CROSSROADS OF EUROPE Toulouse, 17th May Supporting successful tourism diversification Thematic Tourism. Valentino Izzo

Transcription

1 CROSSROADS OF EUROPE Toulouse, 17th May 2013 Supporting successful tourism diversification Thematic Tourism Valentino Izzo European Commission DG Enterprise & Industry Unit E1. Tourism policy

2 Europe N 1 tourist destination in the world thanks to great cultural heritage historical heritage industrial heritage natural assets quality services INSERT 2 2

3 2020 forecasts International arrivals UNWTO's Tourism 2020 Vision

4 Tourism figures 2012 Inbound tourism

5 Making EU tourism more competitive Diversify EU tourism offer by exploiting our cultural / industrial heritage in a sustainable way (1 st priority listed in the EU Action Framework (COM(2010) 352) 5 5

6 Direct actions and partnerships Going for what is more effective and efficient direct actions Mini-fair on cultural tourism (Crossroads of Europe /Carrefours d Europe) Partnerships with: Council of Europe's Cultural Routes UNWTO Bilateral discussions (China, Russia, ) 6

7 Key EU financial support to all cultural-tourism routes and products - provided they are transnational through 2 calls for proposals yearly published. 7

8 A look into the present calls for proposals - 8

9 PUBLISHED!!! Deadline on 3 July 2013 at 17:00. 9

10 Everything is in the title: Sustainable Transnational Thematic Tourism products Key elements - what to retain - The project proposal should focus on the promotion of a concrete transnational thematic tourism product (e.g. a transnational route/itinerary/trail/tourism offer) based on a type of tourism 10

11 Expected results better market visibility development of comprehensive and practical information on the product for potential tourists development of concrete tourist offers/packages facilitating and stimulating public-private partnerships diversification and contribution to the development of sustainable tourism offer in Europe contribution to sustainable development, growth (increase in tourism flows) and employment in the tourism sector. Eligibility 5 partners, 4 countries, at least 1 SME operating in the tourism sector, at least a Ministry/NTO, at least 1 public governmanetal authority, Other conditions Start date: March 2014 Duration: max 18 months Cofinancing: 75% Maximum financing per project: euro 11

12 TO BE PUBLISHED SOON!!! XXXXXXXXXXXXXXXXXXXXXXX 12

13 Main differences between the 2 calls Sustainable thematic tourism Cultural and Industrial heritage Scope Sustainable tourism products Cultural and industrial heritage based tourism products Focus about the product More attention to SMEs' integration Already existing transnational products: promotion, visibility, etc. More attention to interregional cooperation Also new products: cooperation Different budget lines geographical eligibility CIP countries EU countries Eligibility??? 13

14 What kind of projects and activities can we finance? Lessons from the past Some concrete examples: 14

15 "Iron Curtain Trail" a successful ride through history, politics and nature EuroVelo route N 13 Iron Curtain Trail is applying to get certified as an European Cultural Route goes through 14 Member States, from the Barents Sea to the Black Sea Example of soft mobility and symbol of the European reunification integrating memory and numerous historic monuments 15

16 Iron Curtain Trail The objectives of the shareholders protecting the remains of the Iron Curtain maintaining & developing the trail in a bicycle friendly manner, i.e. making it safe, coherent, direct, attractive and comfortable coherent set of books and maps a common Website 16

17 Iron Curtain Trail Before 1989: Lindewerra with watch tower and broken bridge After 1989: Lindewerra with the bridge instead of a watch tower 17

18 Iron Curtain Trail Before 1989: a border patrol boat near Bleckede After 1989: a ferry-service near Bleckede

19 Project CERTO The project intends to develop an integrated promotion & visibility strategy shared by 3 transnational routes recognized by the Council of Europe: 1. The "Via Francigena" 2. The Saint Olav Route 3. The Saint James' Ways Innovative marketing, through different co-marketing tools, like the Tour Box. 19

20 TECH TOUR Project Technology and Tourism: augmented reality for the promotion of the Roman and Byzantine itineraries AR mobile solution enables layering historical and cultural monuments and sites with additional contextual information. Through image recognition and 3D object recognition any planar surface/artifact can be recognised by the camera triggering additional digital information in realtime. Passengers, tourists, visitors and citizens would have the chance to scan markers along the routes or close to cultural sites with the help of smart phones or tablets and trigger audio visual presentation with basic information on monuments in the area. 20

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22 What about the future (2014 on)? 22

23 The Multiannual Financial Framework : Commission s proposal of 29 June Smart & inclusive growth ( 491bn) Education, Youth, Sport Connecting Europe Cohesion Horizon 2020 COSME Cohesion Horizon Sustainable growth, natural resources ( 383bn) 3. Security and citizenship ( 18.5bn) 4. Global Europe ( 70bn) 5. Administration ( 62.6bn) Total: 1,025bn 23

24 COSME What is the Programme about? Strengthening the competitiveness and sustainability of European enterprises Encouraging entrepreneurship and promoting SMEs Main target: SMEs, Entrepreneurs, Business Support Organisations, regional and national Administrations Foreseen budget: 2.5 billion from 2014 to

25 Overview of COSME Objectives & Activities To improve the framework conditions for for the the competitiveness and and sustainability sustainability of EU enterprises of EU businesses To improve the framework conditions To promote entrepreneurship To improve access to finance To improve access to markets Specific objectives and activities Total Activities to improve European competitiveness Activities to develop SME policy and promote SMEs competitiveness Activities to improve European competitiveness Activities to develop SME policy and promote SMEs competitiveness Tourism New business concepts for consumer goods 87 Erasmus for Entrepreneurs Entrepreneurship education Financial instruments Enterprise Europe Network Support to SMEs abroad Support to international industrial cooperation 102 Tourism 131 New business concepts for consumer goods To promote entrepreneurship Erasmus for entrepreneurs 87 To improve access to finance Financial instruments 1436 To improve access to markets Enterprise Europe Network 424 Support to SME's abroad 99 Support to international industrial cooperation Total (operational activities)

26 Contact details European Commission, Directorate General Enterprises and Industry Directorate E. Service Industry m.en.htm Unit E1. Tourism policy Unit E2. Tourism and cultural instruments ENTR-TOURISM-AND-CULTURAL- Thank you for your attention