EXHIBIT OPPORTUNITIES - SUN n FUN International Fly-In & Expo: April 2-7, 2019
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2 EXHIBIT OPPORTUNITIES - SUN n FUN International Fly-In & Expo: April 2-7, 2019 On behalf of the entire SUN n FUN and ACE Team we thank you for choosing our 45th Annual SUN n FUN International Fly-in and Expo to showcase your product. We clearly understand the challenges of marketing either a new aerospace product or even a well-known brand and how difficult it can be to decide where those marketing dollars should be spent. It is our job to create an aviation event where your decision to exhibit here is financially rewarding and personally enjoyable. We give you our pledge that we will do everything possible to achieve that goal. Hopefully, you realize that your attendance here has long range implications in that our week long fundraiser is the primary source of support for our Aerospace Center for Excellence. Our 25 acre, 14 building education complex is a one of a kind and as of now leads the world in producing teenage Private Pilots with 80 licensed in just the last 6 years. We invest over $450,000 annually in aerospace related scholarships and have helped dozens of young men and women find careers as aerospace professionals. Because of you and the people who attend our Fly-in Fundraiser we are able to make these opportunities available to deserving young adults who otherwise would not be able to enjoy the passion of flight. GAIN MAXIMUM VISIBILITY OF YOUR PRODUCTS AND SERVICES! John Lites Leenhouts SUN n FUN President & CEO Here are just a few opportunities exhibitors may take advantage of for an additional fee: Advertise in our In-Flight Guide, Campus Map, Jumbotron, Trams, SnF Radio and at flysnf.org Host a lunch and be the center of attention for media reps from around the world. Rent a chalet on the flight line to host potential or current customers or to just say thank you! Place your company s name on materials for the Aerospace Educators Workshop, Pioneers Luncheon, or International Visitors Party. Hang banners on the campus or in facilities to promote your business or program at SUN n FUN Sponsor or donate an item to ACE Gala, to help raise funds for Aerospace Center for Excellence. Check out for additional information about exhibitor opportunities during the Fly-In and year round events and programs. We have a team ready to meet your needs and answer all of your questions. Let us connect you to SUN n FUN in new ways and most importantly, enjoy your experience at our International Fly-In & Expo! international april Lakeland, Florida Visit us here this year! BOOTH# Fly-In Helpful exhibit forms and info can be found at: flysnf.org/exhibitinfo & expo EXHIBITOR WEB GRAPHICS Once you become an OFFICIAL Exhibitor at the SUN n FUN International Fly-In & Expo, you will have the opportunity to download SUN n FUN graphics to display on your website. To include your booth number in the graphic, please visit flysnf.org/exhibitinfo 2
3 EXHIBIT SPACES & AMENITIES All exhibitors enjoy access to the Exhibitor Office and the Exhibitor Oasis (behind exhibit office), in between Hangar B & C. SUN n FUN extends an invitation to all current exhibitors to attend the annual Exhibitor Appreciation Breakfast. SUN n FUN also provides exhibitors with official web and print graphics (page 2) for use in promoting your exhibitor booth location at the event. Each exhibit space also includes staff credentials and access to the Pink Parking lot located across from the Central Florida Aerospace Academy. The same parking pass also allows direct access to the exhibit areas for loading/unloading of supplies