INVESTMENT OPPORTUNITES AND EXCLUSIVE BRANDS POST SHOW REPORT

Transcription

1 INVESTMENT OPPORTUNITES AND EXCLUSIVE BRANDS POST SHOW REPORT

2 FACT SHEET EVENT: International Franchise Exhibition 2017 EDITION: 5 SUPPORTERS: 1. Egyptian Franchise Development Association 2. Asiawide Franchise 3. Franchising and Licensing Association 4. International Franchise Association 5. China Chain store & Franchise Association 6. AssoFranchising 7. Portuguese Franchise Association 8. French Franchise Federation 9. World Franchise Council 10. British Franchise Association 11. Croatian Franchise Association 12. European Franchise Association DATE: October 25-26, 2017 LOCATION: Abu Dhabi National Exhibition Centre HALL: 5 OPENING HOURS: Wednesday 25th October 9:00 17:00 Thursday 26th October 9:00 17:00 GROSS SPACE: 2925 SQM TOTAL ATTENDEES: 5,000 TOTAL UNIQUE VISITORS: 3,600 NUMBER OF PARTICIPATING COMPANIES: 120 WEBSITE:

3 ABOUT IFE 2017 About IFCE 2016: Organized by the Abu Dhabi Chamber, and supported by 12 franchising associations, the fourth edition of the International Franchise Conference & Exhibition (IFCE) 2016 was a tremendous success and brought in 2,607 visitors to the show over the course of two days. The event took place at the Abu Dhabi National Exhibition Center (ADNEC) from December 14-15, ABOUT THE FAIR About IFE 2017: More than 300 brands from 120 companies were participated in the show. The slogan and concept of the show was: "Investment Opportunities and Exclusive Brands". Organized by the Abu Dhabi Chamber, and supported by 12 franchising associations, the fifth edition of the International Franchise Exhibition (IFE) was a tremendous success and brought in 5,000 visitors to the show over the course of two days. The event took place at the Abu Dhabi National Exhibition Center (ADNEC) from October 25-26, The two days exhibition drew the participation of: Attendees from 30 countries Unique visitors 3,600 5, Participating companies from 16 countries 25 OCTOBER VIP OPENING DAY The opening ceremony of the International Franchise Exhibition, held in Abu Dhabi National Exhibition Centre, took place with the participation of H.E Ibrahim Al Mahmoud, first Deputy Chairman of Abu Dhabi Chamber of Commerce and Industry, accompanied by H.E Mohamed Helal Almheiri, Director General of AD Chamber, as well as a host businessmen and VIPs.

4 WHAT DID IFE DELIVER IN %+ Visitors 300+ Exhibiting Brands 120 Exhibiting Companies 5000 ATTENDEES 3600 UNIQUE VISITORS 16 Exhibiting Countries 12 Supporting Franchise Associations 2,925 sqm Exhibition Area UNIQUE VISITORS DETAILED ANALYSIS TYPE DAY 1 DAY 2 TOTAL Visitors 1,370 1,335 2,705 VIPs Media Protocol Exhibitors Organisers Students Total 2,045 2,042 3,602

5 EXHIBITORS AT IFE 2017 PARTICIPATING COUNTRIES EXHIBITOR BREAKDOWN BY SECTOR 4% Associations 1% Auto Detailing Services & Products 15% Health & Beauty 1% Building Services & High Structures 3% Consultancy 4% Education & Training 1% Facilities Management 53% Food & Beverage 2% Government 2% Industrial & Manufacturing 2% IT & Telecom 1% Law Firm 2% Leisure 1% Real Estate 1% Service & Maintenance 6% Trade & Retail 1% Transportation 2% Travel Services 1% Visual Communication 97% of the exhibitors are planning to participate next year 92% of exhibitors rated attendees quality Excellent or Good 73% of exhibitors are satisfied with the quantity of visitors 88% of exhibitors are satisfied with overall performance of the event 90% of exhibitors were successful in meeting their objectives

