POST SHOW REPORT. THE 22nd CHINA (SHANGHAI) INTERNATIONAL BOAT SHOW 2017 年上海国际游艇展暨中国 ( 上海 ) 第二十二届国际游艇及其技术设备展览会

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1 POST SHOW REPORT THE 22nd CHINA (SHANGHAI) INTERNATIONAL BOAT SHOW 2017 年上海国际游艇展暨中国 ( 上海 ) 第二十二届国际游艇及其技术设备展览会 THE 22 nd CHINA (SHANGHAI) INTERNATIONAL BOAT SHOW April 26-29,2017 Shanghai New International Expo Center

2 Catalog Part 01 Summary Part 02 Exhibitors & Visitors Feedback Part 03 Events & Conferences Part 04 Media & Forecast

3 Part 01 Summary

SUMMARY Time & Place: April 26-29,2017 Shanghai New International Expo Center Organizers: China Boat Industry & Trade Association Shanghai Association of Shipbuilding Industry Shanghai UBM Sinoexpo

4 SUMMARY Time & Place: April 26-29,2017 Shanghai New International Expo Center Organizers: China Boat Industry & Trade Association Shanghai Association of Shipbuilding Industry Shanghai UBM Sinoexpo International Exhibition Co., Ltd Shanghai Centre for Scientific & Technological Exchange with Foreign Countries Associated with: Expo Leisure 2017 Expo leisure and travel 2017 Expo Life Style 2017 Shanghai International Workboat Show 2017 Visitors Domestic Visitors Overseas Visitors VIP Countries & Regions Exhibition Area Domestic Region Exhibitors National & Regional Pavilions Conference & Events 30,448 29,102 1, % 73 36,

Opening Ceremony Super Guests Zhou Yupeng Former vice

Industry Association Guo Dacheng Chairman of China

China Association of the National Shipbuilding Industry

Chairman Guillaume Semblat OC Sport CEO John Markos

Chairman of Guangdong Yacht Industry Association Chen

Ross Paling Commercial Consul of Consulate-General of New

5 Opening Ceremony Super Guests Zhou Yupeng Former vice mayor of Shanghai, President of Shanghai Modern Service Industry Association Guo Dacheng Chairman of China Association of the National Shipping Industry Yang Xinfa China Association of the National Shipbuilding Industry Vice Chairman/China Boat Industry & Trade Association Chairman Guillaume Semblat OC Sport CEO John Markos Commodore of Cruising Yacht Club of Australia Wu Tian Chairman of Guangdong Yacht Industry Association Chen Baocheng Former vice mayor of Weishan Lake, Shandong Damon Ross Paling Commercial Consul of Consulate-General of New Zealand in Shanghai Wang Zhaopan Deputy General of Shanghai UBM Sinoexpo international exhibition

6 Support From Six Region Pavilions CIBS2017 got the support from six region pavilions, such as New Zealand, Italy, Australia, South Korea, Japan, Taiwan for several years, and make the exhibition area a successive growth in recent years. CIBS has become the best choice for domestic and foreign brands enter into China yacht market.

7 Part 02 Exhibitors & Audience Feedback

8 EXHIBITORS More than 20 regions and 500 exhibitors joined CIBS2017. The famous brand such as Beneteau, Bavaria, Jeanneau, Sunseeker, Sea Ray, YAMAHA, HONDA took their boats to exhibition; Steyr, VETUS etc took their boat accessories to the exhibition. Besides, the water sports, RV and leisure travel activities also made great shows in site.

90% exhibitors have the willing to join the exhibition again, and want to recommend to friends or peers.