before 9 a.m. and after 5 p.m. daily. (Exception: 6:30 p.m. on closing day) Priority is given to aviation exhibitors in order to keep the focus of the event on aviation and attract a highly interested, motivated audience ready to do business with our exhibitors. Tents, shipping services and more can be found on our APPROVED SUPPLIERS list on page 4. INDOOR EXHIBITS Four 20,000 sq. ft. hangars at show center offer 10x10 and 10x20 exhibit spaces which include electricity, back curtain pipe and drape, sign and credentials. Wireless internet and telephone service is available for purchase. Food vendors are located within walking distance for the convenience of guests and exhibitors alike. OUTDOOR EXHIBITS Exhibit spaces are available in a wide range of sizes and areas around the SUN n FUN Expo Campus, most outdoor spaces include electricity; please see the exhibit maps following for exceptions. Footprints range from 100 to 7,500 sq. ft. and are priced accordingly. Wireless internet is available for rent in most outdoor spaces. Please ask about your particular preferred area. EXHIBIT LOCATIONS INCLUDE: NORTH EXHIBITS (N) Exhibitors and smaller aircraft, just outside the hangar doors facing the runway and airshow box. SOUTHWEST EXHIBITS (SW) General exhibitors, opposite the food court. Generators allowed. No electric available. NORTH EAST EXHIBITS (NE) Exhibitors and some aircraft, between Hangar A and FAA building. LARGE DISPLAY (LD) Aircraft or other general exhibitors requiring more space, along Laird Blvd. south of the FAA. MANUFACTURERS DISPLAY (MD) Reserved primarily for aircraft manufacturers, the northern most exhibit area just south of the 9/27 runway. SUN N FUN EXHIBITS (SNF) Large spaces primarily for aircraft manufacturers east of the FAA building and south of the Manufacturers Display area. SOUTHEAST EXHIBITS (SE) Large spaces for aircraft and others requiring a large footprint, just inside the SUN n FUN front gate; also the location of the Veteran s Plaza, International Tent, Car Show & Drone Zone LIGHT AIRCRAFT & LIGHT ROTORCRAFT (LP) (Paradise City) Home to light aircraft, light rotorcraft, just south of vintage & classic aircraft parking on a major tram route. Includes an FAA approved grass strip with daily flight activity. If you re interested in becoming a NEW EXHIBITOR at SUN n FUN please complete the application for space online at QUESTIONS? Please contact our Exhibits Manager, Bonnie Perkins, at or Exhibits@flysnf.org. 3
4 APPROVED SUPPLIERS TABLES, CHAIRS, DECORATIONS, CARTAGE, LABOR SHIPPING, ETC. GES EXPO SERVICES Contact: Dan Carr Call Center: GES.com/chat TENT RENTAL LAFAYETTE TENT & AWNING CO. Contact: Keven Denney lafayettetent.com GES and Lafayette event packets can found on our website at flysnf.org/exhibitinfo/ FLOWERS THE FLOWER CART Contact: Maureen Shaw shopthecart.com 1125 Lakeland Hills Blvd. Lakeland, FL GENERATORS QUALITY POWER Contact: Keith Rucker qualitymowersfl.com W Hillsborough Ave., Tampa, FL LANDSCAPING CLEARY S GARDEN CREATIONS Contact: Jim Cleary clearylnls@yahoo.com 5990 Dubois Blvd., Lakeland, FL CAR RENTAL ENTERPRISE CAR RENTAL Lakeland Branch Ext. 4 enterprise.com Use SnF Account code: XZ42H23 PRINTING SIR SPEEDY Contact: Darwin Eicher darwin@sirspeedylakeland.com sirspeedylakeland.com 41 S. Pipkin Rd. Suite 105, Lakeland FL SUN n FUN STAFF CONTACTS ADVERTISING Laura Vaughn llvaughn@flysnf.org EXHIBITS Bonnie Perkins bperkins@flysnf.org CHALET RENTALS & CATERING Debi Hobbs dhobbs@flysnf.org DEMO FLIGHTS Bill McKee bamckee@aol.com FORUMS Laura Vaughn llvaughn@flysnf.org INTERNET & WIFI Dave Fuller dfuller@flysnf.org LIGHTPLANE (PARADISE CITY) Gary Furdell ahcaman@msn.com MEDIA CENTER/PRESS CONFERENCES Carol Cali ccali@flysnf.org MAINTENANCE Murray Freeman & Tim Wells, Site Director mfreeman@flysnf.org twells@flysnf.org SPONSORSHIPS & SALES Greg Gibson, Director of Business Development ggibson@flysnf.org 4
