11-13 / 6 / 2019 香港. 亞洲國際博覽館 ASIAWORLD-EXPO, HONG KONG SHOW BROCHURE 引領全球食品行業新機遇. The Hong Kong Tourism Board

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1 11-13 / 6 / 2019 香港. 亞洲國際博覽館 ASIAWORLD-EXPO, HONG KONG SHOW BROCHURE Chef extraordinaire and popular television host Chef Martin Yan Culinary and Cultural Ambassador 引領全球食品行業新機遇 Host: Major Supporter: China Agriculture Exhibition Association Hong Kong Belt and Road Food Trade Association Agricultural Bank of China The Hong Kong Tourism Board Belt & Road General Chamber of Commerce InvestHK,The Government of the HKSAR Department of Agriculture and Rural Development of Hainan Province of P.R.C. Major Supporter: Organizer: Special Media Partner: EXHIBITION Consulate General of Belgium in Hong Kong Consulate General of the Republic of Indonesia in Hong Kong The Philippine Consulate General in Hong Kong FMC Exhibition Co. Ltd. China Agriculture Advertising & Exhibition Co., Ltd China Daily Hong Kong Federation of Journalists For more Supporters, please refer to P17 for further details

2 HONG KONG GOVERNMENT INSCRIPTION Mrs Carrie Lam GBM, GBS Chief Executive of the Hong Kong Special Administrative Region Carry out ambitions to realize flourishing industry Delicacies in full bloom with encouraging diversity Inscription from Mrs Carrie Lam (English translation) 2

3 HONG KONG GOVERNMENT INSCRIPTION Mr Edward Yau Tang-wah GBS, JP Secretary for Commerce and Economic Development Hong Kong Special Administrative Region Government Converging the Gourmets, Thriving all Flavors. Inscription from Mr Yau Tang-wah (English translation) 3

4 ABOUT BELT & ROAD INTERNATIONAL FOOD EXPO (BRIFE) " BRIFE is the FOOD TRADE HUB of the BELT & ROAD and Global Countries! " The Belt & Road International Food Expo (BRIFE) is the first overseas food expo with a Belt & Road Initiative (BRI) theme, which forges a B2B & G2B trade platform for agri-food trade and industries along and beyond the Belt & Road (B&R), with exploring the emerging markets spanning over 70 countries and seizing the opportunities brought by BRI. BRIFE 2018 held on 27th-29th June 2018 in AsiaWorld- Expo was a booming hit gathered hundreds of exhibitors from 38 countries/regions to organized about 350 booths, and thousands of buyers from 27 countries/regions have joined the Expo. BRIFE 2019 will take place on 11th-13th June 2019 in AsiaWorld-Expo Hong Kong, hosted by China Agriculture Exhibition Association (CAEA) and Hong Kong Belt and Road Food Trade Association (FTA), co-organized by FMC Exhibition Company Ltd. and China Agriculture Advertising & Exhibition Co., Ltd. BRIFE is serving on the cutting-edge of agri-food trade and industry trend. The exhibition categories and events actively respond to the market needs. Value-added events include: business matching, seminar, product promotion, MOU signing ceremony etc. can help to attract more professionals and add exceptional expertise and experience to the visitors. Keep up with the success of BRIFE 2018, the Belt & Road Agrifood & Trade Summit (ATS) 2019 cum the Hot Chef Challenge 2019 and newly featured events such as: International Coffee festival, Quality Rice Tasting Show, Exploring Tour of Baijiu (Chinese Spirits), Wine Masterclass and the innovative BRIFE Awards will debut on BRIFE 2019! +6,000 Visitors +287 Exhibitors +38 Countries 26 along Belt & Road region +5 Countries Ministers +40 Countries Government Representatives +50 Business Matchings & Seminars +70 Major Medias +300 news releases 4

