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15.2% The 23 rd China (Shanghai) International Boat Show (CIBS) concluded

Center, reinforcing its reputation as Asian premier gathering of the leisure

As well as breaking new ground in terms of exhibitor and visitor numbers,

2 15.2% The 23 rd China (Shanghai) International Boat Show (CIBS) concluded successfully as part of Hotel Plus in Shanghai New International Expo Center, reinforcing its reputation as Asian premier gathering of the leisure marine community. As well as breaking new ground in terms of exhibitor and visitor numbers, Hotel Plus welcomed an exceptional 174,058 visits, the highest number to date, 27.4% more than last year. Concurrently, CIBS2018 received 35,061 visits from over 70 countries and regions, the total number of visits increased 15.2% compared to CIBS has an unrivalled international character.

5 CIBS2018 attracted 35,061 visits from over 70 countries and regions with an increase of 15.2% compared to 2017, among which, domestic visits had a growth of 15.03% with a total number of 33,475.

6 DOMESTIC VISITORS 35.54% 15.01% 10.45% 8.22% 8.16% 6.81% 5.57% 5.25% 1.40% 1.09% The top 10 provinces and cities that have the most visits from are: Shanghai, Zhejiang, Jiangsu, Guangdong, Shandong, Beijing, Henan, Fujian, Yunnan and Anhui. Shanghai 上海 Zhejiang 浙江 Jiangsu 江苏 Guangdong 广东 Shandong 山东 Beijing 北京 Henan 河南 Fujian 福建 Yunnan 云南 Anhui 安徽

7 OVERSEAS VISITORS Malaysia Thailand South Korea Philippines 5.7% 5.2% 19.0% 6.3% New Zealand 6.9% USA 8.0% 15.5% Australia Russia 9.8% 10.3% 13.2% Top 10 countries and regions that had the most visits are: South Korea, Australia, Taiwan, HK, Russia, USA, New Zealand, Philippines, Malaysia and Thailand. Taiwan HK

8 BUSINESS NATURE

Purpose of Visit Find new suppliers 03 05 29.2% 13.

9 Purpose of Visit Find new suppliers % 13.9% 01 Consolidate contacts with suppliers 5.5% Collect market information 18.9% Seek franchisors /principals 16.3% Place orders 06 Source new 16.1% products 02 04

WHAT EXHIBITORS SAY in mi a, Thibaut Beneteau, Executive Director of Asia Pacific CIBS is obviously the longest standing boat show in China, we participated this show since the very

Jonathan Givelin Jetset Marine, Managing Director This is our 4 th year attending Shanghai International boat show.

I think the show itself is very important to promote yachting and for people to be educated to understand better what yachting can do for them and the benefits of it.

And it s unbelievable how much the show has developed and how big and professional it has become. I think it s really a statement on the interest in boating and how it s growing in China.

11 WHAT EXHIBITORS SAY in mi a, Thibaut Beneteau, Executive Director of Asia Pacific CIBS is obviously the longest standing boat show in China, we participated this show since the very first day. It is playing a very important role to grow the boating industry chain in China. We wish CIBS a long future, and for sure we will stay and we are committed to grow with CIBS. Jonathan Givelin Jetset Marine, Managing Director This is our 4 th year attending Shanghai International boat show. It s one of the key shows of the year so we are happy to be here and happy to support. I think the show itself is very important to promote yachting and for people to be educated to understand better what yachting can do for them and the benefits of it. John Pfeifer Mercury Marine, President The first time I personally came to Shanghai for the boat show, It was 10 years ago and this is my first time back after 10 years. And it s unbelievable how much the show has developed and how big and professional it has become. I think it s really a statement on the interest in boating and how it s growing in China. Tan Qi GARMIN, Regional Sales Manager of Asia Pacific Marine Group CIBS is like an old friend to Garmin. As we value China market very much, CIBS is the best platform for Garmin to showcase our latest technology and products to domestic yacht lovers, and also a bridge that connects industry professionals with users which greatly helps us to build our brand and promote our products effectively.

