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1 Connecting Global Competence Review International Trade Fair and Open Conference for intelligent, digitally networked working environments June 21 24, 2016 Messe München
2 Contents 2016 facts & figures.. 3 Exhibitors.. 4 Partners & multipliers Results of the exhibitor survey Visitors / participants (excerpt)... 8 Results of the visitor survey Reporting / blog articles (excerpt) Persons to contact & contact data Messe München Connecting Global Competence 2
3 Facts & figures At IT2Industry International trade fair and open conference for intelligent, digitally networked working environments, which in 2016 took place for the first time as part of the international trade fair AUTOMATICA in Munich 5200 trade visitors (+ 60 percent compared to 2015) from at home and abroad informed themselves about products, solutions and applications for the Industrial Internet of Things. At the stands of the 43 exhibitors (+ 60 percent) and in more than 40 lectures and discussion rounds as part of the Open Conference, the focus was on applications and examples of best practice in the following key areas: Smart factory, M2M communication, Industrial software & systems, Big data/cloud and Industrial IT security. "The public at IT2Industry corresponds to the ideal Industry 4.0 target group. Technicians, plant managers and production managers as well as those responsible for IT production experienced what potential is created when IT and business work hand in hand thanks to our demonstrator. Rüdiger Fritz, Director of Product Management Plant Connectivity, SAP SE Messe München Connecting Global Competence 3
4 Exhibitors acentrix GmbH AMK Arnold Müller GmbH & Co KG B&R Industrie-Elektronik GmbH Bachmann electronic GmbH bayme vbm - Die bayerischen Beckhoff Automation Bosch Rexroth AG Business Partnering Area Centigrade GmbH ComCode GmbH crossbar.io Device Insight GmbH ESG Consulting GmbH FEGA & SCHMITT Elektrongroßhandel GmbH GEFASOFT AG GHM Messtechnik GmbH Gemalto SFNT Germany GmbH GORD Systems ICB GmbH ICONICS Germany GmbH Innovationszirkel Industrie 4.0 ISOware GmbH ITQ GmbH Lorenz Software GmbH machineering GmbH & Co. KG Mensch und Maschine Deutschland GmbH Mitsubishi Electric Europe B.V. OPC Foundation partnering UG PION ONE AG Projektron GmbH Real Time Automation Record Evolution GmbH SAP SE SCALTEL AG Siemens Industry Software GmbH & Co. Softing Industrial Automation GmbH Software Factory GmbH Co-FACTOR / Steinbeis T & G Automation GmbH The MathWorks GmbH Unified Automation GmbH Xcelgo A/S Messe München Connecting Global Competence 4
5 Partners & Multipliers Messe München Connecting Global Competence 5
6 Results of the exhibitor survey (I) The questions on recommending the event and taking part in it again were answered as follows: Yes, I would recommend taking part as an exhibitor.. Yes, we are planning to take part in IT2Industry again % 87 % In the question about an overall assessment of IT2Industry@AUTOMATICA 2016 by the exhibitors, the following picture emerged: Overall rating of good to excellent. 84 % Almost all exhibitors see great future potential for IT2Industry: IT2I will gain in importance in the coming two years.. 80 % "IT2Industry is a very successful forum for the discussion of industrial security in the context of Industry 4.0. The seamless integration of security-by-design is crucial for the fusion of physical real production with the virtual world. Dr. Wolfgang Klasen, Head Of Research Group, Siemens AG Messe München Connecting Global Competence 6
7 Results of the exhibitor survey (II) In the question as to the quality and internationality of the visitors at 2016, the exhibitors gave the following assessment: The quality of the visitors Internationality of the visitors..... In the question about the present and future economic situation in the sector, the following picture emerged: Present situation in the sector is good to excellent... Future situation in the sector will remain just as good or will improve.... good to excellent 95 % 83 % 97 % 94 % "IT2Industry is the ideal platform for us, because important IT topics are addressed within the context of a conventional engineering trade fair. We had many interested inquiries from visitors at our booth with our exhibition of model-based engineering in Industry 4.0. Hans Michael Krause, Head of Business Development Industry Sector Processing & Packaging, Bosch Rexroth AG Messe München Connecting Global Competence 7
