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1 MEDIA KIT
2 52 % of business people in Russia spend most part of their time during the flights under three hours reading which is their main preference. м o n t h l y e d i t i o n f o r a i r p a s s e n g e r s Flight Line Magazine is fascinating and informative companion that air passengers read during the flight, while waiting the boarding announced and also take it to read at home or in the office, during breaks or workday. PUBLISHED SINCE CIRCULATION COPIES. Readership over 0.7 million per month (According to marketing data of our partnership airlines). Distributed free onboard of partner airlines and on the desks in the airports. 12 min. average magazine reading time in the airport. According to German Sociological Survey 51 % readers in the airports are departing passengers, 43 % are arriving passengers, 6% are guests, not passengers. About 1 4 of the passengers take their copy the magazine with them after the flight. This indicator is much higher than for the other inflight editions (according to the data of partner airlines and Ink Publishing, largest publishing house in the world specializing on in-flight editions).
3 Audience Capture of target audience that includes people with income above average. Flight Line Magazine occupies the second place in Russia by the number of readers among other inflight editions of Russia and other CIS countries. Most of the readers have diverse interests and active life position, appreciate their time and know how to use it properly. They regularly travel on business and private purposes and find time to go on holidays with their families at least twice a year. They have high living standards which affect their preferences in goods and services. So Flight Line Magazine readers are orientated on brands quality and companies reputation.
4 Distribution system Flight Line Magazine has a unique system of distribution as it provides its availability for the passengers both during the flights onboard partner airlines and in the partner airports while passengers are waiting for boarding and after arrival. AIRCOMPANY ALROSAAIR ANGARA AIRLINES IZHAVIA 13 PARTNER AIRLINES SARATOV AIRLINES NORDAVIA REGIONAL AIRLINES ORENBURZHIE AIR COMPANY Flight Line Magazine is distributed onboard regular and charter flights of partner airlines in the seatbacks. Monthly readership is over 0.7 million air passengers (according to Partner Airlines information). Total number of aircrafts of partner airlines is over 150. It exceeds the indicators of any air company in Russia. KRASAVIA PSKOVAVIA YAKUTIA AIR СOMPANY KOSTROMA AIR ENTERPRISE SEVERSTAL AIR ENTERPRISE VOLOGDA AIR ENTERPRISE KOMIAVIATRANS
5 Distribution system ST. PETERSBURG MOSCOW MOSCOW FLIGHT LINE MAGAZINE IS NO. 1 (PULKOVO) (SHEREMETYEVO) (VNUKOVO) by the number of distribution partners (airlines and airports) among in-flight editions in Russia and other CIS countries. 19 PARTNER AIRPORTS MOSCOW (DOMODEDOVO) VORONEZH (CHERTOVITSKOYE) KRASNOYARSK (YEMELYANOVO) Flight Line Magazine is distributed on the desks in partner airports. In some of the airports the magazine is available in business lounges and VIP zones. Moscow (Sheremetyevo) 7 desks in Terminals D, E, F. Moscow (Vnukovo) 3 desks in departure lounges (Duty Free area) Moscow (Domodedovo) Business lounge (international) Business lounge (national) British Airways business lounge St. Petersburg (Pulkovo) On the information desks in terminals (central new and renovated hostprical) and in business lounges. ARKHANGELSK (TALAGI) IRKUTSK UFA KAZAN ORENBURG PETROZAVODSK (CENTRAL) (BESOVETS) MURMANSK CHEREPOVETS KOSTROMA SARATOV VOLOGDA PSKOV SURGUT
6 Усинск Destinations Moscow Saint-Petersburg Adamovka Aqaba (Jordan) Amderma Anadyr Anapa Anchorage (USA) Antalya (Turkey) Apatity Arkhangelsk Astana (Kazakhstan) Astrakhan Bakit Baku (Azerbaijan) Bangkok (Thailand) Barnaul Barcelona (Spain) Batumi (Georgia) Belgorod Blagoveshensk Boguchany Bodaybo Bratsk Bryansk Burgas (Bulgaria) Burnyy Beidaihe (China) Vanavara Varadero (Cuba) Varna (Bulgaria) Velikiy Ustug Ярославль Vladivostok Vladimir Vologda Vorkuta Voronezh Vuktyl Gelendzhik Мариуполь Gorno-Altaysk Grozny Dikson Dombarovskiy Ekaterinburg Erbogachen Erevan (Armenia) Yessey Zakynthos (Greece) Igarka Izhevsk Izmir (Turkey) Inta Геленджик Heraklion (Greece) Irkutsk Kavala (Greece) Kazan Kaliningrad Kaluga Cagliari (Italy) Kvarkeno Kirensk Kirov Kislokan Kodinsk Corfu (Greece) Koslan Kostroma Kotlas Krasnodar Krasnoyarsk Lensk Leshukonskoye Magadan Magnitogorsk Mama Mineralnye Vody Mirny Miryuga Motygino Murmansk Mutoray Mys Mirny Naryan-Mar Naples (Itlay) Neryungi Nidym Nizhneangarsk Nizhnevartovsk Nizhnekamsk Nizhniy Novgorod Niigata Novokuznetsk Novosibirsk Norilsk Noyabrsk Omsk Orenburg Orsk Oskoba Osharovo Penza Perm Petropavlovsk- Kamchatsky Pechora Poligus Polyarny Prgue (Czech Republic) Pskov Rimini (Italy) Rhodes (Greece) Rostov-on-Don Thessaloniki (Macedonia) Samara Saratov Svetly Seoul (South Korea) Simferopol Sovetsky Solovki Sochi Stary Oskol Strezhevoy Strelka-Chunya Sulomay Surgut Surinda Syktyvkar Taksimo Talakan Tambov Tbilisi (Georgia) Tokio (Japan) Tomsk Troitsko-Pechersk Tunguska Tura Tutonchany Tyumen Ulan-Ude Ulyanovask Uray Usinsk Ust-Kut Ust-Tsilma Ufa Ukhta Uchami Khabarovsk Khanty-Mansiysk Harbin (China) Khatanga Khujand (Tajikistan) Chara Cheboksary Chemdalsk Cherepovets Chirinda Chita Cheongju (South Korea) Shushenskoye Ekonda Yuzhno-Sakhalinsk Yukta Yakutsk Yangyang (South Korea) Yaroslavl
