The Leading International MICE Event in China

Transcription

1 IT&CM China April 2014 The Leading International MICE Event in China Shanghai World Expo Exhibition & Convention Center IT&CM China 2014 Newsletter Vol 8 Issue 02 Jan 2014 China Reigns Among MICE Industry s Top Buying Markets Strong Business Generation Results Propel Exhibitors Return To IT&CM China 2014 Business opportunities created at IT&CM China The rapid expansion of China s MICE market continues to draw more international companies to target the growing industry. According to a 2011 Global Meetings Procurement Agency HelmsBriscoe report, the value of China s conference and events industry was estimated at USD 150 billion, with tens of millions of conferences held every year. The Chinese MICE industry itself is burgeoning at 20% annually, reflecting endless opportunities for both international and domestic MICE suppliers alike. Meanwhile, a 2012 study by PhoCusWright evidenced doubling of China s travel gross bookings over a span of 5 years, from USD 54.8 billion in 2009 to USD billion in For many MICE industry suppliers, China s relentless growth translates to inevitable shifts in customer geographies, where the country is already amongst their top buying markets. Returning IT&CM China luxury cruise exhibitor, Silversea Cruise s Regional Director Asia, Melvyn Yap notes, China is now our second largest Asian source market, behind Japan. We believe it has the potential to grow even bigger, especially with the Chinese interest in our expedition product to the polar regions. Long-time IT&CM China exhibiting destination Thailand is also experiencing the massive impact of the outbound Chinese MICE business. Concurs Nopparat Maythaveekulchai, President of Thailand Convention & Exhibition Bureau (TCEB), China has become the number one (top) source market of MICE travellers to Thailand since 2013, and with a constant growth of the Chinese economy, we expect to welcome more business travellers and MICE visitors from China. Other returning exhibitors to IT&CM China 2014 cite strong business generation results as a reason for coming back to the show. Dorinda Chua, Assistant Vice President Global Sales of Dusit International, says, We are expecting revenues in excess of USD 500,000 from the direct discussions that took place at the 2013 event. Meanwhile, Charles Lai, Vice President Sales & Marketing of international hospitality chain Kempinski Hotels, China, estimates that actual business generated from their 2013 participation aggregates about USD 850,000. IT&CM China The Leading International MICE Event In China returning for its eighth edition in 2014, is the only MICE show in China that optimises business opportunities with the Chinese on all fronts Outbound, Inbound and Domestic. Highlighting the strategic significance of the event, Darren Ng, Managing Director of TTG Asia Media representing TTG Events, one of 3 co-organisers of the event shares, 2014 exhibitors can expect to see 70% Chinese buyers, addressing the outbound and domestic procurement for both international and Chinese suppliers respectively. The latter can also benefit from the remaining 30% of international buyers looking to buy into China (inbound). Chen Yueliang, Vice-President of China International Travel Service (CITS) Limited co-organiser of IT&CM China, echoes in agreement, China s business events market is growing faster than any other nation. It is predicted that China will be the world s largest contributor to this industry. With domestic and international demand driving surges in group meetings and events travel, both Chinese industry suppliers and buyers alike will find IT&CM China an ideal platform to expand their business networks. CITS is excited about playing a significant role in delivering these delegates to the event. The 2014 IT&CM China event is set to welcome approximately 3,000 MICE professionals from sectors including DMCs, PCOs, corporate travel and associations. The show will also feature 400 hosted delegates, over 10,000 business appointments set to be conducted, and more than 60 business, education and networking sessions planned for delegates. Organisers are expecting 65% new buyers with a targeted ratio of 1.25 buyers to 1 exhibiting company. IT&CM China 2014 will also be anchoring the Shanghai Business Events Week (SBEW) featuring 8 industry business, education and networking events. IT&CM China Generates Business On All Fronts Inbound & Domestic Over 90% of the enquiries we received at IT&CM China 2013 are for our China properties. Kempinski Hotels China Charles Lai, Vice President Sales & Marketing Outbound IT&CM China proved to be relevant especially in reaching out to potential local Chinese buyers. Our Thai MICE suppliers witnessed continued improvement in the show s buyer quality and lead generation. Thailand Convention & Exhibition Bureau Nopparat Maythaveekulchai, President At least 35% of our business leads in 2013 came from Chinese buyers. Our participation generated actual business leads and created awareness of the Dusit brand in the China market. Dusit International Dorinda Chua, Assistant Vice President Global Sales There are a lot more Chinese buyers who are genuinely interested to learn more about our products. Silversea Cruise Melvyn Yap, Regional Director Asia