8 Participants / visitors (excerpt) adesso AG Airbus defence and space ASM Assembly Systems GmbH Audi AG Beiersdorf AG BMW AG Bosch AG Cancom GmbH Clariant Produkte Deutschland GmbH Continental Automotive GmbH DB Regio AG DORNIER-LTF GmbH Dr.Ing.h.c.F.Porsche AG Endress+Hauser Process Solutions AG European Patent Office Evonik Industries AG Festo AG & Co. KG Franz Xaver Meiller Fahrzeug- und Maschinenfabrik - GmbH & Co KG Fraunhofer Gesellschaft e.v. Hewlett Packard Enterprise GmbH Huawei Technologies Co., Ltd. Dusseldorf GmbH IHK München und Oberbayern IMA der RWTH Aachen University Infineon Technologies AG Ingram Micro Distribution GmbH INNOVAALP GmbH iwis GmbH & Co. KG Klüber Lubrication München SE & Co. KG Knorr-Bremse AG Kuka Roboter GmbH MAN Truck and Bus AG Maschinenfabrik Reinhausen GmbH Microsoft GmbH Nokia Networks B.V. Oberste Baubehörde im Bayerischen Staatsministerium Panasonic Corporation K.K. Phoenix Contact GmbH & Co. KG Roche Diagnostics GmbH Rockwell Automation, Inc. Rohde & Schwarz GmbH & Co KG Schaeffler Technologies AG & Co. KG SCHUNK GmbH & Co. KG Siemens AG SKF GmbH SupplyOn AG Telefónica GmbH & Co. OHG Thermo Fisher Scientific Inc. TRUMPF Maschinen Austria GmbH & Co KG TRUMPF Werkzeugmaschinen GmbH + Co. T-Systems International GmbH WACKER Chemie AG Webasto SE ZF Friedrichhafen AG Messe München Connecting Global Competence 8
9 Results of the visitor survey (I) On the question of which events are visited as a matter of priority, it turns out that most of the participants also attended IT2Industry as part of their visit to AUTOMATICA: I m only visiting IT2Industry..... I m visiting the IT2Industry and AUTOMATICA I m an exhibitor at AUTOMATICA..... With regard to the trade fair, the visitors especially praised the practical relevance of the solutions offered and they assessed IT2Industry as follows: Practical relevance of the solutions offered by the exhibitors.. Composition of the trade fair.. Combination of exhibition area and conference. 11 % 85 % 4 % good to excellent 95 % 94 % 92 % Messe München Connecting Global Competence 9
10 Results of the visitor survey (II) From the visitors point of view, both the quality of the speakers as well as the topicality and practical relevance of the lectures at the Open Conference were assessed positively: Quality of the speakers... Quality of the lecture content. Topicality of the lecture content. Practical relevance and applicability. Communication of orienting knowledge... The questions on recommending the event and taking part in it again were answered as follows by the visitors: Yes, I would recommend taking part as a visitor.... Yes, I am planning to take part in the next IT2Industry, too good to excellent 93 % 91 % 90 % 89 % 88 % 96 % 94 % In the question about an overall assessment of IT2Industry@AUTOMATICA 2016, the following picture emerged: Overall rating of good to excellent % Messe München Connecting Global Competence 10
11 Results of the visitor survey (III) New business models, industrial software, cloud computing & big data and industrial IT security are currently the most important Industry 4.0 topics for the visitors*: Potential for new business models Smart factory (industrial software)... Industrial IT security. M2M communication... Infrastructure & digital networks.... Adaptation of standards.... Challenges for organization and management..... Cloud computing & big data Embedded systems / CPS..... IT & energy.... is important or very important to us 87 % 83 % 81 % 80 % 79 % 79 % 77% 75 % 71 % 69% * multiple answers possible "IT2Industry and the OPC Foundation are linked by the aim of bringing the various parties of IT and industry together. Consequently, this trade fair is an ideal opportunity for us to present the OPC standard as interface for automation systems. Stefan Hoppe, Vice President OPC Foundation Europe Messe München Connecting Global Competence 11
12 Results of the visitor survey (IV) The visitors indicated several areas of responsibility in which they work, most frequently*: Research / development / design. Manufacturing / production / processing..... Planning / work preparation % 17 % 13 % 80 % of all visitors indicated that they are involved in purchasing and procurement decisions. Most of the visitors come from the following areas*: Machinery and plant engineering.. Automotive.... Industrial electronics Industrial services.... Research and science. Services / system integration. 80 % of all visitors see great future potential for IT2Industry. 27 % 25 % 10 % 10 % 8 % 7 % * multiple answers possible Messe München Connecting Global Competence 12
13 Results of the visitor survey (V) Site catchment analysis: Germany..... from that: State of Bavaria... State of Baden-Wuerttemberg.. 42 % 12 % State of North Rhine-Westfalia 5 % State of Hesse... 3 % State of Lower Saxony. 2 % 2 % 3 % State of Rhineland Palatinate.. other German states. 69 % International 31 % from that (Top Five Countries): China 7 % Italy... 6 % Austria and Switzerland... 6 % 4 % 3 % Czech Republic.. Turkey..... Messe München Connecting Global Competence 13
14 Publications, blog articles, tweets, reporting (excerpt) Messe München Connecting Global Competence 14
15 IT2Industry Contacts If any questions appear feel free to contact the Exhibition Management: Manfred Salat Phone: / Dominik Eri Tel.: / Dominik.Eri@messe-muenchen.de manfred.salat@messe-muenchen.de Susan Rau Phone: / susan.rau@messe-muenchen.de Oliver Bittl Tel.: / oliver.bittl@messe-muenchen.de Additional information about IT2Industry, facts, figures and forms are available at Messe München Connecting Global Competence 15
Review IT2Industry at AUTOMATICA 2016
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