Sponsorship Prospectus

Transcription

1 Sponsorship Prospectus

2 $ The event generated approximately $1.75 million in 2015 for the Indigenous Art Sector All sales directly benefitted the economic capacity of the Art Centres communities DAAF does not take a commission from artworks sold. Forward from the Chair The Darwin Aboriginal Art Fair (DAAF) is held each year on Larrakia Country. We are delighted and inspired by the outstanding art work that emerges from the back of the many dust covered Art Centre vehicles. Thousands of small and large brown paper and bubble-wrapped packages contain innovative, exciting and dynamic art; created from the hearts and minds of emerging and established artists. The Fair is a vibrant showcase of this remarkably rich art tradition and provides an exciting and dynamic meeting place to listen and learn from many of our Indigenous art leaders. The DAAF Foundation is honoured to host over 50 Art Centres from across Australia. These extraordinary organisations, and the wonderful people that work within these facilities, play a critical role in our community. A major objective of our Foundation is to acknowledge and support our Aboriginal and Torres Strait Islander Art Centres, and promote and encourage the creation of art within an ethical business environment. We are also committed to professional development opportunities for Indigenous artists and Arts Workers, and to contribute to the cultural aspirations of the community owned and operated Art Centres. Come and join us in celebrating the contemporary creations of the oldest continuous living culture in the world. Franchesca Cubillo Darwin Aboriginal Art Fair Foundation Chair Board Members Franchesca Cubillo, DAAFF Chair Franchesca Cubillo, Chair Senior Curator Aboriginal and Torres Strait Islander Art, National Gallery of Australia Philip Watkins, Deputy Chair Desart, CEO Cecilia Alfonso, Treasurer Warlukurlangu Artists, Art Centre Manager Stephanie Hawkins, Secretary Tourism and regional development advisor Christina Davidson, Public Officer Association of Northern, Kimberley and Arnhem Aboriginal Artists, CEO Russell Smith, Board Member Building Bridges, Founder 3

3 Darwin Aboriginal Art Fair Foundation - Who we are The Darwin Aboriginal Art Fair Foundation Ltd (DAAFF) is owned and operated by the Aboriginal and Torres Strait Islander Art Centres it represents. It is a not-for-profit organisation with deductible gift recipient status. The DAAF Foundation is developing its programming in the lead up to the event s 10th Anniversary in The 10th Anniversary will not only mark a major milestone, but it will launch a new vision for the organisation. We want you to be part of this journey! DAAFF s new five-year business strategy includes frameworks for Art Centres to access opportunities to develop their economic capacity through product development, strategic planning and industry networking. This new vision will focus on keeping Art Centres and their communities strong and will provide professional development opportunities for staff and artists. We are offering your organisation the chance to support an exciting program of art, fashion, film, music, performance, and artists workshops and much more. Your support will help Art Centres become selfsustainable and prosper into the future. && && 190 Indigenous Artists and Arts Workers attended the 2015 Fair and interacted with the public The vision of DAAF is: Darwin Aboriginal Art Fair Foundation provides vibrant and exciting platforms for Aboriginal and Torres Strait Islander Art and culture with a reputation for innovation, diversity and cultural integrity. The Foundation s key objectives are to plan, promote and run the annual Darwin Aboriginal Art Fair and related activities that: Encourages the production of Aboriginal arts (including visual arts, dance, music, storytelling and culture), Encourages and assists with the promotion of Aboriginal art in an ethical environment, Encourages and assists with professional development opportunities and promotion of Aboriginal artists and Arts Workers in a broad range of artistic activities, Attracts financial support and economic benefits to support the promotion of Art Centres and their communities through the delivery of a showcase event and Contributes to the cultural aspirations of the Art Centres. 5

