FACTSHEET & THE VALUE OF *BUSINESS EVENTS TO SARAWAK

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Jonathan Taylor
6 years ago
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Lot 31, Jalan Masjid, 93400 Kuching, Sarawak, Malaysia. T: +6 082 242516 F: +6 082 242519 E: info@sarawakcb.

1 Lot 31, Jalan Masjid, Kuching, Sarawak, Malaysia. T: F: E: W: FACTSHEET & THE VALUE OF *BUSINESS EVENTS TO SARAWAK Sarawak Convention Bureau (SCB) SCB was established in 2006 by the Sarawak State Government to further strengthen Sarawak s business events brand and position for the international meetings, corporate events, conventions and exhibition market. As the first Convention Bureau in Malaysia and a non-profit organization, SCB serves as a one-stop centre to assist meeting and event planners to bid for and stage national, regional and international business events in Sarawak and help connect associations, corporate organisations, and government bodies with elements necessary to ensure the success of the business events in Sarawak. In 2012, SCB supported 45 convention bids representing 19,688 delegates, and 66,945 delegate days, which contributed an estimated direct delegate expenditure of RM39.9 million to Sarawak. Overall, since 2006, SCB supported 242 convention bids representing 108, 401 delegates, and 396, 944 delegate days, which contributed an estimated direct delegate expenditure of RM244 million to Sarawak. *Business events refer to meetings, incentives, conventions and exhibitions also formally known as MICE. SCB s Role Facilitate bids for national, regional and international conventions, corporate events, meetings and exhibitions. Create cooperative industry platforms to sell and promote Sarawak's business event products and services. Advise and assist business event organisers to plan and promote their events internationally. Assist organisers in the selection of local product and service providers. Facilitate requests for support from government. Facilitate product development and to promote education and training for the industry.

2 Industry Statistics Malaysia Worldwide Ranking 35 th in 2012 Asia Pacific Ranking 9 th in 2012 Sarawak Asia Pacific & Middle East City Ranking (Kuching) 38 th in 2012 Source: International Congress and Convention Association (ICCA) Rankings 2012 Note: The ICCA rankings cover meetings organised by International associations with a minimum of 50 attendees, take place on a regular basis and rotate between a minimum of three (3) countries Vision and Mission SCB s vision is to ensure that Sarawak-style conferences are sought after by the world s meeting planners as they deliver strong business outcomes and a delightful experience for their delegates. SCB s mission is to create a thriving sustainable meetings industry in Sarawak. Sarawak Credentials To date, the SCB has won nine international awards and one national award which have greatly strengthened Sarawak s international and national profile. These are: Diamond Award Winner 2008 The Golden City Gate Film Competition, ITB Berlin, Germany First Place Gold Camera Award 2008 US International Film and Video Festival, Long Angeles, USA PATA Gold Award 2008 Pacific Asia Travel Association, Macau, China

3 Best Marketing Award 2008 International Congress and Convention Association, Victoria, Canada Where on Earth is Sarawak? To launch a new meeting destination Best Marketing Campaign Award 2009 EIBTM, Barcelona, Spain Awaken the Warrior Within Destination Marketing Campaign The Phoenix Award (Bronze) 2009, The Asia Film, Video and Digital Media Awards, Singapore Silver Award Winner 2010 The Golden City Gate Film Competition, ITB Berlin, Germany Silver Camera Award 2010 US International Film and Video Festival, Los Angeles, USA Gold Award Winner 2010 Tourism Film Cannes Corporate Media & TV Award, Vienna, Austria The BrandLaureate Country Branding Award Sunway Hotel Resort and Spa, Selangor, Malaysia Minister s Award for the Business Events Industry 2013 rawr Awards, KL Convention Centre, Malaysia Awarded to YB Dato Sri Dr. Muhd. Leo Michael Toyad Abdullah, Chairman Business Events Secured by Sarawak The current capacity for delegates to host their conventions in Sarawak is from pax in venues ranging from unique historic buildings, international hotel chains to the state-of-the-art Borneo Convention Centre Kuching (BCCK). We have already attracted a number of conventions with more than 1000pax namely: Nursing and Allied Health Conference 2012 (1000pax) NAMLIFA 6th National Mandarin Life Insurance and Financial Planning Summit 2013 (1500pax) 2nd World Hopoh Community Convention 2012 (1700pax) 13th Global Reunion of Nanyang University Alumni 2012 (1000pax) XXIII Asian & Oceania Congress of Obstetrics and Gynecology 2015 (1500pax)

4 MWA Borneo Water & Wastewater Exhibition 2012 (1000pax) 9th World Congress of Chinese Medicine 2012 (1000pax) 50th Multiple Districts 308 Lions Convention 2012 (1800pax) 4 th World Conference in Science and Technology Education 2013 (1000 pax) International Energy Week 2014 (1200 pax) 9 th Asia Pacific Orthodontic Conference 2014 (2000 pax) Economic Value of Business Events The average spending per trip for international business delegates is estimated to be RM7, per pax. The average length of international conventions is 3.9 days. The average length of stay for international business events delegates including pre- and post-touring is 5.85 days. Business events delegates spending is estimated to be at least three times more than an average leisure visitor. Source: Business Tourism Industry Stats MyCEB April 2013 Economic Benefits of Business Events to Sarawak Increase in foreign exchange earnings. Trade and export promotion. Opportunity to showcase local innovation and expertise to global community. Business Events relate to all sectors of the business & professional community, with a particular emphasis in the areas of medicine, science and technology. Development of Sarawak s international profile through media publicity and exposure to international business community. Strengthening international business networks, opportunities and international collaboration. Attraction of industry world leaders, decision makers and potential investors that would not otherwise have visited the country.

5 Provide forums for continuing education for local professional and business communities. Development of multicultural business skills and expertise through the engagement of the international business & professional community. Induced tourism nearly 60% of international conference delegates would like to return to destination within 2 years [Source: NBES¹]. Business Events are booked at least 2 5 years in advance providing higher levels of investor confidence for infrastructure developments. For every RM192, 450 in economic value generated by Business Events, there is one FTE (Full Time Equivalent) job created. [Source: NBES¹] International conventions can often leave an on-going legacy to benefit the local and regional community. Successful events help attract other related business events to the destination. An estimated 46% of international delegates extend their stay for pre and post travel providing benefits to regional communities. [Source: NBES¹] An estimated 25% of all international participants have an accompanying partner/spouse with them. [Source: NBES¹] Through the attraction of international conventions, Sarawak can improve its international rankings as an international Business Events destination. Through the attraction of international conventions, Malaysia can improve its international rankings as an international meetings destination within ICCA² and UIA³. Note: ¹NBES National Business Events Study 2004, Australia; ²ICCA - International Congress and Convention Association; ³UIA - Union of International Associations, Paris

FACTSHEET & THE VALUE OF *BUSINESS EVENTS TO SARAWAK

Lot 31, Jalan Masjid, 93400 Kuching, Sarawak, Malaysia. T: +6 082 242516 F: +6 082 242519 E: info@sarawakcb.com W: www.sarawakcb.com FACTSHEET & THE VALUE OF *BUSINESS EVENTS TO SARAWAK Sarawak Convention