IAEE s Annual Meeting & Exhibition Los Angeles CA

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1 Expo! Expo! IAEE s Annual Meeting & Exhibition 2014 EVENT AUDIT DATES OF EVENT: Conference: December 9 11, 2014 Exhibits: December 9 10, 2014 LOCATION: Los Angeles CA EVENT PRODUCER/MANAGER: Company Name: International Association of Exhibitions and Events Address: Park Central Drive, Suite 308 Dallas, TX Phone: (972) Website (Show): REGISTRATION COMPANY: Streampoint Solutions YEAR EVENT ESTABLISHED: 1992 FREQUENCY: Annual DATES OF NEXT EVENT: Conference: December 1 3, 2015 Exhibits: December 1 2, 2015 LOCATION: Baltimore 1. STATEMENT OF MARKET SERVED Independent, consumer, corporate, and association exhibition and event organizers; suppliers to the exhibition industry. Qualified attendees are exhibition and event managers and suppliers to the exposition industry. 2. STATEMENT OF VERIFICATION METHODOLOGY: All advance registrants were required to pick up their badges on-site before they could enter the meeting areas. When a badge was picked up the registrant was marked as verified. 3. AUDITED ATTENDEE ANALYSIS Year which Event was Held Event Location Conference & Exhibition Only Attendees Media* Speakers* Sub-Total: Attendees (excluding Exhibitors) Verified Exhibitors, Non- Exhibiting Sponsors and their Support Staff 2014 Los Angeles, CA 1, , , Houston, TX 1, , , Orlando, FL 1, , , Las Vegas, NV 1, , , New Orleans, LA 1, , , Atlanta, GA 1, , ,916 * Counts reflect the badge code category in the database. Total

2 4. BADGE CODE BADGE CODE Association Organizer Corporate Organizer Exhibiting Supplier Independent Organizer Non-exhibiting Supplier Public/Consumer Organizer Press Speaker Student University or College Professor (EXCLUDING EXHIBITORS) 1, POSITION POSITION POSITION Owner President/CEO/Executive Director Senior Executive (CFO/COO/CMO/EVP) Education Management (VP, Director, Manager) Event Management (VP, Director, Manager) Exhibition or Trade Show Management (VP, Director, Manager) Marketing Management (VP, Director, Manager) Sales Management (VP, Director, Manager) Education Staff (e.g. Coordinator, Assistant) Event Staff (e.g., Coordinator, Assistant) Exhibition or Trade Show Staff (e.g., Coordinator, Assistant) Marketing Staff (e.g., Coordinator, Assistant) Sales Staff (e.g., Coordinator, Assistant) Consultant Student Other Total Attendees (excluding Exhibitors) Identified by Postion 1, Total Attendees (excluding Exhibitors) Not Identified by Position (EXCLUDING EXHIBITORS) 1,

3 6. TYPES OF EVENTS TYPE OF EVENT TYPES OF EVENTS Business-to-business exhibition (BtoB) with conference component Business-to-business exhibition (BtoB) without conference component Consumer/Public Exhibition (BtoC) with conference component Consumer/Public Exhibition (BtoC) without conference component Proprietary/Corporate Exhibition/Event (physical only) Hosted Buyer Events - Small Groups or One-on-Ones BtoB Hybrid exhibition (physical and online component) BtoC Hybrid exhibition (physical and online component) Stand alone virtual exhibition Board Meetings Committee & Task Force Meetings Sales or Incentive Meetings Other - please specify Total Attendees (excluding Exhibitors) Identified by Types of Events Total Attendees (excluding Exhibitors) Not Identified by Types of Events (EXCLUDING EXHIBITORS) 1, ROLE IN PURCHASING ROLE IN PURCHASING ROLE Allocate budget (deciding how much to spend on these products or services) Provide information to others in the organization Specify product requirements Recommend solutions Make the final decision None, I am not involved in purchasing decisions for events/meetings Total Attendees (excluding Exhibitors) Identified by Role in Purchasing Total Attendees (excluding Exhibitors) Not Identified by Role in Purchasing (EXCLUDING EXHIBITORS) 1,

4 8. TYPE(S) OF VENUES TYPE OF VENUE TYPE OF VENUE Convention center facility Hotel Resort Conference center Other Total Attendees (excluding Exhibitors) dentified by Type of Venue Total Attendees (excluding Exhibitors) Not Identified by Type of Venue (EXCLUDING EXHIBITORS) 1, NET SQUARE FOOTAGE OF LARGEST EVENT NET SQUARE FOOTAGE NET SQUARE FOOTAGE Under 10,000 nsf (929m2) ,001-30,000 nsf (929-2,787 m2) ,001-50,000 (2,787-4,645 m2) ,001-75,000 nsf (4,645-6,968 m2) , ,000 nsf (6, m2) , ,000 nsf (9,290-23,225 m2) , ,000 nsf (23,225-46,450 m2) , ,000 (46,450-92,900 m2) Over 750,000 nsf (92,900 m2) Total Attendees (excluding Exhibitors) Identified by Square Footage Total Attendees (excluding Exhibitors) Not Identified by Square Footage (EXCLUDING EXHIBITORS) 1,

