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1 Connecting Global Competence 2015 Review International Trade Fair and Open Conference for intelligent, digitally networked working environments November 10 13, 2015 Messe München

2 Contents IT2Industry 2015 facts & figures..... Exhibitors, partners & multipliers... Results of the exhibitor survey... Visitors / participants (excerpt)... Results of the visitor survey..... Reporting / blog articles (excerpt) Persons to contact & contact data Messe München Connecting Global Competence 2

3 Facts & figures At IT2Industry International trade fair and open conference for intelligent, digitally networked working environments, which in 2015 took place for the first time as part of the world-leading fair productronica in Munich 2,800 trade visitors from at home and abroad informed themselves about products, solutions and applications for the Industrial Internet of Things At the stands of the 27 exhibitors and in more than 30 lectures and discussion rounds as part of the Open Conference, the focus was on applications and examples of best practice in the following key areas: Smart factory; infrastructure and digital networks; embedded systems / CPS; cloud & big data; industrial IT security; IT & energy; and services to do with Industry 4.0 We are satisfied with our participation at IT2Industry With our close proximity to the Open Conference, we also had a great number of interested visitors at our stand. Ulrich Graf, Senior Marketing Manager, Huawei Technologies GmbH Messe München Connecting Global Competence 3

4 Exhibitors ADVANTAGE AUSTRIA Anywhere.24 GmbH Arelion GmbH arvato Systems GmbH barcatta GmbH bayme vbm B&IT Business & IT Consulting GmbH door2solution GmbH Huawei Technologies GmbH IMB GmbH & Co. KG Innovaalp GmbH INSYS MICROELECTRONICS GmbH INTREST Service GmbH Kutzschbach Electronic GmbH & Co. KG Nimble Storage GmbH Paessler AG PANTHEON PRO GmbH partnernig UG PROCON DATA GmbH RadarServices GmbH Sensideon GmbH Sicherheitsnetzwerk München Software Quality Lab GmbH Telefónica Germany GmbH Unify GmbH & Co. KG WEKA MEDIA Zentrum Digitalisierung.Bayern Partners & multipliers Bitmi Bundesverband IT-Mittelstand e.v. Bundesverband Digitale Wirtschaft (BVDW) e.v. DVTM Deutscher Verband für Telekommunikation und Medien e.v. M2M Alliance e.v. marketing-börse GmbH MES D.A.CH Verband e.v. Sicherheitsnetzwerk München VOICE - Bundesverband der IT Anwender e.v CIO IT-Strategie für Manager Computer & Automation Computerwelt COMPUTERWOCHE Digital Business Cloud Digital Manufactoring Digital Engineering Reflex Verlag Messe München Connecting Global Competence 4

5 Results of the exhibitor survey (I) The questions on recommending the event and taking part in it again were answered as follows: Yes, I would recommend taking part as an exhibitor.. Yes, we are planning to take part in IT2Industry again.... In the question about an overall assessment of IT2Industry 2015 by the exhibitors, the following picture emerged: Overall rating of good to excellent. 72% Almost all exhibitors see great future potential for IT2Industry: 79% 76% IT2I will gain in importance in the coming two years.. 92% IT2Industry was the ideal platform for us to present our product Visual Shop Floor to the public and, at the same time, to position it in the context of Industry 4.0. productronica gives IT2Industry an extra international touch as well. Matthias Unterberger, founder and General Manager, INNOVAALP GmbH Messe München Connecting Global Competence 5

6 Results of the exhibitor survey (II) In the question as to the quality and internationality of the visitors at 2015, the exhibitors gave the following assessment: The quality of the visitors Internationality of the visitors..... In the question about the present and future economic situation in the sector, the following picture emerged: Present situation in the sector is good to excellent... Future situation in the sector will remain just as good or will improve.... good to excellent 79% 70% 92% 96% At our stand, several Austrian companies presented their solutions and products on the subject of Industry 4.0. We established many new contacts at the trade fair. Eva Schmied, Project Manager, Advantage Austria Messe München Connecting Global Competence 6

7 Participants / visitors (excerpt) AdEx Tec GmbH & Co.KG Allied Telesis International GmbH Amaris Group SA Avaya Deutschland GmbH Avision GmbH BBF GmbH Beckhoff Automation GmbH & Co KG BfA Solution GmbH BMW AG Bruker Elemental GmbH Cassidian Cybersecurity GmbH CHG-MERIDIAN AG DATEV eg DB Regio AG deep innovation GmbH Deltec Automotive GmbH & Co. KG Deutsches Patent- und Markenamt Dilas Diodenlaser GmbH Display Devices Elektronik AG Dräxlmaier Group Eaton Electric GmbH EICHNER Organisation GmbH & Co. KG EnICMA GmbH Ericsson Eesti AS Favoso Consulting GmbH FCI DEUTSCHLAND GMBH FCT electronic GmbH Festo AG & Co KG Flabeg FE Gmbh Fujitsu Technology Solutions GmbH GBN Systems GmbH GKN Aerospace Deutschland GmbH Gkn Sinter Metals S.P.A. Green City Energy Verwaltungs GmbH Hager Group Hepa Wash GmbH Herzberg GmbH ICS AG IHK für München und Oberbayern Industrie Informatik GmbH Infineon Technologies AG InfiniSafe GmbH Information Factory Deutschland GmbH INTEREST Service GmbH ITPM Möser GmbH KETEK GmbH KONUX GmbH Knorr-Bremse GmbH KWS Electronic GmbH Larsen & Toubro Infotech GmbH Miele & Cie. KG mobileobjects AG MTG-Kommunikations-Technik GmbH NCP engineering GmbH Nokia Solutions and Networks GmbH P3 Aviation GmbH PARX Consulting GmbH PEER Group GmbH PricewaterhouseCoopers AG ProCom GmbH Proface Deutschland GmbH ProSelcon GmbH Rohde & Schwarz GmbH & Co. KG REC Deutschland GmbH RELINEEUROPE AG Rheonik Messtechnik GmbH RICOH Deutschland GmbH Röhm GmbH Schaeffler Technologies AG Seeberger GmbH SEKAS GmbH SFU Consulting GmbH Shenzhen Hai Jiang Ltd. Siemens AG Softing Industrial Automation GmbH Sulzer GmbH Tebis AG Technische Hochschule Ingolstadt Tesat-Spacecom GmbH & Co. KG UniCredit Group ZF Friedrichshafen AG Messe München Connecting Global Competence 7

