GET CONNECTED CAPITAL CITY COMIC CON SPONSORSHIP OPPORTUNITIES

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1 GET CONNECTED CAPITAL CITY COMIC CON

2 GEEK CULTURE HAS BECOME EVERYONE S CULTURE. Comic Cons are extravagant celebrations of great stories and characters, attended by highly engaged consumers who are ready to connect with brands that share their passions. 1

3 Powerful driver in the experience economy, representing a 4 billion dollar industry in North America. An economic impact of between 5x and 20x gross ticket sales. 2

4 WHAT IS THE CAPITAL CITY COMIC CON? A three-day celebration of pop culture across virtually all genres, including: animation, anime/manga, toys, video games, fantasy, science fiction, television, movies, entertainment and comics. Guests, exhibitors and panels will have something for everyone, from hardcore superfans to young families. When: Friday, March 16 - Sunday, March 18, 2018 Where: The Victoria Conference Centre & Crystal Garden Expected Attendance: 9,000-12,000 Exhibitors:

5 EVENT HIGHLIGHTS Four unique exhibitor show floors with a total of 98,000 sq ft An Artist Alley Gaming level (an entire floor!) Special celebrity guests, including: Patrick Warburton, Graham McTavish, James Marsters, Leah Cairns and many more Panels and Q&A Sessions Autograph Signings and Photo Ops Cosplay Contests Workshops Entertainment: The Fictionals, 501 st Legion, Ghostbusters of BC, Geekthemed burlesque performances by the cult sensation, Nerdlesque 4

6 VICTORIA CONFERENCE CENTRE LEVEL ONE upper pavilion outdoor courtyard to the fairmont empress 1 saanich 2 sooke oak bay 1 2 pre-function 1b esquimalt 1 Meeting planner s office 2 audio/visual services 3 videoconference suite lower pavilion totem area pre-function 1a registration 1 lecture theatre client/ event services victoria 2 3 the shops the shops west coast the shops the shops douglas street entrance to crystal garden n not to scale 5

7 24,500 ft2 24,500 ft 2,276 2 m 2,276 m 2 2 WO VICTORIA CONFERENCE CENTRE LEVEL TWO loading dock loading dock vcc kitchen vcc kitchen prefunction 2a prefunction 2a salon a carson hall carson hall salon a salon b salon b salon c salon c loading ramp loading ramp sidney pre-function 2b pre-function 2b Metchosin langford Metchosin langford sidney balcony balcony pre-function 2c pre-function 2c colwood colwood 1 view royal view royal n n not to scale not to scale DimensiOns AreA capacity by set-up DimensiOns AreA capacity by set-up ft / in ft 2 m 2 t/s c/r BRD H/s U BanQ Rec 10 x 10 8 x 10 8 x 8 tt PB ft / in ft carson hall 145' x 96' x 23' 2 m 14,689 2 ft 2 t/s * 1,365 m 2 c/r BRD H/s U BanQ Rec 10 x 10 8 x 10 8 x 8 tt PB * 1, ,010 2, SPONSORSHIP OPPORTUNITIES all 145' salon x 96' a x 23' 96' x 48' 14,689 x 23' ft 2 * 1,365 5,056 mft 2 * 1, m 2 * , ,

8 25,000 ft2 CRYSTAL GARDEN 2,322 m 2 crystal GArDen 4,500 ft 2,276 m 2 l l l loading loading dock s servery l vcc kitchen kitchen/servery b bar s b s s s carson hall preupper level function 2a salon a s salon b lower level salon c s upper level loading ramp sidney Metchosin AreA Main entrance pre-function 2b balcony langford pre-function 2c colwood 1 2 view royal capacity by set-up n not to scale n not to scale DimensiOns AreA ft 2 m 2 BanQ Rec 10 x 10 8 x 10 8 x 8 tt PB crystal garden 25,000 ft 2 2,322 m 2 1,100 1, UPPeR level 16,196 ft 2 1,505 m ft / in ft 2 m 2 t/s c/r BRD H/s U BanQ Rec 10 x 10 8 x 10 8 x 8 SPONSORSHIP tt PB OPPORTUNITIES lower level 7,632 ft m foyer/entrance 1,172 ft m 2 capacity by set-up 145' x 96' x 23' 14,689 ft 2 * 1,365 m 2 * 1, ,010 2,

9 WHY CONNECT YOUR BRAND WITH CAPITAL CITY COMIC CON? Connect with Fans Connect with Media Connect with the Capital 8

10 CONNECT WITH FANS Comic Con is the ultimate opportunity to connect with consumers in a unique, engaging and highly experiential environment. Let us help you connect your brand to this vibrant and growing phenomenon. Who you will reach: Fans 9,000-12,000 adults 50/50 split between males/females 27% with an annual income of $60k+ 70% list primary motivator for attending as shopping 43% plan to bring their families From across Vancouver Island, Seattle, Alberta and the Lower Mainland. Likeminded Businesses and Organizations 9

11 THREE THINGS TO KNOW ABOUT OUR FANS 1 Fans 2 Fans 3 come to shop come for the community A bigger convention isn t always better 10

