Utair official inflight magazine

Transcription

1 AIRLINE with the largest route network in RUSSIA Utair official inflight magazine MEDIAKIT 2018

2 UTair is the leading Russian airline by quantity of flights and scope of the route network. The route network covers the territory where lives 90% of Russian population the largest rate among all Russian airlines.

3 Your best audience Airline passengers are mostly well-off people and active consumers of goods and services Most frequent flyers are seniorand midtier managers, employees and business owners 51% take plane for business purposes 49% fly on holiday or for personal reasons

4 Onboard advertising does work 90 % of passengers read inflight magazines Average flight duration is 3 hours More than 82 % of passengers spend 5 minutes to 2 or more hours reading inflight magazines The rest 8% of passengers browse through the magazine for less than 5 minutes

5 Utair magazine is a modern inflight publication for every passenger Frequency: Volume: Format: Circulation: monthly 96+ pages 207 x 263 mm not less copies Reader's audience: about monthly Free copy is provided in the pocket of every passenger seat at all Utair flights

6 Magazine themes & sections News block Civilization Lifestyle UTair City Upcoming events in different areas: music, theater, sports, fashion, cars, gadgets. Interviews with celebrities, features about outstanding cultural phenomenas, essays and longreads. Joy and essence of everyday life: hobbies, interests, style. Popular tourist destinations, unexplored corners of Russia and world, exciting travel stories and adventures.

7 Utair Airlines 170 destinations 200 flights daily 65 unique routes About 7,5 million passengers in 2017* * according to flying dynamics for 2years

8 Boeing Aircrast fleet and destinations Boeing Anadyr Anapa Arkhangelsk Belgorod Beloyarski Berezovo Chelyabinsk Cheboksary Ekaterinburg Grozny Igrim Irkutsk Kaliningrad Kazan Khanty-Mansiysk Kogalym Krasnodar Krasnoyarsk Kurgan Magnitogorsk Makhachkala Mineralnye Vody Mis-Kamenny Moscow Murmansk Nalchik Naryan-Mar Nazran Nyagan Nizhnevartovsk Nizhny Novgorod Novosibirsk Noyabrsk Omsk Rostov-on-Don Saint-Ptersburg Samara Sochi Sovetsky Stavropol Surgut Syktyvkar Talakan Tyumen Ufa Ulyanovsk Uray Usinsk Vladikavkaz Voronezh Alma-Ata Amsterdam Antalya Athens Ashkhabad Astana Baku Barselona Batumi Belgrad Berlin Billund Bruxelless Budapest Bukhara Burgas Ganja Geneva Dushanbe Dusseldorf Erevan Frankfurt Fergana Hannover Helsinki Heraklion Istanbul Karaganda Kaunas Kharkov Khujand Kiew Kishinev Kopenhagen Kostanay Larnaka London Lviv Malta Millan Minsk Nakhichevan Nice Odessa Olbia Oslo Palma Paris Pavlovdar Poprad Praha Reikjavik Riga Rijeca Rodos Rome Saloniki Samarkand Sanya (Hainan) Stockholm Tallin Tashkent Teheran Tel-Aviv Turku Venice Verona Vienna Warsaw Zurich Utair aircrafts perform more than 200 domestic and international passenger flights daily on 170 destinations, including 65 unique routes. Boeing Boeing ATR

9 Routes map / Russia Мурманск Murmansk Калининград Kaliningrad Анадырь Anadyr Санкт-Петербург St. Petersburg Мурманск Murmansk Архангельск Arkhangelsk Нарьян-Мар Naryan-Mar Санкт-Петербург St. Petersburg Архангельск Arkhangelsk Усинск Usinsk Москва Moscow Нижний Новгород Nizhny Novgorod Нарьян-Мар Naryan-Mar Мыс Каменный Mys Kamenny Сыктывкар Syktyvkar Березово Berezovo Белгород Belgorod Игрим Igrim Усинск Usinsk Москва Moscow Нижний Новгород Nizhny Novgorod Геленджик Gelendzhik Казань Kazan Краснодар Krasnodar Сочи Sochi Ульяновск Ulyanovsk Самара Samara Ульяновск Ulyanovsk Игрим Igrim Ставрополь Stavropol Минеральные Воды Mineralnye Vody Нальчик Nalchik Назрань Nazran Грозный Владикавказ Екатеринбург Grozny Уфа Vladikavkaz Yekaterinburg Ufa Березово Berezovo Ростов-на-Дону Rostov-on-Don Белоярский Beloyarsky Нягань Nyagan Советский Sovetsky Урай Uray Ханты-Мансийск Khanty-Mansiysk Сургут Surgut Самара Samara Новый Уренгой Novy Urengoy Ноябрьск Noyabrsk Когалым Kogalym Уфа Ufa Магнитогорск Magnitogorsk Урай Uray Екатеринбург Yekaterinburg Ханты-Мансийск Khanty-Mansiysk Сургут Surgut Ноябрьск Noyabrsk Когалым Kogalym Нижневартовск Nizhnevartovsk Тюмень Tyumen Курган Kurgan Аэропорт Талакан Talakan Airport Нижневартовск Nizhnevartovsk Махачкала Тюмень Makhachkala Магнитогорск Magnitogorsk Новый Уренгой Novy Urengoy Белоярский Beloyarsky Нягань Nyagan Советский Sovetsky Казань Kazan Сыктывкар Syktyvkar Анапа Anapa Мыс Каменный Mys Kamenny Омск Omsk Tyumen Новосибирск Аэропорт Талакан Novosibirsk Talakan Airport Курган Kurgan Красноярск Krasnoyarsk Омск Omsk Новосибирск Novosibirsk Красноярск Krasnoyarsk Иркутск Irkutsk

