountain Lakes Full time/self-employed 43 5 Part time 9 10 Unemployed/retired/other Mountain Lakes 73

74 Race Mountain Lakes White African-American 6 10 Other Mountain Lakes 74

75 Hispanic Background Mountain Lakes Yes 5 5 No Mountain Lakes 75

76 Northern Panhandle

77 State Origin Of Overnight Trip Northern Panhandle Base: Overnight Person-Trips to the Northern Panhandle Ohio 6 6 Pennsylvania 17 Maryland 7 Virginia 5 South Carolina North Carolina Tennessee Indiana

78 DMA Origin Of Overnight Trip Northern Panhandle Base: Overnight Person-Trips to the Northern Panhandle Cleveland, OH Pittsburgh, PA Charleston-Huntington, KY/OH/WV Washington, DC Wheeling-Steubenville, OH/WV Baltimore, MD Columbus, OH Philadelphia, PA Clarksburg-Weston, WV Youngstown, OH Erie, PA Parkersburg, WV Zanesville, OH Nashville,KY/TN Harrisburg-Lncstr-Leb-York, PA

79 Gender Northern Panhandle Male Female Northern Panhandle 79

80 Age Northern Panhandle Average Age Northern Panhandle = 43.8 Average Age = Northern Panhandle 80

81 Household Size Northern Panhandle Average Size Northern Panhandle =.8 Average Size = member 19 1 members members 4 members 5+ members Northern Panhandle 81

82 Household Income Northern Panhandle $150, $100,000 - $149,999 $75,000-$99, $50,000-$74, Under $49, Northern Panhandle 8

83 Marital Status Northern Panhandle Single, never married 5 Married/with partner Separated/Divorced/Widowed Northern Panhandle 83

84 Children in Household Northern Panhandle No children under Any child between Any child between Any child under Northern Panhandle 84

85 Education Northern Panhandle Post-graduate 5 13 College graduate 3 40 Some college 7 High school or less Northern Panhandle 85

86 Employment Northern Panhandle Full time/self-employed Part time 7 9 Unemployed/retired/other Northern Panhandle 86

87 Race Northern Panhandle White 89 9 African-American 5 6 Other Northern Panhandle 87

88 Hispanic Background Northern Panhandle Yes 1 5 No Northern Panhandle 88

89 Eastern Panhandle

90 State Origin Of Overnight Trip Eastern Panhandle Base: Overnight Person-Trips to Eastern Panhandle 0 Virginia 19 Maryland 14 Pennsylvania 10 North Carolina 6 Ohio 6 Florida 5 New York 3 New Jersey

91 DMA Origin Of Overnight Trip Eastern Panhandle Base: Overnight Person-Trips to Eastern Panhandle Washington, DC Baltimore, MD Charleston-Huntington, KY/OH/WV New York, NY/NJ/PA/CT Pittsburgh, PA Roanoke-Lynchburg, VA Cleveland, OH Harrisburg-Lncstr-Leb-York, PA Wilmington, NC Norfolk-Portsmouth-Newport News, VA/NC Miami-Ft. Lauderdale, FL Philadelphia, PA Clarksburg-Weston, WV Richmond-Petersburg-Charlottesville,VA Chattanooga, TN

92 Gender Eastern Panhandle Male Female Eastern Panhandle 9

93 Age Eastern Panhandle Average Age Eastern Panhandle = 44.1 Average Age = Eastern Panhandle 93

94 Household Size Eastern Panhandle Average Size Eastern Panhandle = 3.1 Average Size = member 18 1 members members members members Eastern Panhandle 94

95 Household Income Eastern Panhandle $150, $100,000-$149,999 $75,000-$99, $50,000-$74, Under $49, Eastern Panhandle 95

96 Marital Status Eastern Panhandle Single, never married 0 5 Married/with partner Separated/Divorced/Widowed Eastern Panhandle 96

97 Children in Household Eastern Panhandle No children under Any child between Any child between Any child under Eastern Panhandle 97

98 Education Eastern Panhandle Post-graduate College graduate 3 40 Some college 5 7 High school or less Eastern Panhandle 98

99 Employment Eastern Panhandle Full time/self-employed Part time 9 10 Unemployed/retired/other Eastern Panhandle 99

100 Race Eastern Panhandle White African-American 5 6 Other Eastern Panhandle 100

101 Hispanic Background Eastern Panhandle Yes 5 5 No Eastern Panhandle 101

102 Metro Valley

103 State Origin Of Overnight Trip Metro Valley Base: Overnight Person-Trips to the Metro Valley 4 Ohio 15 North Carolina 10 Virginia 9 Kentucky 7 Maryland Pennsylvania 4 4 Georgia Texas