5 APPROVED CATERERS You must confirm your event with a SUN n FUN Event Coordinator before contacting any of the below caterers. Contact Debi Hobbs at or eventrentals@flysnf.org for more information. THE CATERING CO. OF CENTRAL FLORIDA Christa Morgan thecateringco@hotmail.com 233 Avenue O, SE Winter Haven, FL PUFF N STUFF CATERING Lauren Balden lauren@puffnstuff.com puffnstuff.com 5804 E. Columbus Dr. Tampa, FL CATERING BY THE FAMILY Sandra Thiebe ext. 309 sandra@cateringbythefamily.com cateringbythefamily.com 2322 W. Cypress St. Tampa, FL SMOKIN JIMS HOUSE OF BBQ Jim Rabe jimrabe@msn.com smokinjimsbarbecue.com 3615 Havendale Blvd. Auburndale, FL FRESCOS Bruce Tuttle catering@frescoslakeland.com frescoslakeland.com/catering 132 S. Kentucky Ave. Lakeland, FL TERRIE LOBB CATERING, INC. Terrie Lobb or Angel Tagaca terrie@terrielobbcatering.com terrielobbcatering.com 1239 E. Main St. Bartow, FL JERSEY MIKE S Maddy DeGeorge maddydeg8@gmail.com jerseymikes.com 4714 S. Florida Ave. Lakeland, FL TEXAS CATTLE COMPANY Michelle Holley michelle@tottrg.com texascattlecompany.net th St. North St. Petersburg, FL MILLENIA EVENT CATERING Chef Lo tonya@milleniacatering.com MillenaCatering.com 3801 US Highway 98 N. Lakeland, TOOJAY S Sharon Millan Sharon.Millan@toojays.com toojays.com 1235 N. Parkway Frontage Rd. Lakeland, FL NINETEEN 61 Kimberly Jacobs kimberly@nineteen61.com 1212 South Florida Ave Lakeland, FL TPI Katie Stewart katie@tysingerpromotions.com McCarthy Blvd. New Bern, NC
6 STAY CONNECTED STAY INFORMED CHALET RENTALS LOOKING FOR A WAY TO IMPRESS YOUR CLIENTS? Rent a VIP CHALET on the flightline during SUN n FUN and entertain them with a front row seat to the Follow SUN n FUN: airshow action! Contact eventrentals@flysnf.org or call Chalet tents are located on the north side of the Warbird Ramp and provide VIP Airshow Seating Air-conditioned tent with indoor seating for 100 guests Subscribe to our newsletter: flysnf.org # Please use #SnF19 and #LoveFL when mentioning SUN n FUN on your social media channels Get SUN n FUN updates via text messages: Outdoor patio seating holds 100 guests Air-conditioned restrooms Catering options with exclusive SUN n FUN caterers INTERNET SERVICES Wireless internet services are available for exhibitors to purchase during the week of SUN n FUN. We also have wired internet access available (for a fee) for our exhibits in Hangars A, B, C, D, E. More information about Internet Services can be found at flysnf.org/exhibitorwifi. Questions? Call Dave Fuller at or dfuller@flysnf.org. Text SNFUPDATE to for Airshow & event updates WATER & ICE SALES Text SNFALERT to for Weather & emergency alerts Water and ice is available for purchase starting Saturday, March 30, 8 to 10 a.m. Text STOP to to discontinue receiving messages Message and data rates may apply located across from the Exhibitor Office. Cash/credits cards accepted. WHO ATTENDS SUN N FUN! 200,000+ attendees from all 50 U.S. States, District of Columbia, SUN n FUN ECONOMIC IMPACT 2015 Economic Impact Study, validated by Polk County Tourism Office 1,680 direct, induced, indirect and related jobs $77.7 million local/regional 2 U.S. territories, and over Countries 60.9% of our spectators are male 39.1% are female 33.6% of attendees are between the ages of 18-34, 35.5% are and 30.9% are 50 and up. Top 10 countries: Canada, Brazil, United Kingdom, Argentina, Germany, Colombia, Norway, England, Venezuela, Switzerland 500+ exhibitors with over 4000 staff onsite economic value-added 25,000 hotel room nights consumed for exhibitors alone $45 million labor income created 590+ media representatives credentialed from 70 countries $137 million of total economic output hotel room nights are used by SUN n FUN for performers and guests Over 4,500 aircraft representing more than 9,000 air traffic movements Over 3,000 Volunteers onsite that produce the event Over 1000 Acres of Active Venue 6