5 ABOUT BELT & ROAD INTERNATIONAL FOOD EXPO (BRIFE) Quality of visitors 86% of exhibitors are satisfied with the overall quality of the exhibition at BRIFE 2018 including: Do marketing research Brand promotion and product launch Networking with Belt & Road partners Seek and engage the clients Generate sales leads Why BRIFE 2019 National Level: The FIRST international agri-food Expo in Hong Kong, co-hosted by China Agriculture Exhibition Association, which is managed by the Ministry of Agriculture and Rural Affairs of the P.R.C. Undoubtedly, a large number of exhibitor and buyer delegations from mainland China will join BRIFE Advantaged Location: The Expo will be held in the international finance & trade & logistics center Hong Kong which is strategically located at the heart of Asia, alongside the global highgrowth economies and robust markets, enjoys peerless transport connections that make it Asia s top spot for strategic events get down to business both in Hong Kong and beyond. New Market Focus: BRIFE focuses on the mass opportunities generates from the emerging markets along and beyond the Belt & Road countries/regions under the Initiative. National Network: Over 50 countries will support and facilitate their enterprises to do export and import with foreign business delegations. Lucrative Platform: Business match-making will be arranged for the companies among mainland China, Middle East, Southeast Asia, Hong Kong and other countries during the Expo. Exhibitor Feedback "This expo held in Hong Kong is a good platform for us to exchange products as well as culture, we already have businesses in European countries, Japan and China. Now we are targeting more countries involved in the Belt and Road Initiative, such as African countries. " Mr. Koba Nadareishvili, Chief Chairman of Georgian Cultural Asia Association Georgia Pavilion "We are honored and privileged to receive different awards. We look forward to the further development of Lee Kam Kee under the policy of Belt & Road Initiative in the near future." Mr. Dodie Kung, Executive Vice President (Corporate Affairs) Lee Kum Kee International Holdings Limited 5

6 STRONG GOVERNMENT SUPPORT Support from Ministry of Agriculture and Rural Affairs of P.R.C. Delegation of BRIFE Committee has met Mr. Han Jun, Vice Minister of Agriculture and Rural Affairs of P.R.C. in Beijing. Mr. Han congratulated on the success of the Expo with highly recognition and expected BRIFE to be carried forward in global, by taking advantages of Hong Kong s superiorities to participate in the fulfillments of BRI and promote international agricultural cooperation under the Initiative. Keep opening and increasing imports is the main policy of Chinese agriculture Mr. Han Jun stressed that, cooperation with B&R countries especially the import demand of agri-food products increases significantly, which is also a catalyst to activate the practices of BRIFE. Honorary Advisory Board Chair Panel National Minister Mr. Jose Gabriel M. La Viña Undersecretary of the Department of Agriculture of Philippines Panel Member Ambassadors to P.R.C. Mr. Akram Zeynalli Ambassador Extraordinary and Plenipotentiary of the Republic of Azerbaijan to the People's Republic of China Dr. David Aptsiauri Ambassador Extraordinary and Plenipotentiary of Georgia to the People s Republic of China, Mongolia and the Socialist Republic of Viet Nam Mr. Māris Selga Ambassador Extraordinary and Plenipotentiary of the Republic of Latvia to the People s Republic of China Ms. Ina Marčiulionytė Ambassador Extraordinary and Plenipotentiary of the Republic of Lithuania to the People s Republic of China Dr. Karunasena Kodituwakku Ambassador Extraordinary and Plenipotentiary of Democratic Socialist Republic of Sri Lanka to the People s Republic of China Mr. Dušan Bella Ambassador Extraordinary and Plenipotentiary of the Slovak Republic to Beijing, PRC Mr. Juan Fernando Lugris Ambassador Extraordinary and Plenipotentiary of the Oriental Republic of the Uruguay in the People's Republic of China 6

7 STRONG GOVERNMENT SUPPORT Panel Member Consuls General in HK & MO Mr. Cupertino Gourgel General of the Republic of Angola in Hong Kong Mr. Mehdi Hasan General of The People's Republic of Bangladesh in Hong Kong Mr. Leonid Batyanovsky Consul General of the Republic of Belarus in Guangzhou Ms. Michèle Deneffe General of Belgium in Hong Kong Mr. Sin Siya Consul General of Royal Consulate General of Cambodia in Hong Kong Mr. Tri Tharyat General of Indonesia in Hong Kong Mr. Mehdi Fakheri Consul General of the Islamic Republic of Iran in Hong Kong & Macao Mr. Antonello De Riu General Italy in Hong Kong & Macau Mr. Weon-jin Kim General of the Republic of Korea in Hong Kong Mr. Tengku Sirajuzzaman General of Malaysia in Hong Kong Mrs. Myat Thuzar Than General of the Republic of the Union of Myanmar in Hong Kong Mr. Abdul Qadir Memon General of Pakistan in Hong Kong & Macao Mr. Sergio Manuel Avila Traverso General of Peru in Hong Kong Mr. Antonio A. Morales Consul General of The Philippine Consulate General in Hong Kong Mr. Omar B. Al Bunayan Consul General of Royal Consulate General of Saudi Arabia in Hong Kong Mr. Madoda Ntshinga Consul General of South African Consulate General in Hong Kong & Macao Mr. Asi Mamanee Consul General of Royal Thai Consulate General in Hong Kong Mr. Tran Thanh Huan General of the Socialist Republic of Vietnam in Hong Kong & Macau Mr. Alfred Mutiwazuka General of Zimbabwe in Hong Kong & Macao Sorted by initials of countries in English alphabetical order 7

