Our tourism trade fairs

Transcription

1 Our tourism trade fairs Autumn 2015 to Spring 2016 Depositphotos / Ivonne Wierink (Strandtasche), Pavlo Vakhrushev (Blüte); Liv Friis-larsen / Fotolia.de (Frau mit Sonnenhut); fotokalle / Fotolia.de (Wohnmobil); Gina Sanders/ Fotolia.de (Frau mit Rad); istockphoto.com / Lise Gagne (Frau mit Koffer); Depositphotos/Paweł Worytko (Hintergrund)

2 TMS Tourism Trade Fairs 2015/2016 Why you have to be part of it Colourful and diverse Similar to how the holiday and leisure time of your guests should be, the TMS tourism trade fairs 2015/2016 stand for diversity, great experiences, classic offers as well as the latest trends. With all the senses With your offers you are the centre of attention besides your stand presentation, you can also benefit from further eye-catching ways of highlighting your offer:on the show stage, in the side programme, with prize draws, special themes or in the course and test areas. Achieve your goals! Gain new customers Raise awareness of your brand/company Representation and PR meet your regular customers Acquisition of new orders The ideal conditions Modern trade fair sites which are convenient to reach guarantee professional and successful work which allows you to explore, whether on your own, with friends or colleagues, the cities of Leipzig, Chemnitz, Mannheim and Dresden with their unique cultural and event offers. Marketing and PR People are talking about you because we want it to be like this as our marketing and PR uses all channels to address your target group exactly where they are to be found. The best thing: joint promotions and good working networks ensure even greater reach and impact. If you are looking for a special market image for your company, you need look no further than TMS Touristikmessen! Trade fair dates Touristik & Caravaning International 18. to 22. November 2015 Leipziger Messe abgefahren the Trade Fair for Cycling and Triathlon 20. to 22. November 2015 Leipziger Messe Chemnitzer ReiseMarkt the Chemnitz Tourism Trade Fair 08. to 10. January 2016 Messe Chemnitz ReiseMarkt Rhein-Neckar-Pfalz the Rhine-Neckar-Pfalz Tourism Trade Fair 08. to 10. January 2016 Maimarkthalle Mannheim Dresdner ReiseMarkt the Dresden Tourism Trade Fair 29. to 31. January 2016 Messe Dresden Expect the special! Photo: Alena Yakusheva fotolia.com

3 Touristik & Caravaning International Leipzig 18. to 22. November 2015 Structured, efficient and successful into the future... is how we envisage the TC 2015 as well as with many interested visitors with strong purchasing power, eager to make bookings! With themes, partners and specials which offer all aspects of holiday and leisure. The main themes of the Touristik & Caravaning International National and international tourism Camping, caravaning, accessories Cycling, outdoors and action We put the unique, exceptional, special, culinary, sensual and untested in the spotlight! Partner destinations Become a trade fair partner. We have partnerships with international as well as national destinations and cities for the themed areas tourism and caravaning as well as for the trade fair special themes. Holiday yourself to good health! We present offers and current trends in health tourism, wellness, medical wellness, spa/recuperation breaks, yoga, meditation and healthy eating. Anett Juhrs Tel. +49(0)351/ juhrs@tmsmessen.de These specialist areas are consistently further developed in content and structure. An ambitious plan of measures has been conceived especially for this. Welcome to strong Central Germany! The interesting catchment area of Saxony, Saxony Anhalt, Thuringia and Brandenburg as well as the Czech Republic and Poland is becoming increasingly financially strong with greater purchasing power. In 2014, 74.4 % of visitors had a net household income greater than 2,000 EUR, 23.5 % of visitors even had more than 3,600 EUR!* 2014 was not our best year but the Touristik & Caravaning International has potential: The people, the region, us trade fair organisers and you. Anne Frank, Managing Director TMS GmbH Sachsenplatz The Sachsenplatz is an exceptional presentation in Tourism Hall 5. A promotional area with presentations by Saxon craftsmen/firms, rest areas as well as catering which guarantees maximum attention and the best conditions for the trade fair stands of our Saxon service providers. Technology island This is the new specialisation area for equipment, accessories and technology a must for all technology enthusiasts, 4 season caravaners, fixtures and fittings fans and comfort lovers. Special theme: cruises, boats, yachts and watersports On this special themed area visitors can find out about cruises on the world s most beautiful rivers and oceans presented by well known cruise companies and tour operators. With trendy offers and activities on everything occurring in, by and on the water. Photos: Hendrik Meyer Photo: Dmitry Naumov fotolia.com *Results of the visitor survey 2014

