Orange County China Office Monthly Activity Report

Transcription

1 Orage Couty Chia Office Mothly Activity Report December 2018 I INDUSTRY UPDATE A. Ecoomy A review of the Chiese ecoomy at the ed of 2018 idicates it has delivered solid ecoomic results, offerig much-eeded stability ad opportuities to a world mired i ucertaity. Despite exteral headwids, Chia has maitaied stable ecoomic growth, miimized fiacial risks, pushed forward with reforms ad fostered ew growth drivers for loger-term developmet. As policy makers map out ecoomic plas for 2019, a review of the coutry's achievemets i 2018 offers a glimpse ito where the world's secod-largest ecoomy could be headig. Stable Growth: Chia's ecoomy expaded 6.7% year-o-year i the first three quarters, ahead of the govermet's target of aroud 6.5% set for the year. The ecoomic growth has stayed withi a reasoable rage, said Mao Shegyog, spokesma for the Natioal Bureau of Statistics, addig that Chia will o doubt achieve its full-year growth target. Employmet remaied stable, with the surveyed uemploymet rate i urba areas dippig to 4.8% i November, while cosumer iflatio was kept at a mild level of 2.2%. I October. I a October forecast, the IMF maitaied its projectio for Chia's 2018 growth at 6.6% but cut its global growth forecast to 3.7%, dow from 3.9% projected i July, citig risig dowside risks to the global ecoomy. Chia s stable growth came as the coutry imbly maeuvered its policy mix, icludig a proactive fiscal policy, prudet ad eutral moetary policy ad targeted measures to support small busiesses. Resiliece, Sustaiability: Although some November idicators revealed stress i the ecoomy, siftig through the data foud strog resiliece ad idicated a structural shift is afoot. I just two miutes o the coutry's celebrated 24-hour Sigles' Day sale (November 11), shoppers splurged over 10 billio yua (US$1.45 billio) o e-commerce giat Alibaba's olie platforms. The 24-hour sale amouted to a record of billio yua, exceedig that of Cyber Moday ad Black Friday combied. The shoppig frezy uderlied stregth i Chia's cosumer spedig, which accouted for a bigger share of 78% of GDP growth i the first three quarters, up 14% compared with the same period i

2 The coutry's bid to rebalace the ecoomy toward cosumptio has also received a boost from services, which accouted for 53.1% of GDP i the first three quarters, up from 52.8% oe year earlier. Property sales ad ifrastructure buildig registered slower growth, but people i Chia are availig themselves of fiacial services, healthcare ad educatio, amog other services, thereby boostig cosumptio expediture. Accordig to the 2018 Global Iovatio Idex published by the World Itellectual Property Orgaizatio, Chia, whose global rakig rose from 22d i 2017 to 17th this year, has become the first middle-icome ecoomy to rak amog the world's 20 most iovative ecoomies. Shared Beefits: Chia commemorated the 40th aiversary of its reform ad opeig-up this year with cocrete actios ad pledges to further ope up, providig more chaces for the world to share its divided growth. It has uveiled measures to broade market access, improve the ivestmet eviromet ad icrease imports. It also plas to ecourage foreig ivestors to eter its fiacial leasig, auto fiace, trust, moey brokerage ad cosumer fiace sectors, a move to take effect before the ed of this year. To boost imports, Chia has cut tariffs for a array of products icludig vehicles, cosumer products ad idustrial goods, lowerig the overall rate o imported goods from 9.8% last year to 7.5%. It is estimated the value of Chia's imported goods ad services will exceed US$30 trillio ad US$10 trillio respectively i the ext 15 years. Deals for iteded purchases of goods ad services worth a total of US$57.83 billio were reached at the first Chia Iteratioal Import Expo (CIIE) which was held from November 5 to 10 i Shaghai. A total of 172 coutries, regios ad iteratioal orgaizatios, ad more tha 3,600 eterprises participated i the six-day evet which attracted more tha 400,000 domestic ad overseas purchasers. B. Outboud Travel Market Thailad welcomes 10 millioth Chiese visitor i 2018 to Bagkok airport: Chia is Thailad's largest tourism market with arrivals costitutig oe-third of overall visitor umbers, govermet figure showed. From Jauary to October 2018, the umber of Chiese arrivals to Thailad totaled 9 millio, geeratig reveue of 495 billio baht (US$103 billio). The coutry welcomed its 10 millioth visitor from Chia o December 19. Chiese remai the biggest cotributors to the coutry's tourism idustry, with more tha 520 billio baht (US$103 billio) geerated by more tha 9.8 millio tourists i Over 1 millio Chiese tourists visit Philippies i first 10 moths of 2018: The Philippies Departmet of Tourism said that from Jauary to October this year, the destiatio welcomed aroud 5.82 millio iteratioal tourists. Nearly 1.06 millio Chiese tourists visited durig the period, makig Chia the Philippies secod largest source market of foreig tourists. 2