104 DMA Origin Of Overnight Trip Metro Valley Base: Overnight Person-Trips to the Metro Valley Charleston-Huntington, KY/OH/WV 14 Beckley-Bluefield-Oak Hill, WV 9 Washington, DC 8 Columbus, OH 7 Cleveland, OH Charlotte, NC 4 4 Atlanta, GA Roanoke-Lynchburg, VA New York, NY/NJ/PA/CT Wheeling-Steubenville, OH/WV Lexington, KY

105 Gender Metro Valley Male Female Metro Valley 105

106 Age Metro Valley Average Age Metro Valley = 41.3 Average Age = Metro Valley 106

107 Household Size Metro Valley Average Size Metro Valley = 3.0 Average Size = member 1 1 members members 4 members members Metro Valley West Virgina 107

108 Household Income Metro Valley $150, $100,000-$149,999 $75,000-$99, $50,000-$74, Under $49, Metro Valley 108

109 Marital Status Metro Valley Single, never married 5 7 Married/with partner Separated/Divorced/Widowed Metro Valley 109

110 Children in Household Metro Valley No children under Any child between Any child between Any child under Metro Valley 110

111 Education Metro Valley Post-graduate 1 7 College graduate 4 7 Some college 3 33 High school or less Metro Valley 111

112 Employment Metro Valley Full time/self-employed Part time 9 9 Unemployed/retired/other Metro Valley 11

113 Race Metro Valley White African-American 6 9 Other Metro Valley 113

114 Hispanic Background Metro Valley Yes 6 5 No Metro Valley 114

115 Hatfield-McCoy Mountains

116 State Origin Of Overnight Trip Hatfield-McCoy Mountains Base: Overnight Person-Trips to Hatfield-McCoy Mountains 19 Virginia 17 Kentucky Ohio Pennsylvania 6 Maryland 5 North Carolina 4 Tennessee

117 DMA Origin Of Overnight Trip Hatfield-McCoy Mountains Base: Overnight Person-Trips to Hatfield-McCoy Mountains Charleston-Huntington, KY/OH/WV Washington, DC Pittsburgh, PA Greensboro-H. Point-W. Salem, NC Tri-Cities, TN/VA El Paso, TX Lexington, KY Baltimore, MD Cleveland, OH Richmond-Petersburg-Charlottesville,VA Cincinnati, OH/KY Norfolk-Portsmouth-Newport News, VA/NC Harrisburg-Lncstr-Leb-York, PA Columbus, OH Toledo, OH Parkersburg, WV

118 Gender Hatfield-McCoy Mountains Male Female Hatfield-McCoy Mountains 118

119 Age Hatfield-McCoy Mountains Average Age Hatfield-McCoy Mountains = 41.8 Average Age = Hatfield-McCoy Mountains 119

120 Household Size Hatfield-McCoy Mountains Average Size Hatfield-McCoy Mountains = 3.0 Average Size = member 1 1 members members members members Hatfield-McCoy Mountains 10

121 Household Income Hatfield-McCoy Mountains $150, $100,000-$149, $75,000-$99, $50,000-$74, Under $49, Hatfield-McCoy Mountains 11

122 Marital Status Hatfield-McCoy Mountains Single, never married 5 5 Married/with partner Separated/Divorced/Widowed Hatfield-McCoy Mountains 1

123 Children in Household Hatfield-McCoy Mountains No children under Any child between Any child between Any child under Hatfield-McCoy Mountains 13

124 Education Hatfield-McCoy Mountains Post-graduate 6 13 College graduate 8 3 Some college 7 8 High school or less Hatfield-McCoy Mountains 14

125 Employment Hatfield-McCoy Mountains Full time/self-employed Part time 9 1 Unemployed/retired/other Hatfield-McCoy Mountains 15

126 Race Hatfield-McCoy Mountains White African-American 4 6 Other Hatfield-McCoy Mountains 16

127 Hispanic Background Hatfield-McCoy Mountains Yes 3 5 No Hatfield-McCoy Mountains 17

128 Appendix: Key Terms Defined

129 Key Terms Defined An Overnight Trip is any journey for business or pleasure, outside your community and not part of your normal routine, where you spent one or more nights away from home. A Person-Trip is one trip taken by one person Person-trips are the key unit of measure for this report. 19

130 Trip-Type Segments Total Trips = Leisure + Business + Business-Leisure Marketable Trips: Includes all leisure trips, with the exception of visits to friends/relatives Leisure Trips: includes all trips where the main purpose was one of the following: Visiting friends/relatives Touring through a region to experience its scenic beauty, history and culture Outdoors trip to enjoy activities such as camping, hunting, fishing, hiking, and boating Special event, such as a fair, festival, or sports event City trip Cruise Casino Theme park Resort (ocean beach, inland or mountain resort) Skiing/snowboarding Golf Business Trips: includes Conference/convention Other business trip Business-Leisure: a trip for business where, on the same trip, the visitor stayed for at least one additional day to experience the same place or nearby area simply for leisure. 130

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