6 PRIMARY REASONS FOR EXHIBITING HEAR ABOUT THE SUCCESS OF IFE 2017 FROM OUR EXHIBITORS: I am the founder of Ka'ak Al Manara, and I took part for the first time in IFE this year to represent investment opportunities for my brand. I think the experience was better overall than we expected and I will surely be spreading a very positive message to all. Firstly, Turret and the Abu Dhabi Chamber of Commerce were supportive from day one, and executed an excellent event. And it has to be said that their pricing for the quality of investors they attract is excellent. The quality of people and discussions we had over the two days was better than any similar conferences in the UAE market that we've experienced this year. We'll definitely be back again next year and recommend this to anyone who is serious about franchising. Ziyad Ayass, Managing Partner, Ka ak Al Manara IFE was a nice exposure for Fine Hygienic Holding, we met potential investors and business expats too. Rania Al Haddad, Business Studies & Development Manager, Fine Hygienic Holding Very high quality of attendees. IFE is a recommended event for every franchisor. Dhawal Shah, Franchise Manager, The Grooming Company IFE was an excellent platform to introduce franchise concepts and to educate people about franchising. Pankaj Gulati, Franchise & Business Development Director, BICE International Feeling proud to participate in such international exhibition, IFE is a good chance of brand advertising and making people aware about our business. Mounir Raffa, Chairman of Board, Al Sayadiyah Co. Ltd. Very good event, we will be participating next year! Eli Javier, Operations Manager, Skinny Genie

7 VISITORS AT IFE 2017 PRIMARY REASONS FOR VISITING VISITOR SUCCESS 75% of visitors plan on attending the next edition of the International Franchise Exhibition 66% of visitors attended both days of the show

8 EXHIBITORS LIST COMPANY NAME STAND NO. COMPANY NAME STAND NO. 2B COMPUTER C75 DYNAMICS SPORTS C PIZZA LTD E95 ELITE MANAGEMENT TRAINING D40 AIMS BEAUTY INSTITUTE C40 EMTIYZ C115 AJ ENTERPRISES E70 ENGINEEIUS D50 AL AMAAL BUSINESS SERVICES - TASHEEL B80 EZ TAXI D125 AL MALAKY FOODSTUFF PACKING LLC F15/F20 FAST SIGNS B46 AL SAYADIYAH UNITED CO. LTD D120 FINE HYGIENIC HOLDING B47 AMERICAN CHAMBER B50 FLAME AND BAKE F80 ASTECO PROPERTY MANAGEMENT D65 FRANACCESS A22 ATOMIC/CHICKEN INASAL E120 FRANCHISE PAKISTAN C55 ATTIBASSI CAFÉ D130 FRANCHISE SOUQ D115 BE LIQUID CREATIVE F60 FRANGLOBAL B60 BEAUTY CONNECTION SPA C110 FRENCH BAKERY LLC E22 BEDASHING BEAUTY LOUNGE D70 FRESH AND LIGHT F85 BICE INTERNATIONAL LIMITED B70 FRUIT TWIG F58 BODYCONCEPT C90 GAMEVAN PARTIES & ENTERTAINMENTS SERVICES LLC B35 BUBO BARCELONA CAFÉ LLC C125 GEOWASH E27 BURGER28 D145 GHF SEAFOOD E115 CAFÉ DESIRE C50 GLEE HOSPITALITY E130 CHICKING E75 GOSSIP CAFÉ & DESSERTS F10/F25 CREMOLATA F59 GULF RESTAURANTS AND PARKS COMPANY LTD E85 CREPAWAY F61 HAMBURGAH HOSPITALITY D80 CREPEUCCINO H90 HAPPY WAY BUSINESSMEN SERVICES B75 CRISPY MEAL RESTAURANTS CO. E110 HEALTH WAY GENERAL TRADING E65 CURVES GYM E40 HERITAGE FOR HENNA INTERNATIONAL D90 DALE CARNEGIE TRAINING D45 HUMMUS REFI F63 DEEK DUKE H110 INS HEALTHY FOOD TRADING L.L.C C35 DES LIS CHOCOLAT E105 & E100 JABRYS HOSPILTALITY F29 DEVELOPMENT DIVAN CO. A20 JOHNNY ROCKETS B45 DIAMANTINE C65 KAAK AL MANARA COFFEE SHOP LLC G15 DOCULAND C80 KAIR FASHION A31 DONER AND GYROS F40 KNIGHTS & WALKER D55 DR. HASAN AL MARZOOQI LAWYERS & LEGAL CONSULTANTS C105 LAMBERT & CO. C95 DR. NUTRITION D110 LE SOIE COSMETICS C70 DR. TAFFI SRL - AL NAJIM INTERNATIONAL B40 LET'S GO GYM FITNESS AND SPA CENTRE E55