3 Chia is secod largest tourist source market for Atarctica: The Iteratioal Associatio of Atarctica Tour Operators (IAATO) reported that durig the Atarctic tourism seaso, a total of 51,707 visitors from aroud the world visited the destiatio. This icluded 8,273 Chiese, accoutig for 16%, oly secod to the Uited States, ad early 3,000 more tha the previous year. Forty percet of Atarctic travel orders by Chiese came from olie bookigs, 60% through 7,000 offlie Ctrip stores ad mostly for people livig i third ad fourth tier cities. Nearly 90% of Chiese tourists chose to take cruises to Atarctica; 1% of them flew directly to the South Pole. C. Competitive Eviromet Olie travel giat Ctrip suffers US$6 billio loss i market capitalizatio: The trade war betwee Chia ad the U.S. is largely blamed for Ctrip s losses as a result of reduced cosumer spedig o overseas trips, the compay's CEO, Ms. Jae Su, said. Ctrip expects reveue growth to remai strog eve though profits are growig more slowly. Ms. Su said Ctrip would ot chage its strategy, which icludes ivestig i iitiatives such as chatbots eabled by artificial itelligece to hadle customer queries. She said the compay would maitai its curret staffig levels to cotrol costs. If (Chia s) GDP is growig 5%-6%, travel will be up 8%- 9%, ad we will be double that, Ms. Su said, addig the Chia market still had much more room to grow. Chiese visa liberalizatio to geerate 12.5 billio spedig for EU: The Europea Travel Commissio reported that a full visa liberalizatio sceario betwee Chia ad the EU would icrease average growth of Chiese arrivals from 7% to 18% per year betwee 2018 ad Chia leads with 715,300 visitors to Japa i October: Japa Natioal Tourism Orgaizatio reported the umber of iteratioal visitors was up 1.8% year-o-year to 2,640,600 i October, a record high for the moth. Chia was the leadig source market with 715,300 visitors (+7.8%), recoverig from a 3.8% fall i September. D. Cosumer Treds Chia spedig o luxury goods to accout for half global sales by 2025: Purchases of luxury goods by Chiese made up 33% of the world's total luxury goods sales i 2018, up from 32% i 2017, Bai & Co reported. Chiese shoppers have spet less o luxury goods i the Uited States this year because may stayed at home. But the Chiese are predicted to accout for half of the world's luxury goods sales by They will sped $412 billio o luxury items, or 46% of global sales, i the ext six years aloe, the report said. 3

