HAM-ZRH HAM-FCO. Highest demand during IATA summer season
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1 HAM-ZRH HAM-FCO Status Quo: EZY and EW serve HAM-FCO with 4/7 each. EZY will pull out of the market in Mar. 18 because of their base closure. 30% of all pax to Rome currently, mostly in MUC and FRA. 1. Market size HAM-FCO (O&D) Market size last 12 months: 159,500 pax (return) thereof direct: 111,000 pax (return) non-direct: 48,500 pax (return) 30% of all passengers have to to get to FCO! The overall O&D market has grown by + 8% in the last 12 months. 2. Market share airlines EW/4U with highest market share on HAM-FCO with 36%, followed by EZY with 33%. Due to base-closure, EZY will stop in March On the p2p, EW and EZY are equally strong. Source: Hamburg Airport Passenger Statistics, /Jan.- Aug Monthly development Demand thoughout the year Highest demand during IATA summer season Source: Hamburg Airport Passenger Statistics, Sep.16 - Aug Weekday and airline split HAM-FCO EZY and EW both offer 4/7 with A319/A320 (in winter 3/7) We recommend offering additional flights on the days currently unserved (Tue., Thu., Sat.). Source: Hamburg Airport Passenger Statistics, Sep.16 - Aug Time of day (winter schedule 17/18) Schedule is neither ideal for the leisure nor the business market HAM pax can t make good use of time in Rome. HAM-FCO: Airline Mo. Wed. Fri. Sun. Eurowings 14:45 14:45 19:35 easyjet 15:30 19:35 15:50 FCO-HAM: Airline Mo. Wed. Fri. Sun. Eurowings 11:50 11:55 16:30 easyjet 12:40 16:45 13:00 Source: Hamburg Airport Passenger Statistics, Sep.16 - Aug. 17
2 6. Reason for travel The flights offered should primarily cater to the leisure segment. 7. Incoming share 19% of all pax come from the Rome market. Source: Hamburg Airport Passenger Survey 2016/17 Source: Hamburg Airport Passenger Survey 2016/17 8. SLF development last 12 months (EW/EZY combined) 9. Fare development last 12 months (EW/EZY combined) The average SLF on the route is 90%. The only month with a SLF below 80% was Jan. 100% 90% 80% 70% 60% 50% According to our fare scraping, the average oneway fare (lowest available) was Average fare with plotted ancillaries Avg Fare incl. Tax (Oneway) Ancilliaries Source: Hamburg Airport Statistics, Sep. 16-Aug. 17 Source: Hamburg Airport Statistics, Fare Scraping, rdc, Sep. 16-Aug Yield development last 12 months (EW/EZY combined) In combination with our CASK data, we can see that the route is profitable. 11. Cruise demand During the summer season, there is also inbound demand from passengers who embark on a cruise in Hamburg or Kiel Yield in Eurocent / ASK FCO-HAM charter flights are currently operated by Alitalia on Saturdays between Apr. and Sep. In the last 12 months, those cruise charters represented a total of 40 a/c movements and over 7,000 passengers (return). Airlines offering additional FCO capacity, could also benefit from this segment. Source: Hamburg Airport Statistics, Fare Scraping, Sep.16-Aug. 17 Summary: The HAM-FCO market is large and growing. 30% of all pax currently have to to get to Rome because of the poor schedule and sometimes lack of available seats. easyjet will pull out of the market at the end of March 18, which makes additional services to Rome an even stronger business case. We recommend flights on the days currently unserved and daily returns. As the route will be heavily under-served with only 4/7 from summer 18, we would like to enter into discussions about this opportunity with interested airline partners.
