10TH INNOBEV GLOBAL SOFT DRINKS CONGRESS

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zenithinternational The industry s only truly global event 10TH INNOBEV GLOBAL SOFT DRINKS CONGRESS 7-9 April 2014, Lisbon, Portugal Conference: Taste of the future

1 zenithinternational The industry s only truly global event 10TH INNOBEV GLOBAL SOFT DRINKS CONGRESS 7-9 April 2014, Lisbon, Portugal Conference: Taste of the future Sumol+Compal bottling plant tour Market insight briefings Gala industry dinner Kindly sponsored by In association with FoodBev com A world of food and drink BEVERAGE INNOVATION

ABOUT THE EVENT Now in its 10th year, the InnoBev Global Soft Drinks Congress is intended for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest trends and

Companies already confirmed to speak Consumers and society are demanding more from business and from brands. Products have to connect and respond in more ways than ever before.

Attendees will benefit from a range of valuable insights into what the future might hold for the global beverage industry.

The three day Congress includes: Bottling plant tour hosted by leading Portuguese producer Sumol+Compal Conference sessions with numerous industry leaders, innovators and experts Extensive networking

Zenith will be happy to help with visa support documentation where possible.

2 ABOUT THE EVENT Now in its 10th year, the InnoBev Global Soft Drinks Congress is intended for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest trends and thinking across all continents from top companies in each region, with extensive time for informal networking and discussion. Companies already confirmed to speak Consumers and society are demanding more from business and from brands. Products have to connect and respond in more ways than ever before. This year s Congress is designed to look at how this can be achieved, offering a Taste of the future. Attendees will benefit from a range of valuable insights into what the future might hold for the global beverage industry. The event will cover the full range of market developments including global and regional trends, consumer concerns over health and the environment, and key areas of innovation. The three day Congress includes: Bottling plant tour hosted by leading Portuguese producer Sumol+Compal Conference sessions with numerous industry leaders, innovators and experts Extensive networking time with top global figures Series of market insight briefings. Booking: Please use the attached form or go to Visas may be required from some countries. Zenith will be happy to help with visa support documentation where possible. Sponsorship: If you would like further information on the range of table top display and other sponsorship opportunities available for the Congress, please contact: Nick Crossland e ncrossland@zenithinternational.com t +44 (0) MONDAY 7 APRIL / Registration Myriad Crystal Centre ground floor SUMOL+COMPAL BOTTLING PLANT TOUR / Coach departs for the one hour drive to Sumol+Compal s bottling plant at Almeirim. A snack lunch will be provided on arrival. Formed by the merger of Sumolis and Compal in 2009, Sumol+Compal combines two of the best known brand portfolios in Portugal including Sumol, the leading brand in the fruit flavour segment, and Compal, the leading brand in juices and nectars. The company s portfolio also includes Pepsi, 7UP, Guaraná Antarctica, Um Bongo, B!, Frize and Serra da Estrela still water. The company employs 1,220 people and produces 500 million litres of beverages each year. The Almeirim site is one of the company s main production facilities - filling juices, nectars and non-carbonated soft drinks as well as canned vegetables, tomato derivatives, tomato concentrate and fruit pulps. The plant was fully renovated by 2003, following an investment of 43 million. Its 40,000m 2 buildings house 18 production lines with an output of 250,000 tonnes a year. It was one of the first units in Portugal to obtain ISO 9002 quality accreditation / Return to hotel. MARKET INSIGHT BRIEFINGS Myriad Crystal Centre ground floor / Global beverage market trends Richard Hall, Chairman of Zenith International Ltd / Accelerating marketing innovation through crowdsourcing François Pétavy, Chief Executive Officer, and Aliénor Spillman, Senior Planner for eyeka, France / WELCOME RECEPTION Léonidas