4 Pricess Cruises offers Alipay ad WeChat pay o Ruby Pricess: Chiese travelers o Ruby Pricess have the optio to utilize both Alipay ad WeChat Pay paymet optios while shoppig i boutiques. This makes Pricess Cruises the first ad oly cruise lie to offer both paymet optios o board a passeger cruise ship i North America. Chagig ature of Chiese tourist spedig: Chiese travelers are allocatig smaller portios of their budgets abroad for shoppig, a tred that has bee apparet over the past two years. That s ot to say that Chiese tourists are ot iterested i buyig luxury goods at lower prices overseas, but overall tourist spedig behavior has shifted dramatically. Put simply, waderlust or travel experieces are ow more importat for attractig Chiese travelers. The Oliver Wyma cosultacy estimates that average spedig by Chiese tourists grew last year by 3.5%, somewhat low whe cosiderig the impact of iflatio o spedig. No-shoppig expediture by Chiese tourists is ow aroud 66% of total spedig, ad the share of shoppig has dropped by 8% sice E. Travel Treds Outboud trips by Chiese tourists rise 15% i first half: Chia Outboud Tourism Research Istitute reported that Chiese outboud trips i the first half of 2018 rose by 15% year-o-year to more tha 71 millio. It believes the overall umber will be 162 millio by year ed, exceedig its forecast of 154 millio. The istitute reported that more tha 78 millio of all border crossigs from Mailad Chia eded i Hog Kog, Macau ad Taiwa. The other 52% wet further abroad, takig close to 84 millio Chiese to destiatios aroud the world. Four destiatios outside Chia -- Thailad, Japa, Vietam ad South Korea -- hosted more tha a millio arrivals from Mailad Chia i each quarter of the year. Coutries which maaged quarterly icreases i Chiese arrivals of more tha 50% icluded Bosia & Herzegovia, Cambodia, Croatia, Cyprus, Georgia, Greece, Macedoia, Moteegro, Nepal, the Philippies, Serbia ad Turkey. Spedig by Chiese tourists from Dalia, Suzhou, Sheyag, Chegdu, Fuzhou, Zhegzhou, Xia ad Xiame raged from about 6,800 yua to 7,800 yua per perso (US$982-1,127), a "clear" icrease from last year's holidays, accordig to Ctrip. Sow, beaches vie for holiday travelers: Tourist destiatios featurig sowy sceery or tropical ladscapes are i a tight race to attract New Year's guests. Witer, ad especially the year's ed, used to be a slack seaso for tourism. However, reservatios of packages for Christmas ad New Year's Day holiday have see a year-o-year rise of 30%, with the last two days of the year expected to see a travel boom, accordig to Lvmama. Amog overseas destiatios, Japa, which is famous for sow sceery ad thermal sprigs, ad Thailad, with a attractive warm climate, are the top two popular destiatios for Chiese travelers for the New Year's Day break, 4

5 accordig to Tuiu.com. They are followed by Sigapore, Vietam, Malaysia, Frace, Italy, Switzerlad, Idoesia ad Germay. Chiese set to leave home for CNY holidays: Leadig OTA Ctrip, oe of the biggest platforms for travel products i Chia, reported the top 10 most visited coutries by Chiese tourists i the comig holiday seaso will be Japa, Thailad, Sigapore, Australia, Vietam, Idoesia, the Uited States, Malaysia, Philippies ad Italy. Followig two major themes, Chiese tourists seekig ice ad sow will go to Alaska, Norther Europe or Caada. Those seekig heat ad sushie will head for Egypt, Turkey, Japa ad Spai. F. Media Treds Political tesios ifluece Caada s activities i Chia: Destiatio Caada ad its parters have decided to temporarily pause or postpoe their curret marketig efforts i Chia due to political tesio over issues with techology provider Huawei. The actio is the latest fallout from the arrest earlier this moth of Huawei executive Meg Wazhou. Chia is the biggest tourism source for Caada s Northwest territory, accordig to the regio s Departmet of Ifrastructure, Tourism ad Ivestmet. Egypt expects more Chiese tourists i ear future: The umber of Chiese tourists is o the rise i Egypt. The Red Sea resorts i Egypt have bee workig hard to attract Chiese tourists, said Ahmed Abdullah, goveror of the Red Sea provice. He attributed the large umber of Chiese tourists to the visits of the two coutries' top leaders ad their istructios to promote the exchage of tourists. Abdullah poited out that may hotel staff will be give Chiese laguage courses for better commuicatio with tourists. Negotiatios to arrage the courses are uderway with the Chiese cosulate. Chia Ready iitiative lets Scotlad woo tourists: Chiese visitors spet more tha 44 millio pouds ($55.7 millio) i 2017 ad Chiese tourist reveue i Scotlad has rise by almost 350% i a decade, accordig to tourism agecy VisitScotlad. Madari sigage ad Chiese-laguage posters are dotted aroud popular tourist spots i Ediburgh, where busloads of Chiese visitors explore ad ejoy the sights. Scotlad has bee o the radar for Chiese visitors for a log time, the agecy said, but the growth i air coectivity through ew routes, icludig the direct route betwee Beijig ad Ediburgh lauched i Jue, has helped boost the market, makig it easier for Chiese to travel to Scotlad. G. Airlift Chia Souther Airlies i codeshare agreemet with Fiair: Chia Souther has siged its first MoU with a Nordic airlie, Fiair, eablig it to fill the white space i its etwork i Norther Europe. Uder the 5