8 BRIFE 2018 EXHIBITOR HIGHLIGHTS Canada Pavilion BRIFE 2018 has showcased thousands of products and services which came from 38 countries and regions, attracted multiple buyers and visitors to purchase Heilongjiang Great Northern Wilderness Agribusiness Group Corporation (PRC) Reignwood Group, the domestic leading enterprise of FMCG brought two featured products at the Expo: Voss (water) and War Horse (energy vitamin beverage) Frutodor: Create fruit culture in society by promoting fruit education Booth : WULIANGYE 8 Mr. Weon-jin Kim (right), Consul General of the Republic of Korea in Hong Kong and his spouse was accompanied by Mr. Bryan Chan (left), CEO of FMC Exhibition Co., Ltd. (organizer of BRIFE) in Korean booths Georgia Pavilion was led by H.R.H Juan Bagration-Mu khrani, Prince of Georgia and Mr. Koba Nadareishvili, Chief Chairman of Georgian Cultural Asia Association, with organized 8 booths co-exhibited by 16 domestic companies to promoted over 100 local specialty products including: wine, natural juice, chocolate, candy, dairy products.

9 WHO CAME TO BRIFE % Others Total Attendance of 6,105 Visitors 14.1% Asia Mainland China 18.2% 63.1% Hong Kong 86% of the visitors are satisfied or very satisfied with BRIFE 2018 Over 1,000 food related organizations attended the expo 75% More than of the visitors are senior management, decision makers and responsible for purchasing or recommending products. Business Nature of Visitors 5.72% Trade Chamber & Association 4.70% Press & Media 5.29% Representatives of Government Institution 6.65% Others 18.61% Wholesaler, Distributor, Retailer 8.26% Department Store, Buying Office, Chain Store, Buying Co-operative 7.43% 7.70% 21.41% Importer, Exporter, Agent 8.60% Catering and Hotel 5.62% Finance and Investment Service Consulting and Service Provider Manufacturer & Producer 9

10 BRIFE 2019 SIX THEME ZONES The exhibition is strategically arranged into different themes including: agrifood, food and drink, wine and spirits, halal food, food and catering franchise, professional service, equipment and investment. Agrifood Oil & Cereals Grains Fresh Fruits & Vegetables Seafood Meat & Poultry Rice & Noodles Others Professional Service, Equipment & Investment Logistics Financial Service E-commerce Service Legal Service Accountancy Service Food Safety Quality Certification Food Packaging Food Processing Machinery Equipment & Technology Food Consultancy Service Marketing / Trading Service Storage Service Food Chains Others Food & Drink Coffee Bean & Powder Tea Leaf Instant Coffee Canned Food Processed Food Dairy Product Frozen Food Snack Bakery Product Diet Food Confectionery & Sweets Sauce & Seasoning Dehydrated Food Convenient & Instant Food Organic Food Water Milk Coffee Soft drink Others Food and Catering Franchise Restaurant Shop Convenient Store Food and Drink Specialty Food Retail Company Consulting Group Others Wine & Spirits Baijiu Wine Brandy Sparkling Wine Whisky Cocktail Tequila Rice Wine Spirits Beer Sake Champagne Vodka Soju Yellow Wine Others Halal Food Food & Beverages Others 10