4 An introduction to the Darwin Aboriginal Art Fair In 2016 the Darwin Aboriginal Art Fair celebrates 10 years of supporting Aboriginal and Torres Strait Islander art. Each August, the Darwin Aboriginal Art Fair (DAAF) showcases the work of emerging and established artists from more than 50 Aboriginal and Torres Strait Islander community Art Centres from across Australia. These Art Centres collectively represent over 2,000 artists, meaning that DAAF showcases a greater diversity of Aboriginal and Torres Strait Islander art, and generates more than four times the sales volume than at any other art fair in Australia. The Darwin Aboriginal Art Fair is the only national event of its kind. It is produced by a not-for-profit organisation that is owned by the Art Centres it represents, and is the only Aboriginal and Torres Strait Islander art fair that is all inclusive and invites Art Centres from across Australia to participate each year. DAAF does not take a commission from art works sold. Nowhere else in the world offers an opportunity for visitors to genuinely interact and engage with the artists themselves. As a result, DAAF has secured a reputation as one of the country s most significant and internationally recognised arts events. The Darwin Aboriginal Art Fair is owned by a membership of Indigenous Art Centres and is operated by the Darwin Aboriginal Art Fair Foundation (DAAFF). The mission of the foundation is to encourage the production of Aboriginal arts and assist with its promotion in an ethical and sustainable business environment. DAAF is committed to professional development opportunities for artists and Arts Workers, and to continually contribute to the cultural aspirations of the Art Centres. Homelands and Communities Art Centres DAAF Australia and the World &&&&&&& &&&&&&&&&&& 10,000 people visited DAAF in 2015, an 89% increase on

5 An Art Centre is more than just an Art Centre... Art Centres play an important role in maintaining and strengthening cultural practices by operating as meeting places and offering opportunities for training, education, career pathways and enterprise. They also play a vital economic role in remote Aboriginal and Torres Strait Islander communities. This economic aspect is crucial not only to the Indigenous art and craft industry but also to the health of the communities generally. In most communities Art Centre sales are the only externally generated source of income. The strengthening and positioning of Art Centres will ensure that Australia s Indigenous art sector continues to flourish and excel. The economic independence of communities will help ensure that people can continue to live on their homelands, resulting in the preservation of traditional practices, ceremonies, language, art and spirituality. Art Centres often provide many social benefits which are not directly related to the arts. These services include assistance with health and medical, family, education, legal, transport and financial management issues. Arts Centres also provide a safe and supportive environment for artists and their families. Providing services such as these contributes to the social and physical health of community members. Art Centres are:: Places of creativity that foster the creation of contemporary fine art. Cultural keeping places Art Centres dutifully put aside works of old and deceased artists for future reference by family and other community members. Repositories of cultural knowledge Art Centres are digitally recording images and documentation for community access now and by future generations. Places for cultural rejuvenation: Art Centres are places where communities can renew cultural values and traditional law. Places that empower people: They are places where Aboriginal culture is valued in both worlds. Connection to country is maintained and strengthened. It is a place where Aboriginal communities can draw upon achievement from success of art practices and engage with the wider community on the basis of this achievement. Employment and training facilities: Art Centres are a key provider of training and employment in Indigenous Communities. They are organisations that are Indigenous owned and operated, and generate income from outside of their communities. This means that they are not recirculating welfare payments. Film Makers - many short documentary films are produced under the auspice of Art Centres which serve to inform and educate the wider community on Indigenous culture. Technological hubs in communities: Art Centres are often at the cutting edge of new technologies introduced through graphic design and multi-media. Contributors to GDP: The 2007 Senate Inquiry, Indigenous Arts Securing the Future identified that: More recent estimates place the value of the Indigenous visual arts sector at $400- $500 million. Over 50 Aboriginal and Torres Strait Islander Art Centres from across Australia are represented at the fair by DAAFF each year 9