6 agreemet, passegers of both airlies will be able to coveietly trasfer to 15 cities i Europe, 8 cities i Chia ad 8 cities i Australia ad New Zealad via Helsiki ad Guagzhou. Chia Easter Airlies lauches Xi a-madrid direct flight: Chia Easter Airlies o December 11 started a direct flight betwee Xi'a, capital of Northwest Chia's Shaaxi provice, ad Madrid. The route will be operated by a Airbus 330 twice a week. Haia Airlies starts Xi'a - Los Ageles service: The first air route from Xi'a to Los Ageles will start o December 31, ru by Haia Airlies. It will be the oly cotietal air route departig from Xi'a to America. Haia Airlies will also lauch services to Los Ageles from Chagsha, Chogqig ad Chegdu. II. ACTIVITY UPDATE A. Travel Trade Marketig Major Sales Calls ad Activities A-1. Major Sales Calls Meetig with Beijig Musical Istrumet Research Istitute OCVA Beijig Office met with Mrs. Wei Wag, the istitute s deputy director, to discuss music-related visits to Orage Couty. It is the oly musical istrumet research istitute i Chia. Mrs. Wei is very familiar with Aaheim through the compay s attedace at the aual Musical Istrumets Exhibitio i July every year. She has visited Aaheim may times but oly to atted the exhibitio ad is ot so familiar with OC. Havig ot doe ay extesive visits, she would like to kow more about music ad art activities to visit durig this year s exhibitio. OCVA itroduced Lagua Beach ad Segerstrom Ceter for the Arts ad suggested bookig for a show. It will keep i touch with Mrs. Wei. 6

7 Meetig with World Music Culture Museum OCVA Beijig Office made a sales call to Mr. Jigxua Zhag, curator of the World Music Culture Museum which is idepedetly owed by the Dalia Group. The museum has early 2,000 music-related objects i its collectio ad 300,000 classical music records. The items have bee sourced from collectios aroud the world. Mr. Zhag advised the museum coducts may activities i Dalia ad other cities ad as these grow it will expad overseas to study foreig musical culture ad spread the souds of Chiese music. OCVA Beijig gave a targeted briefig about musical activity i Orage Couty ad welcomed the museum s represetatives to visit. OCVA Beijig will cotiue to follow up. Meetig with Waar.com OCVA Beijig Office had a sales meetig with Mr. Megyu Lee, COO of Waar.com which is headquartered i Sa Jose ad is oe of the best-kow bookig platforms for Uited States, Caada, ad Europe travelers. It has established strategic parterships with hudreds of domestic suppliers i the U.S. ad Europe ad provides a complete rage of customer travel services, from research, plaig, ad purchasig travel products to guided ad short-term tours, activities, hotels, ad car retals. It is also iterested i workig with attractios ad day tour providers ad raised iterest durig OCVA s presetatio i whale-watchig tours. It is seekig a competitive rate to sell them direct to customers ad through busiess travel liks. OCVA Beijig provided Mr. Lee with cotact iformatio for whale watchig at Visit Newport Beach. OCVA Chia will keep i touch for further follow-up. Meetig with V.fie Music OCVA Beijig Office had a great meetig with Mr. Adrew Yag, music busiess maager of V.fie Music, a leadig olie music copyright licesig platform i Chia. It is affiliated with Beijig Yiwei Cultural Media ad is devoted to providig a platform for the exhibitio, exchage ad sale of musicias work at home ad 7