5 10. NUMBER OF HOTEL ROOMS REQUIRED ON PEAK NIGHT NUMBER OF HOTEL ROOMS NUMBER OF HOTEL ROOMS Less than to to 1, ,501 to 3, ,001 to 5, Over 5, N/A Total Attendees (excluding Exhibitors) Identified by Number of Hotel Rooms Total Attendees (excluding Exhibitors) Not Identified by Number of Hotel Rooms (EXCLUDING EXHIBITORS) 1, INTERNATIONAL GEOGRAPHIC REGIONS HOLD OR PLAN TO HOLD EVENTS INTERNATIONAL GEOGRAPHIC REGIONS GEOGRAPHIC REGION Africa Asia Australia Europe Middle East Puerto Rico South America Not Applicable Total Attendees (excluding Exhibitors) Identified by Geographic Region Total Attendees (excluding Exhibitors) Not Identified by Geographic Region (EXCLUDING EXHIBITORS) 1, FIRST TIME/NEW MEMBER FIRST TIME/NEW MEMBER New Member (1/1/14) First Expo! Expo! Meeting Based on 1,400 Attendees excluding exhibitors 4

6 13. AUDITED GEOGRAPHIC BREAKOUT OF (EXCLUDING EXHIBITORS) STATE STATE NEW ENGLAND WEST SO Maine 7 Arkansas 3 New Hampshire 5 Louisiana 8 Vermont -- Oklahoma 4 Massachusetts 33 Texas 115 Rhode Island 8 MOUNTAIN Connecticut 37 Montana -- MIDDLE ATLANTIC Idaho -- New York 46 Wyoming -- New Jersey 20 Colorado 26 Pennsylvania 4 New Mexico -- EAST NO Arizona 15 Ohio 14 Utah 3 Indiana 8 Nevada 75 Illinois 112 PACIFIC Michigan 7 Alaska -- Wisconsin 18 Washington 18 WEST NO Oregon 2 Minnesota 14 California 365 Iowa 1 Hawaii -- Missouri 5 UNITED STATES 1, North Dakota -- INTERNATIONAL South Dakota -- Canada 24 Nebraska -- Mexico 14 Kansas 5 Other International 85 SOUTH ATLANTIC (EXCLUDING Delaware 4 EXHIBITORS) 1, Maryland 40 Washington, DC 46 Virginia 98 COUNTRY COUNTS OF 85 INTERNATIONAL VISITORS West Virginia 2 Australia 3 Portugal 1 North Carolina 7 Belgium 1 Qatar 1 South Carolina 3 China 16 Russian Federation 2 Georgia 55 France 1 Singapore 6 Florida 35 Germany 2 Sweden 2 EAST SO India 6 Taiwan 17 Kentucky 5 Japan 9 Thailand 2 Tennessee 3 Korea 4 Turkey 2 Alabama 1 Malaysia 1 United Arab Emirates 2 Mississippi -- Netherlands 2 United Kingdom 5 PACIFIC % MOUNTAIN % WEST NO % EAST NO % NEW ENGLAND % MIDDLE ATLANTIC % WEST SO % EAST SO % SOUTH ATLANTIC % 5

7 Hendrickson Avenue Red Bank, NJ 07701 Phone: +1 800.224.3170 Fax: +1 732.741.5704 www.exhibitsurveys.com Founded in 1963, Exhibit Surveys, Inc.

7 7 Hendrickson Avenue Red Bank, NJ Phone: Fax: Founded in 1963, Exhibit Surveys, Inc. is a full service research firm dedicated to providing market intelligence and measurement for the exhibition and events marketing industry. Having researched over 10,000 exhibits and over 4,000 events, Exhibit Surveys, Inc. has led the industry in developing the most comprehensive database of normative data for events and the most sophisticated diagnostic and measurement tools available. STATEMENT OF CERTIFICATION AUDIT CONDUCTED BY EXHIBIT SURVEYS, INC. We have examined the attendee records of IAEE s Expo! Expo! held December 9 11, in Los Angeles, California as reported in this Exhibit Surveys, Inc. Event Audit Report. Our examination was made in accordance with generally accepted event auditing standards. This audit complies with standards set forth by the Exhibition and Event Industry Audit Commission (EEIAC), a not for profit commission organized for the purpose of managing and overseeing the exhibition industry s independent audit process. The audit process includes pre-event review of systems, post event confirmations of attendance, examination of accounting records, and any other auditing procedures considered necessary. Based on such examinations, the statements set forth in this report present fairly and accurately the total attendance of this event in conformance with generally accepted event measurement principles. Exhibit Surveys, Inc. Red Bank, NJ Copyright 2015 Exhibit Surveys, Inc.

IAEE s Annual Meeting & Exhibition Anaheim, CA

Expo! Expo! IAEE s Annual Meeting & Exhibition 2016 EVENT AUDIT DATES OF EVENT: Conference: December 6 8, 2016 Exhibits: December 6 7, 2016 LOCATION: Anaheim, CA EVENT PRODUCER/MANAGER: Company Name: International