6 Map of DAAFF's Art Centre members' homelands in Australia ANKAAA (Peak Body), Darwin, NT 2. Arlpwe Art & Culture Centre, Ali Curung, NT 3. Artists of Ampilatwatja, Ampilatwatja, NT 4. Babbarra Designs, Maningrida, NT 5. Buku-Larrnggay Mulka, Yirrkala, NT 28. Maruku Arts, Yulara, NT 29. Merrepen Arts Centre, Daly River, NT 30. Millingimbi Arts & Culture Centre, Millingimbi, NT 31. Mimi Aboriginal Arts & Crafts, Katherine, NT 32. Mowanjum Art and Culture Centre, Derby, WA Bula bula Arts Aboriginal Corporation, Ramingining, NT 7. Desart (Peak Body), Alice Springs, NT 8. Djilpin Arts - Ghunmarn Culture Centre, Beswick, NT 9. Durrmu Arts, Peppimenarti, NT 33. Mungart Boodja Art Centre, Albany, WA 34. Munupi Arts and Pirlangimpi Women s Centre, Melville Island, NT 35. Ngukurr Arts Centre, Ngukurr, NT 36. Ngurratjuta Iltja Ntjarra Many Hands Art Centre, Alice Springs, NT Elcho Island Arts, Elcho Island, NT 11. Ernabella Arts, Pukatja Community, APY Lands, SA 12. Erub Arts, Darnley Island, QLD 13. Gab Titui Cultural Centre, Thursday Island, QLD 14. Gapuwiyak Culture and Arts, Gapuwiyak, NT 15. Girringun Aboriginal Art Centre, Cardwell, QLD 37. Palngun Wurnangat Association Incorporated, Wadeye, NT 38. Papunya Tjupi Art Centre, Papunya, NT 39. Tangentyere Artists with Yarrenyty Arltere Artists, Alice Springs, NT 40. Tiwi Design Aboriginal Corporation, Bathurst Island, NT 41. Tjanpi Desert Weavers, Alice Springs, NT 42. Tjarlirli Art, Tjukurla, WA Ikuntji Artists Aboriginal Corporation, Haasts Bluff, NT 43. UMI Arts (Peak Body), Cairns, QLD Indigenous Art Centre Alliance (Peak Body), Cairns, QLD 18. Injalak Arts & Crafts Association, Oenpelli, NT 19. Iwantja Arts, APY Lands, SA 44. Warakurna Artists, Warakurna, WA 45. Waralungku Arts, Borroloola, NT 46. Waringarri Aboriginal Arts, Kununurra, WA 20. Kaltjiti Arts, APY Lands, SA 47. Warlayirti Artists, Balgo, WA Karungkarni Art and Culture Centre, Kalkarindji,NT 22. Keringke Arts, Santa Teresa, NT 23. Kira Kiro Art Centre, Kalumburu, WA 48. Warlukurlangu Artists Aboriginal Corporation, Yuendumu, NT 49. Warmun Arts Centre, Turkey Creek, WA 50. Warnayaka Art and Cultural, Aboriginal Corporation Lajamanu, NT 24. Larrakia Nation Arts, Darwin, NT 51. Wirnda Barna Artists Incorporated, Mt Magnet, WA 25. Mangkaja Art Resource Agency, Fitzroy Crossing, WA 52. Yamaji Art, Geraldton, WA Maningrida Arts & Culture, Maningrida, NT 27. Mardbark Arts & Crafts, Goulburn Island, NT 53. Yarliyil Art Centre, Halls Creek, WA 10 11

7 Our impact The event generated approximately $1.75 million in 2015 for the Australian Indigenous art sector. All sales directly benefitted the economic capacity of the Art Centres communities. DAAF does not take a commission from artworks sold. Over the past three years, DAAF has generated close to $4.5 million for the Indigenous arts sector 10,000 people visited DAAF in 2015, an 89% increase on % of visitors said that they learnt something new about Indigenous culture at the Fair 20% of visitors had never purchased a piece of Aboriginal art before coming to the Fair 190 Indigenous Artists and Arts Workers attended the 2015 Fair and interacted with the public 54 Indigenous Art Centres from across Australia were represented at DAAF in 2015 Live radio and television broadcasts with Larrakia Radio and Aboriginal TV communicated the importance of the event to both Indigenous and non-indigenous audience across the Northern Territory Live radio and television broadcasts with Larrakia Radio and Aboriginal TV communicated the importance of the event to both Indigenous and non-indigenous audience across the Northern Territory &&&&&&& &&&&&&&&&&& Expected attendance in 2016 is 12,000+ $ Over the past three years, DAAF has generated close to $4.5 million for the Indigenous Arts Sector Our media Media at DAAF 2015 photographing Franchesca Cubillo (DAAFF Chair), and advisory board members the Honourable Tom Pauling AO QC, and Lord Mayor of Darwin, Katrina Fong Lim Sending strong messages to national and international audiences is DAAFF s major marketing goal. The 2015 publicity campaign more than tripled the 2014 results, and contributed to the immense growth of the fair this year. This contributed to an 87% attendance increase and record sales made by the Art Centres ($1.75 million, up 19 per cent from 2014, its record year). The 2015 event received over 80 media articles which led to 5 million opportunities for exposure, totalling at $1.1 million in equivalent advertising value. Highlight coverage included national syndication in Newscorp s Sunday Escape lift out, syndication in Fairfax Traveller, Northern Territory News, Qantas, Jetstar and Tiger Airways inflight magazines, ABC News 24, ABC National, Belle Magazine and Australian Art Collector. &&&& DAAFF provides the Art Centres with far more than just the delivery of the event. It is responsible for the marketing and publicity of over 50 Art Centres most of which do not have the mechanisms, time, finances or skills to implement themselves. As a result, DAAFF continues to develop its promotions strategy to share the stories of Art Centres through social media outlets to celebrate their achievements, link them with tourism networks and represent them in traditional marketing including radio, television and print media

