Profile of Train TV s viewers Full-Year 2016

Transcription

1 Profile of s viewers Full-Year 2016

2 Coverage of S-train screens () Number of viewers Daily and weekly In one week you reach Unique viewers day 1 week 2 weeks 3 weeks 4 weeks 5 weeks 6 weeks 7 weeks Source: Index Danmark / Gallup Full-Year 2016 Profile of s viewers 2016

3 Exposure-figures, S-train screens Number of viewers Daily and weekly Every viewer is exposed 2,9 times on average during a week day 1 week 2 weeks 3 weeks 4 weeks 5 weeks 6 weeks 7 weeks Source: Index Danmark / Gallup Full-Year 2016 Profile of s viewers 2016

4 Coverage in the Capital Region Number of viewers Daily and weekly, and share of population In 2 weeks, more than every 3rd person In the Capital Region is exposed % % % % % % % 45% 35% % % % % 5% - 1 day 1 week 2 weeks 3 weeks 4 weeks 5 weeks 6 weeks 7 weeks -5% Number of viewers in Capital Region Share of population in Capital Region that are exposed Source: Index Danmark / Gallup Full-Year 2016 Profile of s viewers 2016

5 Viewers distribution by Age and Sex Number of viewers in and share of viewers in a week on Share in population: 49% 51% Share among viewers: 50% 50% years old years old 60 years old or more 26% 48% 46% 38% 28% 15% years old years old 60 years old or more Source: Index Danmark / Gallup Full-Year 2016 Profile of s viewers 2016

6 Viewers distribution by Joint Household income Number of viewers in and share of viewers in a week on The average monthly disposable income for viewers DKK DKK DKK or more DKK 21% 26% 21% 22% 32% 29% 28% 22% DKK DKK DKK or more Do not know/ will not answer Source: Index Danmark / Gallup Full-Year 2016 Profile of s viewers 2016

7 Viewers distribution by Accomodation Number of viewers in and share of viewers in a week on 1 week on Owned/co-operative Rented 72% 64% 28% 36% Owned/co-operative Rented Source: Index Danmark / Gallup Full-Year 2016 Profile of s viewers 2016

8 Viewers Education Number of viewers in and share of viewers in a week on Primary school School-leaving certificate, uppersecondary school Vocational training Higher education 31% 39% 42% 18% 20% 21% 12% 18% Primary school School-leaving certificate, upper-secondary school Vocational training Higher education Source: Index Danmark / Gallup Full-Year 2016 Profile of s viewers 2016

9 Viewers Employment Number of viewers in and share of viewers in a week on Worker Salaried employee Self-employed Apprentice/ Pupil/ Student Retired etc. Unemployed 37% 39% 38% 11% 6% 5% 3% 20% 25% 11% 2% 2% Worker Salaried employee Self-employed Apprentice/ Pupil/ Student Retired etc. Unemployed Source: Index Danmark / Gallup Full-Year 2016 Profile of s viewers 2016

10 No Thank You to Advert. and free Newspapers Number of viewers in and share of viewers in a week on of the weekly viewers do not receive advertisements in their physical mailbox No Thank you to Advert. and free Newspapers 64% 54% Source: Index Danmark / Gallup Full-Year 2016 Profile of s viewers 2016

11 Viewers thouthts on Spending Number of viewers in and share of viewers in a week on I often buy luxury products I'm willing to pay more to get the latest in consumer technology Good design is important to me I would pay extra for quality products 28% 37% 45% 53% 14% 13% 11% 9% I often buy luxury products I'm willing to pay more to get the latest in consumer technology Good design is important to me I would pay extra for quality products Source: Index Danmark / Gallup Full-Year 2016 Profile of s viewers 2016

12 Viewers Cultural Activities Number of viewers in and share of viewers in a week on Go to theatre/musical Go to the cinema Go to pop/ rock concerts Go to shows/stand-up comedy 59% 76% 26% 37% 33% 23% 9% 14% Go to theatre/musical Go to the cinema Go to pop/ rock concerts Go to shows/stand-up comedy Source: Index Danmark / Gallup Full-Year 2016 Profile of s viewers 2016

13 Viewers Holiday Habits (part 1) Number of viewers in and share of viewers in a week on Holiday in Denmark Holiday in the Nordic countries Holiday in Europe (exclusive of the Nordic countries) Holiday in South- and North America.Minimum once last year OR Holiday in Asia.Minimum once last year OR Holiday in other countries abroad.minimum once last year 62% 64% 47% 59% 19% 27% 17% 22% Holiday in Denmark Holiday in the Nordic countries Holiday in Europe (exclusive of the Nordic countries) Holiday in South- and North America.Minimum once last year OR Holiday in Asia.Minimum once last year OR Holiday in other countries abroad.minimum once last year Source: Index Danmark / Gallup Full-Year 2016 (Have held this holiday type at least once within the last year.) Profile of s viewers 2016

14 Viewers Holiday Habits (part 2) Number of viewers in and share of viewers in a week on Long weekend/ short holiday in Denmark Long weekend/ short holiday abroad City holiday/ cultural holiday Sun/ beach holiday Skiing holiday 45% 47% 35% 40% 25% 27% 27% 31% 10% 13% Long weekend/ short holiday in Denmark Long weekend/ short holiday abroad City holiday/ cultural holiday Sun/ beach holiday Skiing holiday Source: Index Danmark / Gallup Full-Year 2016 (Have held this holiday type at least once within the last year.) Profile of s viewers 2016

15 Cars and Summer Cottages Number of viewers during a week of the weekly viewers have at least one car of the weekly viewers have a summer cottage Source: Index Danmark / Gallup Full-Year 2016 Profile of s viewers 2016