Strengthening of Municipalities Through Tourism - The Danube Competence Center

Transcription

1 Strengthening of Municipalities Through Tourism - The Danube Competence Center as an example of international cooperation, economic development and networking in the frame of the Danube Strategy Daniela Schily Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)GmbH Ulm, July 8 th, Seite 1

2 Why tourism? 1. Stimulation of the market Income: 4% of European GDP come directly from tourism 11% of European GDP come indirectly from tourism Employment: About 9 Mio people are directly employed in tourism Youth: Most of first working places are in the field of tourism Gender: Mostly women are working in the field of tourism Seite 2

3 Why tourism? 2. stimulation of regional exchange -Tourism unites countries, stabilizes relations - Attracts investment - Nothing better for political marketing than culture, tourism, sports (Susanne Kastner) Seite 3

4 Why tourism? 3. (Responsible!) tourism as the least invasive industry for the environment - Green products - Soft mobility - Renewable energy Seite 4

5 Mittlere The und Danube Untere Donau one tourist destination? Length: 2888 km, 2000 kilometers still without a brand Countries: 10.6 countries have not or have just started to develop their Danube area Joint potential of the region: river cruising, city breaks, active tourism (hiking, cycling, fishing, hunting, bird watching, watersports), wine tourism, culture-routes Cruising on the Danube generates an impressive number of up to passengers travelling from April to November between Passau and Budapest.! Seite Page 5

6 If you want to have what you don t have, you have to do what you haven t done before! Seite Page 6

7 The Danube Competence Centre (DCC) Tourism platform of countries, communities and individuals along the Danube and a new model on regional cooperation Seite Page 7

8 The Danube competence center (DCC) facts and figures Founded in early 2010, head office in Belgrade Goal: Branding the middle and lower Danube as a tourist destination, developing a diverse and sustainable tourist program across national boundaries 58 member organizations from Croatia, Serbia, Romania, Bulgaria, Ukraine, Moldova + Slovakia, Austria and Germany. Public, private and NGO sector Endorsement, partnership, but no membership of ministries in the region The German Development Agency Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is implementing the grant of the German Federal Ministry for economical cooperation and development (BMZ) in this project Seite Page 8

9 DCC activities: Development of sustainable cross border products Joint promotion and marketing Know-how transfer Capacity building PPP Projects Advocating and networking on regional and international level Seite Page 9

10 Example 1 (cross border products): Development of the Danube Bicycle Route between Budapest and the Black Sea Establishment of a working group with local and international experts Feasibility of possible routes Mapping of the tourism infrastructure, USPs with GPS Production of bicycle map from Budapest to the Black sea Signposting of the route between Hungary, Croatia and Serbia Joint promotion and marketing on European market Seite Page 10

11 Example 2: Joint Marketing Seite Page 11

12 Example 3: Know how transfer, capacity building in the Danube Delta Seite Page 12

13 Example 4: PPP and private sector Seite Page 13

14 Cultural routes in the Middle and Lower Danube Region Project funded by the European Commission, DG Enterprise and Industry in the framework of Competitiveness and Innovation Framework Programme (CIP) The Project promotes cultural tourism through two Cultural Routes in the Middle and Lower Danube region (Croatia, Serbia, Bulgaria and Romania) the Roman Emperors Route and the Danube Wine Route. The project activities are focused on developing integrated communication and marketing strategy and action plan for the two routes; networking with stakeholders along the route; creating impulse for new trans-national and private-private/private-public partnerships; and offering international visibility of existing and newly developed products for the cultural tourists. Project will also cover presentation of the Routes on ITB 2013 as well as two tailored tours for selected outgoing tour operators from main source markets Seite Page 14

15 Cultural routes in the Middle and Lower Danube Region Seite Page 15

16 Danube Holiday Portal Bringing together the tourist highlights in the Danube region with matching tourist offers: (1) facilitating networking between stakeholders and tourists; (2) promoting regional and cross border offers; (3) pointing out special attractions through interactive maps and blogs; (4) identifying new ideas of the travel industry of the Danube region; and (5) inspiring SMEs of the tourism industry in the Danube region to create tourist products Seite Page 16

17 Danube Holiday Portal Seite Page 17

18 Danube Holiday Portal Seite Page 18

19 Thank you for your attention see you again on the Danube Seite Page 19