8 Branding and partnership benefits Partnership opportunities can be tailored in different ways. DAAF will work with you to develop a partnership package to suit your objectives. Publicity and acknowledgement: Attend and gain exposure at official events and launches Develop public relations opportunities within the overall program Leverage media opportunities at events Develop opportunities for your brand ambassador within the program Networking and hospitality: Access to bespoke hospitality experiences developed specifically for your organisation Exclusive invitations to program or media launch Opportunities to attend networking activities and events. Branding and status: Presenting rights to events within the DAAF program Branding on Partners page on the DAAF website Event signage including flags, banners or venue signage Digital extensions, including social media and e-newsletters Marketing opportunities: Inclusion in advertising campaigns across digital, print, television and radio Brand advertisement placements in e-newsletters Integration across social media platforms Opportunities for consumer promotions to DAAF audience Access to DAAF database for promotional purposes Opportunities for sampling, brand and product placement at events Our reach Expected attendance in 2016 is 12,000+ In 2015, 42% of DAAF s visitors were from interstate and 5% were from overseas Media exposure expected to exceed our 2015 publicity campaign, which secured 80 articles, with 5 million potential readership reach Average of 2000 monthly website visits Mailing list of over 1500 subscribers 5,706 Facebook likes 1,286 Twitter followers 728 Instagram followers *Figures as at February 2016 Contact Us For more information, or to discuss opportunities to sponsor the Darwin Aboriginal Art Fair Foundation, please contact: Claire Summers Executive Director info@darwinaboriginalartfair.com.au Mobile: McMinn Street (GPO Box 2342) Darwin, NT, 0801 Image Credits Front page: (L-R, top to bottom): Weaving from Durrmu Arts, DAAF 2015 (Merrepen Arts booth), Art work in progress by Eva Nagomarra (2012), Gapuwiyak Dancers at DAAF 2013, Art Centre booth at DAAF 2014, Weaving workshop at DAAF P2: The road to Maningrida, Arnhem Land (image courtesy of Claire Summers) P4: DAAF 2014 (Arlpwe Artists booth), p6 One Mob, Different Country Dancers at DAAF 2015 Opening Ceremony, P8: Jennifer Wurrkidj from Maningrida Arts & Culture collecting Pandanus for weaving (image courtesy of Claire Summers), P10: Artwork images for the map courtesy of the following artists and their Art Centres: StacyDavis from Keringke Arts, Eva Nagomara from Warlayirti Artists, Garawan Wanambi Marrangu from Buku-Larrnggay Mulka Centre, Jennifer Wurrkidj from Babbarra Designs, Roxanne Anderson from Tjukurba - Birriliburu Artists, Vincent Babia from Gab Titui Cultural Centre, Daphne Marks from Ikuntji Artists, women s fibre artworks from Injalak Arts & Crafts, Kathleen Sambo from Karungkarni Art, Betty Pula Morton from Artists of Ampilatwatja 14 P15: DAAF 2015 (Injalak Arts and Crafts booth) 15

9 Our art makes more than a living. Our art is living.