2015 EXHIBITION FINAL REPORT

Transcription

1 2015 EXHIBITION FINAL REPORT APRIL 16 TH 19 TH, 2015 ISTANBUL EXPO CENTER YEŞİLKÖY

2 The Lighting Industry met in ISTANBULLIGHT Organized by UBM NTSR Fuarcılık, the 9 th IstanbulLight International Lighting Technologies Exhibition and Congress brought together the lighting industry with collaboration of AGID (Turkish Lighting Luminaires Manufacturers Association) and ATMK (Turkish National Committee on Illumination). Over 200 national and international exhibitors from 14 countries met over 8,000 visitors from 64 countries. Over 200 national and international exhibitors from 14 countries

3 ISTANBULLIGHT FACTS AND FIGURES

4 VISITOR EVALUATION ISTANBULLIGHT FACTS AND FIGURES

5 Visitor Report Number of Visitors: 6,628 Number of Foreign Visitors: % increase 12% increase Number of Visitors: 6,357 Number of Foreign Visitors: 372

6 56% of Visitors Come from the Lighting, Electric and Electronic Industry Visitor Statistics Industry Distribution 29% 27% 20% 6% 4% 4% 3% 4% 3% LIGHTING ELECTRIC ELECTONIC OTHER EDUCATION REAL ESTATE, CONSTRUCTION SERVICE, CONSULTATION CHAMBERS OF PROFESSION, RELATED FOUNDATIONS, FEDERATIONS AND SOCIETIES DECORATION, FURNITURE, ARCHITECTURE SERVICES MEDIA, COMMUNICATION AND PUBLISHING Other: Public-Engineering Services-Transportation, Logistics, Communication-Textile, Leather and ready Wear, Metal Industry, Machine Industry-Health-Chemistry, Oil, Rubber, Plastics - Tourism, Accommodation, Food and Drinks - Shopping Malls, Chain Stores and Retail

7 Occupational groups prepared with data from 3248 visitors Visitor Statistics Occupational Distribution ARCHITECT, INTERIOR ARCHITECT, DECORATOR 5% ENGINEER 7% CENTRAL, LOCAL AUTHORITY OFFICIALS 1% CONSTRUCTION COMPANY, TECHNICAL MANAGERS, OFFICIALS 1% COMPANY VENDORS, OFFICIALS 3% TECHNICAL HIGH SCHOOLS, RELATED DIVISIONS OF UNIVERSITIES, ACADEMICIANS 11% ELECTRIC ENGINEERS / TECHNICIANS 32% LIGHTING DESIGNERS, INDUSTRIAL PRODUCT DESIGNERS 4% LIGHTING PRODUCT REPRESENTATIVES, DISTRIBUTORS 22% PRESS 3% OTHER 11%

8 Visitor Statistics Satisfaction Very satisfied, 14 Not satisfied at all, 3 Not satisfied, 6 91% of the visitors are satisfied with the exhibition Satisfied, 77

9 Visitor Statistics Countries 418 international visitors from 63 countries Top 10 Visitor Countries

10 Visitor Statistics Reasons for Attendance Develop brand awareness / public relations 20% Make sales / receive purchase orders 11% Make new contacts 24% 48% of the visitors mentioned they come to make new contacts and to get to know the new products Reinforce existing relations 21% Get to know new products / services 24%

11 Visitor Statistics Which companies and industries they'd like to see in 2017? Shortcomings in the organization according to certain large / recognized companies CEVAP YOK NO ANSWER 75% Philips, GE, Osram, Lamp 83 vb büyük, Philips, GE, Osram, Lamp 83 and tanınmış firmalar other large, recognized companies 38% Construction, İnşaat, structure yapı 5% Shopping Malls AVM 3% Dış mekan aydınlatma Outdoor lighting 3%

12 Visitor Statistics MIDDLE ORTA DOĞU EAST 32% Iraq Irak Saudi S. Arabistan Arabia 7% 7% Dubai 4% EUROPE AVRUPA 31% Russia Rusya 8% Germany Almanya İtalya Italy Afrika Africa Algeria Cezayir MIDDLE ORTA ASYA ASIA // KAFKASLAR CAUCASIA Turkmenistan Türkmenistan 4% 3% 5% 7% 8% 12% 32% consider the Middle Eastern countries outside of Turkey as the target territory for business Kazakhstan Kazakistan 3%

13 EXHIBITOR EVALUATION ISTANBULLIGHT FACTS AND FIGURES

14 Exhibitor Statistics Satisfaction Very satisfied, 47 47% of the exhibitors are satisfied with the exhibition Not satisfied at all, 13 Not satisfied, 7 Satisfied, 33 66% may attend in % 25% 21% 9% Kesinlikle Definitely negative olumsuz Pek Doesn t sanmıyor think so Muhtemelen Possibly Büyük Most olasılıkla probably 21% of the exhibitors will most probably attend, 45% will possibly attend

15 69% of the exhibitors said they attend the exhibition in order to make new contacts Exhibitor Statistics Reasons for Attending Make new contacts Yeni kontaklar kurmak 69% Promote Yeni new ürünleri/ products/services hizmetleri tanıtmak 68% Reinforce Mevcut existing ilişkileri relations güçlendirmek 60% Develop brand awareness /Public Relations Marka bilinirliğini geliştirmek/ Halkla İlişkiler 59% Make sales Satış /receive yapmak/ orders Sipariş almak 31%

16 Exhibitor Report Total m2: 5,680 Total Exhibitors: 183 Directly Foreign Exhibitor: 79 Indirectly Foreign Visitor : m 2 reduction 5% increase in the number of exhibitors Total Exhibitors: 174 Directly Foreign Exhibitor: 44 Indirectly Foreign Visitor : 32 Total m2: 5,857

17 Exhibitor Statistics Exhibitor Countries 79 international exhibitors from 14 countries