3 EUROPE Direct pax 09/16- Transfer pax 08/17 1 Rome ROM % % 2 Madrid MAD % % 3 Barcelona BCN % % 4 Oslo OSL % % 5 Malaga AGP % % 6 Athens ATH % % 7 Nice NCE % % 8 Tel Aviv TLV % % 9 Milan MIL % % 10 Venice VCE % % 11 Toulouse TLS % % 12 Marseille MRS % % 13 Bilbao BIO % % 14 Geneva GVA % % 15 Graz GRZ % % 16 Helsinki HEL % % 17 Lisbon LIS % % 18 Moscow MOW % % 19 Lyon LYS % % 20 Bergen BGO % % 21 Bologna BLQ % % 22 Antalya AYT % % 23 Porto OPO % % 24 Faro FAO % % 25 Malta MLA % % 26 Tallinn TLL % % 27 Ankara ANK % % 28 Florence FLR % % 29 Budapest BUD % % 30 Cairo CAI % % 31 Palma de MallorcaPMI % % 32 Stockholm STO % % 33 Bucharest BUH % % 34 Zagreb ZAG % % 35 Naples NAP % % 36 Valencia VLC % % 37 Larnaca LCA % % 38 Nantes NTE % % 39 Izmir IZM % % 40 Edinburgh EDI % % 41 Salzburg SZG % % 42 Birmingham BHX % % 43 Sofia SOF % % 44 Kiev IEV % % 45 Vilnius VNO % % 46 Paris PAR % % 47 Vienna VIE % % 48 Hurghada HRG % % 49 London LON % % 50 Tirana TIA % %
4 EUROPE Direct pax 09/16- Transfer pax 08/17 51 Gdansk GDN % % 52 Beirut BEY % % 53 Ibiza IBZ % % 54 Thessaloniki SKG % % 55 Innsbruck INN % % 56 Krakow KRK % % 57 Adana ADA % % 58 Sevilla SVQ % % 59 Split SPU % % 60 Gothenburg GOT % % 61 St Petersburg LED % % 62 Dublin DUB % % 63 Funchal FNC % % 64 Kayseri ASR % % 65 Bordeaux BOD % % 66 Verona VRN % % 67 Prague PRG % % 68 Belgrade BEG % % 69 Klagenfurt KLU % % 70 Gaziantep GZT % % 71 Tunis TUN % % 72 Glasgow GLA % % 73 Linz LNZ % % 74 Olbia OLB % % 75 Catania CTA % % 76 Marrakech RAK % % 77 Turku TKU % % 78 Newcastle NCL % % 79 Stavanger SVG % % 80 Las Palmas LPA % % 81 Bari BRI % % 82 Tbilisi TBS % % 83 Zurich ZRH % % 84 Pisa PSA % % 85 Warsaw WAW % % 86 Trondheim TRD % % 87 Casablanca CAS % % 88 Bristol BRS % % 89 Genoa GOA % % 90 Trabzon TZX % % 91 Odessa ODS % % 92 Samsun SZF % % 93 Dubrovnik DBV % % 94 Yerevan EVN % % 95 Omsk OMS % % 96 Algiers ALG % % 97 Wroclaw WRO % % 98 Aberdeen ABZ % % 99 Luxembourg LUX % % 100 Alicante ALC % %
5 Intercontinental Direct pax Transfer pax 1 Bangkok BKK % % 2 Miami MIA % % 3 New York NYC % % 4 Singapore SIN % % 5 Shanghai PVG % % 6 Hong Kong HKG % % 7 Los Angeles LAX % % 8 Cape Town CPT % % 9 Johannesburg JNB % % 10 Beijing BJS % % 11 Tokyo TYO % % 12 San Francisco SFO % % 13 Abu Dhabi AUH % % 14 Toronto YTO % % 15 Chicago CHI % % 16 Newark EWR % % 17 Boston BOS % % 18 Delhi DEL % % 19 Atlanta ATL % % 20 Washington WAS % % 21 Seoul SEL % % 22 Colombo CMB % % 23 Dubai DXB % % 24 Sao Paulo SAO % % 25 Tehran THR % % 26 Mauritius MRU % % 27 Punta Cana PUJ % % 28 Manila MNL % % 29 Mumbai BOM % % 30 Havana HAV % % 31 Vancouver YVR % % 32 Accra ACC % % 33 Male MLE % % 34 Phuket HKT % % 35 Mexico City MEX % % 36 Jakarta JKT % % 37 Houston HOU % % 38 Kuala Lumpur KUL % % 39 Sydney SYD % % 40 Seattle SEA % % 41 Montreal YMQ % % 42 Cancun CUN % % 43 Ho Chi Minh City SGN % % 44 Kabul KBL % % 45 Denpasar Bali DPS % % 46 Nairobi NBO % % 47 Buenos Aires BUE % % 48 Panama City PTY % % 49 Hanoi HAN % % 50 Rio de Janeiro RIO % %
6 Intercontinental Direct pax Transfer pax 51 Orlando ORL % % 52 Varadero VRA % % 53 Osaka OSA % % 54 Detroit DTT % % 55 Santiago SCL % % 56 Auckland AKL % % 57 Melbourne MEL % % 58 Denver DEN % % 59 Dallas DFW % % 60 Bogota BOG % % 61 Guangzhou CAN % % 62 Lima LIM % % 63 Taipei TPE % % 64 Puerto Plata POP % % 65 Mahe Island SEZ % % 66 Minneapolis MSP % % 67 Fort Myers FMY % % 68 Bangalore BLR % % 69 Mashad MHD % % 70 Las Vegas LAS % % 71 Philadelphia PHL % % 72 Addis Ababa ADD % % 73 Amman AMM % % 74 Doha DOH % % 75 Perth PER % % 76 Charlotte CLT % % 77 Windhoek WDH % % 78 Brisbane BNE % % 79 Calgary YYC % % 80 Chennai MAA % % 81 Jeddah JED % % 82 Lagos LOS % % 83 Muscat MCT % % 84 Astana TSE % % 85 Erbil EBL % % 86 Kuwait KWI % % 87 Almaty ALA % % 88 Montego Bay MBJ % % 89 Tampa TPA % % 90 Curacao CUR % % 91 La Romana LRM % % 92 Kathmandu KTM % % 93 Lome LFW % % 94 Riyadh RUH % % 95 Dar Es Salaam DAR % % 96 Lahore LHE % % 97 Bishkek FRU % % 98 Mombasa MBA % % 99 Halifax YHZ % % 100 San Jose SJO % %
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