11 BRIFE 2019 POTENTIAL BUYERS & INTERESTED PRODUCT & SERVICES Business Nature Potential Buyer Interested Product & Service 3% Consulting and Service Provider 3% Others 4.9% Professional Service, Equipment & Investment 3.4% Food and Catering Franchise Representatives of Government Institution Press and Media Trade Chamber and Association 5% 6% 6% 23% Importer, Exporter, Agent 31.5% Agrifood 5.0% Halal Food 10.1% Wine & Spirits Finance and Investment Service Manufacturer and Producer 6% 8% 10% 10% 20% Wholesaler, Distributor, Retailer 45.2% Food & Drink Department Store, Buying Office, Chain Store, Buying Co-operative Catering and Hotel Buyer/Visitor List 7-Eleven Inc. AEON Stores (Hong Kong) Company Ltd. AIC Merchandising (Japan) Ltd. Bright Food (Group) Co., Ltd. Café de Coral Group Carrefour China Inc Central Food Retail Company Ltd Chi Ming Meat Co., Ltd. China Foods Limited China National Cereals, Oils and Foodstuffs Corporation China Resources (Holdings) Co., Ltd. Chum Sia Hena Fresh Fruits Pte Ltd. Circle K Convenience Store OK city' super Dah Chong Hong, Ltd. Daily Fresh Food Ltd. Dairy Farm International Holdings Ltd. Delifrance (HK) Limited Disneyland Resort Hotels Dorsett Hospitality International El Grande Holdings Ltd Empire Hotel Group Fairwood Fast Food Ltd Four Seasons Hotels and Resorts Guangdong Haid Group Co., Ltd Habibi Café Harbour Plaza Hotel Management Heng Tai Consumables Group Ltd. Hilton Worldwide Hong Fook House Food Co., Ltd. Hong Kong Gold Coast Hotel Hong Kong Jockey Club Hyatt Hotels Corporation InterContinental Hotels Group J Sainsbury plc KFC Hong Kong King Parrot Group Langham Hospitality Group Marks & Spencer Group Marriott International Maxim's Group McDonald's Restaurants (HK) Ltd. Meiji Dairies Corporation New Hope Liuhe Co Ltd. Nissin Foods Group Paramount Catering Group PARKnSHOP Pizza Express Pizza Hut Hong Kong Pret A Manger Regal Hotel Group Royal Supermarket Co., Ltd. Las Vegas Sands Corporation Shanghai Bailian Group Holding Co. Ltd. Sogo Group Starbucks Coffee Company Starwood Hotels & Resorts Tesco PLC Thai Million Fruits Company Ltd. The Venetian Macao Resort Hotel Triple O's Hong Kong Tsui Wah Restaurant Group Uni-President Enterprises Corporation Vitasoy International Holding Ltd. Walmart Want Want China Holdings Limited Wellcome Supermarket WH Group Wing On Group Woolworths Ltd. Yakult Yamazaki Baking YATA Store Yili Group Yurun Group Limited *More delegations are from Middle East, Central Asia, Southeast Asia and Central Europe etc. 11

12 COMPREHENSIVE ON-LINE & OFF-LINE PROMOTION Extensive Publicity Strong Overseas Network BRIFE is currently accredited by nearly 30 countries senior government officials, including Minister, Ambassadors and Consul Generals. The overseas supporters will help to circulate and promote the exhibition information in their countries and encourage more country members to exhibit. Rich Domestic Resources One of the hosts of BRIFE 2019, China Agriculture Exhibition Association (CAEA) is a leading national industry association managed by the Ministry of Agriculture and Rural Affairs of P.R.C. Its members cover the governments, enterprises and public institutions focus on agriculture exhibition and related business throughout mainland China. CAEA will motivate and organize the members to participate in the Expo as exhibitors, buyers and visitors. Multi-Channel Marketing and Promotion Printed Publications Advertisements and editorials will be published in the food & beverage related trade publications. Search Engine BRIFE is easily being searched via the search engine and on various websites. Website Exhibitor profiles and product categories will be publicized on BRIFE official website. Social Media The latest news of BRIFE will be published on Facebook, WeChat, Twitter, LinkedIn timely. Newsletter Our monthly e-newsletter will bring the latest news of BRIFE to more than 100,000 subscribers. E-Invitation A series of promotion materials including buyer invitation, expo information will be sent to over 100,000 industry players. VIP/ Prestigious Buyers Invitation VIP guest/prestigious buyers will receive the latest information of exhibitors and new products. Pre-show match meeting with exhibitors will also be arranged. Business Matching Business matching service is customized to the exhibitors and visitors to find suitable buyers/suppliers and products/services in the Expo effectively. According to their interests, the potential buyers/suppliers will be sorted out and the organizer will assist in arranging onsite business meetings at BRIFE. Outdoor Advertising Our outdoor advertising covers billboards, interiors and exteriors of buse & taxi and other public vehicles, subway LED and exterior signage etc. As an engaging medium, it has a high reach with a mass audience. Source: CCTV-2, 1st July 2018 ATS 2018 Video Highlights BRIFE 2018 Video Highlights 12