9 EXHIBITORS LIST CTD... COMPANY NAME STAND NO. COMPANY NAME STAND NO. LET'S POPCORN CATERING SERVICES LLC E140 SANA HINA'S HAIR AND MAKE UP C45 LITTLE SNACKS PASTERY D140 SHAWARMA TIME E135 LIWA DATES A29 SHAWERMA EL REEM D135 LP GLOBAL VENTURES A27 SKINNY GENIE F22 MAISON DES FLEURS B30 SPEAK ENGLISH GYM F45 MAISON SAMIRA MAATOUK A21 SPIDER STYLE D25 MEDINIQ HEALTHCARE E24 SWICH F52 MEDITARRANEO ITALIAN LOUNGES E80 THE ACAI SPOT COFFEE SHOP LLC F56 MOSHI-MOMO & SUSHI D14/21/19/16 THE FRANCHIZERY C60 MY GYM UAE D100 THE GROOMING COMPANY LLC B48 NASMA F62 THE ICE CREAM LAB LLC E145 NOON & KABAB RESTAURANT LLC F70 THRAA CAPITAL INVESTMENT LLC A25 PANADERIA BAKERY F75 THUNDER ROAD GROUP F24 PERSONAL 20 - TOTAL CONCEPTS INTERNATIONAL D95 PHONUP F57 TRUST INTERNATIONAL FACILITIES MANGEMENT E29 PINK BURGER F55 ULTRA BEAUTY TAN CENTRE E60 PRIME BITES E90 UNDER 500 C120 RED STAR BISTRO F27 V-ONE C135/C130 REHMANTRAVEL.COM C50 VIVA FIT C100 REIDEL LAW FIRM D105 VLCC INTERNATIONAL LLC D75 RELIANCE FACILITIES MANAGEMENT LLC D85 WAFFLICIOUS D60 ROADSTER DINER H105 WAKEEL GULF FRANCHISE CENTRE A23 ROUNDUP E125 YAS FOOD & DATES F50

10 EXHIBITORS AT IFE 2017 B A C K T O N AT U R E w w w. a l m a l a k y. c o m

11 EXHIBITORS AT IFE 2017 LOGO WITH CLAIM Brandmark

12 MARKETING AND PROMOTIONAL CAMPAIGN A comprehensive marketing campaign was conducted to ensure maximum exposure before, during and after event. These included: Outdoor Megacoms and artwork on ADNOC station s doors in 14 key locations in Abu Dhabi campaigns sent to more than 500,000 contacts worldwide 4 SMS campaigns inviting 20 visitors to come and visit Adverts in leading publications in UAE 40 Spots of radio advertisements 200 throughout Abu Dhabi VIP invitations sent to 200 of top industry contacts 40 Over 40 updates posted on Social Media channels 1000 More than 1000 people were called and registered prior to the show