4 Touristik & Caravaning International Leipzig 18. to 22. November 2015 The holiday trade fair Also in 2015, Central Germany s biggest tourism trade fair offers the ideal mix of tourism, caravaning and camping as well as cycling and action. In our holiday cinemas, visitors can also enjoy hourly talks, live presentations and films on all the presented holiday destinations. The direct exchange with guides and experts offering first hand tips and advice provide the perfect basis for your holiday decisions. Themed days! Wednesday: Family day & caravaning specialist day Thursday: Senior citizens Friday: Health day Saturday: University day, school pupils Sunday: Games day for young and older children Sandra Freisleben Tel. +49(0)351/ freisleben@tmsmessen.de The large show stage in Hall 1 presented by MDR1. RADIO SACHSEN offers guests a central meeting point. The hosted and daily changing side programme breaks up a visit to the trade fair and is also a great platform for exhibitors. Exhibitor comments Karsten Gräning, Associate Managing Director Erz Mountains Tourism Association: I am very grateful to TMS. We reached our goals and had a high demand oriented trade fair on the themes holiday in the Advent period, wintersports etc. We ll be happy to take part again next year! Facts & Figures 2014 Duration: 5 days, Wednesday (bank holiday in Saxony) to Sunday Location: Leipziger Messe exhibition centre Frequency: Yearly since 1990 Exhibitors: More than 1,000 exhibiting companies, associations and clubs Trade fair special: Holiday yourself to good health! and Sachsenplatz International Pilsen partner: National partner: Erz Mountains Partner town: Wurzen Recreational/ EURO Family HOTELS leisure partner: Special show: 25 years fall of the Wall 25 years freedom to travel 25 years TC Holiday planning* Of the visitors to the tourism section, 99 % plan to travel on holiday at least once in 2015 once 14 % twice 45 % three times 26 % more 14 % Profession* Skilled workers 6 % Salaried/white collar employees/officials 41 % Management positions 3 % Self-employed/freelance 6 % Pensioners 37 % Others 7 % Photos: Hendrik Meyer Visitors* 60,000 private visitors (95 %), trade visitors (5 %) 29 % of all visitors visited the Touristik & Caravaning International for the first time 87 % of all visitors visited the tourism section for 48 % of the visitors it was the tourism section which was decisive for their visit to the trade fair foreign destinations were of major significance to 87 % of the visitors of the tourism section Age groups* The average age of visitors was 54 years up to 20 years 3 % 21 to 40 years 17 % 41 to 60 years 40 % older than 61 years 40 % Net household income* up to 1, % up to 2, % up to 3, % more than 3, % *Results of the visitor survey 2014