13 COMPREHENSIVE ON-LINE & OFF-LINE PROMOTION Key Trade Media Partners Xinhua News Agency CCTV China Daily People's Daily China National Radio China News Service Hong Kong China News Agency CRNTT Wen Wei Po Ta Kung Pao Hong Kong Commercial Daily PR Newswire Phoenix New Media Sina.com China.com The Mirror TradeAsia China Hotel & Catering Supplies Special Hammer Publishers Pvt Ltd Marshall Cavendish (AsiaHORECA) Hotels & Culinary Asia brandfood.cn importfood.net Wine & Spirits Magazine Asian Hotel & Catering Times Food2China.com Cru Magazine Hospitality Resource Directory Health & Wellness EXPOGROUP Digisilkroad.com Export Hub My Cookey PUBlISHed SInCe 1976 Volume 43 Issue 02 February 2018 BuBBLy time Sparkling anyone? australia Robust growth technology Hi-tech suites going green Hotels turn a new leaf Hong Kong SAR HK$50 China RMB50 Singapore S$15 Malaysia RM30 Thailand Bt300 Rest of Asia US$10 In Love with ChoCoLate India & China drive the market 13

14 FEATURED EVENTS OF BRIFE 2018 WILL RETURN IN 2019 Belt & Road Hot Chef Challenge Belt & Road Hot Chef Challenge is the first international competition that embraces different types of cuisine cooking with a Hot & Spicy theme. Hong Kong Chefs Association (HKCA) is the co-organizer which strongly supports the competition. BRIFE Awards Discovering excellence and innovation across every category among the global food business and consumer markets. BRIFE 2019 Awards application starts! The Awards are including: The Belt & Road Food Entrepreneur Award, The Belt & Road Food Enterprise Award, The Belt & Road Finest Featured Food Award, The Best Food Packaging/Beverage Packaging Design Award, The Most Innovative Halal Food Product Award. 14

15 FEATURED EVENTS OF BRIFE 2019 Exploring Tour of Baijiu (Chinese Spirits) The series of Exploring Tour of Baijiu (Chinese Spirits) is committed to promote Chinese spirits to international society and facilitate Baijiu brands which are widely welcomed by foreigners to go global. Relevant events will be launched including: Belt & Road Baijiu Cocktail Competition, Baijiu (Chinese Spirits) Seminar, Belt & Road Best Baijiu (Chinese Spirits) Awards etc Exploring Tour of Baijiu ( Chinese Spirits ) Quality Rice Tasting & Show This show is designed to build a professional trade platform for the high-quality rice exporters and the brands from the Belt & Road countries/regions to promote the development of rice industry and grasp the opportunities of Belt & Road Initiative. Quality Rice Tasting & Show Package One Counter Booth + Rice Tasting Event + Product Showcase + Belt & Road Quality Rice Certificate: HK$28,500 One Standard Booth + Rice Tasting Event + Product Showcase + Belt & Road Quality Rice Certificate: HK$45,200 International Coffee Festival Via the International Coffee Pavilion, Quality Coffee Tasting, Coffee Brewing & Sharing Seminar, the International Coffee Festival will forge a professional business and trade platform for global exporters and brands of coffee industry, to promote the coffee brands and products by seizing the opportunities brought by the increasing demand for quality coffee under the Belt & Road Initiative. Coffee Package One Standard Booth + Coffee Tasting Event + Product Showcase + Belt & Road Quality Coffee Certificate : HK$39,800 Wine Masterclass With the continued growth of the affluent middle class along Belt & Road countries/regions, which is followed by an increasing demand of high-quality life and products, led to the rapid development of the Wine & Spirits business in recent years. Wine & Spirits Zone and Wine Masterclass will debut at BRIFE 2019 to promote the wine business. * Wine re-exported from Hong Kong would enjoy instant customs clearance in all 42 mainland customs districts with immediate effect under the CEPA 15