13 LOCATIONS OF ADNOC STATIONS INCLUDES: Al Ithihad, Police Cellege Al Zaab Area Al Hosn, Airport Road AL Salam, Salam Street Jawazat, Abu Dhabi Baniyas F/S - Abu Dhabi, Najda St, Near Hypermarket Al Jazeera, Najda Street Al Naser, Khalidiya, Abu Dhabi Al Falah, Abu Dhabi Al Dana, Muroor Road, Abu Dhabi Souq Al Batin Al Zaffarana F/S - Abu Dhabi, Muroor Road Khalidiya, Abu Dhabi LOCATIONS OF MEGACOMS INCLUDES: Abu Dhabi Al Ain truck road Musafah near NBAD towards Dalma Mall Sultan Bin Zayed street after Dihan street towards Dubai Shk Rashid Bin Saeed street Near Abu Dhabi Chamber of Commerce Dahan street opposite traffic engineering department towards Sultan Bin Zayed street Mohamed Bin Zayed city 79th street opposite Mazyad Mall parking Khalifa City (A) third street after signal towards Al Raha Gardens Sheikh Zayed Bin Sultan street opposite Raha Mall Abu Dhabi Al Ain truck road Musafah before Musafah Municipality towards Dalma Mall Marina Mall near Tabreed Rabadan street opposite PEPSI

14 FLAGS A total of 80 flags were placed on the street around ADNEC RADIO Advertising comprised 2 campaigns of 40 spots on Emarat FM and Radio 2 one week before the event. STUDENT CAMPAIGN The Deans and/or Professors of Business programmes were targeted in 109 institutions and universities across the UAE. An initial introduction was done by phone then follow-ups with an information pack via inviting students to attend IFE. PRINT CAMPAIGN Dedicated newspaper and magazine adverts were placed in leading publications across UAE 2 HPC adverts in Al Ittihad Newspaper 1 HPC adverts in Al Khaleej newspaper 1 QPC adverts in Gulf newspaper 1 full page advert in Entrepreneur ME English magazine 1 full page advert in Entrepreneur ME Arabic magazine 5 full page adverts in Abu Dhabi World Arabic magazine 3 half page adverts in Abu Dhabi World English 1 full page in Franchise India Magazine (FranGlobal) 1 full page in Smart Business Magazine

15 SPONSORS, SUPPORTERS AND MEDIA PARTNERS Media partnerships and barter agreements were secured with 24 publications, franchise associations and consultants: STRATEGIC PARTNER SUPPORTERS SUPPORTING PARTNERS ECOSYSTEM PARTNER MEDIA PARTNERS With each sponsor, supporter and partner, an integrated marketing campaign was put in place to include on- and off-line advertising, feature previews and direct access to subscribers including a personalised e-invitation.

16 CAMPAIGNS A total of 16 campaigns were sent to a database of more than 500,000 contacts. These HTMLs covered the following titles: 1. Book your hotel package today and save up to 15%! 2. Book your stand today in the leading franchise show in the Middle East region 3. 5 reasons to attend IFE 4. October can change your life 5. Have you registered your visit to IFE yet 6. Congratulations you have been upgraded to platinum visitor 7. Meet over 100 of the most successful franchise brands, looking to meet people like you! 8. Your visitor badge is ready 9. Don't miss out Business Week's great events in Abu Dhabi. Register your free visit today! 10. Business week opens in 1 week. Have you registered yet? 11. Last chance to pre-register! 12. Business Week Abu Dhabi opens tomorrow! 13. Day 1 at Business Week was great! 14. VIP e invitation 15. E invitation 16. Invitation HTMLs sent to the exhibitors to invite their own customers and prospects The following media partners helped in sending the HTMLs to their database too: American Chamber in Abu Dhabi: 1 er to their database Emtiyz: 4 ers to their database Middle East Business Magazine: 3 ers to their database The Franchizery: 2 ers to their database My UAE guide: 1 er to their database OIC Today: 3 ers to their database Wealth monitor: 1 er to their database ADNEC: 1 er to their database

17 ONLINE BANNERS Online banners were present on the following websites: ADNEC ME Business Magazine My UAE Guide OIC today Wealth Monitor LISTING ON THIRD PARTY WEBSITES The event was listed on: AD events AD Chamber Day of Dubai Clocate Confex DB Eventbrite General secretariat of the executive council and Eventful

18 WEBSITE IFE website was updated with the new logos, dates and information DIRECTIONAL SIGNAGE Different directional signage were created in dual language and placed in different parts inside ADNEC DIGITAL SIGNAGE IFE artworks were displayed across all ADNEC digital signage.