12 CONNECT WITH MEDIA Being a Capital City Comic Con sponsor will provide you with access to media coverage opportunities through our promotional partnerships and rich, coverage-worthy content. As a major local event, it is sure to garner significant event coverage from local, regional and vertical media outlets. We have media partnerships with Bell Media and Black Press to ensure integrated coverage across radio, TV and print. Our Capital City Comic Con Program Guide will be distributed to every attendee and will be the go-to source of event and schedule information. Social media will also be an important communication channel for this event. Higher user engagement is anticipated thanks to the visual nature of the event. 11

13 CONNECT WITH THE CAPITAL Becoming a Capital City Comic Con sponsor is a great way to connect your brand with a world class destination and an open, inspired and welcoming community. Victoria is #2 Top Small Cities in the World - Conde Nast Travelers Readers Choice Survey Vancouver Island is #6 Best Island in the World - Conde Nast Travelers Readers Choice Survey Victoria has advanced technology and tourism sectors, each bringing in over $1 billion in revenue annually This large, unique event can help strengthen Victoria s shoulder season and will attract a new kind of tourist to our market Event venues are centrally located in the heart of Victoria s downtown with access to great shopping, restaurants and Victoria s gorgeous Inner Harbour 12

14 PARTNERSHIP OPPORTUNITIES There are many ways to partner with us, including the levels outlined below. In keeping with the experiential focus of the event, if you are interested in activating your brand in a unique, interactive way, we are also happy to work on a customized package to fit your specific needs. 13

15 SPONSORSHIP LEVEL GOLD SILVER BRONZE COMMUNITY GOLD COMMUNITY Cost $15,000 $10,000 $5,000 $2,500 $1,500 Number Available Unlimited Unlimited Sponsorship Booth 10' x 10' prime location 8 x 8' prime location Table top display or small booth prime location Exhibitor hall booth Banner Placement One large (4' x 8') and two small (2' x 4') or three medium (3' x 5') Two medium (3' x 5'); one each venue One small (2' x 4') Capital City Comic Con Program Guide One full page full colour ad Half page full color ad Quarter page full colour ad Business card size full colour ad Event Signage Prominent Gold Sponsor placement of Company name/logo Silver Sponsor placement of Company name/logo Bronze Sponsor placement of Company name/logo Company name and or logo featured on Comic Con display monitors throughout venue Website Presence Company name/logo as Gold Sponsor Company name/logo as Silver Sponsor Company name/logo as Bronze Sponsor Company name/logo as Community Gold Sponsor Company name/logo as Community Sponsor Promotion through Social Channels 3-day VIP Adult Passes day Adult Passes Friday Adult Passes Saturday Adult Passes Sunday Adult Passes

16 GOLD SPONSOR $15,000 (3 AVAILABLE) Exclusive 10 x 10 sponsorship booth located onsite in a prime time, high visibility, high traffic zone Placement of one (1) large banner measuring up to 4 x 8 and two (2) small banners each measuring up to 2 x 4 OR three (3) medium banners each measuring up to 3 x 5 ;placement will be determined by size of banners and product category Full page, colour ad in official Capital City Comic Con program Company name/logo will be prominently featured as Gold Sponsor on event signage Company name/logo featured on looping slideshow displayed on TV monitors at Comic Con Company logo displayed as Gold Sponsor on website & promotion through social channels 8 x 3-day VIP Adult Passes 10 x 3-day Adult Passes 22 x 1-day Adult Passes (8 x Friday, 6 x Saturday, 8 x Sunday) 15

17 SILVER SPONSOR $10,000 (5 AVAILABLE) 8 x 8 sponsorship booth located onsite in a high visibility, high traffic zone Placement of two (2) medium size banners measuring up to 3 x 5 with one banner to be displayed at each venue; placement will be determined by size of banners and product category Half page ad in official Capital City Comic Con program Company name/logo will be featured as Silver Sponsor on event signage Company name/logo featured on looping slideshow displayed on TV monitors at Comic Con Company logo displayed as Silver Sponsor on website & promotion through social channels 4 x 3-day VIP Adult Passes 8 x 3-day Adult Passes 16 x 1-day passes (6 x Friday, 4 x Saturday, 6 x Sunday) 16

18 BRONZE SPONSOR $5,000 (10 AVAILABLE) Opportunity to have a table top display or booth in a high visibility zone to build brand awareness Placement of one (1) small banner measuring up to 2 x 4, placement will be determined by size of banner and product category Quarter page ad in official Capital City Comic Con program Company name/logo will be featured as Bronze Sponsor on event signage Company name/logo featured on looping slideshow displayed on TV monitors at Comic Con Company logo displayed as Bronze Sponsor on website & promotion through social channels 4 x 3-day Adult Passes 10 x 1-day passes (4 x Friday, 2 x Saturday, 4 x Sunday) 17

19 COMMUNITY GOLD SPONSOR $2,500 Exhibitor booth located in one of the two exhibitor halls at Capital City Comic Con Business card size ad in official Capital City Comic Con program Company name/logo featured on looping slideshow displayed on TV monitors at Comic Con Company logo displayed as Community Gold Sponsor on website 10 x 1-day passes (4 x Friday, 2 x Saturday, 4 x Sunday) 18

20 COMMUNITY SPONSOR $1,500 Company name/logo displayed on looping slideshow displayed on TV monitors at Capital City Comic Con Company logo displayed as Community Sponsor on website 4 x 1-day passes (2 x Friday, + 2 x Sunday) 19

21 DON T MISS OUT