7 Contents Flight Line Magazine is a LifeStyle magazine about traveling, business, cultural and aviation industry events, entertainment, fashion, and technology. Each issue has a feature, usually connected mainly with tourism. «AROUND THE WORLD» sector is dedicated to traveling around the world and across Russia, discoveries, and experiences of interesting people. Separate sections are devoted to regions and cities of Russia, i.e. guides, «Moscow plots», «Northern capital». «AVIA» is a sector on the aviation industry including events, news, history, and travel tips. «BUSINESS» is a business sector on management, career, sales organization, time management, with publications of leading experts and business coaches. «MOSAIC» is a sector on free time and culture of consumption. It includes interviews of famous people, novelties of technology and fashion, bright events in all spheres of life, and psychological life hacks. Special seasonal projects are also related to the real estate, education, health, etc.
8 Advertising opportunities Flight Line Magazine offers its partners a wide range of advertising instruments assuring effective advertising and PR-campaigns. BASIC ADVERTISING OPPORTUNITIES: Modular advertisements Advertorials Sponsorship of sector, section or feature Competitions for readers Guide Listing ADDITIONAL ADVERTISING OPPORTUNITIES: Inset on thickened paper or coated board Duplex inset business cards on coated board with punching Tips-on Enclosure of flyers and other printed matters as well as discount cards, product samples, etc. Additional advertising opportunities help the advertisers to place advertisements considering the target audience mainly in geographic respect. We can use part of the circulation for putting up the advertisements taking into consideration advertiser s wishes and distribution system. In particular you can post the enclosures in a certain part of the circulation distributed onboard of a certain air company or on desks in a certain airport, etc.
9 PRICES (NOT SPECIFIED POSITION) page 1/1 4,000 4,800 $ spread 2/1 6,800 8,000 $ SMALL S 2/3 page 2,700 3,200 $ 1/2 page 2,200 2,600 $ 1/3 page 1,600 1,900 $ 1/6 page 900 1,100 $ SPECIAL POSITIONS outside back cover 9,000 10,700 $ inside back cover 5,900 7,000 $ inside front cover 6,800 8,100 $ 1st spread (including inside front cover) 9,300 11,000 $ spread 2/1 in front of editorial page 7,400 8,800 $ last spread 2/1 6,900 8,300 $ 1/1 (front page) 4,900 5,800 $ 1/1 (next to imprint, contents or editorial page 4,400 5,200 $ GUIDE LISTING 1/4 page $ 1/8 page $ classified of printed characters + photo $ ALL THE PRICES IN THIS MEDIA KIT INCLUDE 18 % VAT AND ARE VALID TILL DECEMBER 31, 2018
10 Technical Specification Module formats: EPS, PDF, AI, PSD, TIFF, JPG. Module size: 1:1 with 5 mm. bleed from each side. Bitmap pictures should be incorporated into the module and should have the resolution of 300 dpi. Vector format modules (EPS, PDF, AI) must have white background of trim size. No module elements should exceed trim size limits. Bitmap format modules (PSD, TIFF, JPG) should not contain alphachannels, layers or clipping paths, should have 300 dpi resolution and should be saved without compression. In case of JPG you should choose minimum compression when saving the file. In Photoshop it equals to 12. All fonts must be outlined! COLOR For all the elements of vector and bitmap format modules only CMYK colours should be used. Total inks С+М+Y+K should not exceed 300. In order to get rich black use C40 M30 Y30 K100. Modules should not contain Pantone spot colours or elements painted in Registration colour. Please, use ISO Coated V2 profile 300%. ORIGINAL FILES Editorial accepts the following formats for further processing: AI (Adobe Illustrator), INDD (Adobe Indesign). Please, use Package when preparing the files. The files should contain all the used fonts and bitmap images. PAGE ММ WITH BLEED ММ 1/2 (HOR.) ММ WITH BLEED ММ SPREAD ММ WITH BLEED ММ 1/3 (VERT.) 68,3 250 ММ WITH BLEED 78,3 260 ММ 2/3 (VERT.) 1/3 (HOR.) 130,6 250 ММ WITH BLEED 140,6 260 ММ ,6 ММ WITH BLEED ,6 ММ
11 Contacts: ООО «Виратон» (учредитель и издатель журнала «Линия полета») Тел./факс: + 7 (812) , reklama_lp@spblp.ru (рекламный отдел) info@spblp.ru (редакция) , Санкт-Петербург, ул. Ольминского, д. 8, пом. 4Н линияполета.рф линия-полета.рф
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