Chris Jones. Director - Strategic Initiatives Department of Economic Development and Tourism October 25, 2018

Transcription

1 Chris Jones Director - Strategic Initiatives Department of Economic Development and Tourism October 25, 2018

2 World Tourism Economy Billion Intl Tourist Arrivals (+7%) highest increase since 2009 US$1.34 Trillion Intl Tourism Receipts (+5%) 1 in every 10 jobs 10% of world GDP Outlook 4 to 5% growth in 2018 Region Arrivals Receipts (US$) Americas 211M (+5%) 326 billion (+1%) Europe 672M (+8%) 519 billion (+8%) Asia and the Pacific 323M (+6%) 390 billion (+3%) Africa 63M (+9%) 37 billion (+8%) Middle East 58M (+5%) 68 billion (+13%) Source: UNWTO. Tourism Highlights Edition

3 Canadian Tourism Economy In 2017: 20.85M International arrivals (+4.4%) (1) 14.3M US arrivals (+3.1%) (1) 6.5M Overseas arrivals (7.2% ) (1) $97.4 Billion in tourism expenditures (+6.3%) (2) 1 in 10 jobs (1.8 million) 2.06% of Canada s GDP (2) Outlook 1% to 2% growth in 2018 Source: (1) Destination Canada. Tourism Snapshot December (2) Statistics Canada. National Tourism Indicators (3) ISED - Small Business and Tourism Top Markets (1) Arrivals US 14.3M (+3.1%) UK 801K (-3.8%) China 682K (+11.8%) France 570K (+4.6%) Germany 388K (+5.2%) Australia 375K (+12.6%)

4 2017 Atlantic Tourism Economy With a population of just 2.3 million, in 2017 Atlantic Canada hosted in excess of 62 million visitors (22% growth since 2005). These visitors spent an estimated $5.5 billion while vacationing in Atlantic Canada (50% growth since 2005). Tourism generates upwards of 62,900 (FTE) jobs for Atlantic Canadians. Domestic markets account for more than 85% of non-resident, tourism-related visits. The Northeastern region of the USA & the UK are Atlantic Canada s most lucrative international markets. Source: NLTCR, NSTA, NBTHC, PEIEDT

5 Provincial Tourism Economies Preliminary Estimates M $5.50 B 1.76 M $1.25 B 3.3% 0.55 M $1.04 B 3.3% 2.75 M $ 2.75 B 4.2% 1.57 M $0.46 B 6.7% Source: NLTCR, NSTA, NBTHC, PEIEDT, Statistics Canada

6 Atlantic Tourism Outlook Canada NL NS NB Visits $ Visits $ Visits $ Visits $ 2.2% 5.3% 2.7% 5.2% 2.0% 4.9% 1.9% 3.3% 2.2% 5.0% 1.3% 4.0% 1.8% 4.5% 1.8% 3.8% 2.1% 4.8% 0.3% 3.3% 1.8% 4.3% 1.8% 4.2% Nationally, visitation is expected to grow by more than 2% a year until Revenues are expected to grow by 5%. Much of Atlantic Canada will grow at levels below the national averages. Growth rates for PEI are forecast to be comparable to national growth rates. Source: Conference Board of Canada. Travel Markets Outlook Spring 2018.

7 Regional Tourism Trends

8 22% growth in non-resident visits since % growth in total revenues since $3.67 $3.74 $ $4.02 $ $ $ $4.50 $4.50 $ $ $ $ Arrivals (Millions) Revenues ($Billions) Source: NLTCR, NSTA, NBTHC, PEIEDT

9 NS + 15% NB + 34% PE + 29% NL + 12% NL NS NB PE Source: NLTCR, NSTA, NBTHC, PEIEDT

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11 2018 Regional Growth Indicators Preliminary - September, 2018 % Growth in Non-Resident Visits PE 0.7% NB 2.0% NS 0.9% -2.2% NL Source: NLTCR, NSTA, NBTHC, PEIEDT

12 2018 PEI Tourism Growth Indicators YTD September 30, 2018 Air - 0.3% - 0.9% Bridge + 0.8% + 0.8% Ferry + 2.0% + 0.6% Motorcoach Overnight Stays (YTD to Aug) - 4.0% - 4.0% Cruise Ship % % Sources: Strait Crossing Ltd (Bridge); Charlottetown Airport Authority (Air); Northumberland Ferries Ltd (Ferry); Charlottetown Harbour Authority (Cruise); Tourism PEI ITS (Motorcoach).