5 Touristik & Caravaning International Leipzig 18. to 22. November 2015 The biggest caravan show in the East The caravan section is the established industry get together in Central Germany featuring the latest brands and models as well as the latest trends of all the well known manufacturers. This is where vehicles find their new owners. The trade fair also ensures Leipzig is, once again, a leading light in the caravan industry a win win situation for all involved! The special show Caravaning is great fun in the glass hall, impressively and convincingly shows the great diversity of a mobile holiday. This presents the entire breadth of caravaning with something for everyone and is sure to awaken a keen interest in this type of holiday. Daniel Lorenz Tel. +49(0)351/ lorenz@tmsmessen.de New! Caravaning Day For the first time, the Wednesday will be the new Caravaning trade visitor day. Trade visitors as well as other interested visitors are here able to explore the trade fair for the whole day with a special trade visitor ticket and attend workshops as well as talks. Exhibitors and guests can also meet in the evening for the exclusive get together. From 7.00 pm, guided tours will present and explain the highlights of the caravaning section. Also in the 25th year, our customers from the whole of Germany have found us here in Leipzig. We are very pleased. Simone Bresler, Managing Director Bresler Mobile Facts & Figures 2014 Duration: 5 days, Wednesday (bank holiday in Saxony) to Sunday Location: Leipziger Messe exhibition centre Frequency: Yearly since 1990 Exhibitors: More than 1,000 exhibiting companies, associations and clubs Trade fair special: Holiday yourself to good health! and Sachsenplatz International Pilsen partner: National partner: Erz Mountains Partner town: Wurzen Recreational/ EURO Family HOTELS leisure partner: Special show: 25 years fall of the Wall 25 years freedom to travel 25 years TC Holiday planning* Of the visitors to the caravaning section, 99 % plan to travel on holiday at least once in 2015 once 11 % twice 33 % three times 35 % more 20 % Profession* Skilled workers 11 % Salaried/white collar employees/officials 47 % Management positions 7 % Self-employed/freelance 12 % Pensioners 19 % Other 4 % Photos: Hendrik Meyer Visitors* 60,000 private visitors (95 %), trade visitors (5 %) 29 % of all visitors visited the Touristik & Caravaning International for the first time 83 % of all visitors visited the caravaning section for 47 % of all visitors it was the caravaning section which was decisive for their visit to the trade fair Age groups* The average age of visitors was 50 years up to 20 years 1 % 21 to 40 years 19 % 41 to 60 years 58 % older than 61 years 22 % Net household income* up to 1,500 7 % up to 2, % up to 3, % more than 3, % *Results of the visitor survey 2014

6 abgefahren 20. to 22. November 2015 The Trade Fair for Cycling and Triathlon Exhibitor comments Katrin Müller, current world and European cross triathlon champion: I think it s good that triathlon is given a special platform in the trade fair. I ve only seen presentations like this at competitions. Sven Bielig, chairman urban souls e.v., event organiser ANAQUDA Buttercup: Even the typical trade fair visitors are impressed by the new offer and are cheering on the cyclists around the skating park. Eric Pflug Tel. +49(0)351/ pflug@tmsmessen.de Bikes of all shapes and sizes, accessories, clothing and the action to accompany it all! The abgefahren trade fair offers exhibitors and visitors alike different ways of coming into contact and doing business with one another. Cycling themed rooms unite subject areas and promote the target group specific address of the visitors. The themed rooms are the platforms for the best exchange between providers and visitors. Planned themes: City cycling my bike for everyday use, Electro mobility discover e-bikes and pedelecs!, My bike is my life bicycles as individual as you. Triathlon trend and myth! Active, Test it everything the heart desires! Celebs, sportsmen and women & specialists, BikeCouture: looking good when cycling! After its successful premiere last year, the Anaquda Buttercup will attract the best German and international scooter athletes to Leipzig also in Make sure you don t miss this great sporting spectacle! Facts & Figures 2014 Duration: Location: Frequency: Special: Bicycle test course: 3 days, Friday to Sunday Leipziger Messe exhibition centre Yearly since 2004 parallel to the Touristik & Caravaning International Anaquda Buttercup with the best German scooter athletes and a special scooter course (15 x 30 m) extra energy test course Profession* Skilled workers 16 % Salaried/white collar employees/officials 45 % Management positions 5 % Self-employed/freelance 9 % Pensioners 12 % Pupils/students/trainees 10 % Other 3 % Visitors* 66 % of all visitors (from Fri.-Sun.) visited the abgefahren for 22 % of all visitors (from Fri.-Sun.) the abgefahren was decisive for their visit to the trade fair Holiday planning* of the visitors to the abgefahren, 100 % plan to go on at least one holiday in 2015 once 7 % twice 43 % three times 39 % more 11 % Age groups* The average age of visitors was 44 years up to 20 years 5 % 21 to 40 years 37 % 41 to 60 years 41 % older than 61 years 17 % Net household income* up to 1, % up to 2, % up to 3, % more than 3, % Photos: Hendrik Meyer *Results of the visitor survey 2014