7 SPONSORSHIP OPPORTUNITIES For 2019, SUN n FUN is introducing new and exciting areas of sponsorship that combine cutting edge technology, event asset integration and creative area targeting to get your message out and the customers in! SPONSORSHIP OPPORTUNITIES INCLUDE: Global visibility on our Live Airshow TV Streaming Broadcast creating millions of impressions to over 120 countries New hospitality venues for hosting meetings and events Facility Naming Rights VIP/Exclusive access for your guests Ground transportation sponsorship Custom Airshow sponsorships We want to work with you to create a custom presence that drives your business according to your marketing plan and strategy. Contact us today and let s get creative! For more information please contact Greg Gibson ggibson@flysnf.org. ADVERTISING OPPORTUNITIES SUN n FUN has several advertising options to offer during our annual event and year-round. Be here and be represented everywhere onsite. Advertise your business or service and show your customers that you support SUN n FUN, where the Sky is Just the Beginning! SUN n FUN offers many ad promotion opportunities, including our In-Flight Guide, Expo Map, Jumbotrons, Trams, SnF Radio, and at Flysnf.org! Gain more attention during the airshow with an upgraded ad purchase for the Jumbotron or SnF Radio, if you are seeking a year-round impact, purchase an ad on the highly-visited SUN n FUN website. BUY EARLY AND SAVE! Secure your ad placement with contract and payment by 12/31/2018 and receive an additional 10% discount. SAVE MONEY WITH COMBO PACKAGES! SUN n FUN is more than a fly-in in April Take advantage of preevent promotion and exposure. Showcase your business by taking advantage of ad placement opportunities for both a fly-in and a year-round presence. Watch your inbox for the 2019 SUN n FUN advertising package this fall. We hope you will see the advantages of becoming a SUN n FUN advertiser! Have a GREAT event! For more information about advertising opportunities at SUN n FUN visit flysnf.org and search ADVERTISE, advertise@flysnf.org or call PURCHASE THREE: Purchase three or more SUN n FUN ad placements (not including SUN n FUN Today) and receive a 20% discount on the entire ad purchase. Agencies submitting contract and artwork will receive a total discount of 25% on three ad placements. PURCHASE TWO: Purchase two SUN n FUN ad placements (not including SUN n FUN Today) and receive a 12% discount on the purchase of two ad placements. Agencies submitting contract and artwork will receive a total discount of 18% on two ad placements. The above discounts cannot be combined with Buy Early and Save offer. 7
