RESULTS - EVENT SUMMARY

Transcription

1 LOS ANGELES FEBRUARY 24-25, 2018 LOS ANGELES CONVENTION CENTER RESULTS - EVENT SUMMARY FIND US: /TravAdventure

2 2018 LOS ANGELES TRAVEL & ADVENTURE SHOW Date: February 24-25, 2018 Venue: Los Angeles Convention Center Location: 1201 South Figueroa Street Los Angeles, CA Halls: South Halls - 218,000 sq. ft. THANK YOU TO OUR SPONSORS CONTRIBUTING OFFICIAL AIRLINE FAM-TAS PROGRAM SPONSORS: DESTINATION THEATER TRAVEL RIGHT PAVILION SPONSORS: VIRTUAL REALITY ACTIVITY PAVILION: PREFERRED TRANSPORTATION PARTNER: PHOTO BOOTH GLOBAL BEATS STAGE PRODUCED BY: MEDIA SUPPORTERS: traveling TRAVEL INDUSTRY PARTNERS: productions produce write shoot edit host OFFICIAL PR PARNTER:

3 ATTENDANCE SUMMARY Attendance Summary Household Income (HHI) Total Attendance: 36,813 35,621 Travel Trade: 3,442 3,813 Travel Agents: Press: Attendee Gender 52% 48% 64% Earn Over $100,000 $250k+ 13% $150k - $250k 23% $100k - $150k 28% $75k - $100k 19% $50k - $75k 13% <$50k 4% Travel Expenditure 2018 Attendee Age % Spend Over $5,000 on Travel % in Peak Earning Years % 30% 25% 25% 20% 20% 15% 15% 10% 10% 5% 5% <$2,000 $2k - $2.5k $2.5k - 5k $5k - $10k $10k+ FOR INFORMATION ON EXHIBITING: x100 sales@travelshows.com TRAVELSHOWS.COM

4 HEADLINE SPEAKERS & STAGES In 2018, the LA Travel & Adventure Show provided new, updated content and speakers to engage attendees. The Travel Theater, where attendees go for inspiration and advice from travel celebrities, welcomed back Samantha Brown, Rick Steves and Pauline Frommer. Keynote Speakers Included: Samantha Brown Host, PBS, Places to Love At the Destination Theater, 17 sessions spanning both show days provided educational workshops based on specific destinations. On the Savvy Traveler Theater, attendees enjoyed 14 sessions dedicated to providing actionable advice on how to travel safer, better, and more efficient. From packing tips and solo travel advice, to budget tips and travel photography, Travel & Adventure Show consumers packed the theater each day. New for 2018 was a presentation by The Points Guy, Brian Kelly, who attracted attendees to the show. For those attendees searching for cultural experiences, the Global Beats Stage provided just that. With over 23 performances on the Global Beats Stage, attendees got a taste of faraway cultures from around the globe. The Taste of Travel Theater hosted 9 sessions and among the featured chefs were Master Chef Season 7 Winner Shaun O Neale and Master Sommelier Emily Wines. Rick Steves Travel Writer, Host of Rick Steves Europe and Travel with Rick Steves Phil Keoghan Host/Co-Executive Producer The Amazing Race and Author, No Opportunity Wasted Pauline Frommer Editorial Director of the Frommer s Guides and Publisher of Frommers.com In addition to meeting with our vendors, attendees engaged in activities such as: + Travel Theater + Destination Theater + Savvy Traveler Theater + Taste of Travel Theater + Global Beats Theater + Yosemite Experience Pavilion + Camel Rides + Go Dive Now Scuba Pool + Visit Billings, Montana Photo Booth + Two Bit Circus Peter Greenberg Emmy Award-Winning Investigative Reporter and Producer and CBS News Travel Editor Brian Kelly Founder and CEO of ThePointsGuy.com Patricia Schultz Bestselling Author, 1,000 Places to See Before You Die and 1,000 Places to See in The USA & Canada Before You Die FOR INFORMATION ON EXHIBITING: x100 sales@travelshows.com TRAVELSHOWS.COM