9 Exhibitor Survey This part includes Satisfaction Degree, Recommendation Rate and Rate of Rejoin. Data samples come from 94 exhibitors 98% exhibitors very satisfied or satisfied with this year's exhibition. 90% exhibitors have the willing to join the exhibition again, and want to recommend to friends or peers. Satisfaction Degree 29% Rate of Rejoin Recommendation Rate 69% Need to Improve Satisfied Very Satisfied 90% will attend 90% Maybe For Sure to Attend

reached 200,000 square meters, and the visitors attendance reached 136,622 (including the number of

10 This is the first show of CIBS as one part of the second phase of Hotel Plus at Shanghai New International Expo Center, sharing the exhibitors and visitors resource with Hotel Plus(II) The area of Hotel Plus(II) reached 200,000 square meters, and the visitors attendance reached 136,622 (including the number of visitors to C-STAR and SFE). The number of visitors come to CIBS is 30,448 and from more than 70 countries. VISITORS

11 Domestic Visitor Source TOP10 Domestic Visitor Source Shanghai Zhejiang 11.4% 40.4% 10.5% Jiangsu Guangdong Beijing 9.3% 6.6% 5.7% 1.4% 3.2% Shandong Fujian Henan 3.4% 2.3% 1.4% 3.5% 69.0% Liaoning Anhui 1.2% 1.2% 4.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 8.3%

12 International Visitor Source TOP10 International Visitor Source International Visitor Source Korea HK Taiwan Malaysia Tailand Australia Japan America New Zealand Singapore 3% 4% 4% 6% 6% 6% 8% 10% 10% 10% Africa 2.6% Asia 66.1% North America 4.8%

97% visitors very satisfied or satisfied with this year's exhibition The high

13 Visitor Survey This part includes Satisfaction Degree, rate of rejoin. Data samples come from 524 visitors. 97% visitors very satisfied or satisfied with this year's exhibition The high satisfaction brought 92% visitor rejoin. Visitor Satisfaction Rate of Rejoin 20% 77% Need to Improve Satisfied Very Satisfied 92%

Purpose of Visit Personal interest is the most important reason for visitors to attend, we can learn that public have a desire to know more about boat and water sport. +32.7% +32.5% + 15.

14 Purpose of Visit Personal interest is the most important reason for visitors to attend, we can learn that public have a desire to know more about boat and water sport % +32.5% % +11.5% +7.1% +0.9% Personal Interest Collect market information Find new suppliers Search for franchisor / agent authority Consolidate contacts with suppliers/busin ess partners Others

15 Industry Visitors In 26.1% Manufacturer 19.8% User/Buyer 16% Government department/r&d, Education 14.3% Dealer/Agent 10.1% Marketing/ PR/Media 13.7% Others

16 35.0% 30.0% Products Visitors Interested In TOP 5 products visitors interested in: Vacation Tour, Power Boats, Sailboats, Outdoor Camping & Entertainment, RV. 25.0% 20.0% 15.0% 10.0% 5.0% 0.0%

17 Part 03 Events & Conferences

18 20+ New Products Launch & Brand Activities

19 Conferences and Forums 2017 China International Forum on Yacht and Waterfront Leisure Industry Development & Matchmaking Symposia on Multidirectional Supply and Demand of China Yacht Industry 22 nd International Conference on High Performance Marine Vessels & China International Forum on Yacht Design and Construction Technology Proposal Seminar on Promoting the Development of Yacht Industry and Equipment Innovative Award-Winning Yacht Design Work from Domestic 20Colleges Introduction Boat Equipment & Component Technological Innovation Seminar

Asia Awards Ceremony Every year, Asian Awards Ceremony in boat industry invites domestic and international yacht industry leaders gathered in CIBS, nearly 500 boat brands from 20 countries

The following is a list of the winners of the year 2017: Best Sailing Yacht Under 45 Fareast 23R Best Sailing Yacht over 45' Ice 52 Best Motor Yacht under 55 Ferretti 450 Best Motor Yacht over 55

20 Asia Awards Ceremony Every year, Asian Awards Ceremony in boat industry invites domestic and international yacht industry leaders gathered in CIBS, nearly 500 boat brands from 20 countries participated in the campaign, issued include yacht manufacturers, yacht club, sailing city and special award for contribution to the yachting industry. The following is a list of the winners of the year 2017: Best Sailing Yacht Under 45 Fareast 23R Best Sailing Yacht over 45' Ice 52 Best Motor Yacht under 55 Ferretti 450 Best Motor Yacht over 55 Sanlorenzo SL78 Best Sports or Sports Fishing Boat Merry Fisher 895 Asian Regatta of the Year King's Cup Asian Boating Capital of the Year Hong Kong Asian Marina Of the Year Sanya Yalong Bay Yacht Club Asian Boating Destination of the Year Phuket, Thailand Best Brand Penetration Beneteau Group Best Yacht Designer Kevin Dibley Most Innovative Company Victron Energy Personality of the Year Guo Chuan Special Media Awards Sunseeker/Bavaria/Fourwins/DHS/Sunbird

