GELATISSIMO Show report Subject to modifications

Transcription

1 Show report 2018 Subject to modifications

2 Statistics Visitors* This year 1,422 exhibitors present products and services on an area of 117,100 square metres to the 98,677 interested visitors. Exhibitors* Gross exhibition area in sqm* Net exhibition area in sqm* *Incl. INTERGASTRA Visitor survey Catchment area Germany/ Foreign countries Federal states 86% 53% Baden-Wuerttemberg 14% Germany Foreign countries 18% Bavaria 8% North Rhine-Westphalia 8% Hesse 4% Rhineland-Palatinate 9% Rest

3 Visitor survey - Economic sector* All the important occupational groups from the ice cream business were represented in Stuttgart by experts. Ice-cream parlour Gastronomy, restaurant 26% 44% Backery, confectionery, patisserie 15% Café, coffee shop 14% Hotels and guesthouses 8% *Multiple choice Visitor survey Position in company* Entrepreneur, co-owner, freelancer 48% Managing director, board member, head of authority 69% of the visitors hold a managerial position. 3% 9% Director, works manager, plant manager, branch manager, head of public office Department head, group head, team leader 9% Other salaried staff, civil servant, skilled worker 13% Other position 13% *difference to 100% = pupil / student / not working

4 Visitor survey Decision-making authority* decisive 39% 82% of GELATISSIMO visitors are directly involved in investment and purchsing decisions. jointly decisive 24% consultative 19% *difference to 100% = pupil / student / not working none 14% Visitor survey Intention of revisitation & Intention of recommendation 79% of the visitors intend to return to GELATISSIMO and 89% will recommend the fair to others. 15% 6% 79% 6% 5% 89% yes / probably would like to probably not / no Visitor survey Importance of GELATISSIMO 54% of the visitors see the importance of GELATISSIMO increasing in the future. 42% 4% increase 54% remain stable decrease

5 Visitor survey General assessment The trade visitors have once again the trade fair excellent marks: average rating of 1.7 9% 2% very good / good moderate 89% poor / very poor Visitor survey Completeness of range of products 82% of visitors consider the range of products as complete. 12% 6% 82% yes / probably neither nor probably not / no

6 Exhibitor survey General assessment The exhibitors have given the trade fair a good overall mark, rating with % 3% very good / good 75% moderate poor / very poor Exhibitor survey Intention of recommendation 80% of the exhibitors intend to recommend GELATISSIMO to others. 17% 3% 80% yes / probably would like to probably not / no Exhibitor survey Intention to exhibit again 56% of the exhibitors intend to exhibit again at 2% GELATISSIMO % 56% yes not yet decided no The survey was carried out in writing and covers a sample of 123 questioned exhibitors.

7 Exhibitor survey Importance for the industry 48% of exhibitors see importance of GELATISSIMO increasing in the future. 50% 2% 48% increase remain stable decrease Exhibitor survey Achievement of objectives 53% of exhibitors achieved their exhibition objectives at GELTATISSIMO very well. 4% completely / rather achieved 43% 53% rather achieved rather not achieved / not at all Exhibitor survey Assesment of trade fair success Business success The business success at the trade fair was also assessed as good by the exhibitors. 67% 28% 5% Market situation of industry 79% 19% 2% Prospects for business after the trade fair 68% 30% 3% very good / good moderate poor / very poor The survey was carried out in writing and covers a sample of 123 questioned exhibitors.