16 ABOUT BELT & ROAD AGRIFOOD & TRADE SUMMIT (ATS) The Belt & Road Agrifood & Trade Summit (ATS) is committed to build a high-level platform that integrates government and commerce for international agriculture and food by fully leveraging Hong Kong s competitive advantages to meet the countries needs and promote agri-food trade and industry development. As the most notable event of BRIFE 2018, ATS 2018 has invited 5 Ministers of Agriculture and Trade, Georgia Prince, Canadian official and representatives/leaders of government institution, enterprise and association as guest speakers. Guests from over 40 countries/ regions have attended on this grand occasion. Foreign government speakers mainly addressed the feature, development, advantage and challenge of domestic agri-food industries from the perspective of policy, trade status, investment opportunities etc., which expected to expand the agri-food exports and attract more international investment via the Summit. Strong Guest Line-up Opening Ceremony Mr. Tam Yiu Chung Member of the Standing Committee of the National People's Congress of PRC Mr. Chen Shun Deputy Governor of People's Government of Yunnan Province of PRC Dr. ChanChai Co-Chair of the Belt and Road General Chamber of Commerce, Chairman of Reignwood Group Government Speech Juan De Bagration Mukhrani Prince of Georgia Mr. Veng Sakhon Minister of Agriculture, Forestry and Fisheries of the Kingdom of Cambodia Dr. Michael C. Bimha Minister of Industry, Commerce and Enterprise Development of Zimbabwe Mrs. Frida Krifca General Director of Agricultural and Rural Development Agency (Envoy of Prime Minister) Mr. Rolandas Taraškevičius Advisor/Deputy to the Minister of Agriculture of the Republic of Lithuania Mr. Jose Gabriel M. La Viña Undersecretary of the Department of Agriculture of Philippines Ms. Teresa Wat Member of the B.C. Legislative Assembly of Canada Business Lecture Mr. Guo Baosong Deputy Inspector of Heilongjiang Farms & Land Reclamation Administration Ms. Anna Lin, JP, FCILT Chief Executive of GS1 Hong Kong Ms. Lei Rui Director and Deputy General Manager of Yunnan State Farms Group Co., Ltd. Mr. Liu Yingjie Vice-President of the BGI Genomics Co., Ltd., Vice President of China Agriculture Association for International Exchange Mr. Liu Zhongyong Director and Vice President of China Inspection Company Limited 16

17 BRIFE 2019 INFORMATION Host China Agriculture Exhibition Association Hong Kong Belt and Road Food Trade Association Major Supporter Department of Agriculture and Rural Development of Hainan Province of P.R.C. Agricultural Bank of China Hong Kong Tourism Board Belt & Road General Chamber of Commerce (Hong Kong) Meetings & Exhibitions Hong Kong InvestHK,The Government of the HKSAR Belt & Road Global Development Alliance Consulate General in HK & MO (Supporter) Consulate General of Belgium in Hong Kong Consulate General of the Republic of Indonesia in Hong Kong The Philippine Consulate General in Hong Kong Consulate General of the Socialist Republic of Vietnam in Hong Kong & Macau Organizer FMC Exhibition Company Ltd. China Agriculture Advertising & Exhibition Co., Ltd. Special Media Partner China Daily Hong Kong Federation of Journalists Supporting Organization The Chinese Manufacturers' Association of Hong Kong (CMA) Federation of Hong Kong Industries (FHKI) Hong Kong China Chamber of Commerce Asia Art of Cuisine Society Cafs Kitchen Cámara Colombo China China Hong Kong Food Safety Association Chinese Tea Culture International Exchange Association Craft Beer Association of Hong Kong Egyptian Friendship Association European American Chamber of Commerce Food Chamber of Commerce Shude District Foshan City Georgian Culture Asia Association GHM (Guangdong Hong Kong Macao) Hotel General Managers Society Green Council GS1 Hong Kong Guangdong (China) Imported Food Association Guangdong-Hong Kong-Macao- Bay Area Economic And Trade Association Guangzhou General Chamber of Commerce Guangzhou Publishing and Printing Association Guangzhou Yuexui Restaurant & Catering Association Hong Kong (Int'l) Modern Agriculture and Investment Promotion Association Hong Kong Baptist University Hong Kong Chefs Association Hong Kong Chinese Industry & Commerce Association (HKCICA) Hong Kong Federation of Restaurants & Related Trades Limited Hong Kong Food Council Hong Kong Food Science and Technology Association Company Limited Hong Kong General Chamber of Wine & Spirits Hong Kong Logistics Association (HKLA) Hong Kong Organic Research Centre Hong Kong Small and Medium Enterprises Association Hong Kong Wine Chamber of Commerce Institution of Dining Art International Classics Culture Association International Food Safety Association (IFSA) International Life Development Foundation Limited (H.K.) (The list is not exhaustive due to the limited space) 17

