9TH GLOBAL DAIRY CONGRESS

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1 zenithinternational Market trends, new ideas, networking 9TH GLOBAL DAIRY CONGRESS June 2015, Amsterdam FrieslandCampina visit Conference: Dairy 2.0 Entrepreneur shoot out Market insight briefings World Dairy Innovation Awards Sponsored by Supported by In association with DAIRY reporter.com

2 2015 GLOBAL DAIRY CONGRESS ABOUT THE EVENT Now in its 9th year, the Global Dairy Congress is intended for industry leaders, suppliers, customers and advisers to gain a complete overview of the latest trends and thinking across all continents from top companies in each region, with extensive time for informal networking and discussion. Companies already confirmed to speak Under the theme of Dairy 2.0, we aim to focus on how dairy is being repositioned to take advantage of new trends and what the future holds in terms of market growth and innovation. The event will cover a comprehensive range of market developments including global and regional trends, leadership perspectives, emerging market and product opportunities, and the industry s obligations to society. Delegates will hear from top international and regional manufacturers on broader market and strategic initiatives as well as from smaller industry players and entrepreneurs presenting their new products and concepts. The three day Congress includes: Conference sessions with business leaders from around the world Extensive networking time with top industry players Market insight briefings A tour of FrieslandCampina s Innovation Centre World Dairy Innovation Awards presented at Gala Dinner. Booking: Please use the attached form or go to Visas may be required from some countries. Zenith will be happy to help with visa support documentation where possible. Sponsorship: If you would like further information on the range of table top display and other sponsorship opportunities available for the Congress, please contact: Nick Crossland e ncrossland@zenithinternational.com t +44 (0) TUESDAY 23 JUNE / Registration opens Foyer ROYAL FRIESLANDCAMPINA INNOVATION CENTRE TOUR / Coach departs from the Renaissance Amsterdam Hotel for FrieslandCampina s Innovation Centre, which is From hotel located on the campus of Wageningen University and Research Centre, approximately one hour outside Amsterdam. Lunch will be provided on arrival. Opened in 2013, the Centre houses a large pilot plant with cooling and storage rooms, alongside laboratories and offices, in a total of three highly sustainable and innovative units, connected by broad footbridges and atriums. The site occupies 18,000 square metres and accommodates 350 staff directly involved in research and development. Built to a highly sustainable specification for heating, lighting and energy usage, it also provides charging points for electric vehicles.` FrieslandCampina supplies dairy products to over 1 billion people worldwide and ranks among the five largest dairy companies in the world / Coach returns to hotel / Welcome drinks reception to B Lounge Bar, Renaissance

3 CONFERENCE: DAIRY 2.0 WEDNESDAY 24 JUNE MARKET OVERVIEW / Developing dairy s new hard drive and software Koepelkerk Kevin Bellamy, Senior Analyst - Dairy at Rabobank International, Netherlands / Keynote address Rick Smith, President and Chief Executive Officer of Dairy Farmers of America, United States / Taking a global approach Zhang JianQiu, Executive President of Yili Group, China / Refreshments and networking LEADERSHIP PERSPECTIVES / Keynote address: Strategy priorities for industry health Roelof Joosten, Chief Executive Officer of Royal FrieslandCampina, Netherlands / Investing in new markets Michel Nalet, Communications Director of Lactalis Group, France, and President of European Dairy Association / Market insights from China Bai Ying, Executive Vice President & Chief Operating Officer of Inner Mongolia Mengniu Dairy Company Ltd, China / Panel discussion with morning speakers / Trend in plastic closures: balancing weight and convenience Dietmar Menzel, Sales Director for Bericap GmbH / Lunch and networking EMERGING OPPORTUNITIES / Keynote address: Achieving expansion and growth Mr T Nanda Kumar, Chairman of National Dairy Development Board and Chairman of Mother Dairy Fruit & Vegetables Ltd, India / Seizing opportunities in a high growth market Probal Bhattacharya, Marketing Director of CHI Limited, Nigeria / Protein drinks: From gym to high street - the rise of a macronutrient Alex Brooks, Marketing and Category Development Director of For Goodness Shakes, United Kingdom / Middle East innovation and investment Neil McDonald, Founder of First Food Projects, United Kingdom / Questions and discussion / Refreshments and networking DAIRY AND SOCIETY / Driving dairy understanding around the world Kelvin Wickham, Managing Director - Global Ingredients of Fonterra, New Zealand / Society needs panel discussion with Marco Jansen, Commercial Director - Renewable Chemicals, Europe & North America for Braskem, Netherlands Kelvin Wickham, Managing Director - Global Ingredients of Fonterra, New Zealand Donald Moore, Executive Director of Global Dairy Platform, United States Neil Macintyre, Managing Director of ANZ Nutrition, Myanmar / Close AWARDS DINNER / Drinks reception Koepelkerk / Gala Industry Dinner / World Dairy Innovation Awards / Close

