13 15 OCTOBER 2017 ROYAL EXHIBITION BUILDING, MELBOURNE

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June Nash
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P R O S P E C T U S 2 0 1 7 13 15 OCTOBER

1 P R O S P E C T U S OCTOBER 2017 ROYAL EXHIBITION BUILDING, MELBOURNE

The Australian International Concours d Elegance & Classic Motor Show Now in its 8th year, Motorclassica has become Australasia s premier event for the classic, vintage and veteran motoring movement,

2 The Australian International Concours d Elegance & Classic Motor Show Now in its 8th year, Motorclassica has become Australasia s premier event for the classic, vintage and veteran motoring movement, attracting the most beautiful and prestigious classic cars from collections around Australia and the world. Admired by over 21,000 affluent and discerning enthusiasts, Motorclassica, held at the iconic Royal Exhibition Building, Melbourne, incorporates a number of events in which to showcase your brand to this important target market.

AUSTRALIAN INTERNATIONAL CONCOURS d ELEGANCE 2017 Concours d Elegance (Fr): a competition of elegance, specifically pertaining to a competition among classic and vintage automobiles judged on

One of only two Australian events nominated in the prestigious International Historic Motoring Awards, the Australian International Concours d Elegance, brings extraordinary, rare, desirable and

Together they compete in a variety of show classes, all ultimately vying for the coveted Best in Show award.

MOTOR SHOW Australia s most important showcase of retailers and suppliers to motoring enthusiasts, the Classic Motor Show encompasses a range of products and services including: New and Classic Cars

HEUER AND 3AW The official opening event for Motorclassica, Tour Classica sees more than 80 Concours competitors drive through the streets of Melbourne, en route to the grand arrival at the Royal

3 AUSTRALIAN INTERNATIONAL CONCOURS d ELEGANCE 2017 Concours d Elegance (Fr): a competition of elegance, specifically pertaining to a competition among classic and vintage automobiles judged on condition, appearance, originality and historic significance. One of only two Australian events nominated in the prestigious International Historic Motoring Awards, the Australian International Concours d Elegance, brings extraordinary, rare, desirable and valuable collector cars and motorcycles from around Australia and the World in a three-day celebration of classic motoring. Together they compete in a variety of show classes, all ultimately vying for the coveted Best in Show award. In October 2017, Motorclassica is proud to celebrate 70 years of Ferrari, 100 years of Holden Coach Building, and 110 years of Lancia, along with tributes to Classic Speedway and Moto Guzzi CLASSIC MOTOR SHOW Australia s most important showcase of retailers and suppliers to motoring enthusiasts, the Classic Motor Show encompasses a range of products and services including: New and Classic Cars Restoration / Repair Preservation / Car Care Parts / Services Automobilia / Collectables Touring Destinations Luxury Goods Food / Wine Art / Clothing Transport/Storage TOUR CLASSICA PRESENTED BY TAG HEUER AND 3AW The official opening event for Motorclassica, Tour Classica sees more than 80 Concours competitors drive through the streets of Melbourne, en route to the grand arrival at the Royal Exhibition Building in Carlton. Joining the owners and drivers of these special cars and motorcycles are a selection of special guests and media personalities, in this first sneak peek of what Motorclassica promises for CLUB SANDWICH PRESENTED BY LORBEK LUXURY CARS In 2016, nearly 400 collector cars and motorcycles from 38 Victorian motoring clubs gathered on the Museum Plaza over three days for Club Sandwich, presented by Lorbek Luxury Cars. Car Clubs showcase their best and the club lifestyle, which alongside the desirable modern classics presented by the team at Lorbeks creates a hot spot for visitors. COLLECTOR CAR AUCTION PRESENTED BY MOSSGREEN Over the past five years more than 11 million in casrs, motorcycles and memorabilia has been sold at the annual Motorclassica Collector Car Auction. This includes Australian record prices achieved for an alloy-bodied Jaguar XK120, Lamborghini Miura P400, Holden 48 and Dino 246GT. In 2017, the Collector Car Auction is presented by Mossgreen.

and timeless design 95 % 95 % 85 % of exhibitors indicated that generating post show sales was a key KPI for their participation, with 94.

