Athens connectivity & the airport s role

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1 Athens International Airport Athens connectivity & the airport s role Ioanna Papadopoulou, Director, Communications & Marketing Philoxenia,

2 Agenda Connectivity Airport s role Far-East & Australia / China 2

3 Connectivity Airport s role Far-East & Australia / China 3

4 Connectivity by world region 2017 vs

5 Athens: The airport s traffic increased by 71% AIA Passenger Traffic Greek GDP (2004=100) AIA Passenger Traffic Growth +71% Real GDP Growth est Greek GDP Growth Actual Figures: source Eurostat Greek GDP Growth 2017 projection: Economist Intelligence Unit, Oct 2017 Country Forecast Report, Greece Greek GDP a valid index of passenger traffic development up to 2013 Since 2014 passenger traffic decoupled from the GDP trend 5

6 Foreign Residents International Arrivals increased by 73%, surpassing passenger traffic increase during the same period (60%) Foreign Residents International Arrivals in million % + 9.0% 73% % Source: AIA/ Passengers Survey 6

7 Transfer passengers also demonstrated substantial increase during the last 3 years Transfer passengers in million % +12.0% 83% % Source: AIA/ Passengers Survey 7

8 2017 continues in a positive course... Passenger traffic January-October 2017/2016 (in million) + 8,8% Passenger traffic increase by almost 1.5 million pax + 11,8% Seats & flights increased (+3,2% and +3,3% respectively) + 3,5% Improved load factors (+4 points) YTD: 2016: 77%, 2017: 81% Domestic International Total Source: AIA/MIS 8

9 Winter 17-18, airlines continue to invest in the Athens market over Weekly flights in new routes or new operators in the route, during W 17/18 weekly flights added during W 17/18 6 New International routes: EasyJet: Bristol Emirates: New York Ryanair: Krakow, Katowice, Poznan Scoot: Singapore Route Upgrade to a Direct service : Air China: Beijing Aegean: Stuttgart NEW airline with NEW and ADDITIONAL routes Air Mediterranean: London, Stockholm, Baghdad, Jeddah, Casablanca, Khartoum Extension of season in 8 routes : Aegean: Bordeaux, Malta, Catania, Hannover, Nice, Toulouse, Edinburgh & Venice Volotea: Venice Aeroflot: 2 nd daily flight to MOW Additional operators in 10 existing routes: Aegean: Dublin Olympic: Sitia, Ryanair: Frankfurt Eurowings: Dusseldorf Cobalt: Paphos Alitalia: Tel Aviv Sky Express: Corfu, Kos & Kalymnos TUS: Larnaca Source: AIA/MIS 9

10 Athens connectivity 2018 MONTREAL TORONTO NEW YORK PHILADELPHIA Lappeenranta HELSINKI OSLO STOCKHOLM ST. PETERSBURG TALLINN 2018 Total destinations: 158+ New destinations: 23+ GOTHENBURG RIGA EDINBURGH Billund COPENHAGEN MOSCOW Vilnius Gdansk New airlines 17-18: 6 MANCHESTER HAMBURG BREMEN DUBLIN AMSTERDAM HANOVER Poznan WARSAW BIRMINGHAM LONDON EINDHOVEN BERLIN Bristol BRUSSELS COLOGNE Lodz DUSSELDORF PRAGUE W roclaw KRAKOW KIEV LILLE LUXEMBURG Katowice NUREMBERG FRANKFURT BRATISLAVA VIENNA PARIS Baden Baden STUTTGART Rzeszow MUNICH BUDAPEST STRASBOURG Memmingen NANTES CHISINAU ZURICH Basel BOLOGNA GENEVA BERGAMO Cluj ZAGREB MILAN VENICE KRASNODAR BORDEAUX LYON Turin TOULOUSE MARSEILLE GENOA BELGRADE NICE PISA Zadar BUCHAREST ROME SPLIT SOFIA Kutaisi TBILISI BARI DUBROVNIK Skopje ISTANBUL NAPLES PODGORICA BARCELONA LISBON TIRANA MADRID YEREVAN BEIJING Lamezia PALERMO CATANIA IZMIR SINGAPORE Malaga MALTA TEHRAN LARNACA PAPHOS Casablanca HAIFA BEIRUT KUWAIT Baghdad ALEXANDRIA TEL-AVIV CAIRO AMMAN BAHRAIN DOHA DUBAI ABU DHABI Khartoum JEDDAH RIYADH Source: AIA/MIS 10