19 OTHER MARKETING COLLATERALS Arabic and English sales brochure Sales brochure has been printed in dual language and distributed to all our potential exhibitors Arabic and English Show guide The 80 pages show guide in dual languages was distributed at the registration area to all those who attended the event Arabic and English Flyers Flyers in English and Arabic were placed in Abu Dhabi Chamber customer service area and distributed with AD World Magazine to the following places: Ad Mall Marina Mall Khalidiya Mall Madinat Zayed Mall Wtc Mall Galleria Mall Boutik Mall Paragon Bay Mall Mushrif Mall Mazyad Mall Dalma Mall Carrefour Al Saqr Bas Mall Carrefour Deerfield s Mall Al Raha Mall VIP invitations 200 VIP boxes with badges and invitations were produced and distributed inviting VIPs to attend the event Badges All badges were colour coordinated for Visitors, Media, VIPs, Exhibitors and organizers Roll-up banners Roll-up banners in English and Arabic were placed in Abu Dhabi Chamber customer service area and during the show

20 SOCIAL MEDIA SUMMARY 1,824 page likes by October 30th. Fan base is mainly constituted of males between Highest type of engagement came as post likes. 282 followers on Instagram. Live coverage on Instagram as stories using #IFE17 and tagging exhibitors. 103 followers on Twitter Over 30 updates posted on Social Media channels including: Abu Dhabi Chamber, ADNEC, Abu Dhabi Events, Ajman Chamber, Oloomad, Dr. Taffi and World events guide. FACEBOOK FAN BASE GROWTH SOURCE OF LIKES Likes come mostly from feed_pyml (pages you might like - sponsored: suggested pages that users might like and they appear on the users newsfeed based on their activity and interests) followed by sponsored story. PAGE REACH 10/15/2017 was the top-performing day with 28,396 Daily Total Reach, 1,510 Daily Organic Reach and 26,724 Daily Paid Reach.

21 ENGAGED USERS 6,101 engaged users throughout the month; an average of 203 engaged users per day. The highest peak of engaged users came on 10/22/2017 with 693 engaged users. PAGE STORIES BY ACTION TYPE: COMMENTS, LIKES, & SHARES Active on-page interactions were mostly registered as likes, followed by shares then comments. Total of 1,673 interactions. POST REACH The post that got the highest total reach was published on 10/26/2017 (photo album) with 35,523 Lifetime Post Total Reach. TOP PERFORMING POSTS TOP 1 TOP PERFORMING POSTS TOP 2

22 TOP PERFORMING POSTS TOP 3 TOP PERFORMING VIDEOS

23 FACEBOOK ADS

24 FACEBOOK ADS

25 FACEBOOK ADS

26 INSTAGRAM INSTAGRAM SUMMARY Total number of followers: 282 Total number of posts: 40 By type: 31 photos 2 multiple photos 7 videos Total number of interactions: 1,975 1,948 post Likes 27 post comments 399 video views

27 INSTAGRAM ADS

28 TWITTER TWITTER SUMMARY Total number of followers: 103 Total number of tweets: 35 Engagement by type: - 2.1k link clicks - 1 re tweet - 31 likes - 4 replies SOCIAL MEDIA BY THIRD PARTIES Over 30 updates posted on Social Media channels: Abu Dhabi Chamber Adnec Abu Dhabi Events Ajman Chamber Oloomad Dr. Taffi World Events Guide

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30 SEE YOU NEXT YEAR! October 2018 Abu Dhabi National Exhibition Centre CONTACT US Qaboos M. Khalid Event director Phone: q.khalid@turretme.com