FourStroke outboard motors There were over 20 new

Beneteau, Jeanneau, JetSet and many other big brands

12 BRAND ACTIVITIES Mercury Marine launched their new FourStroke engines globe-widely: 225/200/175hp v6 FourStroke outboard motors There were over 20 new product launches including Mercury, Honda, Suzuki, Beneteau, Jeanneau, JetSet and many other big brands who chose CIBS as the platform to unveil their latest products. Sessa Fly 47 New Boat Handover Ceremony Prestige 520 New Product Launch Suzuki launched DF325A Outboard Motor

GREAT MOMENTUM IN SALES The interest in medium and small

sector indicates real momentum in sales.

with Yunnan Yunhu Watersports, Jetset sold 2 Monterey

1 sailing boat; Weihai Jinhe Outdoor Sports Gear closed a

on the exhibition site; the lure fishing celebrity Gong

13 GREAT MOMENTUM IN SALES The interest in medium and small size yachts, as well as propulsive growth in the equipment sector indicates real momentum in sales. Far East signed a 20 boats order for 28R sailing boats with Yunnan Yunhu Watersports, Jetset sold 2 Monterey sports boats Beneteau sold their exhibited Oceanis OC41.1 sailing boat; Weihai Jinhe Outdoor Sports Gear closed a deal of about 30 large aluminumframed boats which are 4-8m on the exhibition site; the lure fishing celebrity Gong Lei bought one nitro Z20 that s about 500,000RMB, 3 Ultraskiff 360 watercrafts were taken Sold

PROFESSIONAL FORUMS 2018 China International Forum on Boat Industry Development This forum makes a general survey of the developing progress of international and domestic boat industry, maps out the

waterfront recreational equipment for special target clients from the perspective of market; and how marina clubs provide waterfront tourist services for all ranks of society and keep constantly

15 PROFESSIONAL FORUMS 2018 China International Forum on Boat Industry Development This forum makes a general survey of the developing progress of international and domestic boat industry, maps out the industry development pathway and focuses on intelligent boats, intelligent manufacturing, green energy and environmental governance from the perspective of technology; how to provide proper waterfront recreational equipment for special target clients from the perspective of market; and how marina clubs provide waterfront tourist services for all ranks of society and keep constantly innovating. Boating Industry Development Promotion Seminar This seminar aims to further implement the <13 th 5 year Tourism Development Planning>, study the <Guidelines on Promoting the Leisure Yacht Tourism Development>, encourage the development of leisure yacht tourism market, develop the yacht leasing business and contribute to make China leisure boating industry move forward.

2018 ASIAN MARINE & BOATING AWARDS Asian Marine & Boat Awards (AMBA) has been held for many years, the goal is to recognize the outstanding brands in this industry.

Meanwhile, it s also a feast where yacht enthusiasts, boat owners and boating artists closely interact with well-known brands.

parties. Nearly 30 famous boat brands participated in the award competition.

The Winner List of AMBA 2018 Best Sailing Boat Under 40' Dufour 310 Grand Large Best Sailing Boat Over 40 Beneteau Oceanis 62 Best Motor Yacht Under 55 Bavaria R40 FLY Best

16 2018 ASIAN MARINE & BOATING AWARDS Asian Marine & Boat Awards (AMBA) has been held for many years, the goal is to recognize the outstanding brands in this industry. Over the years, it has gain reputation world-widely, and has become the bellwether in Asian boating industry. Meanwhile, it s also a feast where yacht enthusiasts, boat owners and boating artists closely interact with well-known brands. This year, over 100 entrepreneurs, yacht lovers, boat owners and elite KoLs from various industries all came together to AMBA 2018 and collaborated with cross-industry parties. Nearly 30 famous boat brands participated in the award competition. The ceremony awarded boat manufacturers, yacht clubs, water leisure cities and individuals for their special and important contribution to this industry. The Winner List of AMBA 2018 Best Sailing Boat Under 40' Dufour 310 Grand Large Best Sailing Boat Over 40 Beneteau Oceanis 62 Best Motor Yacht Under 55 Bavaria R40 FLY Best Motor Yacht over 55 Azimut Yachts Grande 27 Metri Best Sports or Leisure Fishing Boat Everglades 435 CC Best Marina of the Year Sanya Serenity Best Event of the Year Round Hainan Race Water Leisure Destination of the Year Phuket, Thailand Most Innovative Company Mercury Marine Personality of the Year Dongfeng Race Team Best Brand Penetration Beneteau China's Leading Lights - Special Media Awards Jeanneau/Far East Boats

2018 CHARITY REGATTA Sailing for kids Charity Regatta is an annual sailing race event since April 2008. Its start point is Dianshan Lake.

public can better learn about sailing sports. This year, the charity regatta has come to its 11 th year.