7 Chemnitzer ReiseMarkt 08. to 10. January 2016 Individual and regional The tourism trade fair in the Erz Mountains Saxons love to travel! They are at home in Chemnitz and the Erz Mountains and traditionally make the Chemnitzer ReiseMarkt the city s biggest travel agency. Worldwide holiday destinations and changing special themes offer exhibitors and visitors new ideas and awaken the desire to explore and travel! Recreational tips and recommendations give the holiday on your doorstep a great diverse podium. The Chemnitzer ReiseMarkt is the established major regional trade fair with success guarantee! The Chemnitz public is also the most loyal and interested and visitors here also spend the longest time at the trade fair! Jana Schurzky Tel. +49(0)351/ schurzky@tmsmessen.de The interest in cruises remains unabated. Besides the classic cruise customers, the individual companies are now also appealing to other target groups. For some time now, there have also been many excellent offers here for booking a family holiday. We are very satisfied with the trade fair. Karl-Heinz Ullmann, Managing Director Ullmann Reisen Facts & Figures 2015 Duration: 3 days, Friday to Sunday Location: Messe Chemnitz exhibition centre Frequency: Yearly since 2004 Exhibitors: 220 exhibiting companies, associations and clubs Area: 9,700 m² (gross) Visitors: 13,500 Visitor groups: Private visitors (98 %), trade visitors (2 %)* Trade fair special: Caravan, camping and outdoor Special show: Cruises International South Tyrol partner: Partner town: Wurzen Travel The most popular forms of travel preferences: in Chemnitz are package and bus tours, round trips/excursions, cruises and individual tours Visitors** Origin of trade fair visitors** local 36 % 10 km to 25 km radius 31 % 26 km to 50 km radius 29 % 51 km to 100 km radius 3 % nationwide 1 % Age groups** up to 40 years 16 % 41 to 60 years 36 % more than 60 years 48 % Net household income** up to 1, % up to 3, % more than 3, % Photos: Hendrik Meyer *Results from the visitor survey 2015 ** Results from the visitor survey 2014

8 ReiseMarkt Rhein-Neckar-Pfalz 08. to 10. January 2016 The holiday trade fair in the heart of the metropolitan region The ReiseMarkt is my absolute favourite trade fair, few hunters and gatherers but a great deal of real interest. David Pauly from Azoren-Archipel Reiseservice GmbH Anett Juhrs Tel. +49(0)351/ juhrs@tmsmessen.de The ReiseMarkt Rhine-Neckar-Pfalz has been the most popular tourism trade fair in the Rhine-Neckar metropolitan region for already 20 years. The area s strengths include its economic stability, high employment rate, excellent accessibility as well as the traditional and popular Maimarkt site. Long term media partnerships, the close networking with partners from industry and politics as well as the region s inhabitants who love to travel and have high purchasing power make the ReiseMarkt Rhine-Neckar-Pfalz one of the most worthwhile platforms for exhibitors. The Rhine-Neckar Bike trade fair special traditionally offers the opportunity to become involved, test things out and take things home. E-bikes and pedelecs, in particular, play an important role in Mannheim due to the planned infrastructure development of the city and region. Facts & Figures 2015 Duration: 3 days, Friday to Sunday Location: Maimarkthalle Mannheim Frequency: Yearly since 1995 Exhibitors: 280 exhibiting companies, associations and clubs Area: 7,700 m² (gross) Visitors: 13,500 Visitor groups: private visitors, trade visitors Trade fair special: Rhine-Neckar Bike a region gets mobile Trade fair South Africa partner: Travel The most popular forms of travel preferences: in Mannheim are round trips/excur sions, cruises and individual tours Visitors* Origin of trade fair visitors* local 16 % 10 km to 25 km radius 50 % 26 km to 50 km radius 26 % 51 km to 100 km radius 7 % nationwide 1 % Age groups* up to 40 years 8 % 41 to 60 years 53 % more than 60 years 39 % Net household income* up to 2,000 9 % up to 2, % up to 3, % more than 3, % Photos: Alexander Sell * Results from the visitor survey 2014