8 abroad. It is particularly focused o improvig the commercial value ad exposure of origial music works. OCVA Beijig itroduced relevat aspects of Orage Couty that would be suitable for collaboratio. Mr. Yag lived i Sa Fracisco for several years, visited Orage Couty, is tued ito the music festivals ad surfig culture ad would welcome OCVA creatig opportuities ad activities. OCVA Beijig also itroduced the Segerstrom Ceter ad musical shows i Aaheim. It will follow up o requests from the compay. Meetig with Meitua.com OCVA Beijig Office met the PR director, Mr. Wag Li, of Meitua.com whose vacatio busiess is maily based i Shaghai. He is focused o coordiatig exteral resources ad maitaiig relatioships with govermets ad other parters i Beijig. The Beijig brach is committed to icreasig iteratioal hotel olie sales ad Mr. Wag Li offered support to OCVA to cotact relevat divisios. OCVA Beijig will keep followig up. Meetig with CCT OCVA Beijig Office itroduced ew destiatio activities ad provided a briefig about the OC itierary durig its meetig with CCT s tourism resources maager, Ms. Crystal Zhao. The activities icluded Star Wars Park which Disey will ope ext year. Ms. Zhao said the aget was sedig a lot of travelers to the U.S every year, especially to Los Ageles area, ad OCVA ecouraged it to sed more to OC i the future. Meetig with South Coast Plaza Chia Represetative 8

9 OCVA Chia met Ms. Sarah Zha, marketig maager of South Coast Plaza i Chia, to emphasize that trade parters are plaig Chiese New Year product activities ad wat to kow what the Plaza is schedulig. Ms. Zha gave a Plaza briefig to OCVA recetly ad will sed a update focused o CNY activities. Meetig with Klook Klook is a expadig OTA based i Chia ad sedig customers to east ad southeast Asia, icludig Korea, Sigapore, Japa, ad Malaysia. It plas to sed more FIT travelers to the U.S. ad Europe ad icrease market ivestmet i mailad Chia. OCVA Guagzhou itroduced the various resources of Orage Couty ad ecouraged Klook to cosider a co-op i 2019 to promote Orage Couty through cosumer activities such as offlie semiars ad olie sharig salos. Meetig with Successway OCVA Guagzhou atteded Successway Shezhe s roadshow atteded by aroud 800 retail store represetatives based i South Chia. It ehaced awareess of Orage Couty by displayig the baer. JD.com I-house Traiig OCVA Beijig office delivered i-house traiig to about 25 staff of JD.com. They were itroduced to the travel trade resources i OC ad beach fu, theme park etertaimet, Nixo Library ad outdoor recreatio was highlighted. The iformatio will greatly help the frot desk staff to more deeply uderstad OC ad to better advise cosumers. JD.com s marketig maager advised the compay will further develop its overseas travel 9

10 busiess ext year so there will be may iterestig opportuities to collaborate. OCVA Beijig set up a postholiday meetig ad future collaboratio will be discussed. Traiig for Galaxy Tour OCVA Chia provided destiatio traiig to staff of Galaxy Tour, highlightig tourism resources icludig hotels ad resorts. The aim was to ehace the uderstadig of operatios ad product maagers so they could recommed ad promote Orage Couty to group ad busiess travelers. Chia Iteratioal Music Idustry Coferece OCVA Chia promoted the destiatio s abudat musical attractios ad features at the 6th Chia Iteratioal Music Idustry Coferece at Crow Plaza from December 18 to 23. The orgaizers provided OCVA with a free booth. The Natioal Cetre for Performig Arts, Beijig Tiaqiao Performig Arts Ceter, other artistic compaies, plus media publishers ad compaies such as Tik Tok, Migu Music ad music video platforms atteded. The coferece featured idustry talk sessios ad promotios. 10

11 l IPW 2019 Chia Roadshow The 2019 IPW Chia Roadshow to Shaghai, Chegdu ad Beijig from December 3 to 7 icluded represetatives of IPW, Brad USA, Visit Califoria ad Visit Aaheim. Cherrie ad Maxie represeted Aaheim tourism, itroducig the destiatio s rich tourism resources, its preparatios for IPW i 2019 ad its welcomig ivitatio to trade parters to visit. Club Califoria Chegdu ad Chogqig sessios OCVA Chia participated i the Club Califoria Chegdu ad Chogqig sessios. About 10 domiat agets from Chogqig ad Chegdu participated i the program. OCVA Chia delivered a presetatio ad held oeo-oe discussios with travel trade represetatives. A highlight of the sessios was the emergece of tailormade agets i the two markets, where local people prefer quality ad themed products ad wat to explore idepth tours with luxury hotels. OCVA Chia discussed marketig promotios with agets i each city to geerate more overight visitors to OC. 11