2 IT&CM China 中国 ( 上海 ) 国际奖励旅游及大会博览会 IT&CM China Confirms Business Generation 6 Months After 2013 Event Over 60% of 2013 buyers have made purchases with exhibitors to date 80% have already utilised the products / services procured Exhibitor Perspective 1 China Key For Kempinski Eu r o p e s oldest luxury hotel group, Kempinski, has its sights set on expanding their presence in China. With 19 hotels currently across the country, the internationallyrenowned brand finds IT&CM China an effective platform to do so. We are seeing tangible results from our participation at IT&CM China, said Charles Lai, Vice President - Sales & Marketing, Kempinski Hotels China, Just the awareness alone in telling the industry about Kempinski s properties in prime upcoming MICE destinations in China East such as Suzhou, Wuxi, Yixing and Xiamen, and popular resorts like Sanya, is fantastic. These are the latest hot cities for MICE events, and Kempinski hotels are fully equipped to handle a variety of agendas. Lai estimates that actual business generated from Kempinski s 2013 participation at IT&CM China aggregates about USD 850,000. In Over 70% of remaining buyers intend to make purchases with exhibitors in the next 6 months Land arrangement Incentive & meetings packages addition, over 90% of the enquiries he received at the 2013 event are for China properties. IT&CM China is a must-attend show for us. The show delivers important buyers that we need to engage on what our existing properties can offer, as well as update them on upcoming ones, continued Lai. Destinations with new Kempinski hotels scheduled to open in China in 2014 include Changsha in April, a second Kempinski hotel in Dalian surrounded by a mega sports and entertainment center sometime in Q3, and a very important massive project in Yanqi Lake situated in Hui Rou district in Beijing. The entire Yanqi Lake project will be ready by the second half of Comprising of the Kempinski Hotel, an iconic building with 307 guest rooms and suites, the complex also includes a state guest house with 111 rooms, 12 boutique hotels surrounding the island, as well as a conference centre of over 8,000 sqm to house international events. Kempinski s global portfolio spans 81 five-star properties in 30 countries. Purchased products / services include: Full event packages encompassing venue booking, accommodation and team activities Hotel rooms for corporate travel Majority of purchases / intended purchases are valued up to USD 250,000 with some as high as above USD 1 million for selected exhibitors. Value of Business Generated USD 850,000 Yanqi Lake Kempinski Hotel Haitang Bay Sanya 2014 Exhibitors On Board LIMITED SPACE Accor Hospitality Anantara Hotels, Resorts & Spas Beijing Tianya International ChimeLong Hotel Dusit International Gloria International Hotel Ltd Hangzhou Pavilion Japan National Tourism Organization JTB Corporation Kempinski Hotel Korea Tourism Organization Macau Government Tourist Office Malaysia Convention and Exhibition Bureau Marco Polo Hotels MasterCard Worldwide Meetings and Exhibitions Hong Kong Melia Hotels International Millennium & Copthorne Hotels Ministry of Tourism and Creative Economy, Indonesia New Century Hotels & Resorts Ningbo Pavilion Ocean Spring Hotel (Zhuhai) Philippine Tourism Office Seoul Tourism Organization Shanghai Municipal Tourism Administration Silversea Cruise 2

3 Exhibitor Perspective 2 Dusit International Prospects Diverse Clients Value of Business Generated USD 500,000 Dusit International, with 22 properties across Thailand, the Philippines, Egypt, UAE and Maldives, had buyers representing a variety of client interests, knocking at its doors during IT&CM China Prospects ranged from corporate group bookings, incentive groups and conferences to honeymooners and leisure FIT groups. We are expecting revenues in excess of USD 500,000 from the direct discussions that took place at IT&CM China Subsequent interest may even lead to additional future bookings, said Dorinda Chua, Assistant Vice President Global Sales, Dusit International. Chinese buyers represented about 35% of the business leads