LGBTQ MARKETING PROGRAM OF WORK

Transcription

1 LGBTQ MARKETING PROGRAM OF WORK Greater Miami Convention & Visitors Bureau The Official Destination Sales & Marketing Organization for Greater Miami and the Beaches. CS02811

2 LGBTQ Marketing Program of Work 2018/2019 OCTOBER 10/1 11/30 Miami Attractions Months awareness for the Attractions Month promotion and drive traffic to the program s 10/1-15 Celebrate Orgullo Festival 8 th Annual Hispanic LGBT Pride Festival / Miami, FL This is the 8th annual Hispanic LGBT Pride Festival, with multiple events throughout Greater Miami. The GMCVB s LGBTQ Marketing program will staff a booth at the event with the Bureau s materials showcasing Miami as a premier LGBTQ destination. CelebrateOrgullo.com 10/6 National LGBTQ Task Force Gala, Miami / Miami Beach, FL The GMCVB s LGBTQ Marketing program will support the National LGBTQ Task Force fundraising event by purchasing tickets and placing an ad in the program. TheTaskForceGala.org NOVEMBER 10/1 11/30 Miami Attractions Months awareness for the Attractions Month promotion and drive traffic to the program s 11/5-7 WTM (World Travel Market) / London, England GMCVB and its partners will attend this top UK travel trade show attended by more than 50,000 travel buyers from the UK and Europe. 11/7 Boutique & Lifestyle Hotels Quarterly Meeting / Miami Beach, FL Every quarter, the GMCVB convenes a meeting with the Boutique & Lifestyle Hotel partners to discuss market trends and future opportunities, including those related to the LGBTQ market. These discussions are attended by the hotel s General Managers and/or Managing Directors and offer a great platform for stimulation of new ideas and areas of future collaboration. 11/24 The White Party / Miami, FL The GMCVB s LGBTQ Marketing program will showcase the destination at this elegant affair celebrating the remarkable advancements of Care Resource, a notfor-profit community-based healthcare organization. All guests will receive Boutique Hotel magazines and Miami Diversity brochures in the event gift bags. WhiteParty.org DECEMBER 12/1 1/31 Miami Arts & Heritage Months awareness for the Arts & Heritage Months promotion and drive traffic to the 1

3 12/2-4 Community Marketing Insights (CMI) 19 th Annual LGBTQ Tourism Forum / Fort Lauderdale, FL The GMCVB s LGBTQ Marketing program will attend this international conference that brings together leading industry professionals to share learnings about the LGBTQ market. CommunityMarketingInc.com JANUARY 12/1 1/31 Miami Arts & Heritage Months awareness for the Arts & Heritage Months promotion and drive traffic to the 1/13-20 Aspen Gay Ski Week The GMCVB s LGBTQ Marketing program will showcase the destination at this week-long event. 4,000 guests will receive Boutique Hotel magazines and Miami Diversity brochures in the event gift bags. GaySkiWeek.com FEBRUARY 2/1 3/31 Miami Health & Wellness Months awareness for the Health & Wellness Months promotion and drive traffic to the 2/14-18 Gay8 Festival / Little Havana, FL The GMCVB s LGBTQ Marketing program will sponsor this LGBTQ festival celebrating Latino music, art and food in Miami. Held in the heart of Little Havana, Gay8 showcases the best of South Florida. Gay8festival.com 2/24 Pride Fort Lauderdale / Fort Lauderdale, FL The GMCVB s LGBTQ Marketing program will staff a tradeshow booth that showcases all that Greater Miami has to offer to our LGBTQ visitors, including our signature LGBTQ events to more than 20,000 attendees. PrideFortLaurderdale.org 2/27 Boutique & Lifestyle Hotels Quarterly Meeting / Miami Beach, FL Every quarter, the GMCVB convenes a meeting with the Boutique & Lifestyle Hotel partners to discuss market trends and future opportunities, including those related to the LGBTQ market. These discussions are attended by the hotel s General Managers and/or Managing Directors and offer a great platform for stimulation of new ideas and areas of future collaboration. 2/27 3/5 Winter Party and Festival / Miami, FL The GMCVB s LGBTQ Marketing program will partner with the National LGBTQ Task Force to showcase all that Greater Miami offers to our LGBTQ visitors. Event giftbags will include Boutique Hotel magazines and Miami Diversity brochures. WinterParty.Org MARCH 2/1 3/31 Miami Health & Wellness Months awareness for the Health & Wellness Months promotion and drive traffic to the 2