8 EXHIBITOR SCHEDULE September 15, 2018 October 1- Forward December 31, 2018 February 15, 2019 February 14, 2019 March 1, 2019 March 1, 2019 March 1, 2019 March 11, 2019 March 22, 2019 March 29, 2019 March 30-31, 2019 April 1, 2019 April 2, 2019 April 4, 2019 April 2-7, 2019 April 2-6, 2019 April 7, 2019 April 7, 2019 April 7, 2019 April 7, 2019 April 7, 2019 April 8, 2019 April 9, 2019 Exhibitor Application and Payment Due New Exhibitor Applications Issued Advertising Discount Deadline Advertising Deadline for In-Flight Guide, and Expo Map Lafayette Tent rental discount deadline (price increases after this date) Deadline for all other advertising Certificates for insurance due Submit exhibitor contact information GES rental discount deadline Wireless/wired internet access order deadline Sponsor only set- up indoor no security 8 a.m.- 5 p.m. Exhibit set- up and credential pick-up 8 a.m.- 8 p.m. Exhibit set- up and credential pick-up 5 p.m. - 6 p.m. Exhibitor Welcome Reception 7:30 a.m.- 9:30 a.m. Exhibitor appreciation breakfast- Pick up tickets at the exhibit office 8 a.m.- 9 a.m. Exhibit Hangars open to exhibitors only 9 a.m.- 5 p.m. Exhibits open to public 9 a.m.- 4 p.m. Exhibits open to public 4 p.m.- 9 p.m. Hangars open to exhibitors for breakdown 3 p.m.- 6 p.m. Aircraft towing for departure 6:30 p.m. Exhibitor vehicles allowed into the exhibit area Golf cart shuttle to parking lot from exhibit office 8 a.m.- 5 p.m. Hangars open for continued breakdown 8 a.m.- 12 p.m. Hangars open for continued breakdown. BREAKDOWN POLICY Breakdown of exhibit booth/tents before 4 p.m. on Sunday, April 7, 2019, is not permitted. We will tug or otherwise assist aircraft to depart between 3 p.m. and 6 p.m. in the outdoor exhibit areas. No other breakdown may take place. GES will begin positioning trailers in front of Exhibit Hangars A, B, C and D between 5 p.m. and 6 p.m., starting with Hangar D. Vehicles will be allowed site access at 6:30 p.m. Hangars will remain open until 9 p.m. on April 7. They will reopen Monday, April 8 at 8 a.m. CREDENTIAl POLICY Access control is an important element of the security program at the SUN n FUN Fly-In. Your credential for access to our site is a name badge/ribbon and must be visibly worn at all times. If you or your team do not have your credentials, you will not be allowed access to the SUN n FUN Expo Campus. If you have someone coming who needs a name badge from your allotment, you may leave an envelope with their name at Window 20 at SUN n FUN s Main ticket gate for convenient pick-up. If you need additional credentials (a daily or weekly wristband), they must be purchased at Main Registration at the posted rate. WINDOW 20 is open from 8 a.m. to 6 p.m. No entry to the event will be permitted without a Exhibitor Credential or wristband. 8
9 OUTDOOR EXHIBIT PRICE SHEET AIRCRAFT SPACES No electric Up to 6 exhibitor ribbons and 1 parking pass per booth One aircraft $1, Call for availability and 10x10 tent approval NORTH EAST EXHIBITS (NE) Includes electric Up to 6 exhibitor ribbons 1 parking pass per booth Approx. $2.32 per sq. ft. All spaces 20 X $1, except: NE-001 and NE-012 Approx. 20 x $1, NE-059 available only with NE-058 or NE-060 LARGE DISPLAY (LD) Includes electric Up to 12 exhibitor ribbons 2 parking passes per booth Approx. $1.56 per sq. ft. LD-002, LD-003, LD-004, LD-005, Approx. 50 x 50 sq. $3, LD-008, LD-009, LD-010, LD-011, Approx. 50 x 50 sq. $3, $4, $5, $6, $6, MANUFACTURER S DISPLAY (MD) Includes electric- MD- A,B, and C Up to 18 exhibitor ribbons 2 parking passes per booth Approx. $1.56 per sq. ft. * MD-D up to 12 exhibition ribbons, 2 parking $10, Approx. 00 sq. ft $7, Approx to 5950 sq. ft $7, Approx to 5625 sq. ft $4, Approx to 3600 sq. ft NORTH EXHIBITS (N) Includes electric Up to 6 exhibitor ribbons 1 parking pass per booth * N-12 and N-13 receives 2 exhibitor ribbons and 1 parking pass only $2.32 per sq. ft. except N-012 and N-013 N-001 thru N x $1, N x $2, N-008 thru N x $2, N-012 and N x $ 1, N-014 thru N x $1, N-019 and N x $2, N-021 thru N x $1, N-026 thru N x $2, N x $2, N x $2, N-033 thru N x $1, N-043 and N x $2, N-045 thru N x $1, N x $2, N x $1, N-057 thru N x $1, N-067 and N x $1, N-069 thru N x $1, N-079 and N x $1, N-081 thru N x $1, N-091 and N x $1, N-093 thru N x $1, N x $1, SUN n FUN EXHIBITS (SnF) Includes electric 2 parking passes per booth Approx. $1.37 per sq. ft. (Excluding SNF $2.32 per sq. ft.) $13, (Up to 18 passes) $6, (Up to 12 passes) $6, (Up to 12 passes) $12, (Up to 18 passes) $5, (Up to 12 passes) $5, (Up to 12 passes) $5, (Up to 12 passes) 9
