SAN JIAO LING PRESENTATION

Transcription

1 SAN JIAO LING PRESENTATION

2 About Us Public Relations Marketing San Jiao Ling is an international Public Relations & Marketing agency based in Zhuhai, China, since Our network and resources cover all major Chinese cities as well as a wide range of second and third tier cities. Our clients are based in China and mostly include real estate developers, local governments, hospitality groups and lifestyle venues. We organise cost effective tailor-made campaigns which usually include live marketing, digital marketing and media relations

3 OUR SERVICES

4 Live Marketing Services Our professional event team helps consumers experience your brand and services Opening Ceremonies and Events Press Conferences Theme Experience Activities Targeted Networking Events Seminars and Forums 4

5 Live Marketing Resources To guarantee the success of our clients live marketing actions, we work closely with quality third party service providers (videography, event production ) as well as institutional partners such as local governments, chambers of commerce and consulate generals. Zhuhai Municipal Bureau of Commerce Zhongshan Foreign and Overseas Chinese Affairs Bureau Our Services 5

6 Live Marketing Resources Our Services 6

7 Digital Marketing Services Our New Media team assists you to create, maintain and update both Chinese and international social media accounts among which: WeChat Facebook Twitter Linkedin Google + Weibo Our Services 7

8 WeChat Marketing Tools We assist both local and international companies with their WeChat marketing strategy by designing and developing WeChat mini-apps. Our Services 8

9 Media Relations Services Press Release Services Our professional media team provides clear, unique, client value-centered and eminently readable news and reports. Moreover, we can propagate these press releases to our vast media database. KOLs & Media FAM Trips KOLs Advertising Campaigns The excellent relationship we have with our media partners enables us to get a better price for ads than if you contact these media directly. Our media team also assists you to select the appropriate platforms for your campaign to be efficient and cost effective. We can invite a wide range of media to visit your venue. Each participating media agrees beforehand on the level of exposure they give you. Press clips are collected and submitted to you. Our Services 9

10 Media Relations Resources TV & Radio Online KOLs (WeChat, Weibo, Ctrip etc ) TDM Silk Road Post CBD Times, F&B + Travel Sugar, F&B + Travel Zhuhai TV newsgd.com, F&B + Travel C, F&B + Travel GDTV Shenzhen Party, F&B + Travel, F&B + Travel GZTV Dongguan Today Hotelier, F&B + Travel Luxureport, F&B + Travel SZ TV Asia Briefing, F&B + Travel, F&B Dongguan TV Sina, F&B + Travel, F&B Guangzhou City TV, F&B + Travel, F&B Radio Guangdong 163.com, F&B + Travel, F&B Tianjin Television & Broadcast CRI English FashionTV China National Radio, F&B + Travel, F&B, F&B + Travel, F&B + Travel, F&B + Travel, F&B, F&B TATA, F&B s, F&B, F&B, F&B + Travel Drinker, F&B, F&B + Travel Our Services 10

11 Media Relations Resources Printing Macau Daily Times Macau Closer Ponto Final Zhuhai Daily U Life Magazine Guangzhou Morning Post Shenzhen Daily Zhongshan Daily Guangzhou Daily News Express Nanfang Daily Beijing Times China Daily That s Media group Tianjin Plus Fan Magazine Innovative Finance Media The Bund The Time Weekly China Hotel Magazine TOP Magazine TOP Noblesse Trait d Union South China Morning Post Hurun Report Robb Report Style Weekly Morden Weekly Let's Go ICON China Southern ifeng Life SWeekly City Zine Conde Nast Traveler Travel+Leisure Our Services 11

12 OUR SIGNATURE PROJECTS

13 DCIC - Delta Creativity & Innovation Contest Sponsored by the Sino-Singapore Guangzhou Knowledge City, with a jury made up of 15 Consul-Generals, with over 20 institutional partners and over 120 participating companies, DCIC has proven to be one of the most successful international business event in South China in DCIC Our Signature Projects 13

14 DB DB (aka Delta Bridges) is a niche-market media platform operated by San Jiao Ling, targeting mainly business people who are based in the Pearl River Delta. DB includes a printed pocket-size magazine, a weekly generic EDM, a website and a strong presence on social networks. DB ( Delta Bridges) DB db.sanjiaoling.com Our Signature Projects 14

15 OUR CASE STUDIES

16 Sino-Singapore Guangzhou Knowledge City Real Estate San Jiao Ling organize the Appreciation Reception for Sino-Singapore Guangzhou Knowledge City. Our Case Studies 16

17 Chic Group and the Pukou District Government, Nanjing Real Estate Chic Group asked San Jiao Ling to organize the official signing ceremony of the Jiangsu Free Trade Zone (Preliminary Zone) Chic International Headquarters in Nanjing. 17

18 CHR Club CHR is called after Café Hôtel Restaurant ; this is a group of French professionals involved in the «Food & Beverage» industry, all based in Asia. CHR CLUB Awards - the first French culinary competition in Guangzhou was held on May 30th, It was a culinary competition between Chefs and focused on three themes: savory, sweet and cocktails. Every Chef used as a base the same ingredient: the raspberry. Lifestyle Our Case Studies 18