received with the remaining from Germany, Hungary, India, Malaysia, Poland, the Philippines and the USA. We are excited to be returning to IT&CM China 2014, as the event has been extremely positive for us in terms of generating actual business, leads and creating more awareness of our brand in the Chinese market. Delegates can expect to see a 30% larger Dusit International pavilion, with more properties being showcased at the 2014 event, said Chua. CASE STUDY: INCENTIVE INSPIRATION 2013 Buyer: Motivate China A destination management company based and operating across China, serving European and North American clientele. Incentive Type: Conference and Post-Conference Tour in Hangzhou Number of Attendees: 70 delegates Incentive Highlights: Venue Courtesy of 2013 IT&CM China Exhibitor: Hangzhou New China Travel, China Jackson Wang, Deputy Managing Director Xixi Wetland National Park Hangzhou offers a myriad of attractions that can cater to various incentive themes. We chose to host the event at Xixi Wetland National Park as it is the first and only wetland park in China that combines urban life, farming and culture a picturesque outdoor venue amidst unspoilt nature that is truly unique to Hangzhou. Activities Result Tug-of-War game as a teambuilding warm up exercise, followed by Dragon Boat Race The dragon boat race was the true highlight of the event. It served many purposes, helping to foster camaraderie among the delegates, while promoting the dragon boat culture of Xixi Wetland, where the Dragon Boat Festival was born in It is an activity highly significant to the location, while proving to be highly effective in nurturing team bonding. A unique retreat experience that merges client objectives and Xixi s diverse offerings of ecology, culture and entertainment Our team is capable of putting together a variety of programmes to suit diverse agendas and budgets, from events such as the one just mentioned for about USD 20,000 to those that may be even more intimate or more extensive. We are looking forward to returning to IT&CM China 2014, as we believe that the business appointments, quality of the show and excellent buyer profile, will provide us with more leads and actual business prospects. LEFT. BOOK YOURS NOW Taiwan External Trade Development Council (TAITRA) Tangla Hotels & Resorts International Thailand Convention & Exhibition Bureau The Okura Group Tourism New Zealand Visit Brussels and more Raw Space (min 18sqm) Shell Scheme (min 9sqm) 2014 Rates *The above rates are not inclusive of the USD 500 registration fee USD 554 per sqm USD 590 per sqm Participating as a Corporate Exhibitor or collectively under your respective Country / State Pavilion? Contact us for customised exhibition packages that you can take advantage of! 3

4 IT&CM China 中国 ( 上海 ) 国际奖励旅游及大会博览会 What To Expect From The Upcoming IT&CM China 2014 Business It s my first time here, and I must say I m pleasantly surprised. The sched Practically, the level of organisation is comparable (and sometimes bette quite interesting. All of the exhibitors are very MICE-focused not Thomas Cook Business Incentives, Belgium Claire Gennart, Operations Manager Education My first time at IT&CM China proved to be a valuable experience. The show was well organised with ample opportunity to mix business and pleasure. Overall, IT&CM China was a great experience. Handy Events & Conferences, Australia Thomas Handy, Director 4

5 IT&CM China improves greatly each year and provides a good mix of exhibitors and quality appointments. I look forward to 2014! Networking Conference Venues and Booking Services, Australia Anthony Jepson, General Manager Compared to other exhibitions, IT&CM events are more professional with more networking opportunities provided for us. We can obtain more practical MICE information. I definitely will recommend IT&CM events to other exhibitors. Beijing Global Merry Media, MICE, China Li Jun, Editor-in-Chief IT&CM China is definitely a trade show to tap into rising opportunities in the Chinese market. It is also a perfect platform to showcase our new destinations, like Chiang Mai, to buyers in China. Thailand Convention & Exhibition Bureau, Thailand Vichaya Soonthornsaratoon, Director Meetings, Incentive and Convention Department dule is tight and followed precisely, transfers always leave on time, et cetera. er) to what we know in Europe. Business-wise, most of my appointments were always the case on some other fairs. This is a good learning experience. I have met some very important leads and gathered information on new products to offer to our clients. Gaurav Travels, India Rajeeve Sabharwal, Chief Executive 5