3 CONFERENCE: TASTE OF THE FUTURE TUESDAY 8 APRIL IBERIAN PERSPECTIVE Myriad Crystal Centre ground floor / Welcome and Portuguese market overview Duarte Pinto, Chief Executive Officer of Sumol+Compal, Portugal / Consumer and society pressures and aspirations João Abecasis, Chief Executive Officer of Unicer Bebidas SA, Portugal / Questions and discussion / Networking and refreshments WORLD OF MARKET OPPORTUNITY / Future opportunity: from developed markets to the Next 11 Ross Colbert, Managing Director and Global Strategist - Beverages for Rabobank International / Thinking BIG Jorge Lopez Doriga, Global Marketing Director of Ajegroup, Peru / Sub-Saharan Africa: the new frontier Joâo Sampaio, Executive Board Member of Refriango Angola Nuvi Group / Keynote address Marc Mathieu, Senior Vice President of Marketing for Unilever PLC / Questions and discussion / Explore new avenues in beverages with Palatinose TM the next generation carbohydrate Katja Reichenbach, Product Manager - Palatinose TM for Beneo GmbH / Consumer friendly closures lightweight reverse? Jordi Escrig, Sales Director - Spain for Bericap / New dynamics in concentrate beverages and what s next Jean-Marc Philbois, Global Market Development President - Beverages for Aptar Food & Beverage / Networking and lunch Léonidas THE INNOBEV DEBATE / Balancing society s needs Jim McGreevy, Senior Vice President of Government Affairs for American Beverage Association Ulrike Sapiro, Director Community and Environment for Coca-Cola Europe Monique van Zijl, Behind the Brands Project Lead at Oxfam Suzanne Apple, Senior Vice President - Private Sector Engagement for WWF Myriad Crystal Centre ground floor / Networking and refreshments INNOVATION ON HEALTH / Future drivers for healthy innovation Markus Lotsch, Managing Director EMEA for Rudolf Wild GmbH, Germany / Delivering healthy options through caps Ranko Jelača, Marketing Director of Atlantic Grupa, Croatia / Discussion INNOVATION ON SUSTAINABILITY / The role of brands in creating a sustainable future Sally Uren, Chief Executive of Forum for the Future / Panel discussion with: Marc Mathieu, Senior Vice President of Marketing for Unilever PLC Ulrike Sapiro, Director Community and Environment for Coca-Cola Europe / Close / Drinks reception / GALA INDUSTRY DINNER Léonidas

WEDNESDAY 9 APRIL DRIVING INNOVATION Myriad Crystal Centre ground floor 09.00 / Putting new tonic into mixers Charles Rolls, Co-Founder of Fever-Tree Ltd, United Kingdom 09.

30 / Delivering on health and nutrition Wayne Lutomski, Vice President International for Welch s, United States 09.

00 / Zeo: creating a new category for adults Martin Hall, Chief Executive Officer of Freedrinks Ltd, United Kingdom 10.15 / Questions and discussion 10.

00 / Networking and refreshments INNOVATION AND INVESTMENT 11.30 / What investors are looking for next Eric Melloul, Executive Director for Verlinvest SA, Belgium ENTREPRENEUR SHOOT OUT 11.

4 WEDNESDAY 9 APRIL DRIVING INNOVATION Myriad Crystal Centre ground floor / Putting new tonic into mixers Charles Rolls, Co-Founder of Fever-Tree Ltd, United Kingdom / Spreading wellness Harsh Rai, Chief Executive Officer and Managing Director of NourishCo Beverages Limited, India / Delivering on health and nutrition Wayne Lutomski, Vice President International for Welch s, United States / Dreampak: filling a new beverage space Sara Gamay, International Sales Manager for Dreampak, United States / Zeo: creating a new category for adults Martin Hall, Chief Executive Officer of Freedrinks Ltd, United Kingdom / Questions and discussion / Enhanced security in an uncertain world John Greiner, Director of Global Marketing & Business Development for Closure Systems International / Networking and refreshments INNOVATION AND INVESTMENT / What investors are looking for next Eric Melloul, Executive Director for Verlinvest SA, Belgium ENTREPRENEUR SHOOT OUT / Cold pressed juice Andrew Gibb, Founder of Coldpress, United Kingdom / Natural energy David Peters, Founder and Chief Executive Officer of Oatworks, United States / Relaxation with Vitamizu Jan Sie ńczewski, Board Member of Vitaqua sp zoo, Poland / Panel review Marshall Ward, Managing Director of Bluemarlin Brand Design, United Kingdom Charles Rolls, Co-Founder of Fever-Tree Ltd, United Kingdom Eric Melloul, Executive Director for Verlinvest SA, Belgium / Networking and lunch Léonidas MARKET BRIEFINGS Myriad Crystal Centre ground floor / Latest innovations around the world Claire Phoenix, Managing Editor - Magazines for FoodBev Media Ltd / Functional beverage market trends Matt Wilton, Commercial Consulting Director of Zenith International Ltd / Close Programme correct as at 6 March 2014

