German-Speaking Europe November 13, 2018

Transcription

1 German-Speaking Europe November 13, 2018

2 Market Overview Germany, Switzerland & Austria German/Austrian Market Long-haul Outbound Travel Long-haul Trips: 5.9 Mio / approx Mio to the U.S. Booking Behavior: 113 days in advance via travel agency 79 days in advance when booking online Average stay: 13.1 nights Travel expenditure: 2,000 USD per person/per trip on average Total 69.6 million trips Including Germany: 27.6% Abroad: 72.4% - Mediterranean 39.9% - Western Europe 12.4% - Eastern Europe 7.7% - Scandinavia 3.5% - Long-distance jouneys 8.4% Sources: Statista.de; drv.de

3 Market Overview Germany, Switzerland & Austria Swiss Market Long-haul Outbound Travel Long-haul Trips: 3.1 trips per year/ 441,000 arrivals to U.S. Booking Behavior: 113 days in advance via travel agency 79 days in advance when booking online Average stay: 18.4 nights Travel expenditure: 395 USD per person/per day on average Most popular overseas destinations by Swiss travelers (2017) Overseas Arrivals Overnights* 1. U.S. 441, Thailand 180, Canada 110, Singapore 79, China 75, *average overnights per person Sources: Statista.de; drv.de

4 Market Overview Germany, Switzerland & Austria Activity Participation While in the U.S. (in %) Germany/Austria Switzerland Largest increase over the past years for Germany/Austria has been recorded for National Parks/Monuments and Historical Locations. Sources: U.S. Department of Commerce, National Travel & Tourism Office

5 Outbound Travel to Nevada Nevada Arrivals from the German-speaking Market Country Germany 224, , ,600 Switzerland 51,865 47,590 45,882 Austria 16,403 15,218 14,789 Total Germanspeaking market * 2018 numbers not available yet 292, , ,271 TOs report positive outlook for 2019 bookings Renting a car/camper/motorhome is by far the most preferred type of transportation in the Southwest of the U.S. Tracking of tourist arrivals to Nevada becomes increasingly difficult Sources: U.S. Department of Commerce, National Travel & Tourism Office; Nevada Division of Tourism

6 Tour Operator & Travel Agency Landscape Tour Operator Landscape Generalists Market Share of largest German Tour Operators (2017) Over Tour Operators (with over employees) 020% 018% 016% 014% 012% 010% 008% 006% 004% 002% 000% TUI Thomas Cook DER Touristik FTI 0.05 AIDA Cruises Alltours Schau insland reisen The U.S. product is mostly sourced via various bed banks and receptives and only very few direct contracts exist with local providers. Strongly IT-driven Sales channels: online through website, mostly through travel agencies Most German generalsits are increasingly active in Switzerland and Austria Sources: Statista.de; drv.de

7 Tour Operator & Travel Agency Landscape Travel Agency Landscape Long haul and complex travel is mostly booked via travel agencies for reasons of safety, support and comfort Approx travel agencies in Germany Turnover of travel agencies in January 2018 is significantly higher over that of January 2017, with an increase of 8.3% The Swiss travel trade consists of 1,450 travel agencies About 27% of Swiss travelers use the personal service of a travel agency Studies have shown a 3% increase of bookings at travel agencies by young and middle-aged people Sources: drv.de; ITB; FuR

8 Tour Operator & Travel Agency Landscape Specialist Tour Operators (U.S.) Personalized service & Expertise knowledge Tailor-made bookings Bookings only through personal sales agent contact possible Mostly repeat clients ( secondary destinations!) Sources: drv.de; ITB; FuR

9 Trade & Consumer Market Trends Germany/Austria Online travel bookings are growing swiftly, but travel agents also record solid growth and remain the top sales channel by revenue. Booking the usual components of a vacation online has become increasingly widespread in Germany. TOs are developing new B2B tools in order to give the client flexible booking options. Increased demand for customized and individual consulting, resulting in more and more Germans booking holiday components separately and All inclusive is becoming less popular. Generalists loose market share to mid-sized tour operators and specialists as they are more experienced and trained than travel agents who book via generalists. Sources: drv.de; ITB; FuR; FVW

10 Trade & Consumer Market Trends Switzerland Studies have shown a 3% increase of bookings at travel agencies by young and middle-aged people. The percentage of "self-organizers" dropped to 7% in 2017 from 13% in The latest trend is to enjoy the warm summers at home and move foreign travel, long-haul in particular, into Fall. U.S becoming a viable alternative to typical beach vacation destinations. Increasingly open to new less known regions, states, parks. They appreciate service, punctuality and quality and are willing to pay for it. Sources: drv.de; ITB; FuR; FVW

11 Trade/Sales Activities

12 Dankeschön! AVIAREPS Tourism GmbH c/o Nevada Division of Tourism Josephspitalstrasse Munich, Germany P E nevada@aviareps.com pholler@aviareps.com