18 EXHIBITION VENUE AsiaWorld-Expo - Superior in location AsiaWorld Expo (AWE), adjacent to Hong Kong International Airport (HKIA), exclusively enjoys the first stop of Hong Kong-Zhuhai-Macau Bridge and covers about 60 million people by 2-hour drive with a junction of total GDP reaches HK$7 trillion among the prosperous Pearl River Delta (PRD). AWE is Asia s leading Exhibition, Convention and Event venue with 10 ground-level and column-free halls, offering over 70,000 sqm of rentable spaces and hosts over 300 mega events each year, which has attracted more than 4 million visitors and high-end business travelers per annum. Fully integrates with HKIA that reaches half of world's population within 5-hour flying time Guangzhou Dongguan covers around 60 million people Two-hour drive from AWE to Pearl River Delta cities Strategically located at a multimodal transportation hub of Greater Bay Area 3-hour living circle and 1-hour intercity traffic circle within the PRD According to the World Bank Group, PRD has become the largest urban area in the world in both size and population A mega city region fosters greater social and economic interactions and synergies Foshan An one-hour intercity circle is able to cover around 30 million people Zhongshan Macau Zhuhai Shenzhen Baoan International Airport Hong Kong International Airport Macau International Airport Lantau Island Shenzhen AsiaWorld-Expo Hong Kong Island Hong Kong-Zhuhai-Macau Bridge Hong Kong Link Road Hong Kong-Shenzhen Western Corridor Airport Express & North Lantau Highway Tuen Mun-Chek Lap Kok Link 1 By Airport Express By Airport Express min Airport Station to AsiaWorld-Expo Station mins Hong Kong Station to AsiaWorld-Expo Station mins By Ferry Hong Kong International Airport to Shenzhen Bao'an International Airport 90 mins By Car AsiaWorld-Expo to Shenzhen Bao'an International Airport AsiaWorld Expo - Floor Plan Agrifood Zone Food & Drink Zone Wine & Spirits Zone Halal Food Zone Food & Catering Franchise Zone Hall 10 MTR Exit B (Upper West Lobby) Runway / Hall 11 Hall 9 Hall 8 Hall 6 Hall 7 Hall 5 Hall 3 MTR Exit A (Upper East Lobby) AsiaWorld-Summit / Hall 2 Arena / Hall 1 Professional Service, Equipment & Investment Zone To Hotel Remark: The Organizer reserves the right to amend 18

19 EXHIBITION PACKAGES Raw Space Standard Booth Premium Booth Area.. 9 sqm At least 18sqm Open One Side Area.. 9 sqm Open One Side Area.. 9 sqm HKD USD HKD USD HKD USD 32,370 4,150 36,816 4,720 39,624 5,080 Standard Booth Premium Booth Company fascia board (with company logo) Booth panels Booth carpet Information counter 1 1 (with company logo) Long-arm spot light 2 2 Folding chair 2 2 Garbage bin W / 220V power socket 1 1 Storage room - 1m(W) x 1m(L) storage room for booth size 18m 2 ; a 2m(W) x 1m(L) storage room for booth size 27m 2, and so, respectively Remark: 5% Corner surcharge will be applied for 2-side open booth Non contractual pictures. Please note that the final design may be subjected to changes *VAT invoices excluded Quality Rice Tasting & Show Package: One Counter Booth + Rice Tasting Event + Product Showcase + Belt & Road Quality Rice Certificate: HK$28,500 One Standard Booth + Rice Tasting Event + Product Showcase + Belt & Road Quality Rice Certificate: HK$45,200 International Coffee Festival Package: SME Export Marketing Fund (EMF) in Hong Kong: HK company can apply for SME Export Marketing Fund that benefits to the applications submits on or after 1st August Per maximum funding has increased from HK$50k- 100k or 50% of total approved outlay (subject to lower one). The maximum cumulative funding has increased from HK$200k-400k per company, and the requirment of the last HK$50k has removed. For details please visit the EMF of Trade and Industry Department (TID) via: The approval of all applications are subject to the final decision of TID. One Standard Booth + Coffee Tasting Event + Product Showcase + Belt & Road Quality Coffee Certificate : HK$39,800 Sponsorship Opportunities Sponsorship program is able to enhance your company exposure and networking, to make sure you can stand out from the competitors and draw crowds of visitors to your booth. BRIFE sponsorship opportunities include but not limited to: visitor lanyard, show bag, souvenir, VIP Lounge and on-site competitions. Just give us a call for more details. 19

