FAIR FACTSHEET: PRODUCT PROFILE VISITOR PROFILE. Fair Date : October 2011

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2 FAIR FACTSHEET: Fair Date : October 2011 Fair Title : Decoration Fair 26. Inegol Furniture and Venue : Hikmet Sahin Cultural Park International Exhibition Center, Exhibition Area : m² Frequency: Organizator : Supporters: Once a year IFOR Fairs INEGOL MUNICIPALITY ITSO, IMMO, DTM, KOSGEB PRODUCT PROFILE Modern and classical sofa sets, bedroom sets, dining room sets, sitting groups, sofas, coaches, children and young room furniture, kitchen and furniture accessories are the most preferred types of Inegol products. VISITOR PROFILE Furniture Stores, Chain Stores, Wholesalers, Distributors, Importers, Exporters, Procurement of Professional Authorized, Dealers, Architects, Interior Decorators, Decorators, Industrial Designers, Contracting Companies, Furniture Manufacturers

3 MODEF EXPO 2011, 26th Inegol Furniture and Decoration Fair organized by IFOR Fairs, has passed a very productive and successful experience and hosted many industrial professionals. The event lasted one week, in between October, 2011 and 146 companies has taken stage at show. Supported by Bursa Province, the event opening ceremony has been done by Bursa Municipality Governer, Mr.Sahabettin Harput. Through whole week, the MODEF Expo has been visited by many local and foreign visitors that was a record-breaking point ever seen previously. The number of foreign visitors from 51 different countries has reached to 1765 out of visitors in total. MODEF Expo, therefore, celebrates MODEF Expo success and honor to announce that based on written survey, exhibitor companies satisfactory rate hit %85. One of the key elements of their satisfaction was on the high number and quality of visitors arrived. This result once again proved the effectiveness of the event in carriying Inegol Furniture well-known in global arena, and assuring the growing success in coming years as well. The IFOR Fairs and TG Expo spent great effort and always keep working in an attentive way to present the best event platform and services. Now, we believe that MODEF Expo will keep the strong position and host more professionals.

4 MODEF 2011 VISITOR COUNTRIES -Afghanistan -France -Macedonia -Germany -S. Cyprus -Egypt -U.S.A -S. Korea -Mongolia -Albania -Georgia -Moldova -Austria -India -Mozambique -Azerbaijan -Holland -Nigeria -U.A.E -Iraq -Uzbekistan -Bahrain -UK -Romania -Belarus -İran -Russia -Belgium -İsrael -S.Arabia - Bosnia Herzegovina -Sweden -Serbia -Bulgaria -Switzerland -Syria -Algeria -Qatar -Tunisia -Denmark - Kazakhstan -Türkmenistan -Dubai -Kosovo -Jordan -Armenia -Libya -New Zealand -Palestine -Lebanon -Greece

5 MODEF EXPO 2011 FAIR VISITORS STATISTICS Visitors range is specified according to cities and regions. The result is shown as below;

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7 TELEVISION ORDER NO CHANNEL NAME PERIOD NUMBER DURATION 1 NTV HABERTÜRK SHABER TRT HABER TV BUGÜN TV TGRT HABER A HABER TV MAIN CHANNELS ORDER NO CHANNEL NAME PERIOD NUMBER DURATION 1 ATV KANAL D SHOW TRT TNT KANALTÜRK

8 NEWSLETTER ORDER NO CHANNEL NAME PERIOD EXTRA FREQUENCY 1 SABAH OCTOBER MİLLİYET OCTOBER 2011 COVER /2 TAM SAYFA 1 3 ZAMAN OCTOBER 2011 COVER /4 TAM SAYFA 1 4 SÖZCÜ OCTOBER HABERTÜRK OCTOBER AKŞAM OCTOBER POSTA OCTOBER TÜRKİYE OCTOBER RADİKAL OCTOBER TAKVİM OCTOBER MİLLİGAZETE OCTOBER AKİT OCTOBER DÜNYA OCTOBER STAR OCTOBER YENİ ŞAFAK OCTOBER

9 RADIO ORDER NO CHANNEL NAME PERIOD SPOT/SEC DURATION/SEC 1 BEST FM ALEM FM RADYO D RADYO RADYO TATLISES MORAL FM KANALTÜRK RADYO BURÇ FM DÜNYA RADYO S HABER RADYO TOPLAM

10 INTERNET ORDER Date Site Name Site Address Category Page Site Monthly Traffic Campaign Trafik Planned presentation 1 OCTOBER 11 HabeR7.com Haberturk.co 2 OCTOBER 11 m haberturk.com Haberturk.co 3 OCTOBER 11 m haberturk.com General Site Homepage 3. Kule General Site imp imp imp imp imp imp imp imp imp Vıew Show Ratio 17% 100% 2% Banner Size 180 x600 wallpaper 200 x 200 Flash 300 x 250 Flash View Show Frequency Duration Category 1/6 Rotation 7 days News fixed 4 days News free 7 days News

11 REGIONAL MEDIA PLAN ODER NO CHANNEL NAME PROGRAMME NAME TV PROGRAM NUMBER OF PUBLISHED TOTAL AD DURATION (SEC) ANADOLU SABAH-TATİL SABAHI CİHAN TV NETWORK ÖĞLE HABER VE EKONOMİ BÜLTENİ GÜNDEM ARTI EKONOMİ ARTI AKŞAM AJANSI HABER BÜLTENİ

12 NATIONAL, REGIONAL AND INTERNATIONAL MAGAZINES FUREX Furniture Busines Directory Salon Dekor SeeLife Terminal Sergi İstanbul Gulf İnteriors Orta Doğu Mobilya Seyahat Middle East Möbelmarkt Mobilyam Mobend Lamasat Ekomob

13 MODEF EXPO 2011 EXHIBITOR STATISTICAL STUDY COMPANY NUMBERS IN SURVEY 110 PLEASE EVALUATE SERVICE QUALITY IN GENERAL SUFFICIENT INSUFFICIENT TOTAL % RATE 84,1% 15,0% CAN YOU GET IN CONTACT WITH TECHNICAL SERVICE FAST AND EASY WAY? SUFFICIENT INSUFFICIENT TOTAL % RATE 85,0% 14,5% DID MODEF EXPO 2011 STATISFY YOU WITH PRODUCTS QUALITY? SUFFICIENT INSUFFICIENT TOPLAM % RATE 72,1% 26,0% DID MODEF EXPO 2011 GIVE POSITIVE IMPACTS ON YOUR COMPANY? SUFFICIENT INSUFFICIENT TOTAL %RATE 90,0% 10,0%

14 MODEF EXPO 2011 ACTIVITY PROGRAMME 20 OCTOBER 2011 ACITIVITY NAME İMOS - İFOR FAIRS AWARD CEREMONY AGENDA MODEFEXPO 2011 The Best Product Competition - Award Ceremony and Exhibitor Cocktail The Best Stand I. NdesigN The Best Bedrrom I. Odm Mob. The Best Dining Room The Best Classic Armchair II. Leta III. Designo&Arredo I. NliveN The Best Modern Armchair II.Dore III.İdol I. Yavuzlar The Best Young Room II. NdesigN III.Adıgüzel II. NdesigN III.Dore I. Sude II. NdesigN III.Atılım Mobilya I.Calimera II. Benim Odam III.Gala The Best Wall Unity I. NdesigN The Best Chair I.Leta II.İdol II.Seha III.İnmoda III.Umut The Best Accessory I.D Still II.Togo Style III.NGenç

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