8 Results of the visitor survey (I) On the question of which events are visited as a matter of priority, it turns out that most of the participants also attended IT2I as part of their visit to productronica: I m mainly visiting IT2Industry % I m mainly visiting productronica... 71% I m an exhibitor at productronica... 5% With regard to the trade fair, the visitors especially praised the practical relevance of the solutions offered and they assessed IT2Industry as follows: good to excellent Practical relevance of the solutions offered by the exhibitors.. 85% Composition of the trade fair.. 78% Combination of exhibition area and conference. 78% Messe München Connecting Global Competence 8

9 Results of the visitor survey (II) From the visitors point of view, both the quality of the speakers as well as the topicality and practical relevance of the lectures at the Open Conference were assessed positively: Quality of the speakers... Topicality of the lecture content. good to excellent 92% 91% Practical relevance and applicability... 88% Quality of the lecture content. 86% Communication of orienting knowledge... 84% The questions on recommending the event and taking part in it again were answered as follows by the visitors: Yes, I would recommend taking part as a visitor % Yes, I am planning to take part in the next IT2Industry too % In the question about an overall assessment of IT2Industry 2015, the following picture emerged: Overall rating of good to excellent... 80% Messe München Connecting Global Competence 9

10 Results of the visitor survey (III) New business models, industrial software, cloud computing & big data and industrial IT security are currently the most important Industry 4.0 topics for the visitors*: is important or very important to us Potential for new business models 85% Smart factory (industrial software)... 84% Industrial IT security. 81% Cloud computing & big data 80% Adaptation of standards % Challenges for organization and management % M2M communication... 76% Infrastructure & digital networks % Embedded systems / CPS % IT & energy % The regulatory framework... 60% * multiple answers possible IT for industry must specialize strongly and develop further compared with classical IT. So it s a very good idea to integrate these IT subjects explicitly into classical industry fairs. Dr. Werner Eberle, Senior Technical Consultant, INSYS Microelectronics Messe München Connecting Global Competence 10

11 Results of the visitor survey (IV) The visitors indicated several areas of responsibility in which they work, most frequently management, distribution / sales, R&D and manufacturing / production*: Business / company / works management.. 24% Distribution / sales... 24% Research / development / design. 23% Manufacturing / production / processing % Planning / work preparation... 14% Marketing, advertising, PR. 12% Information, communication technology / EDP... 10% Manufacturing / quality control 7% Maintenance, upkeep.. 7% Administration, organization... 7% Other area.. 10% Almost all visitors indicated that they are involved in purchasing and procurement decisions: Proportion of decision-makers (decisive influence, co-decisive, advisory) 93% Not involved in purchasing and procurement decisions... 7% * multiple answers possible Messe München Connecting Global Competence 11

12 Results of the visitor survey (V) Most of the visitors come from the area of industrial electronics*: Industrial electronics 30% Services / system integration. 18% Automotive. 15% Machinery and plant engineering.. 15% Aerospace.. 9% Industrial services.... 7% Medical technology.. 7% Research and science. 6% Energy industry / supply.. 4% Security.. 4% Health care 3% Other sector % * multiple answers possible Almost all visitors see great future potential for IT2Industry: IT2I will gain in importance in the coming two years % IT2I will lose in importance in the time period mentioned.... 5% Messe München Connecting Global Competence 12

13 Results of the visitor survey (VI) Site catchment analysis: Germany % from that: State of Bavaria.. 36 % State of Baden-Wuerttemberg % State of North Rhine-Westfalia... 5 % State of Hesse... 3 % State of Lower Saxony.. 2 % other German states % International.. 39 % from that (Top Five Countries): Italy % Russia % Austria and Switzerland % China.. 3 % Czech Republic. 3 % Messe München Connecting Global Competence 13

14 Publications, blog articles, tweets, reporting (excerpt) Messe München Connecting Global Competence 14

15 IT2Industry Contacts If any questions appear feel free to contact the Exhibition Management: Manfred Salat Phone: / manfred.salat@messe-muenchen.de Agnes Nagy Phone: / agnes.nagy@messe-muenchen.de Susan Rau Phone: / susan.rau@messe-muenchen.de Additional information about IT2Industry@productronica 2017, facts, figures and forms are available at Information about productronica is available at Messe München Connecting Global Competence 15

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