11 Ην. Πολιτείες Γερμανία Ην. Βασίλειο Γαλλία Ιταλία Κύπρος Αυστραλία Καναδάς Ισπανία Ισραήλ Ελβετία Ολλανδία Βέλγιο Ρωσσία Τουρκία Σουηδία Ρουμανία Πολωνία Δανία Αυστρία Foreign residents international arrivals increased by 8% 600,000 8% 500,000 Ιαν-Οκτ 2016 Ιαν-Οκτ , ,000 22% -6% 14% 1% 2% -24% -5% 23% 200,000 67% -13% 8% 44% 38% 30% -5% 2% 5% 33% 1% 100,000 0 Athens visitors: 3.9 mio, + 7,8% 11

12 Connectivity Airport s role Far-East & Australia / China 12

13 Airport s role I: Strategic cooperation with the airlines DATA/ Business cases - Incentives marketing support tailor-made to their needs Developmental & Targeted Incentives Marketing & promotional activities Incentives applicability matrix: A balanced approach Business cases Market surveys Information - Data 13

14 Airport s role ΙΙ: Athens dynamic support Destination marketing Strategic cooperations - Synergies & more Airport s role: infrastructure, operational excellence AND Destination Marketing Promotional & Communication actions ATH & Business Partners: from Cooperation to Synergy to an Integrated Institutional Approach Tailor made products The campaigns: - I m an Athenian Campaigns -Athens Tourism Partnership ( ATP ) Authentic Marathon Tailor-made Products : The ATH City Card & more Promotion & Communication Athens Tourism Partnership (ATP) Synergies Athens International Airport & thematic actions- Authentic Marathon, Athens Festival, etc. Athens International Airport & the Cruise Sector 14

15 Connectivity Airport s role Far East & Australia / China 15

16 Melbourne Sydney Shanghai Singapore Seoul Tokyo Hong Kong Bangkok Beijing Adelaide Brisbane Perth Taipei Guangzhou 100,400 95,700 36,900 36,700 35,600 30,000 28,900 28,100 26,300 20,100 20,100 17,700 11,800 10,000 36,000 30,600 29,600 25,800 18,900 22,400 24,400 20,200 19,500 11,000 10,000 45, , ,400 Far East & Australia - a highly dynamic market 120, ,000 pax travelling indirectly to Far East & Australia on an annual basis Other 19% DOH 26% SVO 11% Intermediate points 60,000 IST 19% AUH 10% DXB 15% Source: AIA/MIS - MIDT 16

17 Travel Agent Airline website Company department Search engines Holiday package Other Far East A market with balanced shares of Greek and Foreign residents Foreign arrivals 106.9% Purpose of trip VFR Leisure Business 35 % 50 % 9 % Residency Greek residents Greece Foreign residents Greece 6% 41% 33% Reservation means 28% 19% 15% Greek residents abroad 4% 4% 1% Foreign residents abroad 49% Source: AIA/ Passengers Survey

18 Travel Agent Airline website Search engine Holiday package Other Company department Australia A market characterized by incoming traffic & high percentages of VFR traffic Foreign arrivals 26.0% Purpose of trip VFR Leisure Business 5% 64% 27% Residency 54% Reservation means Greek residents Greece 9% 31% Foreign residents Greece Greek residents abroad 2% 12% 10% 3% 2% 1% Foreign residents abroad 77% Source: AIA/ Passengers Survey

19 Shanghai Beijing Guangzhou Chengdu Qingdao Other 15,080 4,182 2,201 12,808 55,991 52,400 China Ι High increases in passenger traffic during the first ten months of ,000 Jan - Oct % passenger traffic increase AUH 6% DXB 12% CDG 6% Other 9% Intermediate points SVO 52% 30,000 IST 15% 0 Source: MIDT 19

20 China ΙΙ - Direct connection, a critical factor for the stimulation of traffic 2 weekly freqs (direct from Sep 30 th 17) Jan Oct 17: +75% in pax traffic 12,000 6,000 13,928 (+75%) 9,445 8,612 (-9%) Oct Source: AIA/MIS 20

21 Airline website Travel Agent Company department Search engine Holiday package Other China ΙΙΙ A market characterized by high percentages of business & leisure traffic Foreign arrivals 104.8% Purpose of trip VFR Leisure Business 39 % 49 % 8 % Greek residents Greece Residency 34.8% 34.8% Reservation means 28.2% 22.1% Foreign residents Greece Greek residents abroad 3.3% 3.8% 7.7% 6.1% 1.1% Foreign residents abroad 58.2% Source: AIA/ Passengers Survey 21

22 China ΙV Facilitating travel Method of payment Alipay Chinese language Navigation Customized food & beverage outlets 22

23 Thank you! 23

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