4 Why sponsor? Motorclassica enables your business to meet, interact and ultimately do business with high nett worth individuals, a/b demographic motoring enthusiasts and people who simply love beautiful objects and timeless design 95 % 95 % 85 % of exhibitors indicated that generating post show sales was a key KPI for their participation, with 94.4% of exhibitors satisfied or very satisfied with the show s delivery on this KPI 93 % of exhibitors were satisfied or very satisfied overall with their participation in Motorclassica of exhibitors said they were satisfied or very satisfied with the quality of visitors that attended of exhibitors find Motorclassica a more effective marketing tool than any other expo What our clients say We found Motorclassica to be a fantastic event as first time exhibitors. Our aim was to increase awareness of our brand as well as be on hand to assist with enquiries about international shipping, both of which we certainly did. Michael Parakh, BTi Automotive Logistics. Motorclassica worked for NVVM by face to face marketing and creating an awareness of the Museum to the public. We expect to see some extra visitation to the Museum as a result. Our Sales & Events Executive, Sonia Hogg, was very pleased with the Expo and the amount of people expressing interest in visiting the Museum. National Vietnam Veterans Museum. Source: Omnify 2016

5 Quick visitor facts * 53.25% new attendees 94.9% satisfied with their overall show experience 53.1% were interested in seeing modern, high-end motor vehicles for sale 31% of visitors said they are currently restoring a car Removing auction outliers, visitors spent more than $1.7 million at the expo 61.3% of visitors said they are likely or highly likely to recommend or purchase a product they saw at Motorclassica Average combined household salary: $138,831 Average dwell time: 5.5 hours Our visitors are typically male / average age 55 years *Source: Omnify Post show survey. $10.4 million 0.61% Not Working Visitors indicated an intention to spend over $54 million with exhibitors in the 6 months following the show 6 months Who attends Motorclassica? 3.67% Other 3.05% Student 1.43% Homemaker Technical or Tradesperson 3.26% Teacher / Educator 5.70% Self Employed 23.22% Retired 7.13% 2.04% Office worker / Clerical 13.03% Business Owner 18.94% Professional Employee 6.11% 11.81% Manager / Supervisor CEO / MD / GM / Senior Manager

Exhibiting options Space only this is the raw floor space, no added extras Shell scheme includes the floor space, white melamine wall, carpet, 4amp power outlet, 2 x spot lights per 12sqm & fascia

4m box display constructed from Black, velcro compatible frontrunner walling with 2 x 120 watt spotlights 2017 Rates Concours/Ground Level Shell Sc heme Concours level (min 24sqm) Space only (min

Why choose us? The show is a PROVEN and SUCCESSFUL event that attracts strong visitor numbers from a loyal and established following.

leads. The Royal Exhibition Building is a WORLD HERITAGE listed venue which compliments the event effortlessly and is centrally located in Melbourne.

6 Exhibiting options Space only this is the raw floor space, no added extras Shell scheme includes the floor space, white melamine wall, carpet, 4amp power outlet, 2 x spot lights per 12sqm & fascia board. Auto Art Show - includes 3m x 1m x 2.4m box display constructed from Black, velcro compatible frontrunner walling with 2 x 120 watt spotlights 2017 Rates Concours/Ground Level Shell Sc heme Concours level (min 24sqm) Space only (min 24sqm) Gallery Level Shell Scheme Gallery level (min 12sqm) Space only (min 18sqm) Auto Art Show Panel Price $265 / sqm $205 / sqm $220 / sqm $130 / sqm $650 / panel *All quotes are EXCLUSIVE of GST Why choose us? The show is a PROVEN and SUCCESSFUL event that attracts strong visitor numbers from a loyal and established following. Our visitors are QUALIFIED BUYERS with real purchasing power and people who will not always visit your shop front, take the opportunity to build a database of new potential prospects & qualified leads. The Royal Exhibition Building is a WORLD HERITAGE listed venue which compliments the event effortlessly and is centrally located in Melbourne. The show is delivered by an EXPERIENCED TEAM of sales, marketing and event professionals focused on driving visitors to your stand through an extensive marketing campaign. Exhibitions are the perfect platform to NETWORK with your industry peers and show off your brand in a complimentary and upmarket environment. Maintain your market share ensuring current and/or potential customer are aware of your brand. The Motorclassica team is dedicated to creating NEW SHOW FEATURES each year keeping the event fresh and aesthetically pleasing each year. Motorclassica is an AWARD WINNING event, taking home the 1st prize at the Exhibition & Event Association of Australia Awards for Excellence in 2011 and The Show is the EVENT OF CHOICE for the motoring industry s prestige and performance sector.