10 Belavia, Ukraine international Fly One, Air Moldova Зальцбург Salzburg Москва Moscow Душанбе Dushanbe Худжанд Khujand Фергана Fergana Алма-Ата Almaty Санья Sanya Баку Baku Нахичевань Nakhchivan Бухара Bukhara Ашхабад Ashgabat Тегеран Tehran Ереван Yerevan Назрань Nazran Гянджа Ganja Тбилиси Tbilisi Батуми Batumi Ираклион Heraklion Афины Athens Мальта Malta Рим Rome Родос Rhodes Анталия Antalya Ларнака Larnaca Тель-Авив Tel Aviv Салоники Thessaloniki Минск Minsk Каунас Kaunas Паланга/Клайпеда Palanga/Klaipeda Рига Riga Таллин Tallinn Хельсинки Helsinki Турку Turku Барселона Barcelona Пальма Palma Вена Vienna Попрад Poprad Будапешт Budapest Белград Belgrade Кишинев Chisinau Бургас Burgas Стамбул Istanbul Мюнхен Munich Франкфурт Frankfurt Ганновер Hanover Берлин Berlin Гамбург Hamburg Прага Prague Варшава Warsaw Харьков Kharkiv Львов Lviv Одесса Odessa Копенгаген Copenhagen Биллунн Billund Осло Oslo Стокгольм Stockholm Париж Paris Амстердам Amsterdam Брюссель Brussels Дюссельдорф Dusseldorf Лондон London Ницца Nice Рейкьявик Reykjavik Самарканд Samarkand Ташкент Tashkent Тюмень Tyumen Астана Astana Костанай Kostanay Павлодар Pavlodar Караганда Karaganda Сургут Surgut Милан Milan Верона Verona Женева Geneva Цюрих Zurich Венеция Venice Риека Rijeka Ольбия Olbia Санкт-Петербург St. Petersburg Киев Kiev Routes map / World

11 Magazine audience Gender: Male 52 % Female 48 % Job profile: Specialists 30,1 % Middle-rank managers 19,8 % Workers 17,1 % Top managers 7,5 % Business owners 8,3 % Age: ,8 % ,6 % ,2 % Older 56 6,5 % The flight goal: Vacation 33 % Business 50,6 % Back home - 16,1%

12 Ads placement advertising modules price, euro* First double page spread (includes 2 cover page) (414 х 263 mm) Double page spread before editorial articles (414 х 263 mm) Double page spread at the first third (414 х 263 mm) Double page spread (414 х 263 mm) Full page before editorial articles (207 х 263 mm) Full page at the first third (207 х 263 mm) Full page (207 х 263 mm) /3 page(114 х 228 mm) /2 page (horizontal) (207 х 129,5 mm) /3 page (55 х 228 or 114 х 112 mm) /6 page (114 х 54 mm) Discount: 5 % Welcome for new clients; 10 % 2 insertions; 15 % 3 insertions; 20 % 4 insertions and more. Advertising agencies commision %. Markup for adverising placement in specific place or for consecutive ads placement 15 %. Inside Back Cover (207 х 263 mm) Back Cover (207 х 263 mm) *The respective payment for the services shall be performed upon the official course of Russian Central Bank at the date of the invoice issued. VAT 18% not included.

13 Magazine release schedule Service Date (for documents) Date of beginning distribution magazine Ads deadline 1, January / 12 / / 01 / / 12 / , February / 01 / / 02 / / 01 / , March / 02 / / 03 / / 02 / , April / 03 / / 04 / / 03 / , May / 04 / / 05 / / 04 / , June / 05 / / 06 / / 05 / , July / 06 / / 07 / / 06 / , August / 07 / / 08 / / 07 / , September / 08 / / 09 / / 08 / , October / 09 / / 10 / / 09 / , November / 10 / / 11 / / 10 / , December / 11 / / 12 / / 11 / 2018

14 YOUr SKY YOUr World Editor-in-chief Irina Tiusonina / i.tiusonina@utairmagazine.ru Editor Mikhail Yurenkov / m.yurenkov@utairmagazine.ru Advertising Sales Director Tatyana Vlasova / t.vlasova@utairmagazine.ru Regional Advertising Sales Director St.Petersburg Marina Stradina / m.stradina@utairmagazine.ru Formula Pressy LLC , Mowcow, Schepkina st., bld.31, b.c."etmia-3", 3 floor Тel./fax: +7 (495)