17 2018 CHARITY REGATTA Sailing for kids Charity Regatta is an annual sailing race event since April Its start point is Dianshan Lake. This charity regatta backed up by China International Boat Show aims to raise fund for charity organizations and projects that help children in need, meanwhile it builds a platform where the public can better learn about sailing sports. This year, the charity regatta has come to its 11 th year. The consistent effort and persistence have successfully helped many disadvantaged children together with many partnered charity organizations. Open to Public: April 28, 2018 Venue: isailing Dock (No. 1 Zhongzhou Road, Jinxi Town, Kunshan ) Activity: Experience Monohull and Catamaran Race Day: 13:00, April 29, 2018 Venue: Dianshan Lake

CONCURRENT SHOW: THE LIFESTYLE SHOW Over its 23-year history, CIBS has morphed from an industry boat show to one that now encompasses water leisure lifestyles and derived a B2B2C show The Lifestyle

18 CONCURRENT SHOW: THE LIFESTYLE SHOW Over its 23-year history, CIBS has morphed from an industry boat show to one that now encompasses water leisure lifestyles and derived a B2B2C show The Lifestyle Show which covers 7 sectors: water sports, lure fishing, RV camping, themed travel parent-child recreation and elite life. The myriad business transactions, massive crowds, enthusiastic participants and exuberant exhibitors are testament to the event s success which brought a whole new experience to our visitors.

circle came to the exhibition and shared

19 Lure Fishing Parent-Child Recreation Water Sports The 360-Degree Water Carnival theme is a diversified leisure ecology to appeal to China s growing affluent middle class. Over 100 KoLs from the water sports circle came to the exhibition and shared their own water experience with the audience. The water carnival built a 500 square meter pool indoor and outdoor to stage the fun experience for kayaking, OP sailing, and paddle boarding. Besides, the Lifestyle Show also carefully presented sub-show sectors including Lure Fishing, RV Camping, Themed Travel, Parent-child Recreation and Elite Life. Themed Travel & Rural Tourism RV Camping Elite Life

21 MEDIA PROMOTION Traditional Media 70+ Magazines and Media, Cover Report from 100+ Mainstream Online Mass Media, Authoritative Main Page Reports WeChat Influencers 3M Potential Audience; 2.2M total views Online News&APPs Partnered with : - Top popular News media that have over 10M PV; -News Apps with about 2M total views Official Website Total visits: 84K PV

22 NEWS CLIPPINGS WeChat Influencers News Apps News Covers on TV Exhibitor Interview by Tencent

23 NEWS CLIPPINGS Industry Media General News

24 Supporting Media Media Partners

OUTLOOK 2019 CIBS2019 will have a new start at Hall 1H & 2 H in National Exhibition & Convention Center (Shanghai) NECC from June 20 to 23, 2019 with Lifestyle Show displayed

26 OUTLOOK 2019 CIBS2019 will have a new start at Hall 1H & 2 H in National Exhibition & Convention Center (Shanghai) NECC from June 20 to 23, 2019 with Lifestyle Show displayed concurrently,. The two shows will cover boat and service, boat equipment and accessories, water sports, lure fishing, RV camping, themed travel and other lifestyle related themes.

27 Any Inquiries, please contact: Shuree Shen

26.5% CVS2018 welcomed many cross-industry exhibitor and visitor resources as part of the comprehensive show Hotel Plus organized by UBM Sinoexpo.

26.5% CVS2018 welcomed many cross-industry exhibitor and visitor resources as part of the comprehensive show Hotel Plus organized by UBM Sinoexpo. POST SHOW REPORT 26.5% The 15 th China International Self-service, kiosk and vending show (CVS) and Shanghai international smart retailing show (SRS) 2018 have concluded successfully on April 28 th, 2018