6 IT&CM China 中国 ( 上海 ) 国际奖励旅游及大会博览会 IT&CM China Team Supports ICCA Congress In Shanghai The importance of the Chinese market was underscored at the recent International Congress and Convention Association (ICCA) Congress held in Shanghai from 2 to 6 November Within a few years, based on current trends, a quarter of our members will be based in the Asia region, with China being our fastest growing national membership, said ICCA s president, Arnaldo Nardone. ICCA represents a membership of over 1000 main specialists in the meetings industry companies that organise, transport and accommodate international meetings and events across more than 90 countries worldwide. Added CEO Martin Sirk, If you are engaged in a globally-connected business, you need to understand how China is shaping and driving our industry. With 8 years of experience in organising events in China, the IT&CM China team was on hand to lend its support to this year s congress, with the corporate company TTG Asia Media sponsoring volunteer staff uniforms and the event s local area map. ICCA has supported IT&CM events, including IT&CM China for a long time now. Our collaboration benefits the industry in many ways. The IT&CM China and TTG Asia Media team was able to share their own perspectives on operating in the Mainland market for the last 15 years, remarked Darren Ng, Managing Director of TTG Asia Media. A number of ICCA members are also delegates of IT&CM China, participating to either promote their products / services as exhibitors, or to procure as buyers. IT&CM China Corporate Roundtable Hits The Road Just 4 months after the success of the inaugural IT&CM China 2013 Corporate Travel Roundtable, the 2 nd installment of this private gathering of Chinese business travel management elites to discuss mutual business travel topics of interest, took place on 30 August. TTG Events, co-organisers of IT&CM China underscored the importance for Chinese Corporations to keep abreast on being Business Travel Management savvy or being sophisticated at managing Corporate Travel cost. Business travel management awareness is presently relatively weak in many Chinese corporations. However, Corporate Travel costs are the 3 rd largest for most companies, after marketing and labour costs. We knew we could help to fill this knowledge gap in the China market, said Ooi Peng Ee, General Manager of TTG Events, noting that China, currently the world s second largest business travel market, is expected to surpass the United States to become the world s largest by The IT&CM China Corporate Roundtable serves as a communication platform for likeminded professionals managing business travel procurement and management on a day-to-day basis to discuss issues and share knowledge in person with one another a vital learning opportunity unavailable in typical work environments. The 2 nd installment held at the Grand Kempinski Hotel Shanghai attracted 16 business travel management elites across diverse industries ranging from IT, Pharmaceutical to Banking, Luxury Goods, Automobiles and others. Participating corporations include Coach China, Faurecia, General Motors, Harman International, IKEA IMS Wholesale (Shanghai), IKEA (China) Investment, Novartis, Philips Healthcare, Roche Diagnostics (Shanghai), Shanghai CIIC Technology Application Development, Standard Chartered Bank, UCB trading (Shanghai), as well as ZF (China) Investment amongst others. Discussion topics covered include: getting the best fares for air-tickets, managing corporate travel with mobile communications technology, considerations when planning Request for Proposal (RFP) to hotels, as well as sharing of different companies business travel management policies. More corporate roundtable sessions across China are in the pipeline, with plans for one to be held every two months. Corporates in Beijing, Guangzhou and Chengdu are amongst the cities in China that can look forward to benefitting from the IT&CM China Corporate Roundtable when it comes to their city. We would like to give business travel managers across the different regions of China the opportunity to participate, shared Ooi. Participants can also keep the interaction and communication going by joining the designated WeChat group. For more information on the IT&CM China Corporate Roundtable as well as updates on the other installments planned across China, contact deng.chengzi@ttgasia.com Upcoming Session Shanghai Mid-February 2 nd IT&CM China Corporate Roundtable Session Takeaways Consult and communicate with airlines as early as possible. For better prices, consider renewing contracts with airlines in the first half of the year. Fully understanding your company s flight and route demand allows you to negotiate and / or source for options better. Weigh the advantages of local vs. global contracts with domestic airlines. Consider other modes of transportation such as high-speed rail for domestic travel in China. Request the airline for a quarterly review report of your company s business flight bookings. Negotiate flight fares by routes as different routes offer different discounted prices. Explore various payment modes with airline companies. Search for mobile platforms that may offer special rates. Utilise mobile phone apps to provide convenience for administrative processes. 6