5 PROMOTION SUMMARY For the 2018 Travel Show Season, the Marketing Team was tasked with not only increasing attendance, but also increasing the quality of attendees who walked through the show doors. Broadcast Television: The 2018 LA show s television mix was one of the strongest ever. Between NBC, KTLA and ABC, over 317 commercials ran, complimented with digital ads from each station, resulting in 28.8 million impressions served over a 10 day flight. This resulted in a 7% increase in impressions year over year. Radio: Between KCBS, KNX, KRTH, and the Total Traffic & Weather network (6 stations), over 180 radio spots ran over the span of two and a half weeks. Over 12.9 million radio impressions were served, resulting in a 572% increase from Out of Home: Strategically placed along freeways in the LA area s affluent pockets, 5 illuminated static billboards and 3 illuminated posters targeted local commuters. Just under 32 million impressions were served to drivers traveling in both directions, resulting in a 61% increase in overall impressions year over year. Your Next Vacation Is Waiting. Your Next Vacation Is Waiting. Your Next Vacation Is Waiting. America s Favorite Travel Show Is Back For 2018! Learn how to save money and travel better. Meet your favorite travel celebrities and uncover expert travel tips. Save big with exclusive show-only travel deals. Experience faraway cultures with new attractions and demonstrations. SAVE $5 (Or $11 at the door with this coupon) Print Digital Campaign: PAULINE FROMMER NATIONAL MEDIA PHIL KEOGHAN PETER GREENBERG Discover A World of Vacations America s Favorite Travel Show is back in Los Angeles For 2018! $9 *per ticket Find Us: CONTRIBUTING OFFICIAL AIRLINE FEBRUARY *valid online only with promo code: LAPC18 (Regular Price Ticket: $15) Los Angeles Convention Center America s Favorite Travel Show Is Back For 2018! KEYNOTE SPEAKERS INCLUDE: SAMANTHA RICK BROWN STEVES SPECIAL OFFER ONLINE ONLY! LOS ANGELES CONVENTION CENTER *Regular $15 Admission Note: Only cash is accepted on-site. KIDS 16 & UNDER FREE! Los Angeles Convention Center FEBRUARY BOOK YOUR TICKETS IN ADVANCED ONLINE. Use Promo Code: EPOCH FEBRUARY The addition of print in the LA market provided a lastminute push to attendees still on the fence right before the event with ads in the LA Times and LA Weekly. Both outlets also contributed with digital ads and blasts, resulting in 4.4 million impressions. 13 TH ANNUAL Explore new destinations and thousands of vacation options. Plan your vacation by meeting face-to-face with destination experts. 13 TH ANNUAL Explore new destinations and thousands of vacation options. Plan your vacation by meeting face-to-face with travel experts. Learn how to save money and travel better in dozens of workshops. Meet your favorite travel celebrities and uncover expert travel tips. Save big with exclusive show-only travel deals. Experience faraway cultures with new attractions and demonstrations. OFFICIAL AIRLINE CONTRIBUTING Explore new destinations and thousands of vacation options. Plan your vacation by meeting face-to-face with destination experts. Learn how to save money and travel better. Meet your favorite travel celebrities and uncover expert travel tips. Save big with exclusive show-only travel deals. Experience faraway cultures with new attractions and demonstrations. SAVE $4 BOOK YOUR TICKETS IN ADVANCED ONLINE. Use Promo Code: LAT211 (Or $11 at the door with this coupon) *Regular $15 Admission Note: Only cash is accepted on-site. KIDS 16 & UNDER FREE! Find Us: CONTRIBUTING OFFICIAL AIRLINE TRAVEL RIGHT PAVILION SPONSORS: Don t miss the Los Angeles Travel & Adventure Show February at the Los Angeles Convention Center. USE PROMO CODE LAPC18 for $9 Tickets That s $6 off Regularly Priced Admission! KIDS 16 & UNDER ARE FREE. Offer is valid only online and expires February 23, 2018 Visit for more information and to enter your exclusive promo code! Unicomm, LLC. All Rights Reserved. Your Next Vacation Is Waiting. PRODUCED BY: SAVE $4 BOOK YOUR TICKETS IN ADVANCED ONLINE. Use Promo Code: LWI FEBRUARY (Or $11 at the door with this coupon) Los Angeles Convention Center CONTRIBUTING OFFICIAL AIRLINE TRAVEL RIGHT PAVILION SPONSORS: *Regular $15 Admission Note: Only cash is accepted on-site. KIDS 16 & UNDER FREE! In addition to digital campaigns with TV and radio partners, an outside digital marketing agency, AdTaxi, put together a campaign that spanned across social media, banner ads, and search marketing. The results? Over 3.1 million digital impressions to qualified prospects that met the Travel & Adventure Show s demographic. Media Coverage: In the weeks leading up to the event, various print and radio interviews were set up with exhibitors, speakers, and Travel Show Management. FOX and NBC came to the convention center early on Friday morning, while KTLA and the AP came to cover the show on Saturday morning and throughout the day. FOR INFORMATION ON EXHIBITING: x100 sales@travelshows.com TR AV EL SHOW S.COM

