Structural data Media response Visitor registration Interzoo Exhibitors 1,698 (1,539) 308 (320) 1,390 (1,219)

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2 Structural data Media response Visitor registration Interzoo Structural data (Figures for the previous event in brackets) Total Germany International Exhibitors 1,698 (1,539) 308 (320) 1,390 (1,219) Gross exhibition area in m² 110,000 (100,000) - - Visitors* 37,367 (36,792) 11,643 (12,726) 25,724 (24,066) * Determined by registration 2. Media response 403 Journalists from 31 countries were accredited at Interzoo ,724,059 page impressions and 168,786 visits from 122 countries at from 16 February to 15 June ,659 page impressions and 19,026 visits at the mobile webseite m.interzoo.com from 16 May to 15 June Selected results of visitor registration (Figures for the previous event in brackets; * not/differently queried in 2012) 3.1 Origin of visitors International 69% (65%) Germany 31% (35%) 100% (100%) 3.2 Origin of visitors from Germany North/West 41% (42%) East 11% (11%) 2 3a 7 North/West: Nielsen regions 1, 2 and 3a South: Nielsen regions 3b and 4 East: Nielsen regions 5, 6 and 7 3b 4 South 48% (47%)

3 Visitor registration Interzoo Origin of international visitors Australia/ Oceania 1% (1%) America 5% (5%) Germany 31% (35%) Asia 12% (9%) Africa 1% (1%) Rest of Europe 10% (10%) Rest of European Union 40% (39%) 3.4 Visitor countries The visitors of Interzoo 2014 came from 128 (111) countries. Top 10 countries for international visitors (excluding Germany) 1. Italy 2. France 3. Great Britain/Northern Ireland 4. Spain 5. Poland 6. Netherlands 7. Russian Federation 8. Czech Republic 9. People's Republic of China 10. USA

4 Visitor survey Interzoo Selected results of visitor survey (Figures for the previous event in brackets; * not /differently queried in 2012) 4.1 Sectors of economy Trade 70% (70%) Industry 12% (10%) Services 7% (9%) Craft Trade 4% (5%) Other sector 7% (6%) 100% (100%) 4.2 Position of trade visitors in company Self-employed entrepreneur, co-owner, free-lancer 52% (53%) Managing director, board member, administrator 12% (10%) Area manager, operations manager, works manager, branch manager, office manager 9% (10%) Department head, group leader, team leader 9% (11%) Other employee/official, skilled worker 10% (9%) Other position 8% (7%) 100% (100%) 4.3 Associated branches (Excluding industry and craft trade) Pet supply trade 69% (65%) Pet grooming salon/boarding facility 6% (10%) Garden centre with pet department 4% (2%) Veterinary surgeons/pet clinic 3% (2%) DIY market with pet department 2% (2%) Seed and plant trade 2% (1%) Grocery/drugstore/discounter 1% (2%) Specialist authority 1% (1%) Others 12% (15%) 100% (100%) 4.4 Purchasing authority 96% (96%) of visitors are involved in purchasing decisions in their company.

5 Visitor survey Interzoo Reason for visit (Multiple answers) Informationen about new products 55% (52%) Maintaining business contacts 42% (40%) General market orientation 36% (36%) Setting up new business contacts 37% (35%) Experience, exchange of information 31% (26%) Training, extending knowledge 19% (22%) Preparation of investment and purchasing decisions 16% (15%) Observation of competitors 14% (10%) Conclusion of contracts, purchasing 12% (15%) Influence on product development 12% (9%) Other 1% (3%) 4.6 Main interest in following product segments (Multiple answers) Articles for dogs, cats 61% (58%) Aquaria 33% (39%) Pet food technology 27% (23%) Articles for small animals, rodents 25% (21%) Terraria 17% (16%) Articles for birds 17% (14%) Articles for animals in the garden 13% (10%) Shop fittings, packing 11% (10%) Miscellaneous 8% (9%) Equestrian sports articles 7% (6%) Animals and plants in the home 7% (5%) Trade literature, multimedia 5% (6%) Boutique articles 4% (5%) Sport fishing 3% (*) 4.7 Satisfaction with exhibits 44% (37%) 25% (26%) (27%) 23% 5% (6%) 1% (1%) 2% (3%) very satisfied.... very unsatisfied

6 Visitor Besucherbefragung survey Interzoo Information and contact opportunities 97% (97%) of the visitors were satisfied with the opportunities for obtaining information and establishing contacts. 4.9 Overall satisfaction 96% (*) of the visitors were satisfied with their visit to the trade fair Economic situation in branch (At the time of exhibition in May 2014 vs. May 2012) Strong upturn 21% (20%) Slight upturn 36% (36%) Steady 26% (27%) Slight downturn 13% (13%) Distinct downturn 4% (4%)

7 Exhibitor survey Interzoo Selected results of exhibitor survey (Figures for the previous event in brackets; * not /differently queried in 2012) 5.1 Associated with following product segments (Multiple answers) Articles for dogs, cats 62% (60%) Aquaria 19% (19%) Articles for small animals, rodents 12% (14%) Articles for birds 11% (12%) Miscellaneous 7% (7%) Articles for animals in the garden 6% (7%) Pet food technology 6% (5%) Terraria 5% (7%) Animals and plants in the home 3% (3%) Boutique articles 2% (3%) Equestrian sports articles 2% (2%) Trade literature, multimedia 2% (2%) Shop fittings, packing 2% (2%) 5.2 Aims of participation (Multiple answers, extract) Acquiring new customers 84% (86%) General information about the range of products/services on offer 76% (77%) Cultivation of customer relations 73% (76%) Image building, representation 73% (76%) Information about novelties 68% (68%) Exchange of views 64% (65%) Observation of competitors 63% (65%) Direct conclusion of business transactions 57% (63%) Prepare direct transactions 57% (*) Staff search 44% (*) 5.3 Overall success of participation 92% (90%) of exhibitors rated their participation positively. 5.4 Target group accuracy 94% (95%) of exhibitors reached their most important target groups.

8 Exhibitor survey Interzoo The exhibitors received visitors from the following branches (Multiple answers, extract) Pet supply trade 56% (52%) Garden centres with pet department 21% (15%) Veterinary surgeons/pet clinic 13% (11%) Pet grooming salon/boarding facility 13% (10%) DIY market with pet department 11% (12%) Manufacturers of pet food 11% (*) Manufacturers of pet supplies 10% (*) Grocery/drugstore/discounter 7% (10%) Other manufacturer 6% (*) Seed and plant trade 3% (6%) Specialist authority 2% (3%) 5.6 New business relations 95% (95%) of exhibitors established new business relations. 5.7 Follow-up business 88% (89%) of exhibitors expect follow-up business due to contacts made during the exhibition. 5.8 Satisfaction with organization and service 94% (90%) of exhibitors were satisfied with the organization and service of the trade fair.

9 Exhibitor survey Miscellaneous Interzoo Economic situation in branch (At the time of exhibition in May 2014 vs. May 2012) Strong upturn 16% (12%) Slight upturn 33% (29%) Steady 30% (33%) Slight downturn 9% (16%) Distinct downturn 2% (2%) No answer 10% (8%) 6. Miscellaneous The representative surveys were carried out by an independent market research institute. The structural data have been certified by FKM, Society for Voluntary Control of Fair and Exhibition Statistics, Berlin. For further information please visit This show report is also available in German. Further detailed results of the surveys can be requested from the promoter of Interzoo: Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH Postfach D Wiesbaden Telephone +49 (0) NürnbergMesse GmbH - Market Research -

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