5 1. DELEGATE RATES Full Congress Payment by 28 February with VAT Payment after 28 February Includes plant tour, briefings, reception, conference sessions, dinner and documentation. Excludes accommodation, see below. with VAT One delegate 1,490 1, ,690 2, Two delegates (per person) 1,390 1, ,590 1, Three delegates (per person) 1,290 1, ,490 1, Separate elements 2014 BOOKING FORM 7 Apr Tour, briefings, reception Apr Conference , Apr Dinner Apr Conference, briefings To qualify for multiple delegate discounts, bookings must be made together. Substitutions will be accepted at any time. Cancellations will be subject to a VAT administration charge and cannot be made after 28 February. Bookings are subject to Zenith Event terms and conditions, see Please note that all delegates must pay Portuguese VAT at prevailing rate, currently 23%. Rate may be subject to change. VAT reclaim information is available on request. 2. DELEGATE NUMBERS I wish to make the following booking - please write number of places required in relevant box: Full Congress 7 Apr Tour etc 8 Apr Conference 8 Apr Dinner 9 Apr Conference 3. DELEGATE DETAILS Full name Delegate 2 Delegate 3 Company Address City Postcode Telephone Position Position Position Region Country Fax Website 4. HOTEL ACCOMMODATION Allocation for Congress delegates has been arranged at Myriad Hotel. For details on rates and to book, please go to 5. PAYMENT INFORMATION I enclose a cheque payable to Zenith International Ltd. I have arranged a direct bank transfer for to Zenith International Ltd account at National Westminster Bank plc, Bath Stuckeys Branch (sort code ), PO Box 157, 39 Milsom Street, Bath BA1 1RY, United Kingdom. IBAN GB81NWBK , BIC NWB KGB 2L. I hereby authorise you to debit my credit card as above. Amex/MasterCard/Visa Cardholder s name as on card Cardholder s billing address Expiry date Security code Signed Date Please return with payment details to: Fiona Herrington, Zenith International Ltd, 7 Kingsmead Square, Bath BA1 2AB, UK t +44 (0) f +44 (0) e fherrington@zenithinternational.com zenithinternational.com I do not wish to receive Zenith International marketing material by by any method

ABOUT THE LOCATION Portugal has a vibrant and wide ranging soft drinks market, which is changing rapidly in the face of economic pressures, growing public concern for health and the environment, and

With its growing financial sector and as the second largest container port on Europe s Atlantic coast, it has become a major economic centre.

Its facilities include a luxury spa and gynmasium. The Myriad is just 4km from the airport and can be reached easily by bus or taxi.

6 ABOUT THE LOCATION Portugal has a vibrant and wide ranging soft drinks market, which is changing rapidly in the face of economic pressures, growing public concern for health and the environment, and new forms of retailing. Lisbon is the largest city in Portugal and the oldest in West Europe. With its growing financial sector and as the second largest container port on Europe s Atlantic coast, it has become a major economic centre. There are also two UNESCO world heritage sites in the city. The Congress will be held at the new Myriad Hotel, which overlooks the Tagus river and enjoys panoramic views of the city. Its facilities include a luxury spa and gynmasium. The Myriad is just 4km from the airport and can be reached easily by bus or taxi. An allocation of rooms is available at negotiated rates for delegates attending the Congress. For more information and to download a copy of the hotel booking form, please visit Myriad by SANA Hotels, Cais das Naus, Lote , Parque das Nações, Lisboa , t , f , e info@myriad.pt zenithinternational Beverage Innovation Recognised since the 1990s as Europe s leading drinks consultancy, Zenith International has over 1,000 clients across more than 50 countries. The company s main activities involve comprehensive market analysis, strategic and commercial advice, financial and technical consulting projects, information services, trade journals and event organisation. With some 40 staff based in the World Heritage City of Bath, Zenith also has regional representation in numerous other countries. Beverage Innovation is the industry s only dedicated international magazine, with a special focus on new products, market, company, brand and technical news and analysis. Launched in 2000, it is published ten times a year by Zenith International partner, FoodBev Media, which also produces Cooler Plus, Dairy Innovation and Food & Beverage International. For more information, visit Zenith International Ltd FoodBev Media Ltd 7 Kingsmead Square, Bath BA1 2AB, United Kingdom t +44 (0) t +44 (0) f +44 (0) f +44 (0) e info@zenithinternational.com e info@foodbev.com zenithinternational.com foodbev.com

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