7 Last Chance To Be Hosted! Buyer and Media Hosting Programmes Closing Soon Register By 15 February 2014 Scan the QR Code to find out more about participating at IT&CM China 2014 Buyer and Media Privileges Structured Business Appointments with Exhibitors (For Buyers Only) Entry to the Official Press Conference and Media Briefing Sessions (For Media Only) Entry to Educational Sessions Entry to the Exhibition and all Official Events and Functions Complimentary Airport Transfers and Local Coach Transfers from Official Hotels to Exhibition Venue and Official Events / Functions Complimentary City Tours (For International Buyers and Media Only) Participation in Post-Show Tours at Special Rates (For International Buyers and Media Only) Added Hosted Benefits Subsidised Return Economy Class Air Fare to / from Shanghai* (For Fully Hosted Buyers and Media) Complimentary 4 nights* hotel accommodation during the event (For Semi and Fully Hosted Buyers and Media) * Terms and Conditions Apply Interested To Be A Media Affiliate? Open to publications from around the world and across China targeting MICE, Association and Corporate Travel Professionals. In exchange for the publication s efforts to promote IT&CM China to their subscribers and industry network, media affiliates enjoy a variety of pre-event and onsite publicity and acknowledgement as a result of their year long association with the event. *Acceptance into IT&CM China s media affiliate programme is subject to validation, terms and conditions. Enquire at itcmchina@ttgasia.com Register Online As an Exhibitor, Buyer or Media at Enhanced Online Diary Offers Improvements To 2014 Delegates Boosted by the inaugural success of the Online Diary facility used by 2013 IT&CM China delegates, this application will be replicated at the 2014 IT&CM China event, allowing IT&CM China Exhibitors and Buyers to schedule up to 100% of their allotted business appointments prior to the show. How Online Diary Works The Pre-Scheduled Appointment (PSA) will continue to computermatch up to 60% of the exhibitor-buyer meeting requests. A week after the PSA closes, the remaining 40% of the appointments will be scheduled via the Online Diary facility. This year, the business appointment scheduling facility will offer several improvements based on the feedback of 2013 delegates: Notification of Incoming Appointment Requests: This function alerts delegates by on a daily basis, of incoming appointment requests that require action on their part. This reminder ensures that delegates do not miss out on any appointment requests from other delegates. Incoming Requests Will Be Automatically Cancelled After Waiting Time of 3 Days Should no action be taken to confirm an incoming appointment request, the request will automatically be cancelled after 3 days. Delegates are thus strongly encouraged to respond to their appointment requests within 3 days upon receipt. The Online Diary facility works by enabling delegates to directly message the respective party they want to meet for an appointment request. Delegates will be able to view appointment requests in their Online Diary and request for appointments by selecting a mutually available slot. The Online Diary facility provides exhibitors and buyers more flexibility to manage their appointment schedule, as they are able to completely pre-determine who they will meet during business days on-site. It also enables them to better plan their business conversations ahead of time. Delegates will be able to schedule additional appointments on-site during the Buyers-Meet-Sellers (BMS) session that will take place on 16 April