10 AIRCRAFT PARKING 19 AC 1 MD 1-D 50x50 MD 2-D MD 11-B 33 MD 12-B MD 9-A MD 5-B MD 6-A MD 13-C 41 30'x30' 18 30'x30' 'x30' 'x40' 'x30' 'x30' 'x10' 'x30' 'x30' 'x30' 'x30' AIR SHOW VIEWING AREA R20 MD 4-D R20 MD 4-D MD 3-D 55 MD 14-B MD 15-C MD 16-B 45 MD 7-B MD 32-B MD 17-B MD 8-A 38 MD 18-C 5 9 MD 10-D AC 'x30' 40'x25' 40'x25' 40'x25' 40'x25' 40'x25' 40'x25' Refer to page 9 for Outdoor Exhibit Price Sheet. Color indicates specific area. West Exhibit Gate 20'x30' 20'x30' 20'x30' 20'x30' 66 20'x30' 14 20'x30' Announcers Stand N R20 55 WALKWAY 50x50 39 R20 R20 50x50 23 WALKWAY R NORTH EXHIBITS N 1 - N 103 FOXTROT MD 19-B GATE MD 20-B MD 21-C MD 22-B MANUFACTURER'S DISPLAY EXHIBITS MD 1 - MD 34 WALKWAY 118 GULF COAST AVIONICS & GARMIN INDOOR HANGAR D R MD 33-B MD 23-B MD 26-B R50 91 MD 24-C MD 25-B MD 27-C MD 28-B MD 29-B 102 EXHIBIT OFFICE MD 30-C 84 MD 34-A WALKWAY WALKWAY SARASOTA AVIONICS INDOOR HANGAR C FOOD FOOD FENCE MD 31-B AIRCRAFT SPRUCE & SPECIALTY INDOOR HANGAR B Exhibit Oasis WARBIRD HQ FENCE 'x30' EXCEPT 1, 12, 45, 59 & R 'x40' NORTH EAST EXHIBITS NE 1 - NE SNF 6 TAXIWAY SIGN TRADE-A-PLANE INDOOR HANGAR A East Exhibit Gate SNF FAA 41 TUG STATION SNF Phillips 66 Compass Rose 'x30' 10 TENT SET BACK SNF SNF 7 PILOT MALL AC AC 5 AC 6 20'x40' AC 9 AC SNF 4 LAIRD BLVD GATE SNF LD 4 50'x 50' LD 2 LD 3 50'x 50' 50'x 50' CENTRAL FLORIDA VCB VINTAGE HEADQUARTERS 110 PHONE X BOX 52 LD 5 50'x 50' LD 1 Fly-By Briefings LD-7 LD FOOD COURT LD 11 50'x 50' LD 10 50'x 50' LD 9 50'x 50' LD 8 50'x 50' SUNSET GRILL LD VOYAGER PATH TOM MACK AEROSPACE CENTER FOR EXCELLENCE FOOD SUN-N-FUN DRIVE LD MAIN GATE PEGGY BROWN LANE QUIET BIRDMEN RADIO STATION SILVER WINGS OX-5 EAA 99's SOUTHEAST EXHIBITS ROAD OUTDOOR EXHIBITS MAP NATURE TRAIL AC 3 AC 4 LAIRD BLVD WITTMAN POND FOOD SOUTHWEST EXHIBITS AREA (page 11) PARTS EXCHANGE GES EXPO SERVICES INDOOR HANGAR E CAMPGROUND 10
11 Aerospace Center For Excellence FOOD COURT Peggy Brown Lane Golf Cart Path Golf Cart Path SOUTHWEST EXHIBITS MAP Amish Dounuts x 10 ft. - $0.00 Includes 6 Exhibitor passes and 1 parking pass 20 x 20 ft. - $ Includes 2 Exhibitor passes and 1 parking pass 30 x 20 ft. - $1, Includes 6 Exhibitor passes and 1 parking pass 50 x 20 ft. - $2, Includes 6 Exhibitor passes and 1 parking pass $2.31 sq. ft. except 10x10 * No electric or phone service available 11
12 Saturday only SOUTHEAST EXHIBITS MAP JAMES C. RAY DRIVE x ft. - $2, x ft. - $1, $.45 sq. ft. $.45 sq. ft. Price includes: 1 Exhibitor Parking Pass and 6 Exhibitor Passes per Space. *Limited Electric 12
13 C D A B 53 LIGHTCRAFT & ROTORCRAFT EXHIBITS NOTE: NO ELECTRICAL OR PHONE HOOKUPS AVAILABLE. x ft. - $2, $.40 per sq. ft. Includes 6 Exhibitor passes and 1 parking pass 50 x 50 ft. - $1,1.00 $.47 per sq. ft. Includes 4 Exhibitor passes and 1 parking pass 50 x 50 ft. - $1, $.44 per sq. ft. Includes 6 Exhibitor passes and 1 parking pass A-Y Light sport mall aircraft spaces managed by Light Aircraft Manufacturers Assocation 13
14 NORTH Price includes: Back Curtain Sign, Electricity 1 Exhibitor Parking pass per space 6 Exhibitor Passes per Space TO FLIGHTLINE (8 x 10) 11 (8 x 10) 12 INDOOR EXHIBITS MAP - HANGARS A,B,C,D x 10 ft. corner - $2, x 20 ft. - $3, x 10 ft. in-row - $2,
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