12 OCVA December 2018 Media Call Meetig with Fresh New magazie OCVA Chia had a meetig with Ms. Agela Zhag, editor-i-chief of Fresh New magazie which publishes high quality cotet with a celebrity focus. It features stories about ew treds ad high profile brads. Ms. Zhag helped to publish a 8-page feature story highlightig The OC i its ews pages. OCVA November 2018 Media Clippigs PR Coverage: I November 2018, Orage Couty Chia secured PR coverage with a estimated AD value of CNY3,836,448 (US$560,000) o a upaid basis with 43 pages ad 5,100,000 impressios i the followig media: Media: Youku.com Date: November, 2018 Gere: Olie video Circulatio: 300,000 Page: 1 page Value: $20,000 Title: Iterview with OCVA Presidet ad CEO Ed Fuller: providig exquisite travel services to Chiese tourists Lik: 77c79a4fb8945 Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism 12

13 idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. Media: Shaghai Wow Date: November, 2018 Gere: Website Circulatio: 200,000 Page: 4 pages Value: $40,000 Title: Delegates from Orage Couty, Califoria udertake Welcome missio i four Chiese cities for fifth year i a row Lik: Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. 13

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15 Media: Ximi Eveig News Date: November, 2018 Gere: Website Circulatio: 400,000 Page: 1/6 page Value: $10,000 Title: Delegates from Orage Couty, Califoria udertake Welcome missio i four 15

16 Chiese cities for fifth year i a row Lik: Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. Media: Tatler Date: November, 2018 Gere: Website Circulatio: 200,000 Page: 3 pages Value: $30,000 Title: Delegates from Orage Couty, Califoria udertake Welcome missio i four Chiese cities for fifth year i a row Lik: Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, 16

17 Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. 17

18 Media: iqiyi Date: November, 2018 Gere: Olie video Circulatio: 300,000 Page: 1 page Value: $20,000 Title: Iterview with OCVA Presidet ad CEO Ed Fuller: providig exquisite travel services to Chiese tourists Lik: Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. 18

19 Media: Sohu Date: November, 2018 Gere: Olie video Circulatio: 300,000 Page: 1 page Value: $20,000 Title: Iterview with OCVA Presidet ad CEO Ed Fuller: providig exquisite travel services to Chiese tourists Lik: Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. 19

20 Media: QQ.com Date: November, 2018 Gere: Olie video Circulatio: 300,000 Page: 1 page Value: $20,000 Title: Iterview with OCVA Presidet ad CEO Ed Fuller: providig exquisite travel services to Chiese tourists Lik: Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. 20

21 Media: Meipai.com Date: November, 2018 Gere: Olie video Circulatio: 300,000 Page: 1 page Value: $20,000 Title: Iterview with OCVA Presidet ad CEO Ed Fuller: providig exquisite travel services to Chiese tourists Lik: Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism 21

22 idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. 22

23 Media: 163.com Date: November, 2018 Gere: Olie video Circulatio: 300,000 Page: 1 page Value: $20,000 Title: Iterview with OCVA Presidet ad CEO Ed Fuller: providig exquisite travel services to Chiese tourists Lik: Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. 23

24 Media: 365yg.com Date: November, 2018 Gere: Olie video Circulatio: 300,000 Page: 1 page Value: $20,000 Title: Iterview with OCVA Presidet ad CEO Ed Fuller: providig exquisite travel services to Chiese tourists Lik: Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. Media: Tudou.com Date: November, 2018 Gere: Olie video Circulatio: 300,000 Page: 1 page Value: $20,000 24