13 Bridge Non-Resident Bridge Traffic. YTD September 30, Source: Strait Crossing Bridge Ltd.

14 Air - Non-Resident Air Traffic. YTD September 30, Source: Charlottetown Airport Authority

15 Ferry - Non-Resident Ferry Traffic. YTD September 30, Source: Northumberland Ferries Ltd

16 Cruise - Cruise Ship Passenger & Crew Traffic. YTD September 30, Source: Charlottetown Harbour Authority

17 Growth in Room / Camp Nights Sold (YTD August 31, 2018) Campground Site Nights Sold Fixed Roof Room Nights Sold Linear (Campground Site Nights Sold) Linear (Fixed Roof Room Nights Sold) Source: Tourism PEI (ITS) (Occupancy)

18 Volume - Non-Resident Visits to PEI Preliminary - in thousands of visits 1,568 1,578 Strong upward trend in non-residents visits Average annual growth rate of 2.1% 29% growth since ,485 1,225 1,240 1,281 1,299 1,298 1,332 1,410 1,221 1,192 1,230 1, F Source: PEI Tourism Volume Model

19 Value - PEI Tourism Revenues Preliminary - in million $ Strong upward trend in tourism revenues Average annual growth rate of 2.8% 42% in revenues since F Source: PEI Tourism Value Model

20 2018 PEI Visitation & Revenue Estimates - Forecast 2018 Forecast % Change Tourism Volume (Total Non-Resident Visits: Persons) 1,578, % Tourism Value (Total Revenue: $ million) $ % Source: PEI Tourism Volume Model Estimates

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22 PEI s Origin Markets 2.6% 4.2% 1.0% 5.1% 2.0% New Brunswick Nova Scotia 31.0% Quebec Primary Markets 14.2% Ontario Newfoundland & Labrador Rest of Canada 9.1% Source: 2017 PEI Tourism Volume Model 30.8% New England Rest of US Overseas

23 New Brunswick Visits (in 000s) 449 Strong upward trend in visitation 30% growth vs % growth 2017 vs Source: PEI Tourism Volume Mode Excludes cruise ship travellers and motor coach tourists.

24 Fast Facts New Brunswick Market Overview PEI s largest tourism market in 2017 Accounted for 31.0% of all non-resident visits to PEI Generated an estimated $120.2 million in tourists revenues in 2017 Strong adult couples (47%) & family (29%) market Strong (95%) repeat visitor market Average length of stay 4.0 nights Primary travel motivators include outdoor activities & festivals/events Primary activities include sightseeing, visiting friends/relatives & beaches Source: PEI Exit Surveys)

25 Nova Scotia Visits (in 000s) General downward trend in visitation 15% decline 2005 vs % growth since % growth 2017 vs Source: PEI Tourism Volume Model Note: These numbers exclude cruise ship travellers and motor coach tourists.

26 Fast Facts Nova Scotia Market Overview PEI s 2 nd largest tourism market in % of all non-resident visits to PEI Generated an estimated $126.7 million in tourists revenues in 2017 Strong adult couples (51%) & family (25%) market Strong (97%) repeat visitor market Average length of stay 3.9 nights Primary travel motivators include outdoor activities & festivals/events Primary activities include sightseeing, visiting friends/relatives & beaches Source: PEI Exit Surveys ( ; 2012; 2014)

27 Ontario Visits (in 000s) Strong upward trend in visitation 43% growth vs % decline 2017 vs Note: These numbers exclude cruise ship travellers and motor coach tourists. Source: PEI Tourism Volume Model ( )

28 Fast Facts Ontario Market Overview PEI s 3 rd largest tourism market in % of all non-resident visits to PEI Generated an estimated $114.6 million in tourists revenues in 2017 Strong adult couples (51%) & family (25%) market Good (67%) repeat visitor market Average length of stay 6.4 nights Primary travel motivators include outdoor activities, culture, culinary experiences & festivals/events Primary activities include sightseeing, culinary, beaches, history/culture, shopping & national parks Source: PEI Exit Surveys ( ; 2012; 2014)

29 Quebec Visits (in 000s) Upward trend in visitation 8% growth vs % decline 2017 vs Note: These numbers exclude cruise ship travellers and motor coach tourists. Source: PEI Tourism Volume Model ( )

30 Fast Facts Quebec Market Overview PEI s 4 th largest tourism market in % of all PEI visitation Generated an estimated $59.0 million in tourists revenues in 2017 Strong adult couples (51%) & family (21%) market Good (63%) repeat visitor market Average length of stay 5.7 nights Primary travel motivators include nature/outdoor activities, culture, culinary experiences & festivals/events Primary activities include sightseeing, culinary, beaches, history/culture, shopping & national parks Source: PEI Exit Surveys

31 Comments & Questions?