6 PROMOTION SUMMARY - CONTINUED FACEBOOK: Within the week leading up to, and including the LA event, The Travel & Adventure Show Facebook advertising campaign targeted LA area travelers, promoting event speakers, sponsors and exhibitors. These posts reached 365,500 users, while creating 405,500 unique Impressions and 28,070 engaged users drawing more attention to the event. TWITTER: By engaging celebrity speakers, local and national bloggers and industry created 85.3K impressions. The LA hashtag, #LATravelShow, was used in over 200 posts by over 150 users, reaching over 500,000 users and created over 750K impressions. INSTAGRAM: The #LATravelShow reached over 225,000 Los Angeles Instagram users and created over 370,000 impressions. #LATravelShow was used in over 215 posts throughout the week by the Los Angeles Travel & Adventure Show attendees, resulting in over 2,500 likes/ video views and over 200 comments. Go Touch Down Travel & Tours The LA Travel & Adventure Show is a favorite of ours, it s like the super bowl of all the travel shows. Saturday was an all time record day for us. Lots of seat sales and qualified buyers. We ll be back next year for sure! Sterling Black Car We have met so many people from all over the world and have exceeded our expectations of the type of business we re doing by over 400%. It is the best money we ve ever spent. Safari Legacy If you re in the travel industry, this is where you need to brand yourself. This is your chance. Exhibiting in the Travel & Adventure Show gives you an opportunity to meet one-onone with clients and really explain what you do. Our focus is to do as many shows as possible and we already signed up for next year! FOR INFORMATION ON EXHIBITING: x100 sales@travelshows.com TRAVELSHOWS.COM

7 FAM-TAS PROGRAM SUMMARY The Travel & Adventure Show launched the FAM-TAS Program on Saturday, February 24th, 2018 at the Los Angeles Travel & Adventure Show. This turn-key program provided a platform for select destinations and travel suppliers to connect with, educate and familiarize retail Travel Agents with how best to market and sell their products through a dynamic schedule of catered presentations and show floor passport program FAM PROGRAM ATTENDANCE FAM-TAS PROGRAM SPONSORS: Travel Agents: FAM-TAS PRESENTATION SPONSORS Puerto Rico Tourism Company Rwanda Tourism Visit Anchorage 2018 PASSPORT PROGRAM SPONSORS Puerto Rico Tourism Rwanda Tourism Visit Anchorage Alaska s Boardwalk Lodge Southern Nevada Regional Office LVCVA Fiji Florida Keys and Key West Taiwan Tourism Bureau LuxePak Aer Lingus Azores Airlines Salomon Catcher Lodge HILTON PASSPORT PROJECT Hilton and the US State Department partnered with the LA Travel & Adventure Show to give attendees the opportunity to get their passports renewed, accepted or get their passport picture taken. This initiative brought in travelers from around the area. TRAVEL RIGHT PAVILION SPONSORS: FOR INFORMATION ON EXHIBITING: x100 sales@travelshows.com TRAVELSHOWS.COM

8 JOIN US NEXT YEAR IN THESE MARKETS CHICAGO JANUARY 12-13, 2019 SAN DIEGO JANUARY 19-20, 2019 BOSTON FEBRUARY 9-10, 2019 INTERESTED IN EXHIBITING/SPONSORING: P: E: LOS ANGELES FEBRUARY 16-17, 2019 DENVER FEBRUARY 23-24, 2019 PRODUCED BY: PHILADELPHIA MARCH 9-10, 2019 WASHINGTON D.C. MARCH 16-17, 2019 SF/BAY AREA MARCH 23-24, 2019 DALLAS MARCH 30-31, 2019 FIND US: /TravAdventure