25 Title: Iterview with OCVA Presidet ad CEO Ed Fuller: providig exquisite travel services to Chiese tourists Lik: Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. Media: UC.c Date: November, 2018 Gere: Olie video Circulatio: 300,000 Page: 1 page Value: $20,000 Title: Iterview with OCVA Presidet ad CEO Ed Fuller: providig exquisite travel services to Chiese tourists Lik: d8ae4b922284ddec5&wm_aid=288c9910c bde0f013c98aec42 Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four 25

26 Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. Media: sv.baidu.com Date: November, 2018 Gere: Olie video Circulatio: 150,000 Page: 1 page Value: $20,000 Title: Iterview with OCVA Presidet ad CEO Ed Fuller: providig exquisite travel services to Chiese tourists Lik: %22,%22sourceFrom%22:%22bjh%22}&fr=bjhauthor&type=video Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa 26

27 Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. Media: share video Date: November, 2018 Gere: Olie video Circulatio: 150,000 Page: 1 page Value: $20,000 Title: Iterview with OCVA Presidet ad CEO Ed Fuller: providig exquisite travel services to Chiese tourists Lik: Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top 27

28 travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. Media: miaopai.com Date: November, 2018 Gere: Olie video Circulatio: 200,000 Page: 1 page Value: $20,000 Title: Iterview with OCVA Presidet ad CEO Ed Fuller: providig exquisite travel services to Chiese tourists Lik: Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa 28

29 Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. Media: post.mp.qq.com Date: November, 2018 Gere: Olie video Circulatio: 300,000 Page: 1 page Value: $20,000 Title: Iterview with OCVA Presidet ad CEO Ed Fuller: providig exquisite travel services to Chiese tourists Lik: 22ucy.html?_wv= &sig=e063013f4a9ce605b8dc03112ba7b1cb&time= Summary: Delegates from the Orage Couty Visitors Associatio (OCVA) i Souther Califoria visited four Chiese cities i September with a ivitatio to visit the regio kow aroud the world as The OC. The tourism delegatio, led by OCVA Presidet ad CEO Ed Fuller, took its welcome message to Shaghai, Beijig, Hagzhou ad Shezhe, holdig a series of press cofereces ad meetigs with officials at top travel compaies, icludig Ctrip. Joiig the delegatio were major players i the regio s tourism idustry, icludig: Orage Couty Visitors Associatio, Visit Newport Beach, Visit Aaheim, Travel Costa 29

30 Mesa, Visit Hutigto Beach, Diseylad Califoria, Newport Beach Marriott Resort & Spa, ad Hilto Aaheim. Media: Ctrip Global Destiatios Date: November, 2018 Gere: WeChat Circulatio: 200,000 Page: 8 pages Value: $80,000 Title: I ad the OC authetic foods have a date! Lik: Summary: Orage Couty hosts the world s first Diseylad, with exquisite castle, beautiful pricess ad elegat price. Everythig is like a fairytale. Orage Couty is adjacet to the deep blue ocea, soft sads, pure blue sky ad edless beaches. All the sceery has a joyful color. Ad Orage Couty is also a paradise for food. You ca fid all kids of restaurats with diversified food styles here ad they ca appease ay critical taste buds. 30

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33 Media: Ctrip FIT Date: November, 2018 Gere: WeChat Circulatio: 300,000 Page: 6 pages Value: $60,000 Title: Shoppig i the OC, elegat battle of wome Lik: Summary: Famous for may shoppig ceters, Orage Couty has attracted thousads of tourists to go shoppig. Today we re goig to itroduce four popular shoppig ceters i the OC: South Coast Plaza, Fashio Islad, Irvie s Spectrum Ceter, ad The Outlets at Orage. Shoppig is like a elegat battle of wome ad a wise woma kows where to shop. 33

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35 Media: Ctrip Budget Travel Date: November, 2018 Gere: WeChat Circulatio: 300,000 Page: 8 pages Value: $80,000 Title: The life you are dreamig of is i The OC Lik: Summary: The OC is recogized worldwide as the home of world-famous theme parks, uparalleled shoppig, 42 miles of pristie coastlie, reowed beachfrot resorts, ad iumerable activities ragig from watersports to world-class performig arts. Come o, start your magical tour from The OC. 35

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