A car lover s mecca- A must for any type of gear head regardless of their taste in automobiles A fabulous venue with a wide and interesting variety of beautifully presented cars and bikes.

7 A car lover s mecca- A must for any type of gear head regardless of their taste in automobiles A fabulous venue with a wide and interesting variety of beautifully presented cars and bikes. Some of the original automotive artworks were sensational as well. As a first time attendee I was delighted with the spread and scope of displays. Thoroughly enjoyed myself! I am a retired motor mechanic from regional Vic and I love immersing myself in the machinery, both old and new, Thanks for making it happen, Cheers, Michael Ellis. I can t see how you cam improve Motor Classica, it is fabulous. I think the whole concept of Motorclassica is fantastic. I like being able to speak with the owners/representatives of the vehicles on display It s a fantastic tribute to old-school cool! Motorclassica is a stunning event in a brilliant setting - Australia s answer to Pebble Beach. It celebrate the historical nature of motoring rather than just being a motor show & makes a weekend in Melbourne an essential event. Where we advertise Motorclassica invests into a 5 month marketing & advertising campaign across a wide-range of multimedia including: Television 3 week targeted television campaign on ONE HD / 10 / Nine / GO / 7 / PRIME (7Mate regional) Press - 2 week campaign in The Age (print and online); 2 week campaign in Chinese Epoch Times to promote to Asian community Radio - 3 week partnership on 3AW including 30 sec ads, live reads, promo pointers and OB on Friday and Saturday; 1-week concentrated campaign on ATN across 8 stations BMAD Live broadcasts from the event by 3AW on all weekend. Enthusiast Magazines 4-month enthusiast media campaign across major titles Unique Cars, Wheels, Motor, Octane (UK), Classic & Sports Car (UK), NZ Classic Car (NZ), Volante (UAE), Survivor Car, Motorsport Legends, Motorcycle Trader, Vintage Roadcar, Australian Motorcyclist magazine, Old Bike and Vision magazine Direct Mail Eight E-newsletters to a database of over 16,000 subscribers. Car Club Involvement attending club meetings and events to target the local car community and offering incentives through ticketing offers and Club Sandwich involvement. Digital Media Sustained campaign across multiple digital channels and social media PR Campaign intensive media/pr activities achieving over $4 million in media coverage in 2016.

Contact To secure your site or to enquire further about how you can become a part of Motorclassica, please contact: Sponsorships: Paul Mathers, Event Director & Portfolio Lead (Motoring Lifestyle) Ph.

8 Contact To secure your site or to enquire further about how you can become a part of Motorclassica, please contact: Sponsorships: Paul Mathers, Event Director & Portfolio Lead (Motoring Lifestyle) Ph / pmathers@etf.com.au Exhibitor Sales: Adam Gifford, Sales Executive Ph / agifford@etf.com.au Ben Morrison, Sales Executive Ph / bmorrison@etf.com.au Tanise Elrezz, Sales Executive Ph / telrezz@etf.com.au

21 23 OCTOBER 2016 ROYAL EXHIBITION BUILDING, MELBOURNE

P R O S P E C T U S 2 0 1 6 21 23 OCTOBER 2016 ROYAL EXHIBITION BUILDING, MELBOURNE The Australian International Concours d Elegance & Classic Motor Show Now in its 7th year, Motorclassica has become Australasia