8 14-19 April 2014 Where The MICE Industry Comes Together In Shanghai SHANGHAI BUSINESS EVENTS WEEK In An Exciting Week Of Business, Education and Networking Events. China s biggest MICE extravaganza returns with 8 industry business, education and networking events, brought to you by leading international MICE players. Be part of this unique week-long experience. All happening in cosmopolitan Shanghai! Shanghai Business Events Week 2014 Highlights China (Shanghai) International Meetings & Conferences Forum 14 to 15 April 2014 Le Royal Méridien Shanghai Learn how to organise and manage meetings and events successfully and professionally in China. Get expert advice through keynote speeches, panel discussions, educational presentations and case studies at this one-and-a-half day forum. CHINA SHANGHAI INTERNATIONAL MEETINGS & CONFERENCES FORUM Association Professionals Competencies Briefing 15 April 2014 Shanghai Specially tailored for personnel working in societies and associations, Association Professionals Competencies Briefing is a higher education programme based on the internationally acclaimed Certified Association Executive (CAE ) designation. It is co-offered by the Australasian Society of Association Executives and the Canadian Society of Association Executives. Hundreds of professionals have benefited from the CAE programme. Learn more about its benefits and highlights during this briefing. IT&CM China to 17 April 2014 Shanghai World Expo Exhibition & Convention Center Since 2007, IT&CM China has established itself as China s leading international Meetings, Incentives, Conventions and Exhibitions (MICE) business, education and networking event, dedicated to Promoting China to the World and the World to China. Bringing together Chinese and International MICE exhibitors and buyers in one dynamic marketplace, IT&CM China is the platform for international and leading Chinese players in the MICE industry to explore business opportunities on all fronts inbound, outbound and domestic. Delegates to the 3-day event receive the best return on their investment in business, education and networking through structured business appointments, exhibition showcase, seminar sessions, official networking functions and tours. IT&CM China is part of the IT&CM Events series organised by TTG Events, a business group of TTG Asia Media. This event is co-organised by CITS International M.I.C.E. - a wholly-owned subsidiary of CITS (China International Travel Service), and MP International. ASSOCIATION DAY IT&CM China Association Day April 2014 Shanghai World Expo Exhibition & Convention Center A one-day specially structured Association programme consisting of tailored education, networking and business engagement sessions catered for association decision makers. IMEX-MPI-MCI Future Leaders Forum 16 April 2014 Shanghai World Expo Exhibition & Convention Center Aimed at nurturing the future leaders of the MICE Industry, this full-day programme is catered to students pursuing degrees in meetings and events management, tourism or related business or administration studies. It offers the best and brightest students a chance to experience real-life industry challenges and an insightful glimpse into a dynamic MICE career. This event is held in conjunction with IT&CM China ICCA Association Database Workshop 16 to 17 April 2014 Shanghai World Expo Exhibition & Convention Center During this 3-hour workshop, ICCA members will learn a variety of database skills including the use of the ICCA database, how to locate business leads and the use of other ICCA business tools. The training will be conducted in English and is suitable for all levels of database users. TTG China Travel Awards April 2014 InterContinental Shanghai Puxi Hotel The TTG China Travel Awards has been recognising the best of Greater China s travel industry since This prestigious annual event honours stellar Travel Suppliers across Airlines, Hotels & Resorts, Serviced Residences and Travel Services segments in the region. Respected as one of the travel industry s most prestigious travel awards, The 7th Annual TTG China Travel Awards 2014 will applaud 60 exemplary industry partners for their success in maintaining quality standards to ensure a stellar experience for all. This TTG Travel Trade Publishing event is proudly organised by TTG China, with the support of TTG-BTmice China, TTG Asia, TTG India, TTGmice, and TTG Asia Luxury. Techniques for Producing Great Conference Programmes 19 April 2014 Shanghai This training program is designed to impart know-how and skills that are unique to the needs of successful conference programming. Contact Us FOR INTERNATIONAL EXHIBITORS, BUYERS AND MEDIA TTG Events Tel: (65) Fax: (65) itcmchina@ttgasia.com FOR CHINA-BASED EXHIBITORS, BUYERS AND MEDIA CITS International MICE Tel: (86) Fax: (86) itcmchina@citsmice.com.cn FOR CHINA-BASED OPERATIONS MP International (Shanghai) Tel: (86) Fax: (86) info@mpshanghai.com Organised By Technology Partner Supported By AuSAE The Australasian Society of Association Executives Media Affiliates Official Media IT&CM China 2014 is proud to be part of the Shanghai Business Events Week. Where The MICE Industry Comes Together In Shanghai. An Exciting Week of Business, Education And Networking Events.