9 Dresdner ReiseMarkt 29. to 31. January 2016 Central Germany s second biggest tourism trade fair Exhibitor comments Ingo Diesch, Managing Director ALPenjoy Tourism Marketing: All the south Tyrolean hoteliers who participated at our large trade fair stand are extremely pleased with the Dresdner ReiseMarkt. We are traditionally represented here at the trade fair and were able to improve considerably in past years thanks to our special role as international partner. We are happy to come again next year if we are allowed. Worldwide tourism offers and caravaning are the two main pillars of the Dresdner ReiseMarkt. In addition, the travel experts also impressed visitors with their presentations in the four holiday cinemas. Top entertainment is provided by the MDR1.RADIO SACHSEN stage. Gunnar Schroeder Tel. +49(0)351/ schroeder@tmsmessen.de This combination of tourism, caravaning and entertainment is well received by exhibitors and visitors the Dresdner ReiseMarkt has had high satisfaction figures for already many years. 66 % of visitors intend to definitely visit the fair again in 2016 and a further 31 % said that a visit would be most likely. 87 % of exhibitors stated that they would like to take part also in 2016 with a stand of the same size as this year or bigger.* Cruises remain the driving force of the tourism industry. The special theme Cruises was conceived in keeping with the popular motto, A cruise is great fun. This turned out to be a real hit as the high exhibitor and visitor satisfaction level shows. In 2016 the 116th German Hiking Day will be held in Sebnitz this highlight is also featured at the Dresdner ReiseMarkt with the special Outdoor theme. Facts and Figures 2015 Duration: 3 days, Friday to Sunday Location: Dresden exhibition centre Frequency: Yearly since 1995 Exhibitors: approx. 550 exhibiting companies, associations and clubs Area: 19,000 m² (gross) Visitors: 22,500 Visitor groups: private visitors (97 %), trade visitors (3 %)* Trade fair special: Caravan & camping Special show: Cruises International South Tyrol partner: Partner National: Oberlausitz Partner city: Wurzen Holiday cinema: Four holiday cinemas with films, reports, talks on worldwide travel destinations Travel The most popular forms of travel in preferences: Dresden are adventure tours, round trips, cruises and individual trips Visitors* Origin of trade fair visitors* local 48 % 10 km to 25 km radius 22 % 26 km to 50 km radius 15 % 51 km to 100 km radius 10 % nationwide 5 % Age groups* up to 40 years 25 % 41 to 60 years 33 % more than 60 years 42 % Net household income* up to 1, % up to 2, % up to 3, % more than 3, % Photos: Hendrik Meyer *Results from the visitor survey 2015

10 EVENT ORGANISER: TMS Messen-Kongresse-Ausstellungen GmbH Messen aktuell und perfekt Bremer Straße 65, Dresden MANAGING DIRECTOR Anne Frank Tel. +49 (0)3 51/ TOURISM TRADE FAIRS DIRECTOR: Anett Juhrs Tel. +49 (0)3 51/ TOURISM TRADE FAIRS DIRECTOR: Gunnar Schroeder Tel. +49 (0)3 51/ PRESS & PR DIRECTOR: Erik Beckert Tel. +49 (0)3 51/ Member of