19 Pacha Club, Macau Lifestyle Pacha club aimed at targeting clubbers from mainland China. Rather than launching an expensive a mass market campaign in China, San Jiao Ling organized a WeChat contest with local DJs, the winner having the privilege to play at Pacha itself along with famous Paris Hilton. DJ DJ DJ Our Case Studies 19

20 Zhongshan Foreign and Overseas Chinese Affairs Bureau Government Mr. Chen Liangxian, Zhongshan Mayor and Mr. JJ Verdun, Delta Bridges Organized by the Zhongshan Foreign and Overseas Chinese Affairs Bureau and by San Jiao Ling, the Zhongshan European and American Business Forum aimed at connecting international and technology related service providers with Zhongshan companies. 10 Chambers of Commerce (from Guangdong, Hong Kong and Macau) took part in the seminar. 10 Our Case Studies 20

21 Zhuhai Municipal Bureau of Commerce Government San Jiao Ling helped the Zhuhai Municipal Bureau of Commerce to organize the first Zhuhai Business Forum. The aim of the Forum was for Foreign General Managers to learn about new government policies and interact with local officials. Our Case Studies 21

22 Mandarin Oriental, Macau Hospitality Video of Mandarin Oriental, Macau-SPA TALK in Zhuhai The Mandarin Oriental, Macau, wanted to organize an offline event outside of their hotel to promote their Spa. In addition to gathering potential clients that had the possibility to sign up on the spot for a Spa Treatment, an extensive media coverage also helped the hotel to increase their exposure in the area. 22

23 Wanshun Real Estate Group, Tianjin Real Estate The Wanshun Real Estate Group asked San Jiao Ling to organize a China wide campaign to promote their European Trade Centre in order to raise awareness about the project and find potential investors. Four seminars took place in Macau (Mandarin Oriental), Guangzhou (Mandarin Oriental), Shanghai (Mandarin Oriental) and Beijing (Kempinski). 3 4 Video of Tianjin European Trade Centre Project Mr. Klingler, First Counsellor, Delegation of the European Union to China with Mr. Ling (ETC) Video of The ETC Beijing Seminar Our Case Studies 23

24 Parkway Plaza, Xiaolan Real Estate Parkway Plaza wanted to host a special event to entertain their numerous customers. San Jiao Ling came up with the Euro Fun Fest concept: an international food court, along with quality performances and traditional European family games. Our Case Studies 24

25 Huafa Real Estate Group, Zhuhai Real Estate San Jiao Ling organized several FAM trips to the Mandarin Oriental, Macau, including one in cooperation with the Huafa Real Estate Group. The objective was to select wealthy property owners and bring them to the Mandarin Oriental to experience the highly personalized service of the hotel. Mr. Schnider, General Manager of Mandarin Oriental, Macau, with media representatives from the PRD Our Case Studies 25

26 Hengqin New Area, Zhuhai Government Mr. Niu Jing ( ), Mr. Zhao ( ), Portuguese Consul Manuel Cansado de Carvalho ( ) and JJ Verdun Dr. Allan Zeman, Chairman of Lan Kwai Fong and Ocean Park Hong Kong, Vice Chairman of Wynn Macau Mr. Niu Jing, Head of the Hengqin New Area Administrative Government Video of Hengqin New Area Promotion Event at the Mandarin Oriental, Macau These seminars organized by San Jiao Ling took place at the Mandarin Oriental, Macau and aimed at attracting Macau investment to the Hengqin New Area. Distinguished guests included, among others, Mr. Niu Jing, Head of the Hengqin New Area Administrative Government, Dr. Allan Zeman, Chairman of Lan Kwai Fong Group and Vice Chairman of Wynn Macau, Mr. Robert C Drake, Galaxy Entertainment Group CFO, Dr. Rui Cunha, SJM Executive Director Our Case Studies 26

27 Sino-Singapore Guangzhou Knowledge City Real Estate Video of the event Mr. Chin Phei Chen, CEO of Sino- Singapore Guangzhou Knowledge City Hosted at the Mandarin Oriental, Guangzhou, the seminar s objective was to raise the awareness among the Pearl River Delta business community of the Sino-Singapore Guangzhou Knowledge City, a joint venture between the Guangdong government and the Singapore government and currently one of the largest investment real estate project in China. Our Case Studies 27

28 Imperial Hot Springs, Zhuhai Hospitality Video of Zhuhai After Work The Imperial Hot Springs wanted to showcase the many facilities that are included in their resort. We welcomed the 150 guests from across the Pearl River Delta to a cocktail reception, followed by a buffet dinner, an after party and of course, a splash in the springs

29 1506 Creative Park, Foshan 1506 Real Estate The 1506 Creative Park, an innovative real estate development project in the heart of Foshan, commissioned San Jiao Ling to organize regular networking events. Foshan After Work takes places every 3 months, sometimes includes a business seminar and is organized in cooperation with 8 international Chambers of Commerce from Guangzhou TM 3 8 Video of 8th Foshan After Work Our Case Studies 29

30 Thank You For Your Attention D Tel: ( )