20 Host: HOST & ORGANIZER INTRODUCTION China Agriculture Exhibition Association China Agriculture Exhibition Association (CAEA) was established in 1984 and registered as a national industry association in the Ministry of Civil Affairs of the P.R.C. It is managed by the Ministry of Agriculture and Rural Affairs of P.R.C., operated by National Agricultural Exhibition Center. CAEA brings together agricultural exhibitors, experts and industry participants, actively do research and business of agricultural exhibitions to show Chinese agricultural achievements and promote agricultural technology, agri-food circulation, trade cooperation and the development of agricultural exhibition. Hong Kong Belt and Road Food Trade Association Hong Kong Belt and Road Food Trade Association (FTA) is a non-profit social organization founded by local industry elites based in Hong Kong, focuses on the food trade and economic exchanges among and beyond the Belt & Road (B&R) region. FTA is echoing the Belt & Road Initiative (BRI) and cooperating with Hong Kong, mainland China and overseas societies to seize the opportunities brought by BRI, takes Hong Kong's advantages as an international hub of trade, finance, logistics and transportation, aims at leading the new trend of food industry, facilitate unimpeded trade and encourage closer people-to-people ties. FTA endeavors to create a professional and solid platform for the trade and cooperation of agriculture and food industry along B&R and worldwide. Organizer: FMC Exhibition Company Lmited FMC Exhibition Company Limited (FMC) is a Hong Kong professional exhibition company specializes in planning and hosting large-scale international exhibitions and conferences, providing business planning and marketing consulting services to foreign consulates, enterprises and business associations. FMC owns professional work team, strong business network and extensive social resources, and establishes long-term and friendly relations with government institutions and business associations among over 40 countries. FMC has successfully planned and organized BRIFE 2018 which is the first overseas food expo under the theme of Belt & Road Initiative, by takes advantages of Hong Kong as an international Super-Connector to facilitate the trade and people-to-people connectivity of Belt & Road region and worldwide. China Agriculture Advertising & Exhibition Co., Ltd China Agriculture Advertising & Exhibition Co., Ltd is a wholly funded subsidiary of National Agricultural Exhibition Center directly under the Ministry of Agriculture and Rural Affairs of P.R.C. Founded in 1993, it mainly engages in domestic agricultural exhibition and brand promotion, provides an one-stop comprehensive services including convention & exhibition planning and operation, event promotion etc. It has organized over 1,000 convention & exhibition jobs authorized by the M.O.A. of P.R.C., local governments, agricultural enterprises and institutions, eg. China International Agricultural Trade Fair, International Museum Curator forum, the provincial Agricultural Products Promotion Conferences etc. The Co. insists to and plays an important role in promote modern agricultural technology, foster outstanding agricultural brand and facilitate agricultural trade in China. EXHIBITION AND BOOTH ENQUIRY Exhibit & Sponsorship Enquiry Ms. Marjorie Siauw Deputy Projector Director Tel: (852) marjoriesiauw@fmcexhibition.com Mr. Marco Lui Business Development Manager Tel: (852) marcolui@fmcexhibition.com Government Department / Associations / VIP Enquiry Ms. Tracy Jin PR & Communication Manager Tel: (852) tracyjin@fmcexhibition.com Contact Us FMC Exhibition Company Limited Phone: Fax: Address: Room 7-9, 18/F, Sterling Centre,11 Cheung Yue Street, Lai Chi Kok, Kowloon, Hong Kong 20 China Agriculture Advertising & Exhibition Co., Ltd Phone: /07/08/09 Fax: ydyl@nzgjcm.com Address: Room 401, No. 52 Building, 16 East Third Ring North Road, Chaoyang District, Beijing, China brifexpo.hk brifexpo.hk 香港 BRIFE 國際食品展 Belt and Road International Food Expo (Hong Kong)