4 2015 GLOBAL DAIRY CONGRESS THURSDAY 25 JUNE DAIRY INNOVATION / Dairy 2.0 Koepelkerk Julian Mellentin, Founder of New Nutrition Business, United Kingdom / Quark: satisfying consumer demand for healthy alternatives David Young, Marketing Director of First Milk, United Kingdom / Developing a product range which is both nutritious and indulgent Richard Walton, Research & Development Manager for Meiji Co Ltd, Japan / Valio ProVa TM : maximum value at minimum cost Henrik Yli-Seppälä, Export Manager for Valio, Finland / Questions and discussion / Refreshments and networking ENTREPRENEURSHIP AND INVESTMENT / Crowdfunding: new finance for new ideas Rogier van Kralingen, Brand Strategist from Symbid The Funding Network TM, Netherlands ENTREPRENEUR SHOOT OUT / Mr Sherick s Shakes Andrew Sherick, Founder of Mr Sherick s Shakes / Science on a stick David Marx, Founder and Chief Executive Officer of The Science Kitchen GmbH & Co. KG / Lassis: Culturally inspired Indian yogurt drinks Joanna Howson, Director and Co-Founder of Lashbrook Lassis / Lick: from trike to trolley Thomas Lavis, Head of Creative at Lick Yogurt / Panel feedback Panel will comment on innovator presentations, brand building and financing future expansion Julian Mellentin, Founder of New Nutrition Business Michel Nalet, Communications Director of Lactalis Rogier van Kralingen, Brand Strategist from Symbid - The Funding Network TM / Lunch and networking MARKET INSIGHT BRIEFINGS / Dairy innovation around the world Koepelkerk Bill Bruce, Group Editorial Director of FoodBev Media Ltd and Editor of Dairy Innovation / Hot spots in future dairy market opportunities Esther Renfrew, Market Intelligence Director at Zenith International Ltd / Close Programme correct as at 1 June 2015

5 9TH GLOBAL DAIRY CONGRESS 2015 BOOKING FORM 1. DELEGATE RATES PROMOTION CODE Full Congress Payment by 15 May with VAT Payment after 15 May with VAT Includes tour*, reception, conference, awards dinner, briefings and documentation. Excludes accommodation, see below. One delegate 1, , , , Two delegates 2 x 1, , x 1, , Three delegates 3 x 1, , x 1, , % discount to Early Nutrition Conference on 26 June 2015 for all Full Congress delegates. See separate form. Separate elements 23 Jun Tour*, reception Jun Conference , Jun Awards dinner Jun Conference, briefings *Please confirm tour attendance by 12 June, otherwise availability cannot be guaranteed. To qualify for multiple delegate discounts, bookings must be made together. Substitutions will be accepted at any time. Cancellations will be subject to a VAT administration charge and cannot be made after 15 May. Bookings are subject to Zenith Event terms and conditions, see Please note that all delegates must pay Dutch VAT at prevailing rate, currently 21%. Rate may be subject to change. VAT reclaim information is available on request. 2. DELEGATE NUMBERS I wish to make the following booking - please write number of places required in relevant box: Full Congress 23 Jun Tour, reception 24 Jun Conference 24 Jun Dinner 25 Jun Conference 3. DELEGATE DETAILS Full name Delegate 2 Delegate 3 Company Address City Postcode Telephone Position Position Position Region Country Fax Website 4. HOTEL ACCOMMODATION Allocation for Congress delegates has been arranged at Renaissance Amsterdam Hotel. For details on rates and to book, please go to 5. PAYMENT INFORMATION I enclose a cheque payable to Zenith International Ltd. I have arranged a direct bank transfer for to Zenith International Ltd account at National Westminster Bank plc, Bath Stuckeys Branch (sort code ), PO Box 157, 39 Milsom Street, Bath BA1 1RY, United Kingdom. IBAN GB81NWBK , BIC NWB KGB 2L. I hereby authorise you to debit my credit card as above. Amex/MasterCard/Visa Cardholder s name as on card Cardholder s billing address Expiry date Security code Signed Date Please return with payment details to: Fiona Herrington, Zenith International Ltd, 7 Kingsmead Square, Bath BA1 2AB, UK t +44 (0) f +44 (0) e fherrington@zenithinternational.com zenithinternational.com I do not wish to receive Zenith International marketing material by by any method

6 2015 GLOBAL DAIRY CONGRESS ABOUT THE LOCATION With 16.5 million inhabitants, the Netherlands is the most densely populated country in the world. It is also the second largest exporter of food and agricultural products, after the United States. A major financial centre, Amsterdam is the country s business capital and home to the world s oldest stock exchange. The city is a popular tourist destination and renowned as an international city of culture. Located in the canal district, the five star Renaissance Amsterdam Hotel is close to the Central Station and within walking distance of many historic sites, museums and attractions. Part of the Marriott group, the hotel has over 400 rooms and suites, a fitness centre and a choice of restaurants and bars. The Koepelkerk is a former church, providing a unique venue for meetings and events. An allocation of rooms at discounted rates are available for delegates attending the Global Dairy Congress. For more information and to book online, please visit Renaissance Amsterdam Hotel, Kattengat 1, 1012 SZ Amsterdam, Netherlands t f zenithinternational Dairy Innovation Recognised since the 1990s as Europe s leading drinks consultancy, Zenith International has over 1,000 clients across more than 50 countries. The company s main activities involve comprehensive market analysis, strategic and commercial advice, financial and technical consulting projects, information services and event organisation. With some 40 staff based in the World Heritage City of Bath, Zenith also has regional representation in numerous other countries, including an office in Dubai. Dairy Innovation is the industry s only dedicated international magazine, with a special focus on new products, market, company, brand and technical news and analysis. Launched in 2005, it is published every two months by Zenith International partner, FoodBev Media, which also produces Beverage Innovation, Cooler Plus and Food & Beverage International. For more information, visit Zenith International Ltd FoodBev Media Ltd 7 Kingsmead Square, Bath BA1 2AB, United Kingdom t +44 (0) t +44 (0) f +44 (0) f +44 (0) e info@zenithinternational.com e info@foodbev.com zenithinternational.com foodbev.com

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