It conducted 15 meetings, by one-on-one, face-to-face negotiations, built a cooperative link between Chinese suppliers

21 Matchmaking Programme Shanghai UBM Sinoexpo associated with China Association of the National Shipping Industry jointly built 2017 CIBS Matchmaking Programme, which was an exchange platform both for domestic and foreign. It conducted 15 meetings, by one-on-one, face-to-face negotiations, built a cooperative link between Chinese suppliers and abroad countries such as Sweden, Italy, United States, Malaysia, Australia and Sri Lanka, to promote effective cooperation opportunities!

Water Carnival The latest collection of aquatic products and

pool. The show attendees will have the opportunity to try out

optimist sailing, water skiing, fishing, diving, underwater

Thank this exhibitors for the activities they provided: Jetsurf

22 Water Carnival The latest collection of aquatic products and entertainment equipment will be gathered in the 300 square meters pool. The show attendees will have the opportunity to try out various elements of water sports including Kayaks, paddle boards, optimist sailing, water skiing, fishing, diving, underwater photography and many more water sports. Thank this exhibitors for the activities they provided: Jetsurf :surfboard show Fareast: OP sailing Seaflo: Recreational canoeing experience and testing Fantai: canoe and kayak experience

JOY ZONE To change the conventional way, organizers set up a

The zone collected interactive activities such as science and

At the same time, it also has the meet chance of the Dongfeng

23 JOY ZONE To change the conventional way, organizers set up a joy zone for the audience to experience different activities. The zone collected interactive activities such as science and technology, music, naked eyes 3D and so on. At the same time, it also has the meet chance of the Dongfeng Race team, sharing from Sydney Hobart race, golf interactive experience. Coffee, sparkling wine was uninterrupted supplied in site. And the Interactive lottery made audience get something handed return.

24 Part 04 Media & Forecast

25 Digital Media+ Mobile Terminal Technology Promote The Brand Influence Traditional Media 60+ Print and online media cooperation, 合作 60 家 Partners 100+Mainstream media initiative reports, Advertising value of I million RMB Big Wechat Official Account Official Website Page View: 65000PV Covering more than 10 million people 300,000+ Reading Times Advertising value of 1Million RMB APP News Press Release 669 reports Advertising value of 1.5Million RMB Served over 500W people, Accurate reading 100W+ Advertising value of 500,000RMB

26 APP News Wechat Official Account TV News Internet Celebrity Live

27 Strategic Cooperation Media

Internet + we are not just make the show Website: Xiugle.com http://ex.

28 Internet + we are not just make the show Website: Xiugle.com App Magazine:E-BOATING App store download 22st China (Shanghai) International Boat Show + + Four Sections: Sinoexpo, Furniture, Hotel, Decoration, Leisure, 20,0000 Square Meters, 2,000 Exhibitors Professional Team

WELCOME April26-29,2018 Shanghai New International Expo Center Boots consultation contactors: Bill Zhang Tel:021-33392011 Email:Bill.zhang@ubmsinoexpo.

29 WELCOME April26-29,2018 Shanghai New International Expo Center Boots consultation contactors: Bill Zhang Tel: Shirley Sun Tel: Marketing cooperation contactor: Joy Zhu Tel:

30 Thanks THE 23nd CHINA (SHANGHAI) INTERNATIONAL BOAT SHOW April 26-29,2018 Shanghai New International Expo Center

EXPO TRAVEL & LEISURE 2017 POST SHOW REPORT

EXPO TRAVEL & LEISURE 2017 POST SHOW REPORT 26-29 April, 2017 Shanghai New International Expo Centre CONCENTS Part 01 Summary Part 02 Exhibitors & Visitors Feedback Part 03 Events & Conferences Part 04