4 3/6-10 ITB Berlin / Berlin, Germany GMCVB along with its partners will exhibit within VISIT Florida s stand at the world s leading travel trade show. With more than 180,000 visitors, among these 108,000 travel industry professionals and more than 10,000 exhibitors from 180 countries. ITB Berlin is the leading B2B-Platform of all tourism industry offers. APRIL 4/1 5/31 Miami Attraction & Museums Months awareness for the Attraction & Museums Months promotion and drive traffic to the 4/1-7 Miami Beach Pride Festival & Expo / Miami Beach, FL Now in its 11 th year, this festival brings together civic, community and business leaders to produce a festival on famous Ocean Drive with more than 140,000+ people in attendance. The GMCVB s LGBTQ Marketing program will showcase the destination by staffing a tradeshow booth and distributing Boutique Hotel magazines, Miami Diversity brochures, and maps from our partner, Fun Maps. MiamiBeachPride.com 4/18-28 OUTshine Film Festival / Miami, FL The GMCVB s LGBTQ Marketing program will promote the destination and its production opportunities during the festival. Boutique Hotel magazines, Miami Diversity brochures, and maps from our partners, Fun Maps and G-maps will be distributed in each film industry bag. More than 15,000 industry members and consumers attend the festival. MiFoFilm.com 4/24-27 IGLTA (International Gay & Lesbian Travel Association) Annual Global Convention / New York, NY The GMCVB s LGBTQ Marketing program will be staffing a tradeshow booth showcasing all that Greater Miami has to offer to our LGBTQ visitors and distributing Boutique Hotel magazines, Miami Diversity brochures, and maps from our partner, Fun Maps. There will be a host of exhibits and attendance will include more than 5,000 travel professionals, journalists and tour operators. IGLTA.org MAY 4/1 5/31 Miami Attraction & Museums Months awareness for the Attraction & Museums Months promotion and drive traffic to the 5/24-27 Sizzle Miami / Miami, FL Sizzle Miami was conceived 16 years ago and it has grown into the most celebrated and anticipated urban gay event of the year for men of color. Sizzle has also added a women s component. The GMCVB s LGBTQ Marketing program supports this mega event with signage, branding and Boutique Hotel magazines and Miami Diversity brochures in all attendees bags. SizzleMiami.com 3

5 Boutique & Lifestyle Hotels Quarterly Meeting / Miami Beach, FL Every quarter, the GMCVB convenes a meeting with the Boutique & Lifestyle Hotel partners to discuss market trends and future opportunities, including those related to the LGBTQ market. These discussions are attended by the hotel s General Managers and/or Managing Directors and offer a great platform for stimulation of new ideas and areas of future collaboration. Community Marketing Insights (CMI) 12 th Annual LGBTQ Marketing & Advertising Symposium / New York, NY The GMCVB s LGBTQ Marketing program will be staffing a tradeshow booth showcasing all that Greater Miami has to offer to our LGBTQ visitors and distributing Boutique Hotel magazines, Miami Diversity brochures, and maps from our partner, Fun Maps. There will be a host of exhibits and attendance will include more than 5,000 travel professionals, journalists and tour operators. Communitymarketinginc.com Equality Forum / Philadelphia, PA The GMCVB s LGBTQ Marketing program will be staffing a tradeshow booth showcasing all that Greater Miami has to offer to our LGBTQ visitors and distributing Boutique Hotel magazines, Miami Diversity brochures, and maps from our partner, Fun Maps. There will be multiple exhibits and attendance will include travel professionals, journalists and tour operators. EqualityForum.com LGBT Travel Expo / Chicago, IL The GMCVB s LGBTQ Marketing program will showcase the destination at this internationally recognized event, an annual art exhibit and a trade show that attracts more than 5,000 attendees. This major event offers networking opportunities with journalists, tour operators, travel agents and consumers. MDGLCC (Miami-Dade Gay & Lesbian Chamber of Commerce) Annual Gala Awards Celebration / Miami, FL The GMCVB s LGBTQ Marketing program will partner with MDGLCC on this annual event. GMCVB will sponsor the invitations, purchase a table and purchase an ad in the directory and program. GayBizMiami.com JUNE 6/1 9/30 Miami Hotel Months / Meet in Miami awareness for the Hotel Months/Meet in Miami promotion and drive traffic to the 6/17-20 LE Miami (Limited Edition Miami) / Miami, FL LE Miami is a travel industry show which brings together lifestyle-led hotels and travel brands with both leisure and corporate buyers from all over the world. It is considered one of the top travel & tourism events for lifestyle hotels. 6/23 Pride Toronto / Toronto, Canada The GMCVB s LGBTQ Marketing program will be participating in this annual event by staffing a tradeshow booth showcasing all that Greater Miami as a premier LGBTQ destination and distributing Boutique Hotel magazines, Miami Diversity brochures, and maps from our partner, Fun Maps. Projected attendance of 100,000+. PrideToronto.com 4

