APPLE CROP OUTLOOK & MARKETING CONFERENCE
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- Laurence Goodwin
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1 OUTLOOK 2016 The Premier Event of the Year for the Apple Industry! APPLE CROP OUTLOOK & MARKETING CONFERENCE August 25 August 26, 2016 The Ritz-Carlton Chicago Register today at USApple.org
2 Why Should I Attend? Register Today for Outlook 2016 Outlook 2016 is the only national gathering of the U.S. apple industry and is held at the beginning of the new crop marketing season just days after the USDA August apple crop forecast. The conference brings together all sectors of the national apple industry and provides firsthand information on the upcoming crop. Plus, food safety is on everyone s mind with the new FDA Food Safety Modernization Act (FSMA) Produce Safety rules taking effect over the next few months. Outlook 2016 features two nationally known experts on food safety who will have key roles in implementing the FSMA rules. The opening keynote speaker is Frank Yiannas, Vice President of Food Safety, Walmart. Yiannas oversees all food safety, as well as other public health functions, for the world s largest food retailer and is a nationally recognized speaker on food safety issues. The closing keynote speaker is Barbara Glenn, Ph.D., Chief Executive Officer of the National Association of State Departments of Agriculture (NASDA). FDA envisions state agriculture departments as playing a primary role in implementing and enforcing the new Produce Safety rules at the orchard and packinghouse level. Outlook 2016 offers the opportunity to hear the retail and enforcement perspective from these two key national leaders. Thank You TO OUR OUTLOOK 2016 SPONSORS PLATINUM GOLD SILVER BRONZE
3 Agenda THURSDAY, AUGUST 25 8:30 am 4:00 pm Registration Open 1:00 pm 5:00 pm General Session I Welcome & Opening Remarks Jim Bair, President & CEO, USApple Mark Boyer, Secretary, USApple Board of Directors Opening Keynote Presentation Frank Yiannas, Vice President, Food Safety, Walmart 2016 U.S. Apple Crop Mark Seetin, USApple 2016 European Apple Crop Phillipe Binard, World Apple & Pear Association 2016 Chinese Apple Crop Michael Choi, Zhonglu America Corp. Apple Grower of the Year Award Presentation Sponsored by American Fruit Grower Apple Juice, Concentrate & Processing Panel U.S. Regional Apple Crop Discussions & Regional Director Elections 6:00 pm 7:00 pm Opening Night Reception Apple Person on the Year Award Presentation Sponsored by The Packer FRIDAY, AUGUST 26 7:30 am 11:00 am Registration Open 8:00 am 12:00 pm General Session II 12:00 pm Adjournment USApple State of the Industry & Business Meeting Mike Wade, Chairman, USApple Board of Directors Closing Keynote Presentation Barbara P. Glenn, Ph.D., Chief Executive Officer, National Association of State Departments of Agriculture 2016 Canadian Apple Crop Outlook Don Werden, Norfolk Fruit Growers Association 2016 Mexican Apple Crop Outlook Leighton Romney, Paquime 2016 South American Outlook Rene Alarcon, Doehler North America Fruits & Vegetables 2016 U.S. Regional Crop Outlook Announcement of 2015 U.S. Apple Crop Forecast 12:00 pm 1:15 pm USApplePAC Luncheon (separate ticket required)
4 Registration Form 4 EASY WAYS TO REGISTER ONLINE USApple.org/ events jallen@ usapple.org FAX MAIL USApple 8233 Old Courthouse Rd Suite 200 Vienna, VA ATTENDEE INFORMATION First Name Last Name Badge Name Title Company Street Address City State/Province Zip/Postal Code Country Phone Please note any special dietary or mobility requirements: FULL CONFERENCE REGISTRATION FEES By August 1 August 1 thru onsite Member $695 $795 Non-Member $895 $995 ADDITIONAL ITEMS FOR PURCHASE Evening Reception Guest Thursday, August 25 (only available to guests of a conference attendee) Guest of Member $85 Guest of Non-member $150 Guest Name: 2016 Production & Utilization Analysis Report (one report included in registration fee) USApple Member $150 Qty Non-member $300 Qty USApplePAC Lunch Friday, August 26 $250 PAC Donation (Note: federal regulations state that only U.S. residents and green card holders can contribute to USApplePAC. Donations for this event must be on a personal (non-corporate) credit card or check. Tickets to this event will also be available on-site). PAYMENT INFORMATION Registrations will not be processed without payment. CHECK (payable to USApple) TOTAL $ AMOUNT ENCLOSED CHARGE: VISA MasterCard American Express Discover Name on card Credit Card # Expiration Date CSC Code Signature
5 Hotel The Ritz-Carlton Chicago 160 East Pearson Street Chicago, IL Room Rate: $250/night (single/double) You must register for Outlook 2016 before making hotel reservations. A special reservation code will be provided with your conference registration confirmation. The Ritz-Carlton Chicago has set aside a block of rooms at a special rate for conference attendees. That s a discount of 50% off the regular rate! Cut-off date to reserve your hotel at the discounted conference rate is Friday, July 22, Registration Information Full Conference Registration Fees August 1 August 1 thru onsite Member $695 $795 Non-Member $895 $995 Registration Fee Includes Registration fee includes access to all education and networking activities on Thursday and Friday, admission to Thursday s Evening Reception and one copy of the 2016 Production & Utilization Analysis Report. Payment Payment in full is required in order to process registrations. We welcome payments in the form of check, American Express, Visa, MasterCard and Discover. Confirmation You will receive an confirmation of your registration. If you have not received a confirmation within 7 business days after registering, please contact the Meetings Department at jallen@usapple.org. Cancellation Refund Policy All registration cancellations and refund requests must be made in writing by August 1, A refund of the conference fee, minus a $100 administrative fee, will be given for cancellations received by that date. No refunds will be granted for requests after August 1, Submit all requests to Jessa Allen at jallen@usapple.org. USApple regrets that refunds will not be given for no-shows. Substitution Policy Substitution of registrations is permitted prior to the conference and onsite. Only one substitution is permitted per original registrant. The individual submitting the substitution request is responsible for all financial obligations (any balance dues) associated with that substitution as well as updating any contact information. Family & Guests Invite your spouses and guests to join us for Thursday s Evening Reception. A special guest-only ticket is available for $85/members and $150/non-members. Please note: Guest qualification applies to those individuals not in the industry. Not a member yet? For more information about becoming a member, please contact the Membership Department at jallen@usapple.org or
6 OUTLOOK 2016 The Premier Event of the Year for the Apple Industry! APPLE CROP OUTLOOK & MARKETING CONFERENCE August 25 August 26, 2016 The Ritz-Carlton Chicago OUTLOOK 2016 SPONSORS 8233 Old Courthouse Road Suite 200 Vienna, VA 22182
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