6 Wilton Manors Stonewall Pride Parade and Festival Wilton Manors The GMCVB s LGBTQ Marketing program will be participating in this annual event by staffing a tradeshow booth showcasing all that Greater Miami as a premier LGBTQ destination and distributing Boutique Hotel magazines, Miami Diversity brochures, and maps from our partner, Fun Maps. WiltonManorsStonewall.com JULY 6/1 9/30 Miami Hotel Months / Meet in Miami awareness for the Hotel Months/Meet in Miami promotion and drive traffic to the 7/1 8/31 Miami Spa Months awareness for the Spa Months promotion and drive traffic to the program s AUGUST 6/1 9/30 Miami Hotel Months / Meet in Miami awareness for the Hotel Months/Meet in Miami promotion and drive traffic to the 7/1 8/31 Miami Spa Months awareness for the Spa Months promotion and drive traffic to the program s 8/31 9/30 Miami Spice Restaurant Months awareness for the Miami Spice promotion and drive traffic to the program s 8/13-19 Gay Days Expo/Orlando, FL (at Wyndham Orlando Resort Intl. Drive) Since 1991, Gay Days in the Magic Kingdom has grown into a power house with 135,000 in attendance. This annual event is a bonanza for the GMCVB s LGBTQ Marketing program, as it affords thousands the opportunity to learn about Greater Miami at the well-attended trade show at which Miami has a prominent location. GayDays.com 8/13-16 NGLCC (National Gay & Lesbian Chamber of Commerce) International Business Leadership Conference / Tampa, FL The LGBTQ Marketing program will be participating in this annual meeting in partnership with Miami Gay & Lesbian Chamber by speaking on panels, attending workshops and staffing a trade show booth with Miami Diversity brochures, maps and boutique Hotel magazines. nglcc.org 5

7 8/18 Montreal Pride / Montreal, Canada The GMCVB s LGBTQ Marketing program will showcase the destination at this internationally recognized event with more than 50,000 attendees. This major event offers networking opportunities with journalists, tour operators, travel agents and consumers. Additionally, GMCVB will staff a table showcasing Greater Miami as a premier LGBTQ destination and distributing Boutique Hotel magazines and Miami Diversity brochures. FierteMontrealPride.com Boutique & Lifestyle Hotels Quarterly Meeting / Miami Beach, FL Every quarter, the GMCVB convenes a meeting with the Boutique & Lifestyle Hotel partners to discuss market trends and future opportunities, including those related to the LGBTQ market. These discussions are attended by the hotel s General Managers and/or Managing Directors and offer a great platform for stimulation of new ideas and areas of future collaboration. Pridelines Youth Services Gala / Miami, FL The GMCVB LGBTQ Marketing program will partner with this nationally known organization which supports, educates and empowers South Florida s LGBTQ youth and the community at large, by sponsoring a table. Pridelines.org GNetwork360 (Latin American Conference on LGBT Marketing) Buenos Aires, Argentina The GMCVB LGBTQ Marketing program will play a prominent role at this international event by staffing a tradeshow booth and marketing the destination. There will be host exhibits and attendance will include more travel professionals, journalists and tour operators. GNetwork360.com SEPTEMBER 6/1 9/30 Miami Hotel Months / Meet in Miami awareness for the Hotel Months/Meet in Miami promotion and drive traffic to the 8/31 9/30 Miami Spice Restaurant Months awareness for the Miami Spice promotion and drive traffic to the program s International LGBTQ Event / TBD The GMCVB s LGBTQ Marketing program will engage an international partner to produce a tailored LGBTQ event that will maximize engagement using social media and press. Aqua Girl / Miami, FL This 4-day celebration features 7 spectacular parties, and offers excellent opportunities to showcase the destination. The GMCVB s LGBTQ Marketing program will be a sponsor and have Boutique Hotel magazines and Miami Diversity brochures placed in each attendant s bag. AquaGirl.org 6

8 Womenfest Key West / Key West, FL The GMCVB s LGBTQ Marketing program will partner with this important event to highlight Miami s own Aqua Girl Foundation. For more than 20 years, the Key West Women s Festival has attracted thousands of attendees from all over the globe. The attendees will receive Diversity Guides and Boutique Hotel Guides and information on Aqua Girl events held here in Miami. WomenFest.com LGBTQ MARKETING CONTACT Dan Rios Director, LGBTQ Marketing 305/ Dan@GMCVB.com 701 Brickell Avenue, Suite 2700, Miami, FL USA MiamiandBeaches.com 7